Parachute offers modern, minimalist home textiles made from premium materials like Egyptian cotton, creating a soft, polished look rooted in simplicity and comfort. Cultiver, an Australian-based specialist, focuses on luxurious, pre-washed linen with a relaxed, coastal aesthetic, known for its breathability and effortless, lived-in style.
Let's compare these two beloved brands to help you decide which is the perfect fit for your home.
Parachute: The Modern Minimalist Home Brand
Parachute is a go-to brand for high-quality, comfortable home essentials designed with a clean, modern aesthetic. They focus on timeless styles and premium natural materials to create a calm and inviting home environment. Their product line is ideal for those who appreciate understated luxury and versatile pieces that seamlessly fit into contemporary decor.
- Product mix: A curated selection of bedding (percale, sateen, linen, brushed cotton), bath towels, robes, rugs, and decor. Strong offerings in both bath and bedding categories.
- Style/vibe: Minimalist, modern, and simple. Their color palette is primarily neutral - whites, creams, greys, and muted earth tones - that emphasize a clean, serene feel.
- Price point: Mid-to-luxury. A queen sheet set starts around $129 for percale or cotton, while premium linen sets are higher. Bath towels range from $20 to $50 each.
- Quality & Materials: Known for long-staple Egyptian cotton and Turkish cotton. Fabrics are OEKO-TEX certified, ensuring they are free from harmful substances. The feel is typically smooth and soft.
- Return policy: Offers a straightforward 60-day return window for most items.
- Sales: Holds major sales a few times a year, often around holiday weekends like Black Friday, making it a good time to buy.
- Sustainability: Committed to eco-friendly fibers, fair labor practices in their European factories, and responsible sourcing.
Parachute is an excellent choice for anyone building a foundation of high-quality, timeless home textiles with a clean and polished feel.
Shop Parachute: parachutehome.com
Cultiver: The Relaxed Linen Specialist
Cultiver is celebrated for its commitment to high-quality European linen that embodies a casual, sophisticated aesthetic. The brand's philosophy is rooted in enriching daily routines with beautiful, functional textiles that get better with time. Their signature pre-washed linen has a wonderfully soft, lived-in feel from the very first night, making it a favorite among linen aficionados.
- Product mix: Specializes in linen bedding (sheets, duvet covers, quilt covers), throws, and tabletop textiles. They also offer a curated selection of cotton and decorative accessories.
- Style/vibe: Relaxed, coastal, earthy, and effortlessly elegant. Cultiver offers a rich palette of muted, sophisticated colors inspired by nature, from soft blush to deep olive.
- Price point: Mid-range luxury. A queen linen sheet set typically starts around $385 if you buy a complete set with separate pillowcases, reflecting the premium quality of European flax linen.
- Quality & Materials: Uses 100% European flax linen, renowned for its breathability, durability, and moisture-wicking properties. The linen is stonewashed for softness right out of the box.
- Return policy: Offers a satisfaction guarantee with a 30-day window for returns or exchanges.
- Shopping Experience: Provides extensive styling tips and lets customers build their own bedding sets with different colors for each piece.
- Sustainability: Sourcing linen from sustainable European farms, using eco-friendly dyes, and adhering to fair labor practices. Linen itself is a highly sustainable and biodegradable fiber.
Cultiver is designed for those who appreciate the unique texture and breathability of linen and want textiles with depth, character, and a relaxed look.
Shop Cultiver: cultiver.com
Parachute vs. Cultiver Comparison
Price Comparison
Both Parachute and Cultiver sit in the mid-to-luxury bedding market, but their pricing models differ. Parachute offers a more accessible entry point, with queen cotton sheet sets starting around $129. While they also offer linen, their expertise shines in approachable luxury cotton.
Cultiver positions itself as a premium linen specialist, and its pricing reflects that. A complete queen linen set costs more, placing it firmly in the investment-piece category. While Parachute's linen is also a premium product, Cultiver is focused entirely on delivering the best linen experience, which contributes to its price point.
Quality & Materials
The primary difference lies in their core materials. Parachute is a master of cotton, using long-staple Egyptian cotton for a smooth, soft, and slightly crisp feel in their percale collection or a silky-smooth finish in their sateen. Their materials are consistently high-quality and OEKO-TEX certified for safety.
Cultiver’s heart is in its 100% European flax linen. Linen is a different experience from cotton - it's incredibly breathable, moisture-wicking, and known for its distinctive textured feel. Cultiver stonewashes its linen, making it exceptionally soft from the beginning, and its durability means it will last for years, becoming softer with every wash.
Style & Aesthetic
Parachute’s aesthetic is modern minimalism. The color palette is dominated by versatile neutrals like white, sand, and grey, creating a look that is clean, understated, and cohesive. Their style suits contemporary, Scandinavian, or transitional interiors where simplicity and calm are key.
Cultiver embraces a more earthy, relaxed luxury. Its signature is a rich and sophisticated color palette that feels organic and inviting - think olive, terracotta, and subdued blues. The natural texture of linen adds visual depth, making it perfect for coastal, wabi-sabi, bohemian, or rustic decor schemes that prioritize a lived-in, effortless feel.
Fit & Sizing
Both brands offer standard US sizing that fits modern mattresses well. Parachute bedding provides a crisp, hotel-like fit that feels neat and tidy. Cultiver's linen has a more generous and relaxed drape - it’s designed to look beautifully undone rather than perfectly flat, contributing to its casual elegance.
Shopping Experience
The Parachute website is clean, user-friendly, and streamlined, making it easy to find what you need. They provide clear information and have a solid 60-day return policy. Cultiver offers a more curated, lifestyle-focused shopping experience. A key advantage is their online "Build Your Own Set" feature, which allows you to mix and match colors for your sheets and duvet cover for a personalized look.
Sustainability & Ethics
Both brands are strong performers in this area. Parachute is committed to responsible manufacturing, plastic-free alternatives, and carbon neutrality. Cultiver’s entire business model is built around linen, one of the most sustainable natural fibers, which requires less water than cotton. They emphasize sustainable farming, eco-friendly dyes, and ethical production.
Which One Should You Choose?
The right choice comes down to your personal preference for material texture, style, and how much you want to invest in your bedding.
Choose Parachute if:
- You love the smooth, crisp, and soft feel of high-quality cotton.
- Your home has a modern, minimalist, or contemporary aesthetic.
- You prefer a neutral and calming color palette.
- You want great quality at a more accessible luxury price point.
Choose Cultiver if:
- You adore the uniquely textured, breathable, and relaxed feel of pure linen.
- You are looking for bedding that gets softer and better with age.
- Your decor leans towards coastal, bohemian, or earthy styles.
- You want to invest in premium, sustainable linen and love rich, sophisticated colors.
Frequently Asked Questions
Is Parachute or Cultiver cheaper?
Parachute is generally more affordable, especially for its popular Egyptian cotton sheet sets. Cultiver specializes in premium linen, which is a more expensive material, making their products a higher upfront investment.
Which has better quality materials?
Neither is "better" - they excel at different materials. Parachute offers top-tier quality for cotton-lovers who prefer a smooth, hotel-style feel. Cultiver provides exceptional quality for linen enthusiasts who want breathability, durability, and a distinct relaxed texture.
Which is better for hot sleepers?
Linen is widely regarded as one of the best fabrics for hot sleepers due to its exceptional breathability and moisture-wicking properties. For this reason, Cultiver is an outstanding choice. However, Parachute’s percale cotton sheets are also breathable and cool to the touch, making them another strong option.
Which bedding is softer?
This depends on your definition of soft. Parachute's sateen cotton feels silkier and smoother against the skin. Cultiver's pre-washed linen has a more rugged, textured feel that becomes incredibly soft and pliable over time and with washing - it’s a different kind of softness that feels more organic and lived-in.
What is the return policy for each brand?
Parachute has a 60-day return window on most items. Cultiver offers a 30-day "satisfaction guarantee" for returns or exchanges, encouraging you to try the product to ensure you love it.
Are both brands sustainable?
Yes, both brands have a strong commitment to sustainability. Parachute focuses on OEKO-TEX certification, fair labor, and carbon neutrality. Cultiver's focus is on sustainable flax cultivation, a naturally eco-friendly fiber, and responsible production processes.
Can I mix and match bedding sets?
Cultiver excels here with its dedicated "Build Your Own Set" tool online, which actively encourages customers to mix different colors. While you can buy pieces individually from Parachute to create a mixed look, Cultiver makes the process more seamless and integrated into their brand experience.
Do Parachute and Cultiver mattresses?
Parachute sells an eco-friendly mattress made from wool, cotton, and tempered steel coils. Cultiver focuses exclusively on textiles like bedding, blankets, and towels and does not offer mattresses.
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