Yes, Nordic Knots is worth it if you prioritize authentic Scandinavian design and handmade craftsmanship over mass-produced perfection. Their rugs are made from high-quality natural fibers like wool and jute, offering a sophisticated aesthetic that elevates a room. However, their value diminishes in high-traffic areas where durability can be an issue, and you need to factor in additional shipping costs.
The brand delivers good quality for its mid-to-high price point, sitting comfortably above mainstream brands like West Elm but below ultra-luxury names like The Rug Company. Here’s a detailed breakdown of what to know before you buy.
How Is Nordic Knots' Quality?
Nordic Knots' quality is generally high, with an emphasis on natural materials and traditional craftsmanship. However, there are some inconsistencies to be aware of.
- Materials & Craftsmanship: The brand primarily uses high-quality natural fibers, including New Zealand and Australian wool, jute, and cotton. Most rugs are handwoven using traditional methods in India and Turkey, which results in a durable, well-made product with a genuine artisanal feel.
- Construction & Durability: Wool rugs are substantially built and can last 5-10 years with proper care. However, they are known to shed significantly during the first few months. Jute and other flatweave rugs are less durable and prone to fraying at the edges, making them a poor choice for high-traffic areas.
- Consistency: While craftsmanship is a key selling point, some customer reviews mention variability in finishing and hardware quality between different production batches. Expect an artisanal product with slight imperfections, not a machine-made one.
- Common Complaints: The most frequent issues cited by customers are the initial shedding of wool rugs, fraying on jute models, and some lower-cost pieces showing wear more quickly than expected. Some buyers also note that lighter-colored rugs stain easily.
Is Nordic Knots Good Value for the Price?
Nordic Knots offers fair value, but whether it's *good* value depends on your priorities and where you'll place the rug.
Price Positioning
Nordic Knots operates in the premium-accessible space. Prices for rugs range from $300 for small accent pieces to $2,500+ for large area rugs. A standard 5x8 wool handwoven rug typically costs around $1,200, which is competitive with similar artisanal brands like Loom & Mill but significantly more expensive than mass-market options from Pottery Barn or West Elm. Be aware that listed prices don't include shipping ($75-$150) or potential customs fees for international orders.
What You're Paying For
You're paying for authentic, handmade quality, premium natural materials, and a distinct minimalist Scandinavian aesthetic. The cost reflects the ethical sourcing and artisanal production process, which results in a more unique and durable piece than a machine-made equivalent. Essentially, you're buying a designer look and feel without the ultra-luxury price tag.
Where You Get Good Value
- Wool Rugs for Low-to-Moderate Traffic Areas: Their handwoven wool pieces for bedrooms and living rooms offer excellent longevity and timeless style for the price.
- Statement Pieces: If you're buying a rug for its aesthetic impact in a less-used space, Nordic Knots provides a high-end look that justifies its cost.
- Natural Fiber Lovers: For those who specifically want a 100% wool or jute rug, the quality of their materials is a strong selling point.
Where You Don't Get Good Value
- High-Traffic Hallways or Family Rooms: Placing a delicate jute rug or a light-colored wool rug in a high-traffic zone is a poor investment, as it will likely show wear, fray, or stain quickly.
- Buyers on a Strict Budget: Once you add the substantial shipping costs, the final price can be surprisingly high. Mass-market brands offer a similar look for much less if budget is the primary concern.
- Homes with Pets and Kids: The potential for snagging, staining, and wear makes their rugs a risky choice for busy households where durability is paramount.
Nordic Knots Quality by Category
Quality can vary significantly depending on the material and construction of the rug.
Handwoven Wool Rugs
This is Nordic Knots' strongest category. Made from durable New Zealand or Australian wool, these rugs are soft, resilient, and built to last 5-10 years. Their main downside is a "break-in" period of moderate to heavy shedding for the first few months. With prices in the $800-$2,500 range, they are a good investment for living rooms and bedrooms.
Jute & Flatweave Rugs
Made from natural plant fibers, these rugs offer a wonderful, organic texture that fits the Scandinavian aesthetic perfectly. However, jute is not a highly durable material. It's susceptible to fraying, snagging, and water damage. These rugs are best suited for very low-traffic areas like a home office or guest room, as they will not hold up to daily wear and tear.
Textiles & Soft Goods
The brand’s pillows and poufs use natural linen and cotton blends with poly-fill or down-alternative inserts. The fabrics are breathable and resist pilling well, but the cushion fillings are known to flatten within 2-3 years of regular use. They are best considered as decorative accessories rather than heavy-duty functional pieces.
Our Verdict: Is Nordic Knots Worth It?
Nordic Knots is worth it for the design-conscious shopper looking for an authentic, handmade rug with a timeless Scandinavian vibe for a moderate-traffic space. If durability in a busy home is your top priority, you can find better-performing options for the price.
Quality Grade: B+
Nordic Knots earns a B+ for its commitment to high-quality natural fibers, artisanal handwoven techniques, and beautiful minimalist designs. Their wool rugs are well-constructed and feel premium underfoot. The grade is held back from an A due to durability issues with jute flatweaves and reported inconsistencies in finishing across some product batches.
Value Grade: B
For a handmade rug from ethically sourced materials, Nordic Knots is priced fairly, earning a solid B for value. You get a product with significantly more character and better materials than mass-market brands. However, the value proposition is weakened by high shipping costs and the fact that some of their rugs aren't durable enough for certain lifestyles or placements.
Better Alternatives to Nordic Knots
If Nordic Knots' mix of beautiful design and so-so durability doesn't quite fit your needs, consider these alternatives.
Loom & Mill
Loom & Mill offers a similar aesthetic with a focus on ethical production and durability. Their handwoven wool rugs feature tight weaves designed for longevity and come with a 5-year warranty, offering more consistent quality at a comparable price to Nordic Knots.
Shop now at loomandmill.com
The Rug Company
If budget isn't a concern, The Rug Company is the luxury upgrade. They offer heirloom-quality rugs made from the finest materials like hand-dyed wools and silks, often through collaborations with famous designers. Expect impeccable craftsmanship and prices starting at $3,000 and climbing steeply from there.
Shop now at therugcompany.com
West Elm (Custom Rug Collection)
For a similar Scandinavian vibe at a more accessible price, West Elm's custom rug collection is a solid choice. While not as fine as Nordic Knots, their handwoven options are often made in the same regions and offer decent quality for moderate-traffic areas, typically priced between $500–$1,500.
Shop now at westelm.com
Gudrun Rugs
For eco-conscious buyers, smaller artisanal brands like Gudrun Rugs focus intensely on sustainability with organic dyes and eco-friendly fibers. Their product runs are small and prices are at a premium, but you get exceptional, environmentally friendly craftsmanship for your money.
Shop now at gudrunrugs.com
Frequently Asked Questions
How long do Nordic Knots rugs last?
With proper care, a Nordic Knots handwoven wool rug should last 5-10 years. Jute and flatweave rugs have a shorter lifespan, especially in higher-traffic areas, and may show significant wear in just 2-3 years.
Do Nordic Knots rugs shed?
Yes, their wool rugs are known to shed significantly for the first 3-6 months. This is a natural characteristic of staple-spun wool fibers and typically subsides over time with regular vacuuming. Jute rugs can also shed smaller fibers.
Is Nordic Knots better quality than West Elm?
Yes, Nordic Knots generally offers better quality than West Elm. Their focus on handwoven techniques and higher-grade natural fibers results in a more authentic and durable product compared to the often machine-made or lower-density rugs from West Elm.
Are there hidden costs when buying from Nordic Knots?
The main additional cost is shipping, which can range from $75 to $150 or more depending on your location and the size of the rug. International customers outside of their free-shipping zones should also be prepared for potential customs duties and import taxes.
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