Ruggable is known for its practical, two-piece washable rug system ideal for high-traffic homes with pets and kids, offering a wide range of trendy, contemporary patterns. In contrast, Hook & Loom focuses on handcrafted, eco-conscious rugs made from natural fibers like wool and organic cotton, suiting those who prioritize ethical production and a more artisanal, bohemian aesthetic.
Let's compare them side-by-side to help you decide which brand best fits your home and lifestyle.
Ruggable: The Stylish Washable Rug Solution
Ruggable built its brand on a simple but brilliant idea: a two-piece rug system that you can wash in your home machine. This design features a lightweight, interchangeable rug cover and a non-slip rug pad, making it exceptionally practical for busy households. The brand appeals to those who want stylish, modern designs without the worry of permanent stains or expensive professional cleanings.
- Product mix: Two-piece washable rug systems including area rugs, runners, bath mats, and doormats.
- Style/vibe: Highly versatile with styles ranging from contemporary and mid-century modern to traditional and bohemian. Often features bold patterns, eclectic designs, and collaborations with designers like Jonathan Adler.
- Price point: Mid-range. Small 3x5 rugs start around $150, while larger 8x10 rugs typically run between $400 and $600.
- Quality: The top decorative layer is made of synthetic, stain-resistant polyester, designed for durability and repeated washings. The bottom layer is a sturdy, non-slip thermoplastic rubber.
- Sustainability: Ruggable uses eco-friendly dyes and recyclable materials in their packaging. The longevity from being washable also reduces waste from replacing soiled rugs.
- Care Instructions: The top rug cover is fully machine washable. This is their main selling point and offers unmatched convenience.
- Return policy: Most rugs can be returned or exchanged within 30 days of the delivery date. Custom rugs are final sale.
Ruggable is the go-to for anyone who values convenience and easy maintenance above all, offering endless style options that don't require worrying about spills or messes.
Shop Ruggable: ruggable.com
Hook & Loom: The Ethical & Artisanal Rug Brand
Hook & Loom sets itself apart with a deep commitment to natural materials, ethical production, and timeless, handcrafted design. Specializing in rugs woven from organic cotton, natural wool, and jute, the brand appeals to eco-conscious shoppers and design enthusiasts who appreciate artisan-made decor. Each piece showcases natural texture and a more subtle, global-inspired aesthetic.
- Product mix: Handcrafted area rugs focusing on natural materials. They offer wool, organic cotton, jute, and repurposed fiber rugs.
- Style/vibe: Eclectic, bohemian, rustic, and globally inspired. Their collection features muted tones, intricate geometric patterns, and rich textures that add warmth to a room.
- Price point: Premium. Prices for an 8x10 rug generally range from $500 to over $1,200, reflecting the handcrafted nature and high-quality natural materials.
- Quality: Excellent craftsmanship quality. Rugs are handwoven by artisans, resulting in a durable, textured, and one-of-a-kind piece. The feel of natural wool or cotton is much softer and more plush than synthetics.
- Sustainability: This is a core part of their brand. Hook & Loom uses GOTS certified organic cotton, non-toxic dyes, and prioritizes ethical, fair-trade partnerships with its weavers.
- Care Instructions: These rugs require more traditional care. They cannot be machine washed and should be spot cleaned or professionally cleaned.
- Return policy: Rugs can be returned for a full refund within 30 days of purchase.
Hook & Loom is ideal for those seeking a unique, high-quality rug who prioritize sustainable materials and artisanal craftsmanship over washability.
Shop Hook & Loom: hookandloom.com
Ruggable vs. Hook & Loom Comparison
Price Comparison
Ruggable is the more budget-friendly option. Its models are competitively priced in the mid-range market, and the added value comes from avoiding professional cleaning costs, which can save hundreds over the life of the rug. Their affordability makes it easier to change styles with trends without a major financial commitment.
In contrast, Hook & Loom sits at a premium price point. The higher cost reflects the use of natural, sustainable materials like hand-loomed wool and organic cotton, as well as the fair-trade labor involved in its artisanal construction. Purchasing from them is more of an investment in a unique, ethically made statement piece.
Style & Aesthetic
Ruggable offers an incredibly broad and diverse collection of styles. You can find everything from minimalist Scandi designs and bold geometrics to abstract art-inspired pieces and traditional patterns. Their designs often lean contemporary and are perfect for modern family homes looking for a pop of color or a trendy pattern.
Hook & Loom's aesthetic is more curated and specific. Their style is characterized by its natural textures, muted color palettes, and global-inspired motifs. The look is perfect for bohemian, rustic, modern farmhouse, or eclectic interiors where warmth, authenticity, and natural elements are key. Their rugs serve as grounding, textural foundations rather than loud focal points.
Quality & Materials
A Ruggable rug's quality is defined by its practicality. It uses a thin but durable polyester top layer designed to resist stains and withstand machine washing, attached to a thick non-slip rug pad. While convenient, the material doesn't offer the plush, soft feel of a traditional natural-fiber rug.
Hook & Loom focuses on the tactile quality of natural, organic fibers. Handwoven wool rugs provide natural softness, insulation, and durability, while their organic cotton rugs offer a lighter, flatter weave. The quality is in the craftsmanship and the superior feel of the materials underfoot, offering a much more luxurious experience.
Sustainability & Ethics
Ruggable makes sustainable efforts with non-toxic materials, eco-friendly dyes, and a business model that reduces rug replacement waste. However, their primary material is polyester, a synthetic petroleum-based fiber.
This is where Hook & Loom truly excels. Their entire business is built on sustainability and ethical sourcing. They use natural, biodegradable fibers like organic cotton and wool, ensure fair-trade practices, and avoid harsh chemicals and dyes. For the environmentally conscious consumer, Hook & Loom is the clear frontrunner.
Ease of Care & Durability
There's no contest here: Ruggable is the champion of easy care. The ability to toss the rug cover in the washing machine after a spill or just for a regular refresh is a significant advantage for anyone with kids, pets, or high-traffic areas like entryways and kitchens.
Hook & Loom's natural fiber rugs require traditional rug care. This means vacuuming regularly, tending to spills immediately with spot treatments, and occasional professional cleaning for a deep clean. While well-made natural fiber rugs are highly durable, they are not impervious to tough stains without proper care.
Which One Should You Choose?
Both brands offer quality products that serve very different needs and priorities.
Choose Ruggable if:
- You have kids, pets, or frequently host guests and worry about spills and messes.
- Convenience is your number one priority, and you love the idea of machine-washing your rug.
- You enjoy keeping up with home decor trends and want access to a vast catalog of modern and transitional styles.
- You have a mid-range budget and want a practical solution for high-traffic areas.
Choose Hook & Loom if:
- You prioritize natural, organic, and biodegradable materials in your home.
- Supporting ethical labor practices and fair-trade artisans is important to you.
- You want a rug with a rich, natural texture and a one-of-a-kind artisanal feel.
- You're decorating a low-traffic space like a bedroom or formal living room and prefer a premium, luxurious feel underfoot.
Frequently Asked Questions
Is Ruggable or Hook & Loom cheaper?
Ruggable is almost always the more affordable option. Their rugs are priced in the mid-range market, while Hook & Loom's handcrafted, natural-fiber rugs sit at a premium price point.
Which rug brand is better for pets and kids?
Ruggable is overwhelmingly the better choice for homes with pets and kids. Its two-piece system is designed to be machine-washable, making it radically easier to clean up spills, dirt, and pet accidents without stress.
Are Hook & Loom rugs machine washable?
No, Hook & Loom rugs are not machine washable. They are made from natural fibers like wool and organic cotton and must be cared for with regular vacuuming, spot cleaning, or professional cleaning when necessary.
Which brand feels softer or more luxurious?
Hook & Loom generally offers a softer and more luxurious feel underfoot. Their use of handwoven natural fibers like wool provides a plushness, warmth, and texture that Ruggable's thinner, synthetic polyester layer is not designed to replicate.
Which brand is more sustainable?
Hook & Loom is the more sustainable brand. Its core mission is centered on using organic, natural, biodegradable materials and ethical, fair-trade production. While Ruggable takes steps to be eco-conscious, its main product is made from synthetic, petroleum-based fibers.
Do I need to buy a separate rug pad for these rugs?
Your Ruggable purchase includes both the decorative Rug Cover and the necessary non-slip Rug Pad as part of its two-piece system. Hook & Loom rugs do not come with a rug pad, and it is highly recommended to purchase one separately to prevent slipping and add extra cushioning.
What styles does Ruggable offer?
Ruggable offers an extensive range of styles, including modern, abstract, bohemian, farmhouse, traditional, and mid-century modern. They also have many collaborations, including Disney, Star Wars, and notable interior designers for unique collections.
Can I customize a rug from either brand?
Ruggable offers customization in terms of picking from thousands of pattern and size combinations, but direct design customization isn't available. Hook & Loom offers more direct customization options for select collections, where you may be able to specify certain sizes or colors.
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