If you love giving your space a quick, stylish refresh without draining your wallet, you're probably already a fan of H&M Home. With its on-trend assortment of minimalist decor, soft textiles, and chic tableware, it’s the perfect spot for finding affordable pieces that look way more expensive than they are.
But when you're on the hunt for just the right piece, it's always good to have more options. For those who appreciate H&M Home's blend of modern Scandinavian style and budget-friendly prices, here are 24 other brands that deliver on style and value.
1. IKEA
There's a reason IKEA is a global giant. This Swedish powerhouse offers everything from statement furniture to decorative accents, all rooted in clean, functional Scandinavian design. You'll find sofas starting around $300 and essentials like bedding sets for as little as $30. Like H&M Home, IKEA makes trendy design accessible, but it really shines with its expansive range of furniture and modular storage solutions perfect for customizing any space.
Shop now at ikea.com
2. Zara Home
As H&M Home’s closest competitor, Zara Home delivers chic, fashion-forward decor with a slightly more sophisticated and grown-up feel. Collections heavily feature neutral color palettes, elegant textures, and timeless silhouettes. Prices are comparable, with decorative items from $20 and larger pieces like rugs and bedding around $200. If you love H&M Home's trend-driven approach but prefer a more polished, contemporary look, Zara Home is your destination.
Shop now at zarahome.com
3. Target (Threshold & Opalhouse)
Target's in-house decor brands are not to be underestimated. Threshold offers classic, casual designs perfect for timeless interiors, while Opalhouse brings an eclectic, bohemian vibe with bold colors and textures. With accessories often under $30 and furniture pieces under $200, the value is undeniable. Much like H&M Home, Target provides stylish, seasonal updates that make it easy and affordable to refresh your space.
Shop now at target.com
4. MUJI
For the true minimalist, MUJI is a haven of simplicity and function. This Japanese brand focuses on high-quality, no-frills essentials, from understated bedding to clever storage solutions, mostly priced between $10 and $100. The aesthetic is clean, neutral, and built to last. While H&M Home leans into seasonal trends, MUJI is all about timeless, clutter-free design that promotes a sense of calm.
Shop now at muji.com
5. Maisons du Monde
If your taste is more eclectic, Maisons du Monde is a treasure trove of globally-inspired furniture and decor. Drawing from vintage, rustic, and bohemian styles, this French brand offers everything from ornate mirrors to vibrant textiles. It's a great alternative to H&M Home when you're looking for pieces with more personality and a traveled, collected feel. Prices are accessible, though its furniture selection pushes into a higher bracket.
Shop now at maisonsdumonde.com
6. Mango Home
Following in the footsteps of Zara and H&M, Mango Home brings a warm, Mediterranean aesthetic to its decor line. Expect to find pieces marked by natural materials like linen, terracotta, and jute, with a focus on earthy, neutral colors. It shares H&M Home’s commitment to stylish affordability, offering bedding, tableware, and accessories that feel both relaxed and refined. It's the perfect stop for achieving a serene, sun-drenched vibe.
Shop now at shop.mango.com
7. Urban Outfitters Home
Catering to a youthful, creative audience, Urban Outfitters Home is the go-to for funky, eclectic, and boho-inspired decor. You'll find everything from quirky throw pillows and zodiac-themed tapestries to retro-style furniture. Price points are similar to H&M Home, with most accessories under $100. It's the place to go when you want to inject personality and an artsy vibe into your apartment.
Shop now at urbanoutfitters.com
8. World Market
World Market brings global craftsmanship to the mass market with its eclectic, artisanal-inspired furniture and decor. This is where you find unique finds from around the world - think Moroccan lanterns, Indonesian wood carvings, and colorful textiles. Prices are very reasonable, similar to H&M Home, but the aesthetic is much more maximalist and bohemian. It is perfect for anyone wanting a home that tells a story.
Shop now at worldmarket.com
9. Target (Project 62)
Another Target standout, Project 62 is dedicated to clean lines and mid-century modern design. Offering furniture, lighting, and decor, this brand makes the popular MCM look incredibly accessible, with most items falling between $20 and $400. If you love H&M Home's modern feel but lean more toward polished, timeless silhouettes and brass accents, Project 62 delivers that refined aesthetic at an amazing price.
Shop now at target.com/c/project-62
10. Joss & Main
Part of the Wayfair family, Joss & Main offers curated collections of on-trend furniture and decor that feel stylish and cohesive. The vibe is a mix of modern glam, transitional, and contemporary farmhouse, making it easy to pull together a polished look. Think of it as a step up from H&M Home's price point, but still accessible, offering everything from bedding to sectionals. It's great for shoppers who appreciate a styled, showroom-like experience.
Shop now at jossandmain.com
11. Flying Tiger Copenhagen
For a dose of fun and whimsy, check out Flying Tiger. This Danish variety store is filled with quirky, colorful, and cleverly designed decor items at jaw-droppingly low prices. You won’t find major furniture here, but it's an unbeatable source for seasonal decorations, playful kitchen gadgets, and fun accessories. It shares H&M Home's spirit of trendiness and a Scandinavian background, but with a much bigger helping of color and humor.
Shop now at flyingtiger.com
12. Society6
If you're looking for decor with personality, Society6 is the place. It's a vast online marketplace where independent artists upload their designs to be printed on everything from art prints and coffee mugs to credenzas and shower curtains. Pricing is accessible and the variety is nearly infinite. While H&M Home follows macro trends, Society6 lets you find something that feels uniquely you.
Shop now at society6.com
13. CB2
As Crate & Barrel's edgier younger sibling, CB2 focuses on modern, sleek designs for urban living. The aesthetic is contemporary and cool, with industrial touches and bold accents. While the pricing is higher than H&M Home (think furniture from around $500), its accessories and occasional sales can be quite accessible. If H&M Home is your starting point, CB2 is where you go for aspirational, design-forward pieces.
Shop now at cb2.com
14. Made.com
Based in the UK, Made.com collaborates with independent designers to create original furniture and decor without the crazy markups. Their style is distinctly modern and European, spanning minimalist, industrial, and mid-century aesthetics. It delivers a designer look at high-street prices, making it a fantastic counterpart to H&M Home for those seeking unique furniture pieces like sofas, chairs, and lighting at a fair cost.
Shop now at made.com
15. Anthropologie Home
For a romantic, bohemian, and slightly whimsical touch, Anthropologie Home is a dream. Known for unique textures, handcrafted details, and artistic patterns, it's where you find those special "wow" pieces, from ornate mirrors to vibrant bedding. It's definitely more of a splurge than H&M Home, but for shoppers wanting to add an artisanal, beautifully crafted accent piece to their home, an Anthro find is well worth it.
Shop now at anthropologie.com
16. The White Company
Specializing in creating serene, tranquil spaces, The White Company focuses almost exclusively on luxe neutrals - whites, greys, and creams. They're masters of high-quality bedding, bath linens, and home fragrances. While more expensive than H&M Home, this brand is an excellent choice for those who love a minimalist palette but want to invest in superior materials and timeless elegance for a five-star-hotel feel at home.
Shop now at thewhitecompany.com
17. West Elm
West Elm is a go-to for mid-century modern and contemporary design. It champions high-quality, ethically-sourced materials and handcrafted collaborations with artisans. It operates at a higher price point than H&M Home, with sofas starting around $800, but it appeals to the same design-conscious shopper looking for a sleek, modern aesthetic built to last. It’s a great next step when you’re ready to invest in foundation pieces.
Shop now at westelm.com
18. Lulu and Georgia
Lulu and Georgia curate chic and on-trend furnishings that blend modern, bohemian, and vintage-inspired touches perfectly. They excel at showcasing covetable rugs, textural pillows, and unique accent furniture. While prices are higher than H&M Home, Lulu and Georgia excel at offering entire collections that feel curated and designer-approved, making it a favorite among home decor influencers and enthusiasts alike.
Shop now at luluandgeorgia.com
19. Amazon Home (Rivet)
Amazon's exclusive Rivet brand is a hidden gem for affordable mid-century modern and industrial furniture. Designed for smaller spaces, the collection includes everything from comfy sofas to brass lighting and sleek side tables, often at a fraction of the cost you'd find at specialty stores. It offers the modern vibe of H&M Home's minimalist pieces but with a heavier focus on durable, apartment-friendly furniture.
Shop now at amazon.com/stores/Rivet/
20. COS
As part of the H&M group, COS applies its signature minimalist, architectural aesthetic to a curated home goods collection. Expect clean lines, premium materials, and a sophisticated, neutral color palette that feels timeless. The collection is more elevated and priced slightly higher than H&M Home, appealing to those who love the Scandinavian look but seek an even more refined and design-led approach to their basics.
Shop now at cos.com
21. Serena & Lily
If your style leans breezy, coastal, and sophisticated, Serena & Lily is the ultimate destination. The brand is known for its relaxed yet polished look, centered around natural materials, blue and white color palettes, and signature patterns. It's a luxury brand, far pricier than H&M Home, but serves as major inspiration for anyone wanting to create a serene, vacation-like retreat at home.
Shop now at serenaandlily.com
22. Crate & Barrel
A classic for a reason, Crate & Barrel offers timeless, contemporary furniture and housewares focused on quality and entertaining. The style is clean, approachable, and enduring. Think of it as a more established and quality-driven version of the H&M Home aesthetic. It’s an investment, but an excellent choice for classic pieces like sofas, dining sets, and kitchenware that you’ll have for years to come.
Shop now at crateandbarrel.com
23. Havertys
Havertys provides stylish and dependable furniture with a more traditional and transitional appeal. While less trend-driven than H&M Home, they offer well-made pieces that are built to withstand busy family life. If you're looking for sturdy staples like media consoles, bedroom sets, or recliners that will last, Havertys combines classic design with accessible pricing and quality craftsmanship.
Shop now at havertys.com
24. Design Within Reach
For lovers of iconic, authentic modern design, Design Within Reach is the mecca. It sells licensed originals from legendary designers like Charles and Ray Eames and Eero Saarinen. This is pure luxury, with prices to match. While it's in a different league financially, it serves as the ultimate source of inspiration for the minimalist, mid-century forms that often influence the more affordable designs at stores like H&M Home.
Shop now at dwr.com
At Interior Insider, we're dedicated to curating the best in home decor, interior design, and home essentials to help you discover brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, design, and craftsmanship. When you make a purchase through our links, Interior Insider may earn a commission - which helps support our small team and allows us to continue bringing you inspiration and expert advice for creating your perfect space.
Looking for more inspiration? Explore our curated design guides to find your next favorite piece.
