Choosing the right bedding comes down to a clear distinction in style and philosophy: Parachute offers modern, minimalist home essentials with an accessible price point, focusing on pre-washed cotton and linen with a sleek aesthetic. In contrast, Rough Linen is an artisanal brand specializing in thick, heirloom-quality, USA-made linen that embraces a rustic, organic, and timeless look at a premium investment price.
Let's compare everything you need to know to choose the right home textiles for your space.
Parachute: The Modern, Minimalist Choice
Parachute is a popular direct-to-consumer brand known for bringing high-quality, comfortable, and stylish bedding and bath linens to the modern home. Their aesthetic centers on clean lines, a neutral color palette, and premium materials like long-staple Egyptian cotton and soft linen. Focusing on practicality and everyday luxury, Parachute appeals to design-conscious shoppers who want a curated, serene look without an intimidating price tag.
- Product mix: A wide range of home textiles, including bedding sets in percale, sateen, brushed cotton, and linen. They also offer bath towels, robes, rugs, and decor items.
- Style/vibe: Modern minimalism. The look is clean, understated, and versatile, featuring a palette of soft whites, beiges, and muted grays that fit seamlessly into contemporary, Scandinavian, or coastal interiors.
- Price point: Mid-range to premium. Percale sheet sets start around $99, while linen duvet covers typically range from $149 to $229. Bundles and frequent sales offer good value.
- Quality & Materials: Known for using high-quality long-staple Egyptian cotton and European flax for their linen. Materials are Oeko-Tex Standard 100 certified, meaning they are free from harmful chemicals and synthetics.
- Fit & Sizing: Products are available in standard US bedding sizes and are designed for a neat, snug fit on most mattresses.
- Sales: Holds several sale events throughout the year, especially around major holidays, making their premium products more accessible.
- Return policy: Offers a 60-day return window for most items, allowing you to try them at home.
- Sustainability: Committed to responsible sourcing, eco-friendly dyes, and sustainable manufacturing practices to reduce their environmental impact.
Effectively, Parachute delivers on-trend, high-quality bedding and home essentials that are stylish, comfortable, and accessible for the modern consumer.
Shop Parachute: parachutehome.com
Rough Linen: The Artisanal, Heirloom Investment
Rough Linen is a family-owned business that handcrafts heirloom-quality linen goods in Los Angeles. The brand's focus is singular: creating sublime, durable textiles from 100% pure linen that is grown, spun, and sewn in the USA. Their products celebrate the natural texture and character of linen, creating a rustic, organic elegance that becomes softer and more beautiful with every wash. Rough Linen is for those who view home textiles as a long-term investment in quality and craftsmanship.
- Product mix: Specializes exclusively in linen home goods, including bedding, tablecloths, bed coverings, and even apparel.
- Style/vibe: Rustic and timeless elegance. The aesthetic embraces the natural wrinkles and slubs of linen, creating a lived-in, comfortable, and organic feel that suits farmhouse, traditional, or bohemian interiors.
- Price point: Premium/Luxury. Bedding sets start at approximately $400, reflecting the high-quality USA-made linen and artisanal assembly. Discounts are very rare.
- Quality & Materials: Uses a thick, substantial 100% linen fabric that is designed for longevity. The craftsmanship is meticulous, with attention to detail that ensures products can last for generations.
- Customization (Fit & Sizing): Offers custom sizing to accommodate unique bed dimensions, a key feature for non-standard mattresses. Their standard sizes are generously cut for a relaxed, inviting look.
- Shopping Experience: Highly personalized, with options for custom orders and fabric swatches available to help customers feel the material before making a significant purchase.
- Sustainability: Follows a "slow manufacturing" model, which reduces waste. Linen is a naturally sustainable and biodegradable fiber, and the entire production process is US-based.
Rough Linen is ideal for discerning buyers who value artisanal quality, natural materials, and are ready to invest in bedding that will last a lifetime.
Shop Rough Linen: roughlinen.com
Parachute vs. Rough Linen Comparison
Price Comparison
There is a significant price difference between the two brands. Parachute sits in the mid-range to premium segment, with sheet sets starting around $99. Their frequent sales and bundle deals provide multiple opportunities to get high-quality bedding at a more accessible price point.
In contrast, Rough Linen is a luxury investment. With bedding sets starting around $400, the price reflects the artisanal USA labor, the high cost of premium linen, and the heirloom quality of the finished product. You are paying for a textile that is meant to last for years, if not decades, which is a different value proposition entirely.
Quality & Materials
Both brands prioritize quality, but with different approaches. Parachute offers variety, using top-tier long-staple Egyptian cotton for softness and European flax for their popular linen collection. Their fabrics are typically pre-washed to feel soft right out of the box and are Oeko-Tex certified for chemical safety.
Rough Linen focuses solely on 100% pure linen sourced and crafted in the United States. Their linen is noticeably thicker and more substantial than many other brands. It feels crisp at first but transforms over years of washing to become uniquely soft and supple. The hand-sewn details and durable construction position it as a true heirloom product.
Style & Aesthetic
Stylistically, the brands serve two distinct interior design tastes. Parachute's aesthetic is defined by modern minimalism. Its clean look, solid neutral colors, and simple textures are designed to create a calm, hotel-like serenity. This makes it a perfect fit for contemporary, Scandinavian, and minimalist homes.
Rough Linen embodies a more rustic, organic charm. It celebrates the natural variations and wrinkles of linen, offering a lived-in, relaxed elegance. Its rich texture and earthy tones are exceptionally well-suited for farmhouse, traditional, coastal, and bohemian-inspired spaces where a sense of history and natural comfort is desired.
Fit, Sizing & Customization
Parachute provides standard sizing designed for a clean, tailored fit on common mattress depths. Their products are made to look neat and tidy with minimal effort.
Rough Linen shines with its more generous cuts and, most importantly, its option for custom sizing. This is a game-changer for anyone with an oversized, antique, or uniquely shaped bed that standard linens won't fit. Their relaxed fit also contributes to the brand's casual, inviting aesthetic.
Shopping Experience
Shopping with Parachute is a modern, streamlined e-commerce experience. Their website is easy to navigate, with detailed product descriptions and a straightforward checkout and return process.
The Rough Linen experience feels more like visiting a bespoke workshop. Their customer service is highly personalized, and they champion their artisanal story. The ability to order fabric swatches allows you to feel the distinct texture before committing to a purchase.
Sustainability & Ethics
Both brands have strong sustainability credentials. Parachute focuses on responsible global sourcing, using eco-friendly dyes and holding certifications like Oeko-Tex. They work to ensure their supply chain meets high ethical standards.
Rough Linen's approach is rooted in "slow," local production. By growing, spinning, and sewing all of its linen in the USA, the brand drastically reduces its carbon footprint and supports domestic industries. Its products are made to last, which is the cornerstone of sustainable consumption.
Which One Should You Choose?
The right choice depends on your budget, style preferences, and what you value most in home textiles.
Choose Parachute if:
- Your home has a modern, minimalist, or contemporary aesthetic.
- You want an affordable entry into premium cotton or linen bedding.
- You prefer fabrics that are exceptionally soft right out of the package.
- You enjoy having multiple material options, including percale, sateen, and linen.
- You appreciate a streamlined online shopping experience and look for seasonal sales.
Choose Rough Linen if:
- You love a rustic, timeless, or organic style that feels natural and lived-in.
- You are willing to invest in heirloom-quality textiles designed to last for years.
- You appreciate the unique texture of thick, pure linen that softens beautifully over time.
- You need custom sizing for a non-standard bed or want a more generous fit.
- You prioritize artisanal, USA-made products and a personal shopping experience.
Frequently Asked Questions
Is Parachute or Rough Linen more expensive?
By far, Rough Linen is more expensive. Its pricing reflects its positioning as a luxury, artisanal product made entirely in the USA from premium flax. Parachute is priced in the mid-range to premium category, offering excellent quality for its price point and is much more accessible for most budgets.
Which brand has softer sheets?
Parachute's sheets, particularly their brushed cotton and sateen weaves, are designed to feel extremely soft immediately. Rough Linen's textiles start with a more textured, crisp feel. Their magic is that they become incredibly soft and supple with repeated washing, developing a unique feel that can't be replicated.
Which brand is better for a modern look?
Without a doubt, Parachute is the better choice for a modern, contemporary, or minimalist interior. Their clean lines, simple design, and muted neutral palette are hallmarks of modern design.
Is Rough Linen worth the price?
For a customer who values artisanal craftsmanship, exceptional heirloom-quality durability, and a rustic, natural aesthetic, yes. The price reflects a commitment to US-based labor and manufacturing and materials that are intended to last for decades, making it a worthwhile long-term investment for the right buyer.
What is the difference between Parachute's linen and Rough Linen's linen?
Parachute's linen is made from high-quality European flax and is often pre-washed for a softer, more relaxed handfeel from day one. Rough Linen uses a thicker, more substantial linen that is sourced and made entirely in the USA. It has a more pronounced texture and structure, designed for extreme longevity.
How often does Parachute have sales?
Parachute holds promotions several times a year, typically during major sales seasons like Black Friday, Memorial Day, and Labor Day. They also offer bundle discounts, allowing you to save when buying multiple items at once.
Can I get fabric samples to compare?
Yes, Rough Linen strongly encourages customers to order fabric swatches to experience the unique texture and color of their fabrics before placing an order. This is a key part of their personalized shopping process. Parachute has a generous 60-day return window providing a different way to test out its products at home.
Which bedding is easier to care for?
Both brands' products are machine washable. Parachute’s textiles are very straightforward to care for with standard washing instructions. While also machine washable, Rough Linen’s heirloom-quality linen benefits from following their specific care guidance to ensure it ages gracefully and lasts as long as possible.
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