Planetaria Kenwood vs. KitchenAid: Which brand should you buy?

Choose between Planetaria Kenwood's powerful, durable design and KitchenAid's iconic retro style and versatility. Discover which mixer suits your kitchen best.
Written by:
Spencer Lanoue

Planetaria Kenwood is engineered for serious performance, prioritizing powerful motors and professional-grade durability within a sleek, minimalist design. In contrast, KitchenAid is famous for its iconic retro style and a vast array of vibrant color options, blending versatile functionality with a statement-making kitchen aesthetic.

Let's compare everything you need to know to find the right stand mixer for your kitchen.

Planetaria Kenwood: The Professional Performance Choice

Originating from the UK, Planetaria Kenwood has established itself as a top choice for discerning home cooks and professional chefs who demand power, reliability, and longevity. The brand excels in creating robust kitchen appliances, particularly stand mixers that are built to handle heavy-duty tasks with consistent results. They are engineered for durability, not just looks, making them a workhorse in any dedicated baker's kitchen.

  • Product mix: Primarily known for their powerful stand mixers, food processors, and blenders. They also offer hand mixers and other quality kitchen appliances.
  • Style/vibe: Classic, functional, and minimalist with a modern European sensibility. Their designs feature clean lines and are typically available in timeless colors like silver, black, and soft pastels.
  • Price point: Mid-range to premium, with stand mixers starting around $300 and reaching up to $700 for high-end models equipped with more features and attachments.
  • Quality: Known for robust metal construction, high-grade components, and durable metal gear drives that promise longevity and consistent performance under stress.
  • Key Features: Powerful motors that don't bog down with stiff dough, an extensive accessory ecosystem, and a reputation for superior engineering.
  • Target Customer: Ideal for serious home bakers, cooking enthusiasts, and even small-scale professional kitchens that require a reliable, long-lasting appliance.

Kenwood is the ideal choice for serious home bakers who prioritize performance and professional-grade durability in a sleek package.

Shop Planetaria Kenwood: kenwoodworld.com

KitchenAid: The Iconic and Versatile Statement Piece

KitchenAid is an iconic American brand that has become synonymous with home baking and culinary creativity. Its stand mixers are celebrated not only for their consistent performance but also for their signature retro design and an unmatched selection of colors that can complement any kitchen decor. More than just an appliance, a KitchenAid mixer is often treated as a centerpiece, blending powerful functionality with vibrant style.

  • Product mix: Famous for their stand mixers, but offers a full suite of kitchen appliances including hand mixers, blenders, food processors, coffee makers, and major appliances.
  • Style/vibe: Retro and colorful, serving as a bold statement piece on any countertop. The brand is known for offering dozens of eye-catching hues from bright reds to soft blues and classic neutrals.
  • Price point: Mid-range to premium, with popular stand mixer models typically ranging from $250 to $600. Special editions and larger-capacity models can cost more.
  • Quality: Built with durable die-cast metal construction, ensuring stability and a solid feel. While powerful, the engineering often balances performance with its distinctive aesthetic.
  • Key Features: An incredibly wide selection of colors, an extensive attachment ecosystem that transforms the machine into a multi-function tool (for pasta making, grinding, spiralizing, and more), and a strong brand heritage.
  • Target Customer: Home bakers and culinary enthusiasts who value aesthetic appeal as much as performance and appreciate having a versatile, stylish tool in their kitchen.

KitchenAid is perfect for home bakers who value aesthetic appeal and versatility, offering a stylish appliance that doubles as a kitchen centerpiece.

Shop KitchenAid: kitchenaid.com

Planetaria Kenwood vs. KitchenAid Comparison

Price Comparison

When it comes to price, both brands occupy a similar mid-to-premium space, but with key differences. KitchenAid generally has a lower entry-level price point, with models starting around $250. This makes the iconic brand slightly more accessible for first-time buyers. Promotional sales periods, like Black Friday, also frequently feature KitchenAid mixers with attractive bundle deals.

Planetaria Kenwood's mixers start closer to $300 and can reach up to $700. However, at comparable price points, Kenwood often provides a more powerful motor and more robust internal components, offering excellent value for those whose primary concern is raw performance and longevity for heavy-duty mixing tasks.

Quality & Construction

Both brands produce high-quality appliances, but their construction philosophies differ slightly. Kenwood places a primary emphasis on engineering for longevity and power. Their mixers often feature durable metal gear drives and solid metal bodies designed to withstand stress from frequent, heavy use, making them a favorite for those kneading dense bread doughs regularly.

KitchenAid mixers are also built to last with die-cast metal bodies that provide stability and a premium feel. While their motors are powerful and more than capable for most home bakers, the brand's focus is on a perfect balance of durable performance and exceptional aesthetic finish. For casual to serious home baking, the quality is outstanding, though Kenwood may have a slight edge in raw, heavy-duty durability.

Style & Aesthetic

This is where the two brands differ the most. KitchenAid has built its reputation on style, offering an iconic, retro design available in a dizzying array of colors. It functions as a bold decorative piece and allows homeowners to perfectly match their mixer to their decor. If you want your appliance to be a visual focal point, KitchenAid is the clear winner.

Planetaria Kenwood leans into a more understated, timeless aesthetic. Its designs are classic, functional, and sleek, fitting seamlessly into modern and minimalist kitchens without drawing excessive attention. Available in neutral tones like silver and black as well as some elegant pastels, a Kenwood mixer appeals to those who prefer function over flair and a clean-lined look.

Product Selection & Sizing

Both brands offer mixers in various sizes and capacities. KitchenAid's popular Artisan series is a countertop staple, but the brand also offers larger Pro line models for bigger batches. Due to their design, KitchenAid mixers can have a slightly larger footprint on the counter.

Kenwood mixers are known for being quite compact and sturdy, making them an excellent choice for kitchens with limited counter space. Despite their often smaller physical size, they don't compromise on bowl capacity or motor power, offering a great combination of form and function.

Shopping Experience

KitchenAid has a massive retail presence and is widely available in department stores, big-box retailers, specialty kitchen shops, and online across North America. This wide availability makes it easy to find mixers, accessories, and parts. Their strong community of users also means there is a wealth of online content and support available.

Kenwood, a UK brand, is more commonly available through its official website, specialty appliance retailers, and online marketplaces like Amazon. The shopping experience is more focused, and their customer service is known for being reliable and knowledgeable about their niche, performance-oriented products.

Sustainability & Ethics

Both brands are moving toward more sustainable practices. Kenwood's core sustainability contribution is its focus on creating highly durable products that resist throwaway culture and are designed for a long service life. This long-lasting design means less frequent replacement and waste.

KitchenAid has visible environmental initiatives, including responsible sourcing programs and working to achieve energy-efficient manufacturing. Some of their products hold certifications like GREENGUARD for low chemical emissions, showcasing a formal commitment to eco-conscious practices.

Which One Should You Choose?

Both brands offer fantastic stand mixers, but the best choice hinges on what you value most in your kitchen.

Choose Planetaria Kenwood if:

  • Performance and motor power are your absolute top priorities.
  • You frequently make heavy, dense bread doughs and need a machine that won't strain.
  • You prefer a sleek, minimalist, and modern aesthetic over bright colors.
  • You value professional-grade durability and long-lasting engineering.

Choose KitchenAid if:

  • You want your mixer to be a beautiful kitchen statement piece.
  • Having a wide selection of vibrant colors and finishes is important to you.
  • You plan to use a wide variety of attachments for tasks like pasta making or spiralizing.
  • You appreciate the heritage of an iconic American brand with a huge user community.

Frequently Asked Questions

Is Planetaria Kenwood or KitchenAid cheaper?

KitchenAid typically has a lower starting price, with some models beginning around $250. Kenwood mixers usually start closer to $300. However, when comparing models with similar power and features, prices are often competitive.

Which brand has better quality construction?

Both brands are known for high-quality construction. Planetaria Kenwood is often praised by expert users for its professional-grade motor and durable metal gears, giving it an edge in heavy-duty longevity. KitchenAid uses die-cast metal and is extremely durable for all home baking needs, with an additional focus on its timeless aesthetic finish.

Which mixer is better for small kitchens?

Kenwood mixers are often designed to be more compact, making them a great choice for kitchens where counter space is at a premium. While KitchenAid offers smaller models, its signature design can have a slightly larger footprint.

Who has more attachments?

Both brands have an impressive ecosystem of attachments. KitchenAid is perhaps more famous for its vast range of optional accessories that are widely available and well-marketed, from pasta rollers to meat grinders.

What is the main design difference?

The main difference is style. KitchenAid offers a vibrant, retro, and iconic look in dozens of colors, designed to be a kitchen centerpiece. Kenwood has a sleek, classic, and understated design that fits perfectly in minimalist or modern kitchens.

Which brand is better for baking bread?

Due to their powerful motors and highly durable internal gears, many serious bread bakers prefer Kenwood models. They excel at kneading stiff, heavy doughs without stalling or overheating.

Are the bowls and tools dishwasher safe?

For both brands, most stainless steel bowls, flat beaters, and dough hooks are dishwasher safe. However, components made from burnished aluminum, like some older or entry-level attachments, should always be hand-washed.

Where are the mixers made?

KitchenAid stand mixers are famously assembled in Greenville, Ohio, proudly continuing their American heritage. Kenwood is a British-origin brand owned by the Italian company De'Longhi, with manufacturing plants in various locations, including Asia and Europe.

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