If you're looking for stylish, durable kitchenware that doesn't cost a fortune, you're likely already a fan of ProCook. The brand has perfected the sweet spot between function and contemporary design, offering everything from non-stick pans to sleek utensils that feel great to use.
For home cooks who appreciate ProCook's blend of quality craftsmanship and modern aesthetics, there are plenty of other brands that hit a similar mark. Whether you’re looking for something slightly more high-end, eco-friendly, or just a different style, here are 19 similar brands to check out for your kitchen.
1. Le Creuset
Known for its iconic enameled cast iron cookware, Le Creuset is what happens when you take ProCook’s commitment to quality and elevate it to heirloom status. Famous for its vibrant colorways and exceptional heat retention, Le Creuset pieces are built to last a lifetime. While definitely a splurge compared to ProCook - with pieces ranging from $100 to over $600 - this is the brand to choose when you want to invest in kitchen icons.
Shop now at https://lecreuset.com
2. Crate & Barrel
Crate & Barrel brings its signature modern and minimalist aesthetic to the kitchen with a curated selection of cookware, bakeware, and tools. Their pieces often feature clean lines and functional designs, offering reliable quality that feels similar to ProCook but with a slightly more premium vibe and occasional designer collaborations. Prices generally range from $20 for utensils up to $300 for cookware sets.
Shop now at https://crateandbarrel.com
3. Williams Sonoma
As a premium kitchenware retailer, Williams Sonoma offers refined, professional-grade tools for the serious home chef. Their collection includes everything from high-performance cookware to specialty gadgets, with many exclusive lines from top brands. While they share ProCook’s focus on quality, Williams Sonoma caters to a gourmet cooking audience and carries a higher price tag to match.
Shop now at https://williams-sonoma.com
4. OXO
If the practicality and durability of ProCook appeal to you, then you'll love OXO. Known for its user-friendly philosophy, OXO creates ergonomic kitchen tools engineered for comfort and ease of use. While they focus more on gadgets and prep tools - most priced under $50 - they share the same commitment to making everyday tasks in the kitchen a little bit better through smart, reliable design.
Shop now at https://oxo.com
5. Joseph Joseph
For those who love kitchenware that is as clever as it is stylish, Joseph Joseph is a must-see. The brand excels at inventive, space-saving gadgets and tools. Think multi-use utensils, nesting bowl sets, and smart storage solutions. Prices are very accessible, often between $10 and $50, making it similar to ProCook in offering affordable, chic essentials that bring a touch of fun and function to the kitchen.
Shop now at https://josephjoseph.com
6. Tefal
Tefal is a giant in the world of non-stick cookware, offering durable, everyday pots and pans typically priced between $30 and $200. Much like ProCook, they prioritize quality at an accessible price. Where they really stand out is their innovation in non-stick coatings, often featuring technologies like their signature Thermo-Spot to signal when the pan is perfectly preheated.
Shop now at https://tefal.com
7. Circulon
Circulon offers premium non-stick cookware recognized for its unique raised circle design, engineered to reduce abrasion and improve food release. In the same ballpark as ProCook's higher-end lines, with pieces from $50 to $250, Circulon is for the home cook who is serious about non-stick performance and wants cookware that is both tough and stylishly designed.
Shop now at https://circulon.com
8. Anolon
Anolon provides high-quality non-stick cookware designed for the gourmet home chef. Their products feature heavy-duty construction and reinforced coatings, making them incredibly durable. Anolon is a step up from ProCook, offering professional-grade features and more premium designs, with prices generally ranging from $70 to $300.
Shop now at https://anolon.com
9. KitchenAid
While famous for its legendary stand mixers, KitchenAid also has a fantastic range of cookware, utensils, and bakeware. Known for its retro-inspired look and iconic pops of color, the brand shares ProCook's focus on dependable quality with a strong brand identity. Their kitchenware, priced from $20 to $300, is perfect for cooks who want reliable tools with a classic aesthetic.
Shop now at https://kitchenaid.com
10. Bialetti
Bialetti brings Italian flair to the kitchen, specializing in their iconic Moka pot coffee makers but also offering a range of non-stick pans and accessories. With a distinctly retro aesthetic and affordable price point - usually between $20 and $100 - Bialetti is a great choice for adding European charm to your morning coffee routine or everyday cooking.
Shop now at https://bialetti.com
11. GreenPan
If you're interested in healthy, eco-friendly cookware, GreenPan is the answer. As pioneers of ceramic non-stick, all their products are free from PFAS and other harmful chemicals. Their style is modern and often colorful, comparing well to ProCook's quality but with a primary focus on sustainability and safe materials.
Shop now at https://greenpan.us
12. Lodge
Lodge has been the authority on rugged, reliable cast iron cookware for over a century. From skillets to Dutch ovens, their products are incredibly durable, budget-friendly (many from $20-$100), and designed to be passed down. While the material and aesthetic are different from ProCook’s modern style, they both offer incredible value and long-lasting performance.
Shop now at https://lodgecastiron.com
13. Herman Miller
Better known for its iconic furniture, Herman Miller also extends its design-forward approach to high-end kitchen accessories and storage solutions. Their pieces are sleek, minimalist, and built with exacting standards. If you love ProCook's contemporary aesthetic but have a more premium budget, Herman Miller’s kitchen accessories deliver that same modern vibe in luxury form.
Shop now at https://hermanmiller.com
14. Sage Appliances
Sage fills its kitchens with high-tech, aesthetically pleasing appliances like coffee machines, air fryers, and food processors. Known for their sleek, modern styling and innovative features, their products resonate with ProCook’s commitment to quality design. While they focus more on electronics than cookware, Sage is for the home chef who appreciates both performance and beauty.
Shop now at https://sageappliances.com
15. Cuisinart
Cuisinart is a household name for a reason, offering a huge assortment of reliable kitchen appliances, cookware, and gadgets. Their style is practical and accessible, making them a direct competitor to ProCook in the mid-range market. From food processors to stainless steel pot sets, Cuisinart provides dependable quality without the intimidating price tag.
Shop now at https://cuisinart.com
16. Villeroy & Boch
Famous for their elegant dinnerware, Villeroy & Boch also produces premium cookware and serveware with a luxurious, sophisticated touch. Compared to ProCook, their focus is heavier on elevating the entire dining experience, from cooking to serving. This is where you go for timeless style that prioritizes elegant presentation and high-quality materials.
Shop now at https://villeroy-boch.com
17. Scanpan
Hailing from Denmark, Scanpan creates premium, eco-friendly non-stick cookware with a minimalist Scandinavian design sensibility. Their ceramic-titanium coatings are exceptionally durable and PFOA-free. Scanpan is more expensive than ProCook, but is an excellent choice for those who value sustainable manufacturing and sleek, understated aesthetics in their kitchen tools.
Shop now at https://scanpan.com
18. Farberware
Farberware has been a staple in kitchens for generations, offering budget-friendly and dependable cookware that gets the job done. Often more affordable than ProCook, their style is generally more traditional and straightforward, focusing on core functionality. They are a great choice for beginner cooks or anyone needing reliable basics for everyday use.
Shop now at https://farberware.com
19. Zwilling J.A. Henckels
With its deep roots in German engineering, Zwilling is renowned for its premium cutlery, cookware, and kitchen tools. Their products are synonymous with precision and durability, often featuring professional-grade stainless steel and multi-layered constructions. For those who admire ProCook's performance appeal and are ready for a step-up in quality and price, Zwilling delivers beautifully.
Shop now at https://zwilling.com
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