Perigold is a curated online retailer offering high-end, luxury furnishings from premium designer brands, while its parent company, Wayfair, operates as a massive marketplace with millions of products catering to every style and budget. The core difference is curation versus selection: Perigold provides a boutique experience focused on quality and timeless design, whereas Wayfair offers unparalleled variety and competitive pricing for the everyday shopper.
Let's compare them directly to help you choose the right online store for your home furnishing needs.
Perigold: The Luxury Furniture Destination
Perigold is the premium, high-end branch of the Wayfair family, created for discerning shoppers and interior designers. Instead of endless options, it presents a carefully selected collection of upscale furniture and decor from well-known luxury brands. It's the place you go when you’re looking to invest in a statement piece with lasting quality and a sophisticated aesthetic.
- Product mix: A focused selection of high-end furniture, designer lighting, hand-knotted rugs, and premium decor accessories. It features collections from established luxury brands and celebrated designers.
- Style/vibe: Predominantly contemporary, modern, and classic styles that feel timeless and elegant. Think clean lines, rich textures, and neutral palettes that define upscale interiors.
- Price point: Firmly in the luxury category. Sofas typically start around $1,200 and can easily exceed $5,000, while high-end dining sets are often priced above $3,000.
- Quality: The primary focus is on exceptional craftsmanship and premium materials. Expect solid wood construction, top-grain leather, high-performance fabrics, and meticulous attention to detail.
- Shopping Experience: Offers a refined, boutique-style online experience with high-quality imagery and detailed product information. The focus is on a seamless, high-touch customer journey.
- Delivery & Assembly: Many larger items come with complimentary white-glove delivery, meaning the item is brought into your room of choice, unpacked, assembled, and all packaging is removed.
Perigold is the ideal choice for homeowners and designers investing in designer-quality pieces without the guesswork of sorting through a massive marketplace.
Shop Perigold: perigold.com
Wayfair: The Everything Store for Home
Wayfair is one of the world's largest online home goods retailers, known for its massive inventory and "something for everyone" approach. It operates as a vast marketplace, featuring thousands of brands - including its own in-house labels - across every conceivable category and price point. It's the ultimate one-stop-shop for furnishing a home from scratch on any budget.
- Product mix: An almost unlimited selection of furniture, outdoor sets, decor, lighting, rugs, kitchenware, appliances, and home improvement items. The platform features thousands of third-party brands and private-label products.
- Style/vibe: Incredibly diverse, covering every aesthetic imaginable - from modern farmhouse and coastal to minimalist, bohemian, traditional, and industrial.
- Price point: Spans the entire spectrum from deep budget to high-end. Entry-level sofas can be found for as little as $200, while more premium sectionals might cost several thousand. Known for frequent sales and deals.
- Quality: Highly variable. Lower-priced items often use materials like engineered wood (MDF) and basic upholstery, while higher-priced pieces can feature solid wood and better fabrics. Reading reviews and specifications is essential.
- Shopping Experience: A powerful e-commerce platform with robust search filters, millions of customer reviews with photo uploads, and helpful virtual room planner tools.
- Delivery & Assembly: Most items ship for free over a certain threshold. Delivery is typically to your doorstep, and the majority of furniture requires self-assembly.
Wayfair excels at providing endless choice and value, making it perfect for budget-conscious consumers, renters, and anyone who enjoys browsing for great finds.
Shop Wayfair: wayfair.com
Perigold vs. Wayfair Comparison
Price Comparison
The price gap between Perigold and Wayfair is the most significant differentiator. Perigold targets the luxury market, with its products reflecting high-end materials and designer names. A sofa on Perigold might range from $1,200 to $10,000+. A similar style sofa on Wayfair could start at just $300 and go up to $3,000, with a vast number of options in the sub-$1,000 range.
While Perigold offers premium investment pieces, Wayfair delivers accessibility and budget flexibility. You can furnish an entire room on Wayfair for the price of a single armchair on Perigold, but you are paying for different levels of quality, materials, and brand prestige.
Style & Aesthetic
Perigold offers a focused, curated aesthetic that is coherent and refined. Its collections feel like they've been selected by an interior designer, with a strong emphasis on modern-classic, contemporary, and timelessly elegant styles. It’s perfect for creating a sophisticated, high-end look.
Wayfair’s aesthetic is a kaleidoscope of every style imaginable. While this diversity is a huge advantage for shoppers with unique tastes, it requires more effort to sift through trends and find pieces that align with a specific vision. The sheer volume can be overwhelming if you don't have a clear idea of what you're looking for.
Quality & Construction
Quality is Perigold's main selling point. The platform vets brands to ensure they meet a high standard of craftsmanship. You can generally expect durable materials like kiln-dried solid wood frames, marble tops, premium leathers, and high-performance fabrics. The construction is meant to last a lifetime.
On Wayfair, quality is directly tied to price. Budget items are often made from manufactured wood, particleboard, and polyester fabrics. While perfectly functional, they are not designed as long-term investments. However, Wayfair also carries higher-quality brands that use solid wood and more durable materials. The responsibility falls on the customer to research, read reviews, and check product specifications carefully to gauge the quality of a specific item.
Product Selection
If you value near-limitless choice, Wayfair is unbeatable. With millions of items from thousands of suppliers, you can find a product to fit any dimension, style, or color scheme. This exhaustive selection is ideal for finding specific or hard-to-find items.
Perigold practices intentional restraint. Its selection is much smaller because it is curated from a list of trusted, high-end brands. This "less is more" approach saves shoppers the effort of quality control, presenting only items that meet a luxury standard. If you trust designer authority over endless choice, Perigold is a better fit.
Shopping Experience
Perigold aims for a luxury retail experience. The website is clean, visually appealing, and feels like browsing a high-end catalog. Its customer service and delivery options, like inclusive white-glove service, elevate the process from a simple transaction to a premium service.
Wayfair focuses on a convenient and user-friendly e-commerce experience. Its powerful search filters, millions of customer-submitted photos and reviews, "Shop the Look" features, and occasional augmented reality tools make the process of navigating its huge inventory manageable and practical.
Which One Should You Choose?
These two retailers are owned by the same company but are designed for completely different customers. The right choice depends entirely on your budget, style, and priorities.
Choose Perigold if:
- You are investing in heirloom-quality, "forever furniture."
- You value designer brands and superior craftsmanship.
- You prefer a curated shopping experience that feels vetted and upscale.
- Your budget is higher and you’re willing to pay a premium for quality and style.
Choose Wayfair if:
- You have a specific budget to stick to and are looking for affordable options.
- You want the largest possible selection of styles and products to choose from.
- You enjoy the hunt for hidden gems and rely on customer reviews to guide decisions.
- You are furnishing a temporary space, a kid's room, or need trendy decor pieces.
Frequently Asked Questions
Is Perigold owned by Wayfair?
Yes, Perigold is a subsidiary of Wayfair, launched in 2017 as its luxury brand to cater to the high-end home furnishings market and serve interior design professionals and affluent clients.
Is Perigold or Wayfair cheaper?
Wayfair is significantly cheaper. It is a mass-market retailer with products across all price points, including many deep-budget options. Perigold is exclusively a luxury retailer, and its prices reflect that premium positioning.
Which has better quality furniture?
Perigold has better quality furniture overall. Its entire business model is based on curating products from high-end brands known for superior materials, construction, and durability. While Wayfair does offer some high-quality items, it also sells a massive amount of lower-quality, budget-friendly furniture.
Can you return furniture to both stores?
Yes, both retailers have similar return policies, typically allowing returns within 30 days of delivery for most items in their original condition. However, return shipping fees usually apply for large furniture items, and custom or made-to-order pieces are often non-returnable. Always check the policy for the specific item before buying.
Do Perigold and Wayfair ever sell the same items?
It's rare, but some higher-end brands available on Wayfair might also be featured on Perigold. However, Perigold's core collection consists of brands and designer lines that you will not find on Wayfair's main site.
Which is better for small spaces?
Wayfair is generally better for small spaces due to its enormous selection. You can easily filter for small-space furniture, apartment-sized sofas, or narrow console tables from thousands of options at various price points.
Does Perigold have sales?
Yes, Perigold has sales events, though they may not be as frequent or deeply discounted as Wayfair's. Look for deals during major holiday weekends and seasonal clearance events.
Is white-glove delivery standard on Perigold?
For many large furniture items, yes. Perigold often includes complimentary white-glove delivery, where the delivery team brings the item into your home, assembles it, and removes the packaging. Wayfair typically offers this as an at-cost add-on service.
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