Parachute offers a curated selection of minimalist, earth-toned linens with a strong focus on premium, eco-friendly materials like Egyptian cotton and European linen. By contrast, Brooklinen provides accessible luxury with a much wider array of colors, patterns, and fabric types, from silky sateen to crisp percale, and is known for its frequent sales and exceptional return policy.
Let's compare everything you need to know to choose the right bedding for your home.
Parachute: The Minimalist, Eco-Conscious Choice
Parachute is a modern home essentials brand that built its reputation on high-quality, comfortable bedding with a simple and calming aesthetic. Their target customer appreciates understated luxury, prioritizes sustainable and ethically made products, and prefers a cohesive, serene bedroom vibe. Parachute is less about chasing trends and more about investing in timeless, high-quality basics.
- Product mix: Primarily focused on bedding and bath essentials. Their collection includes sheets, duvet covers, quilts, pillows, and towels, with a smaller selection of home decor items like rugs and curtains.
- Style/vibe: Minimalist, modern, and serene. The color palette consists almost entirely of neutral and earth tones like white, sand, moss, and clay, creating a soothing and natural look.
- Price point: Mid-range to premium. A queen-size percale sheet set typically starts at around $129, while their popular linen sets are more expensive.
- Quality & Materials: Known for premium fabrics like 100% long-staple Egyptian cotton and pure European flax linen. All of their bedding is Oeko-Tex certified, meaning it's free from harmful chemicals and synthetics.
- Return policy: A 60-night trial period on most items. You can return products, even if used and washed, within that window for a full refund.
- Sales: Parachute rarely holds sales. They typically have two major sale events per year where discounts are around 20%, making their products feel more exclusive.
- Sustainability: This is a core part of their brand. Parachute emphasizes responsible sourcing, eco-friendly dyes, and transparent manufacturing processes, appealing to environmentally conscious shoppers.
Parachute is the ideal choice for shoppers seeking durable, eco-friendly bedding in calming, neutral colors who are willing to invest in premium materials.
Shop Parachute: parachutehome.com
Brooklinen: The Accessible Luxury Bedding Brand
Brooklinen is a direct-to-consumer brand that disrupted the bedding industry by offering "internet-famous" luxury sheets at a more accessible price point. They appeal to a broad audience by providing a huge variety of styles, colors, and weaves. Whether it's silky-smooth sateen, crisp hotel-style percale, or casual linen, Brooklinen aims to have a high-quality option for every preference and decor style.
- Product mix: Extensive collection of bedding including sheets, comforters, pillows, and blankets. They have since expanded into bath, loungewear, and home accessories.
- Style/vibe: Versatile and trend-aware. Brooklinen offers a vast range of solid colors from classic neutrals to bold jewel tones, along with classic patterns and frequent limited-edition releases.
- Price point: Competitive and accessible luxury. A queen-size Classic Percale sheet set starts around $139, but the brand’s frequent promotions make them highly affordable.
- Quality & Materials: Sateen and Percale sheets are made from 100% long-staple cotton and are Oeko-Tex certified. They also offer linen, twill, and heathered cashmere options, giving customers more diverse textures to choose from.
- Return policy: Exceptionally generous. Brooklinen offers a 365-day return policy, allowing customers a full year to test their products with "no questions asked."
- Sales: Frequent sales and promotions are a key part of their business model. Major holiday weekends and their annual "Birthday Sale" are great times to buy for a significant discount.
- Sustainability: Brooklinen also prioritizes responsible manufacturing with Oeko-Tex certified products and initiatives to reduce waste, although it isn't as central to their marketing as it is for Parachute.
Brooklinen delivers a diverse, high-quality bedding selection with a fantastic return policy, making luxury attainable for style-savvy shoppers on a realistic budget.
Shop Brooklinen: brooklinen.com
Parachute vs. Brooklinen Comparison
Price Comparison
On paper, their entry-level queen sheet sets are similarly priced, with Parachute starting around $129 and Brooklinen around $139. However, the true difference comes down to discounts. Parachute rarely offers sales, usually just twice a year. In contrast, Brooklinen hosts promotions frequently, often with discounts of 15-25%.
If you're a patient shopper willing to wait for a deal, Brooklinen almost always ends up being the more budget-friendly choice. Parachute's pricing is more stable, reflecting their position as a premium, non-discount brand.
Style & Aesthetic
This is one of the biggest differentiators. Parachute's aesthetic is strictly minimalist and modern. Their color palette is muted, natural, and designed to create a calm, cohesive sanctuary. If you love earthy tones and a clean, boutique hotel vibe, Parachute is perfect for you.
Brooklinen is all about options. They offer dozens of colors, from subtle to vibrant, and a rotating collection of patterns and limited-edition designs. Their versatility allows you to create almost any look, whether it's classic, preppy, bold, or eclectic. If you like to express your personality with your decor and change things up, Brooklinen offers far more creative freedom.
Quality & Materials
Both brands produce high-quality, long-lasting sheets and use Oeko-Tex certified materials, meaning they are tested and proven free from harmful substances. Parachute focuses on just a few premium fabrics: their signature Percale and Sateen are made from Egyptian cotton, and their Linen comes from European flax. The feel is durable, natural, and high-end.
Brooklinen also uses long-staple cotton for its popular Classic (Percale) and Luxe (Sateen) collections, which are their bestsellers. However, they also offer a wider material range, including Washed Linen, Heathered Cashmere, and Tencel. You can choose between the crisp, cool feel of their Percale or the silky, smooth finish of their Luxe Sateen, giving you more choices for your preferred sleeping feel.
Shopping Experience & Return Policies
Both brands offer an excellent online shopping experience with clean websites and helpful product details. Parachute offers a solid 60-night trial period, which is more than enough time to decide if you love your sheets.
However, Brooklinen's return policy is nearly unbeatable. They offer a 365-day return window, even on used and washed products. This extraordinary policy removes almost all risk from the purchase and shows incredible confidence in their products. For anyone hesitant about buying bedding online, this is a significant advantage for Brooklinen.
Sustainability & Ethics
Sustainability is arguably the central pillar of Parachute’s brand identity. They are very transparent about their sourcing, use of eco-friendly materials, and ethical manufacturing practices. For a consumer who shops with their values first, Parachute makes a very compelling case.
Brooklinen is also committed to responsible production. Their products are Oeko-Tex certified, and they take steps to ensure ethical manufacturing. However, it is not as front-and-center in their marketing. If you want a brand that is built around sustainability from the ground up, Parachute has the edge.
Which One Should You Choose?
Both brands offer terrific products, but they cater to slightly different customers and priorities.
Choose Parachute if:
- You love a minimalist, modern, and serene aesthetic in your bedroom.
- A calm and neutral color palette of whites, sands, and clays appeals to you.
- You prioritize eco-friendly materials and ethical manufacturing above all else.
- You prefer the specific feel of premium European linen or Egyptian cotton.
Choose Brooklinen if:
- You want a wide selection of colors and patterns to match your decor.
- You want the peace of mind of an exceptionally generous 365-day return policy.
- You appreciate a good sale and want to get the best possible price on luxury sheets.
- You prefer the smooth, silky feel of a sateen weave or the crisp feel of percale.
Frequently Asked Questions
Is Parachute or Brooklinen cheaper?
While their full retail prices are similar, Brooklinen is often cheaper in practice. Brooklinen runs sales and promotions far more frequently than Parachute, allowing you to get their luxury sheets for a significant discount if you time your purchase right.
Which has better quality sheets?
Neither is "better" than the other, but they are different. Both use high-quality materials like long-staple cotton and have Oeko-Tex certifications. Parachute's focus is on select premium materials like Egyptian cotton, while Brooklinen offers a wider range of feels, including their very popular Luxe Sateen sheets that many customers love for their buttery softness.
What is the return policy for Parachute vs. Brooklinen?
Parachute offers a 60-night trial on most items. Brooklinen has an industry-leading 365-day return policy, giving you a full year to make sure you love your purchase, even after using it.
Are Parachute and Brooklinen sheets soft?
Yes, but their signature "soft" feels are different. Parachute's linen is known for its earthy, breathable "lived-in" softness that gets better with every wash. Brooklinen's Luxe Sateen sheets offer a silky, buttery-smooth softness with a slight sheen, while their Classic Percale offers a crisp, cool softness similar to five-star hotel bedding.
Which brand is more sustainable?
Parachute makes sustainability and ethics a core tenet of its brand identity, emphasizing their eco-friendly materials and manufacturing process. While Brooklinen products are also conscientiously made and Oeko-Tex certified, it is a more prominent part of Parachute's mission and marketing.
Do Parachute and Brooklinen sheets fit deep mattresses?
Yes, both brands design their fitted sheets with deep pockets to accommodate most modern mattresses, including those with toppers. They typically fit mattresses up to 15 or 16 inches deep.
Which brand is better for hot sleepers?
Both brands have great options for hot sleepers. Parachute's Linen and Percale sheets are naturally breathable and cool. Brooklinen's Classic Percale collection is specifically designed to be light and airy, making it one of their top recommendations for those who sleep warm.
Do Parachute and Brooklinen have physical stores?
Yes, both brands have expanded into physical retail. Parachute has stores in several major US cities where you can feel the fabrics in person. Brooklinen has also been opening stores, allowing customers to experience their products before buying.
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