With its modern Scandinavian aesthetic and high-quality craftsmanship, Nordic Knots has become a go-to for anyone looking to invest in a stylish, timeless rug. Their focus on handcrafted pieces made from natural materials like wool and jute results in durable, elegant designs that are built to last.
If you love their clean lines, neutral tones, and minimalist vibe but want to explore other options with similar sensibilities, you're in luck. Here are 18 other brands that offer stylish rugs and home decor perfect for a modern home.
1. Ruggable
For homes with kids, pets, or just general messiness, Ruggable is a game-changer. They pioneered the machine-washable rug, which features a removable top layer that fits right into your washing machine. While they are more affordable and use polyester instead of natural fibers like Nordic Knots, they offer a huge variety of modern, minimalist, and contemporary designs.
If you prioritize function and convenience without sacrificing style, Ruggable is an excellent, practical alternative. You get that clean aesthetic with the unbeatable upside of easy cleaning. Their rugs are perfect for high-traffic areas where a handcrafted wool rug might be a liability.
Shop now at ruggable.com
2. Medallion Rug
Medallion Rug delivers high-quality, handmade wool and jute rugs with a distinct boho-chic vibe. Their collection often features more intricate patterns and textures than the minimalist designs from Nordic Knots, making them a great option if you want something with a bit more visual punch while still valuing artisanal quality and ethically sourced materials.
With prices ranging from $300 to $1,500, they sit comfortably in the mid-range market. Choose Medallion if you're looking for unique, handcrafted pieces that feel both worldly and modern, offering a warmer, more patterned alternative to Nordic's cool Scandinavian style.
Shop now at medallionrugs.com
3. The Citizenry
If ethical sourcing and artisan collaborations are important to you, The Citizenry should be at the top of your list. They partner with craftspeople from around the world to create stunning, handcrafted rugs from natural fibers like wool and jute. Their designs feel both modern and timeless, perfectly aligning with the Nordic Knots aesthetic but with a global story behind each piece.
Their prices typically range from $500 to $3,000, reflecting the high level of craftsmanship and their commitment to fair-trade practices. The Citizenry is the perfect choice for those who love elevated, minimalist design but also want their purchase to support sustainable, artisanal communities.
Shop now at the-citizenry.com
4. Serax
Serax is a Belgian design brand that offers a beautifully curated collection of home goods, including rugs that capture an understated, artistic elegance. Their pieces often feature natural fibers and subtle textures, resonating with the Scandinavian simplicity of Nordic Knots. However, Serax incorporates innovative and sculptural details that give their products a unique, contemporary edge.
Falling into a price range of $200-$1,200, Serax offers accessible design without compromise. It's a brand for those who appreciate modern design that feels thoughtful and slightly unexpected.
Shop now at serax.com
5. Beni Ourain Rugs (by The Rug Company)
For a touch of luxury and authentic heritage, The Rug Company's collection of traditional Moroccan Beni Ourain rugs is unparalleled. Handcrafted from plush wool, these rugs are known for their iconic geometric patterns and incredibly cozy feel. While they share a commitment to natural materials and craftsmanship with Nordic Knots, Beni Ourain rugs offer a much more textured, bohemian look.
This is a high-end alternative, with prices starting at $1,200 and climbing for bespoke designs. It's an investment piece for someone who wants to anchor a room with a timeless, artisanal rug that is rich in history and character.
Shop now at therugcompany.com
6. Loloi Rugs
Loloi is a favorite among designers for its ability to offer an incredibly diverse range of rugs that manage to feel both on-trend and timeless. They work with well-known collaborators like Amber Lewis and Jean Stoffer to create collections that span from transitional to contemporary. Like Nordic Knots, they have many textural, neutral options made from wool and jute.
Priced in the mid-range from $200-$2,000, Loloi strikes a great balance between quality and accessibility. They provide a much wider variety of patterns and colors than Nordic Knots, making them a perfect stop for anyone wanting a modern rug with more personality.
Shop now at loloi.com
7. H&M Home
If you're looking for that Scandi-inspired look on a budget, H&M Home is an excellent source. They offer trendy, stylish rugs that capture the minimalist aesthetic without the high price tag. Most of their pieces are made from synthetic fibers or cotton blends, so you're trading the handcrafted, natural quality of Nordic Knots for affordability.
With most rugs priced between $50 and $200, H&M Home is perfect for refreshing a space, trying out a trend, or decorating a lower-traffic area. It’s the fast-fashion equivalent for home decor, delivering great style at a fraction of the cost.
Shop now at hm.com
8. West Elm
A staple for modern home furnishings, West Elm offers a fantastic selection of rugs that align well with the Nordic Knots vibe. Their collection favors modern, minimalist designs with a strong focus on sustainability and fair-trade sourcing. You'll find plenty of high-quality wool, jute, and seagrass rugs with clean patterns and neutral palettes.
Priced from $200 to $2,000, West Elm is a reliable mid-range option for stylish, eco-conscious decor that blends seamlessly into contemporary homes. They are very similar to Nordic Knots in style, but with the convenience of a large, accessible retailer.
Shop now at westelm.com
9. Raya Rugs
Raya Rugs specializes in handmade wool and jute rugs with a strong commitment to natural fibers and artisanal quality. Their aesthetic is minimalistic but often incorporates a slightly more rustic or bohemian edge compared to the polished look of Nordic Knots. You'll find subtle textures and muted tones perfect for creating a warm, organic feel.
With prices starting around $300 and going up to $2,000, they are a solid mid-range competitor that prioritizes craftsmanship. This is a great brand if you love the natural materials and simplicity of Nordic Knots but want a rug that feels a bit more earthy and undone.
Shop now at rayarugs.com
10. Serena & Lily
Known for their breezy, coastal-inspired style, Serena & Lily offers beautifully made rugs from natural fibers like jute and sisal. While their aesthetic is more California casual than Scandinavian modern, their focus on simple patterns, neutral tones, and quality materials will appeal to Nordic Knots fans.
Their relaxed yet refined rugs add texture and warmth to a space in a way that feels effortlessly chic. Priced between $300 and $2,500, they offer a great alternative for someone who wants that minimalist foundation but with a sunny, laid-back twist.
Shop now at serenaandlily.com
11. Crate & Barrel
Crate & Barrel is a trusted source for timeless, modern home decor, and their rug selection is no exception. They carry a curated range of modern and minimalist rugs made from wool, jute, and synthetic blends that emphasize clean lines, subtle textures, and versatile neutral palettes.
Very similar to West Elm, Crate & Barrel offers a comparable mid-range price point of $200 to $1,500. They are a reliable alternative to Nordic Knots for anyone seeking enduring style and good quality from a well-established retailer.
Shop now at crateandbarrel.com
12. Momeni
Momeni provides a wide variety of contemporary rugs known for their durability and attractive price points. Their collections include natural fiber and wool options with minimalist and geometric designs that echo the Scandi aesthetic. However, Momeni often ventures into more varied patterns and color palettes than Nordic Knots.
With prices generally ranging from $100 to $1,000, Momeni is an affordable choice for someone who appreciates a pared-down, modern rug but wants more options to browse beyond neutral solids and subtle textures.
Shop now at momeni.com
13. Lilee Rugs
Dedicated to sustainable, handmade rugs, Lilee Rugs is a fantastic alternative for those who appreciate the values of Nordic Knots. Focusing on wool and jute, their pieces often feature neutral tones and understated modern designs that create a sense of calm and sophistication in any room.
The emphasis on artisanal quality is reflected in their price point, which generally falls between $400 and $2,000. Lilee is perfect for the shopper who wants a beautifully crafted, long-lasting rug with a firm commitment to minimalist design and sustainable practices.
Shop now at lileerugs.com
14. Havly Rugs
Havly is another excellent brand focused on handcrafted, natural fiber rugs with an eco-friendly approach. Their collections feature muted tones and minimalist patterns that share an aesthetic kinship with Nordic Knots. Where they sometimes differ is in their textures, which can lean slightly more rustic and raw.
Priced from $300 to $2,000, Havly offers artisanal quality and modern design rooted in sustainability. They are a standout choice for those seeking a stylish, earth-conscious rug that feels both modern and organic.
Shop now at havlyrugs.com
15. Saxony Rugs
Saxony Rugs specializes in luxury, with plush, handwoven wool rugs in minimalist and contemporary styles. Their designs are all about soft textures and subtle patterns, making them ideal for creating interiors that feel both clean and incredibly cozy.
If you're willing to invest in a more high-end piece, Saxony provides exceptional craftsmanship and quality. Their rugs typically range from $500 to $3,000, offering a more luxurious take on the simple, textural elegance that Nordic Knots champions.
Shop now at saxonyrugs.com
16. Ferm Living
A heavyweight in modern Scandinavian design, Ferm Living offers a drool-worthy selection of rugs made from natural materials like wool and jute. Their aesthetic is defined by simple geometric patterns, beautiful muted colorways, and a deep commitment to sustainable principles - aligning perfectly with the Nordic Knots ethos.
Ranging from $200-$1,200, Ferm Living provides that quintessential sleek, contemporary look for the entire home. If you want a rug that feels authentically Danish and designed with impeccable taste, look no further.
Shop now at fermliving.com
17. Etsy (Various Artisans)
For something truly one-of-a-kind, Etsy is an incredible resource for handmade and bespoke rugs. The platform connects you with countless independent artisans from around the globe who specialize in natural-fiber rugs with minimalist, boho, or unique artisanal designs. This is where you can find styles very similar to Nordic Knots or something entirely different.
Prices vary dramatically, from under $100 for small accent pieces to thousands for large, custom creations. Etsy embodies the same spirit of craftsmanship and uniqueness that makes boutique brands so appealing, often with a more direct and personal connection to the maker.
Shop now at etsy.com
18. Tonic Living
Tonic Living is an excellent choice for stylish yet affordable rugs that hit on contemporary minimalist and geometric trends. They offer a mix of synthetic and natural fiber options, often featuring bold patterns or subtle textures in versatile neutral tones that complement a modern aesthetic.
With prices generally between $150 and $1,000, Tonic Living is geared towards the budget-conscious shopper who doesn’t want to sacrifice style. They are a great alternative if you want an on-trend, modern rug without the high investment cost of a premium, handcrafted piece.
Shop now at tonicliving.com
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