If you're a fan of creating a serene, elegant sanctuary at home, chances are you already have a soft spot for The White Company. Their signature style - defined by high-quality materials, timeless design, and a calming palette of neutrals - makes it easy to craft a sophisticated and tranquil space.
For those who love The White Company's understated approach to luxury but are looking to explore other options, we've found some incredible alternatives. Whether you're after similar aesthetics, a different price point, or unique design details, here are 20 brands that capture that same elegant spirit.
1. Crate & Barrel
Crate & Barrel is a go-to for modern, functional design that’s built to last. They offer a huge selection of furniture, kitchenware, bedding, and home accessories that feel contemporary yet timeless. While their overall aesthetic aligns with The White Company's commitment to quality and style, Crate & Barrel tends to offer a broader furniture catalog and occasionally incorporates more color and playful patterns into their collections.
Think clean lines and durable materials perfect for everyday living. If you appreciate The White Company's elegance but want to explore more contemporary furniture pieces, Crate & Barrel is the perfect place to start.
Shop now at crateandbarrel.com
2. Pottery Barn
Pottery Barn delivers classic, comfortable home furnishings that feel both polished and inviting. Their style leans more towards a warm, traditional American aesthetic, featuring plush sofas, rustic wood finishes, and cozy textiles. Like The White Company, they place a strong emphasis on quality and comfort, creating pieces that make a house feel like a home.
Their bedding and throws are especially wonderful for creating a cozy, layered look. The key difference is that Pottery Barn often incorporates more rustic or vintage-inspired details, giving their items a slightly warmer, more lived-in feel.
Shop now at potterybarn.com
3. Linum Home Textiles
Dedicated to luxury linens, Linum Home Textiles focuses on high-quality, natural fibers and a distinct sense of understated elegance. The brand is known for its impeccably crafted towels, bedding, and bathrobes that feel both timeless and incredibly soft. Their commitment to detail and simple, sophisticated designs makes them a strong parallel to The White Company.
If your favorite part of The White Company is their premium linens and bath essentials, Linum offers a similar focus on beautiful, natural materials that elevate everyday routines.
Shop now at linum.com
4. H&M Home
For a more budget-friendly alternative that doesn't skimp on style, H&M Home is a fantastic choice. They offer on-trend bedding, curtains, cushion covers, and decor accents in clean, modern designs that often echo the minimalist aesthetic of more expensive brands. You can easily find neutral-toned linens, simple glassware, and chic storage solutions that blend seamlessly with a serene home vibe.
While the quality differs from the premium feel of The White Company, H&M Home is perfect for adding stylish Scandi-inspired touches to your space without a hefty price tag.
Shop now at hm.com
5. Frette
If you're looking to take luxury to the next level, Frette is the answer. This iconic Italian brand has supplied the world’s finest hotels and private residences for generations with its exquisite linens. Crafted from the highest-quality Egyptian cotton and silk blends, their bedding and towels are the epitome of opulence. Frette shares The White Company's focus on elegant textiles but operates in a true luxury category, offering an unparalleled sleeping experience.
Shop now at frette.com
6. Serena & Lily
Serena & Lily masterfully combines breezy coastal charm with sophisticated design. Their style is relaxed, airy, and effortlessly chic, relying on a palette of soft neutrals accented with serene blues and natural textures like rattan and linen. While drawing from a more coastal inspiration, their commitment to high-quality materials and creating a peaceful, light-filled environment aligns perfectly with The White Company's ethos.
Think of it as the sunny, California cousin to The White Company's refined British elegance.
Shop now at serenaandlily.com
7. Boll & Branch
For those who prioritize an ethical supply chain alongside luxury, Boll & Branch is a standout. They specialize in super-soft, 100% organic cotton bedding crafted under fair-trade conditions. Their aesthetic is clean, simple, and elegant, centering on beautifully made essentials in a muted, calming color palette. Boll & Branch offers a similar serene and high-quality feel to The White Company but with the added peace of mind that comes from their transparent and ethical GOTS-certified production process.
Shop now at bollandbranch.com
8. West Elm
West Elm is celebrated for its modern, clean-lined furniture and home decor. Their designs often carry a mid-century modern influence, and they are committed to sustainability, with a large selection of Fair Trade Certified and handcrafted products. They share The White Company’s neutral color palette and love for quality craftsmanship but are often more trend-forward. West Elm is an excellent choice if you're looking for modern elegance with a slightly more contemporary and designer edge.
Shop now at westelm.com
9. Arket
As part of the H&M group, Arket is a lifestyle destination that offers thoughtfully made essentials for home and wardrobe. Their home collection channels Scandinavian minimalism, focusing on function, quality, and simplicity. You'll find high-quality wool blankets, sleek glassware, and understated ceramic pieces that perfectly capture a clean, modern aesthetic. Arket shares The White Company's knack for creating simple yet beautiful everyday items that stand the test of time.
Shop now at arket.com
10. Grace & Frankie
Focusing on premium organic bedding, towels, and home textiles, Grace & Frankie delivers on sustainability without compromising on softness or durability. Their collection is crafted from eco-conscious materials, designed for those who want their home to be both a beautiful and a healthy environment. Much like The White Company, this brand emphasizes elegant basics, making it easy to create a polished home, but with a stronger commitment to an organic and sustainable ethos.
Shop now at graceandfrankie.com
11. HAY
HAY is a beloved Danish design brand known for turning everyday objects into something special. Their collection of home accessories, textiles, and furniture is rooted in functional, contemporary design and often features a playful pop of color alongside their minimalist pieces. While their style can be more vividly modern than The White Company's classic look, HAY shares a commitment to high-quality design and creating pieces that add refined charm to any room.
Shop now at hayshop.com
12. The Citizenry
The Citizenry works directly with artisans from around the globe to bring handcrafted home goods to a modern audience. Their offerings - from buttery-soft alpaca throws from Peru to handwoven textiles from Mali - feel richly textured and unique. The Citizenry aligns with The White Company’s appreciation for elegant, high-quality pieces, but with a distinct, globally-inspired story behind every item. It's the perfect choice for someone looking for elevated basics with an ethical, artisanal touch.
Shop now at the-citizenry.com
13. Brooke & York
Specializing in premium, minimalist home essentials, Brooke & York creates understatedly luxurious bedding, towels, and throws from high-quality natural fibers. Their aesthetic is built on simplicity and refinement, which makes their products perfect for creating a calm and cohesive bedroom or bathroom. For lovers of The White Company's focus on perfectly crafted, timeless essentials, Brooke & York offers a very similar vibe centered on subtle elegance.
Shop now at brookeandyork.com
14. Matt Blatt
Known for its stylish and sometimes quirky range of furniture, Matt Blatt also offers a curated selection of home accessories, bedding, and soft furnishings. Their style is chic and metropolitan, catering to those who love contemporary design with a touch of personality. While their furniture often makes a bold statement, their home accessories align with The White Company's brand of sophisticated basics that complete a room.
Shop now at mattblatt.com.au
15. Linum
With its roots in Sweden, Linum delivers beautiful, high-quality home textiles designed to last. Their design philosophy is a mix of Swedish simplicity and beautiful textures, with linen being a key material in their collections of tablecloths, cushion covers, and bedspreads. Like The White Company, Linum prizes natural materials and creates timeless designs that can be mixed and matched to create an effortlessly elegant look.
Shop now at linum.com
16. Havertys
Havertys provides a wide variety of quality furniture and home textiles that skew towards classic and comfortable designs. While their catalog is extensive, you can find refined pieces in neutral palettes that fit well within a minimalist decor scheme. Their focus on quality craftsmanship and timeless silhouettes makes them a reliable choice for staple furniture items and soft furnishings that offer an enduring appeal similar to The White Company's offerings.
Shop now at havertys.com
17. The Laundress
While primarily known for their premium, plant-derived fabric care and home cleaning products, The Laundress shares The White Company's dedication to elevating household essentials. They also offer a select range of soft textiles like towels and collaborations on home items that echo an ethos of quality and sustainability. For someone who loves taking care of their beautiful home basics, The Laundress provides the tools to make them last, scented with elegant, non-toxic fragrances.
Shop now at thelaundress.com
18. P.F. Candle Co.
A huge part of The White Company's appeal is its beloved collection of signature home fragrances, like Seychelles and Verveine. P.F. Candle Co. offers a fantastic alternative sourced from Los Angeles, with a focus on expertly crafted scents housed in minimalist apothecary-inspired amber jars. They use domestically-grown soy wax and fine fragrance oils to create unique, earthy scents like Teakwood & Tobacco that help curate a warm, inviting atmosphere beautiful enough for any home.
Shop now at pfcandleco.com
19. Cocoon Home
Cocoon Home excels in creating luxurious bedding and home textiles from natural fibers, with a special love for linen and cotton. Their designs are gracefully simple, designed to promote a calm and restorative atmosphere in the home. With an understated and elegant aesthetic very much in line with The White Company, Cocoon Home is a perfect choice for anyone looking to invest in beautiful, high-quality pieces for the bedroom and beyond.
Shop now at cocoonhome.com
20. Amara
Amara isn't a single brand but rather a luxury online retailer that houses a vast, curated collection of over 300 leading homeware brands. It’s an ideal one-stop shop for discovering high-end designer home accessories, bedding, and decor. Many of the brands featured on Amara - from Missoni Home to Ralph Lauren Home - share a commitment to luxurious quality and elegant design, making it a wonderful resource for finding pieces with a similar refined feel to The White Company's products.
Shop now at amara.com
At Interior Insider, we're dedicated to curating the best in home decor, interior design, and home essentials to help you discover brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, design, and craftsmanship. When you make a purchase through our links, Interior Insider may earn a commission - which helps support our small team and allows us to continue bringing you inspiration and expert advice for creating your perfect space.
Looking for more inspiration? Explore our curated design guides to find your next favorite piece.
