Parachute offers minimalist, spa-like towels made from premium Turkish cotton, focusing on sustainability and accessible luxury. In contrast, Frontgate provides ultra-plush, opulent towels with decorative designs and a higher price point, prioritizing a premium, hotel-like indulgence. The core difference lies in their aesthetic: Parachute's is modern and understated, while Frontgate's is classic and decorative.
Let's break down everything you need to know to choose the right towels for your bathroom.
Parachute: The Minimalist, Sustainable Choice
Parachute is a direct-to-consumer brand celebrated for bringing a clean, modern aesthetic to home essentials. Their towels are a favorite for those seeking the soft, absorbent feel of a luxury spa in their own home, crafted from high-quality, long-staple Turkish cotton. The brand emphasizes simplicity and sustainability, delivering a refined product without unnecessary frills.
- Product mix: Primarily known for bath and bedding essentials. The towel collection includes bath towels, hand towels, washcloths, bath sheets, and robes.
- Style/vibe: Minimalist, modern, and understated. The color palette focuses on neutral, earth-toned shades like white, mineral, and stone, designed to evoke a sense of calm.
- Materials: Crafted from 100% long-staple Turkish cotton, which provides a perfect balance of softness, absorbency, and durability. They are also Oeko-Tex certified, meaning they are free from harmful chemicals.
- Price point: Mid-range luxury. A standard bath towel costs around $49, while hand towels are about $39. Bundles offer a slight discount.
- Sizing: Offers generously sized standard options. A typical bath towel measures 30 x 56 inches, providing ample coverage.
- Durability: Designed for longevity with durable weaving and a double-stitched hem to prevent fraying through many wash cycles.
- Return policy: A customer-friendly 60-day trial period on most items.
- Sustainability: The brand is highly focused on eco-friendly practices, using sustainable fibers and ensuring responsible manufacturing processes.
Parachute is the ideal choice for anyone who values a clean aesthetic, sustainable materials, and a perfect balance between everyday function and spa-like softness.
Shop Parachute: parachutehome.com
Frontgate: The Opulent, Ultra-Luxury Option
Frontgate is a premium retailer that defines luxury living, extending from lavish outdoor furniture to a sumptuous bath collection. Their towels are designed to be substantial, incredibly plush, and visually impressive, often found in high-end homes and resorts. Frontgate focuses on an experience of indulgence, offering towels that are heavier, thicker, and more decorative than many competitors.
- Product mix: A wide array of high-end home furnishings, from indoor décor to outdoor lounge sets and pool accessories. Their bath collection includes a variety of luxury towel lines.
- Style/vibe: Opulent, classic, and decorative. Towels often feature stylish dobby borders, elegant embroidery options, and a broad color palette that includes rich jewel tones and sophisticated neutrals.
- Materials: Uses premium materials like 100% long-staple Egyptian or Turkish cotton. Their towels are known for a high GSM (grams per square meter), which results in a dense, heavy, and very plush feel.
- Price point: Upper-tier luxury. A standard bath towel typically ranges from $50 up to $100, reflecting their premium quality and design.
- Sizing: Features both standard and oversized "resort" sizes. A standard bath towel might be 30 x 58 inches, while oversized bath sheets provide an even more encompassing experience.
- Durability: The high-density weave and quality cotton ensure these towels are incredibly durable, holding up to frequent washing while maintaining their plushness.
- Return policy: Frontgate offers a 90-day return policy for most merchandise.
- Customization: Offers monogramming and personalization on many towel collections, adding a touch of custom elegance.
Frontgate's towels are for shoppers who want to invest in a tangible sense of luxury and prefer a heavier, more substantial towel with elegant design details.
Shop Frontgate: frontgate.com
Parachute vs. Frontgate Comparison
Price Comparison
There is a distinct price difference between the two brands. Parachute's towels occupy a sweet spot in the mid-range luxury market. With bath towels priced around $49, they offer excellent quality and feel for a reasonable investment, striking a balance between affordability and high-end materials.
Frontgate operates in the premium to ultra-luxury category. Their bath towels often start around $50 and can exceed $100 depending on the collection. This higher price point reflects their exceptionally dense materials, larger sizing, and decorative details, catering to a customer who is investing in top-tier luxury items.
Style & Aesthetic
Style is a major differentiator. Parachute's aesthetic is firmly minimalist and modern. Their towels feature clean designs with simple hems and are available in a curated selection of soothing, neutral colors. They are designed to complement a contemporary, uncluttered bathroom and create a serene, spa-like atmosphere.
Frontgate, on the other hand, embraces a more opulent and traditional style. Their towels often feature intricate dobby borders, rich piping, and options for custom monograms. The color selection is much wider, including deep and vibrant shades alongside classic neutrals. These are towels designed to be a decorative element in the bathroom.
Quality & Materials
Both brands use high-quality, long-staple cotton, so you can't go wrong with either in terms of raw material. The difference lies in the construction. Parachute's Turkish cotton towels are known for being exceptionally soft, lightweight, and fast-drying while maintaining excellent absorbency.
Frontgate towels typically have a higher GSM, making them denser, heavier, and exceptionally plush. This heavyweight construction provides a deep, velvety feel and superior absorbency, though they may take longer to dry. The choice here comes down to personal preference: lightweight and quick-drying versus heavy and ultra-plush.
Sizing & Feel
Parachute's standard bath towel is generously sized at 30 x 56 inches, offering comfortable coverage for the average person. They feel soft and enveloping without being overly heavy.
Frontgate offers true-to-name "Resort" towels, frequently providing both standard and oversized options. Their pieces feel more substantial in hand due to their weight. If you crave a large, thick towel that you can truly sink into after a shower, Frontgate's sizing and density are hard to beat.
Sustainability & Ethics
Sustainability is a core pillar of the Parachute brand identity. They are transparent about their sourcing and their products are Oeko-Tex Standard 100 certified, ensuring they are made without harmful substances. This makes them a top choice for the eco-conscious consumer.
Frontgate focuses its marketing on luxury, quality, and durability. While they use quality materials, the brand does not place the same public emphasis on eco-friendly practices or certifications in their product descriptions and storytelling.
Which One Should You Choose?
Both brands deliver exceptional quality towels, but they cater to very different preferences and priorities.
Choose Parachute if:
- You love a minimalist, modern, and clean aesthetic.
- You prioritize sustainable and ethically made products.
- You prefer a towel that is soft and absorbent yet relatively lightweight and quick to dry.
- You are looking for everyday luxury at a more accessible, mid-range price point.
Choose Frontgate if:
- You want ultra-plush, heavy, and dense towels that feel like those at a luxury resort.
- Your style preference leans toward classic, decorative, and opulent designs.
- You are willing to invest more for a premium, statement-making product.
- You want oversized options and the ability to add custom monograms.
Frequently Asked Questions
Which brand of towels is softer, Parachute or Frontgate?
Both brands are exceptionally soft. However, they feel different. Parachute towels have a lighter, airy softness typical of high-quality Turkish cotton. Frontgate towels offer a dense, velvety plushness due to their heavier weight (higher GSM), which many people perceive as "softer" in a side-by-side comparison.
Are Parachute towels worth the money?
Absolutely. They offer a fantastic balance of luxury feel, high-quality materials, modern vibe, and sustainable manufacturing at a price that is competitive for premium home goods. For most people, they are an excellent investment in everyday luxury.
Are Frontgate towels better quality than Parachute?
They are not necessarily "better," but are built to a different standard of luxury. Frontgate focuses on a more-is-more approach: heavier cotton weight, denser piles, and larger sizes, which costs more to produce. Parachute's quality is excellent, focused on achieving the perfect balance of softness, absorbency, and quick-drying functionality.
Which towel brand is more absorbent?
Both are highly absorbent because they use 100% long-staple cotton. Frontgate's heavier construction can hold more water overall, but Parachute's Turkish cotton is known for becoming even more absorbent with each wash.
Which brand is better for a gift?
For a housewarming or wedding gift where tastes are modern and minimalist, Parachute is a safe and stylish bet. For a truly lavish, impressive gift where luxury is the main goal, a set of monogrammed Frontgate towels is a showstopper.
Is Parachute or Frontgate more eco-friendly?
Parachute is objectively the more eco-friendly brand. They build their marketing around their sustainable sourcing and hold certifications like Oeko-Tex, making it a key part of their value proposition.
Does Frontgate ever have sales on towels?
Yes, Frontgate runs sales and promotional events throughout the year, especially around holidays. These events provide a great opportunity to purchase their luxury towels at a more accessible price.
How do you wash these luxury towels properly?
For both brands, it's best to machine wash in cool or warm water with a gentle detergent. Avoid using fabric softener, as it can coat the cotton fibers and reduce absorbency. Tumble dry on a low heat setting to maintain their plushness.
At Interior Insider, we're dedicated to curating the best in home decor, interior design, and home essentials to help you discover brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, design, and craftsmanship. When you make a purchase through our links, Interior Insider may earn a commission - which helps support our small team and allows us to continue bringing you inspiration and expert advice for creating your perfect space.
Looking for more inspiration? Explore our curated design guides to find your next favorite piece.
