Quince offers a focused selection of high-quality bedding, like European linen, at remarkably low prices by emphasizing ethical sourcing and a direct-to-consumer model. Meanwhile, Brooklinen provides a much wider variety of fabrics, including their popular long-staple cotton percale and sateen weaves, catering to diverse style preferences with a broader range of colors and patterns.
Let's break down everything you need to know to choose the right bedding for your home.
Quince: The Sustainable & Affordable Luxury
Quince is a direct-to-consumer brand built on the premise of delivering high-quality, sustainable home essentials without the luxury markup. Their bedding collection stands out by focusing on premium materials like European flax linen and organic cotton, appealing to shoppers who prioritize eco-conscious manufacturing and fair pricing. The brand’s philosophy centers on transparency, from sourcing to production, making it a go-to for those who want affordable luxury with a clean conscience.
- Product mix: Primarily sheets, duvet covers, quilts, and shams. Quince also offers other home textiles like towels and curtains, along with apparel.
- Style/vibe: Minimalist, natural, and texture-focused. The aesthetic leans heavily on a neutral color palette, letting the quality of the fabrics like airy linen and soft cotton take center stage, perfect for a modern or organic-inspired bedroom.
- Price point: Very competitive. A queen-size set of their European Linen sheets typically costs around $130, and organic cotton sets can be found for under $100. This is significantly lower than traditional retail.
- Quality & Materials: Their signature is 100% European flax linen, known for its breathability, durability, and ability to soften over time. They also offer praised long-staple cotton and silk options.
- Sustainability & Ethics: Quince prioritizes ethical production and sustainable materials. Their products are often made in factories that meet OEKO-TEX standards for chemical safety, and they are transparent about their supply chain.
- Return policy: Highly flexible with a 365-day return policy, even on washed or used items, which showcases their confidence in their product quality.
- Delivery & Assembly: Quince offers free standard shipping on all orders. Products are shipped ready to use, requiring no assembly.
With its transparent pricing and commitment to sustainability, Quince is ideal for shoppers seeking premium materials like linen on a budget.
Shop Quince: quince.com
Brooklinen: The Classic Comfort Innovator
Founded in 2014, Brooklinen quickly became a dominant force in the online bedding market by offering high-quality sheets with a direct-to-consumer model. They are famous for their signature "Classic" Percale and "Luxe" Sateen weaves, made from long-staple cotton, providing consumers with hotel-level luxury. The brand appeals to those looking for a wide variety of styles, colors, and premium comfort, solidifying its place as a trusted home essentials brand.
- Product mix: Extensive range includes sheet sets, comforters, duvet covers, pillows, towels, and even loungewear. Their selection across fabrics (percale, sateen, linen, flannel, cashmere) is a key differentiator.
- Style/vibe: Versatile and classic with a modern twist. Brooklinen offers a vast color palette from core neutrals to limited-edition seasonal shades and patterns, allowing for more personalization than many competitors.
- Price point: Mid-tier to premium. A queen-size set of their Classic Percale sheets starts at $169, while the Luxe Sateen is slightly more. They frequently run sales and offer bundle deals to increase value.
- Quality & Materials: Known for their 100% long-staple cotton for durability and softness. Brooklinen's fabrics are OEKO-TEX certified, ensuring they are free from harmful chemicals.
- Fit & Sizing: Their fitted sheets are thoughtfully designed with "long" and "short" side labels and deep pockets to fit most mattresses securely.
- Rewards program: "Comfort Crew" rewards program allows members to earn points on purchases, referrals, and reviews, which can be redeemed for discounts.
- Return policy: Offers a generous 365-day return window, allowing customers to return or exchange items (excluding final sale) within a year for any reason.
- Delivery & Assembly: Free shipping is available on standard US orders. Products are ready to use out of the box.
Brooklinen is an excellent choice for shoppers who want a wide variety of high-quality fabrics and colors backed by a strong brand reputation and customer guarantees.
Shop Brooklinen: brooklinen.com
Quince vs. Brooklinen Comparison
Price Comparison
There is a clear price difference between the two brands. Quince is the more affordable option across the board. For example, a Queen-sized European Linen sheet set from Quince is often priced significantly lower than a comparable linen set from Brooklinen. Quince's model is built on radical price transparency and factory-direct savings, which they pass onto the consumer.
While Brooklinen is more expensive, they justify the cost with a broader selection, established brand recognition, and frequent bundle promotions that can offer substantial savings. If budget is your primary concern, Quince offers an incredible value. If you are willing to spend more for specific weaves or colors, Brooklinen may be a better fit.
Style & Aesthetic
Quince maintains a tight, curated aesthetic that is minimalist and natural. Their color palette consists mainly of earthy neutrals like white, sand, terracotta, and soft blues, which allows the texture of the fabric - especially their linen - to shine. This is perfect for a calm, serene, and eco-inspired bedroom interior.
Brooklinen offers far more variety in its style. Beyond their wide array of core colors in fabrics like percale and sateen, they regularly launch limited-edition colors and playful patterns. This gives decorators much more freedom to create a unique and personalized look, from a classic hotel-style white to a bold, modern bedroom.
Quality & Materials
Both brands prioritize high-quality raw materials, making them superior to typical department store bedding. Quince’s standout material is their European flax linen, which is celebrated for being breathable, durable, and getting softer with every wash. Their organic cotton options are also soft and well-made.
Brooklinen’s expertise lies in its long-staple cotton sheets, available in two primary weaves: the crisp, cool Classic Percale and the smooth, slightly heavier Luxe Sateen. Both are renowned for their quality and durability. While they also offer linen, their cotton products are what built their reputation. Both brands use OEKO-TEX certified materials, meaning they are free from harmful substances.
Product Selection
Brooklinen is the clear winner when it comes to the breadth of its catalog. They offer a huge variety of bedding types - percale, sateen, linen, cashmere, flannel - in addition to comforters, quilts, mattress pads, and even loungewear and bath essentials. This one-stop-shop approach is convenient for customers looking to furnish more than just their bed.
Quince has a more focused inventory, concentrating on a few core bedding fabrics where they can deliver the best quality for the price. While you can get sheets, duvet covers, and shams, you won’t find the same extensive selection of materials or supplementary products as Brooklinen.
Return Policies
Both Quince and Brooklinen offer an exceptional customer experience with their year-long return policies. Both brands allow returns and exchanges for up to 365 days, a policy that is nearly unheard of in the industry. This gives you ample time to sleep on their products and decide if they are right for you, essentially offering a risk-free trial. This perk levels the playing field, as both companies stand firmly behind their products.
Which One Should You Choose?
The right choice depends on your style preferences, budget, and material priorities. Both brands offer excellent products, but they excel in different areas.
Choose Quince if:
- Your top priority is getting the best possible price for high-quality materials.
- You specifically want the relaxed, breathable feel of European linen sheets.
- Sustainability and factory transparency are important factors in your purchasing decisions.
- You prefer a minimalist, organic aesthetic with a neutral color palette.
Choose Brooklinen if:
- You want more choices in fabrics, colors, and patterns to match your decor.
- You love either the crisp, cool feel of percale or the silky smoothness of sateen sheets.
- Brand reputation and a proven track record are important to you.
- You are looking to buy bundled items like sheets, a duvet cover, and pillows all at once.
Frequently Asked Questions
Is Quince or Brooklinen cheaper?
Quince is consistently cheaper than Brooklinen for comparable products. Their factory-direct model eliminates markups, making luxury materials like European linen significantly more affordable.
Which has better quality furniture?
Both brands offer excellent quality, but their strengths differ. Quince's quality shines in its natural materials like sustainable European flax linen. Brooklinen is renowned for the quality of its long-staple cotton weaves, particularly their praised Classic Percale and Luxe Sateen collections. The "better" quality depends on what material you prefer.
Can you return washed sheets to both stores?
Yes, both Quince and Brooklinen have industry-leading 365-day return policies. This generous window allows you to wash and sleep on the sheets to ensure you love them, making your purchase risk-free.
Which brand is more sustainable?
Both brands have sustainability initiatives, including OEKO-TEX certifications. However, Quince makes ethical and sustainable production a core tenet of its brand identity, often providing more detailed transparency about its factories and materials, giving them a slight edge for eco-conscious shoppers.
Which sheets are better for hot sleepers?
Both have great options. Linen is naturally temperature-regulating and highly breathable, making Quince's European Linen a fantastic choice. For cotton lovers, Brooklinen's Classic Percale is light and crisp, offering superior breathability that also feels cool to the touch.
Does Brooklinen have physical stores?
Yes, Brooklinen has opened several physical retail locations in major cities, allowing customers to feel the products before buying. Quince currently operates as an online-only retailer.
Do the fitted sheets fit deep mattresses?
Both brands generally accommodate modern mattresses. Brooklinen is particularly well-known for its deep pockets on fitted sheets (up to 15 inches) and helpful "long" and "short" side labels, ensuring a secure fit.
Which brand’s sheets are softer?
Softness is subjective. Brooklinen's Luxe Sateen sheets feel silky and smooth right out of the package. Quince's linen has more texture initially but becomes progressively softer and cozier with each wash.
At Interior Insider, we're dedicated to curating the best in home decor, interior design, and home essentials to help you discover brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, design, and craftsmanship. When you make a purchase through our links, Interior Insider may earn a commission - which helps support our small team and allows us to continue bringing you inspiration and expert advice for creating your perfect space.
Looking for more inspiration? Explore our curated design guides to find your next favorite piece.
