Parachute offers a variety of high-quality bedding in materials like cotton and Tencel, focusing on a minimalist, modern aesthetic at a mid-range price. In contrast, Bed Threads specializes exclusively in premium, 100% European flax linen, catering to a more relaxed, organic style at a higher price point.
Let's compare everything you need to know to choose the right bedding for your home.
Parachute: The Modern & Versatile Essential Brand
Parachute is an American home essentials brand focused on creating premium, comfortable bedding and bath products without the markup. It appeals to customers who value a clean, modern aesthetic and high-quality materials like long-staple Egyptian cotton. Their collections are designed to be timeless and accessible, making it a popular choice for anyone looking to upgrade their home basics with thoughtfully designed pieces.
- Product mix: Extensive collection of bedding (sheets, duvet covers, quilts), bath linens (towels, robes), and home decor items like rugs, curtains, and loungewear.
- Style/vibe: Minimalist, modern, and versatile. The brand uses a neutral, calming color palette that works well in contemporary, Scandinavian, and traditional interiors for a clean, polished look.
- Price point: Mid-range to premium. A queen sheet set typically costs around $99, while duvet covers are priced between $129 and $179.
- Quality & Materials: Uses high-quality materials such as long-staple Egyptian cotton, organic cotton, linen, and Tencel lyocell. Products are Oeko-Tex Standard 100 certified, meaning they are free from harmful synthetic chemicals.
- Sales: Parachute is known for having infrequent sales, typically holding major events twice a year around Black Friday/Cyber Monday and a spring sale.
- Return policy: Offers a generous 60-day trial period for most bedding and bath items, allowing you to sleep on them before deciding. Returns are free.
- Sustainability: Committed to responsible sourcing and manufacturing, with several products holding GOTS certification for organic materials.
Parachute is ideal for those who want durable, stylish, and comfortable bedding from a range of high-quality materials that fit a clean, contemporary home.
Shop Parachute: parachutehome.com
Bed Threads: The Premium Linen Specialist
Based in Australia, Bed Threads has built a loyal following for its singular focus on 100% French flax linen. The brand is dedicated to supplying premium linen bedding that is both luxurious and eco-friendly. It’s perfect for customers who love the unique, textured look of linen and prioritize natural, sustainable materials in their home.
- Product mix: Specializes in 100% linen bedding sets, sheets, duvet covers, and pillowcases. They have expanded to include linen homewares, tableware, and sleepwear.
- Style/vibe: Relaxed, organic, and effortlessly chic. The aesthetic leans toward bohemian, rustic, and Scandinavian styles, with an earthy and rich color palette. Linen's natural texture provides a "lived-in" and cozy feel.
- Price point: Premium/luxury. A queen linen sheet set at Bed Threads starts around $249, with duvet covers priced between $299 and $349.
- Quality & Materials: Exclusively uses 100% European flax linen, which is naturally breathable, moisture-wicking, and gets softer with every wash. Linen is a highly durable and sustainable natural fiber.
- Sales: Bed Threads offers sales around key holidays and events, but it's best known for its "Build Your Own Bundle" option, which provides a discount for purchasing multiple items.
- Return policy: Provides a 30-night satisfaction guarantee. You can return items within this period if you're not happy with them.
- Sustainability: Deeply committed to eco-conscious practices. Linen itself is made from flax, a plant that requires less water and pesticides than cotton. The brand also uses plastic-free packaging.
Bed Threads is the go-to for shoppers who are passionate about pure linen and are willing to invest in its long-lasting quality and natural, eco-friendly benefits.
Shop Bed Threads: bedthreads.com
Parachute vs. Bed Threads Comparison
Price Comparison
There is a clear difference in price between these two brands. Parachute is a more accessible entry into premium bedding, with queen cotton sheet sets starting around $99. Their pricing reflects high-quality materials with a more moderate markup.
Bed Threads is positioned as a luxury brand, and its prices reflect that. Because it focuses exclusively on 100% European flax linen, its queen sheet sets start around $249. The value from Bed Threads comes from linen's exceptional durability and the brand's sustainable practices, making it a long-term investment for those who prize this particular material.
Quality & Materials
Parachute offers a range of top-tier materials. Their long-staple Egyptian cotton is known for its smooth, soft feel, while their linen is breezy and their Tencel options are silky and cool to the touch. This variety allows shoppers to choose the texture and fabric that best suits their sleep preferences. All are made with excellent craftsmanship and attention to durability.
Bed Threads is a linen purist's dream. Made from 100% European flax, their linen is known for its remarkable breathability, moisture-wicking properties, and ability to get softer over time. Linen has a distinct, textured handfeel that is different from the smoothness of cotton. Those who choose Bed Threads are specifically looking for the high-quality, natural feel that only premium linen can offer.
Style & Aesthetic
The visual identity of each brand is very distinct. Parachute champions a minimalist, modern aesthetic. Its designs feature clean lines and a palette of neutral, calming colors like white, sand, and grey. This creates a crisp, polished, hotel-like feel that works well in a wide array of bedroom styles.
Bed Threads embraces a more organic, relaxed, and lived-in vibe. Linen’s natural tendency to wrinkle is part of its charm, giving bedding a beautifully imperfect, rustic look. Their color palette is much wider and earthier, including shades like terracotta, sage, and rust, appealing to bohemian, Scandinavian, and eclectic decor styles.
Fit & Sizing
Both Parachute and Bed Threads offer standard American bedding sizes, from Twin to California King. Their products are true to size and come with detailed sizing guides on their websites. Parachute’s bedding offers a clean, tailored fit designed to stay tucked and smooth. Bed Threads' linen offers a more relaxed fit that drapes beautifully and complements its casual aesthetic.
Shopping Experience
Both brands offer excellent online shopping experiences with user-friendly websites and detailed product information. The main differentiator is the trial period. Parachute gives customers a longer window with its 60-day trial and free return shipping, which can provide more peace of mind for first-time buyers.
Bed Threads offers a 30-day trial, which is still a decent amount of time to test out your new bedding. As an Australian company, they offer straightforward global shipping so customers around the world can access their products.
Sustainability & Ethics
Both brands take sustainability seriously. Parachute uses materials like organic cotton and is Oeko-Tex certified across the board, ensuring its products are made without harmful chemicals. They have a clear commitment to responsible sourcing and manufacturing.
Bed Threads' entire business model is built around a sustainable material: flax linen. The flax plant is resilient, requiring minimal water and pesticides, and the entire plant can be used, creating zero waste. They are also committed to plastic-free packaging and transparent production processes.
Which One Should You Choose?
The right choice comes down to your personal priorities in style, material, and budget.
Choose Parachute if:
- You prefer a clean, modern, and minimalist aesthetic.
- You want more material options, such as crisp cotton or silky Tencel.
- You have a more moderate budget but still want premium-quality bedding.
- You want a longer trial period (60 days) to be sure of your purchase.
Choose Bed Threads if:
- You specifically love the look and feel of 100% linen.
- Your home decor style is more bohemian, rustic, or organic.
- Sustainability is a top priority, and you're willing to invest in it.
- You love a wide range of rich, earthy color options.
Frequently Asked Questions
Is Parachute or Bed Threads cheaper?
Parachute is significantly cheaper. Its cotton sheet sets start at around $99 for a queen, whereas Bed Threads' linen sets begin at approximately $249 for the same size. Parachute offers a more accessible entry into premium bedding.
Which has better quality furniture?
Both brands offer exceptional quality, but they focus on different materials. Bed Threads is a top-tier choice for 100% linen, known for its durability and luxurious feel. Parachute offers excellent quality across multiple materials, with consumers frequently praising the softness of their long-staple cotton and percale weaves. The "better" quality depends on whether you prefer linen or cotton.
Which is better for hot sleepers?
Both brands have great options. Linen (Bed Threads' specialty) is naturally thermoregulating and highly breathable, making it a fantastic choice for hot sleepers. Parachute's percale cotton sheets are also an excellent option, as they are known for their crisp, cool feel that doesn't trap heat.
Do both brands have a trial period?
Yes. Parachute offers a 60-day trial for most items, giving you ample time to decide. Bed Threads provides a 30-day trial to test out their products. Both policies make it easier to shop online with confidence.
Is Bed Threads worth the price?
If you are a dedicated linen lover and value long-term durability and sustainability, Bed Threads is considered a worthwhile investment. Linen bedding can last for decades if cared for properly and gets softer with each wash, making the upfront cost justifiable for many.
Which brand's bedding is easier to care for?
Generally, cotton sheets from Parachute are more straightforward to care for as they can be washed and machine-dried to achieve a smooth finish. Bed Threads' linen is also machine washable but is best line-dried or tumble-dried on low. Many people embrace linen's natural wrinkles and skip ironing for an effortless look.
Can you find Parachute or Bed Threads in stores?
Parachute does have a handful of physical retail stores in major U.S. cities where you can see their products in person. Bed Threads is primarily an online, direct-to-consumer brand, though they have some showrooms in Australia.
Which brand has more color options?
Bed Threads is known for its extensive and vibrant color palette, featuring many rich, earthy tones like rust, sage, and oatmeal. Parachute tends to focus on a more muted, neutral palette of white, cream, tan, and soft greys and blues.
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