Parachute Home focuses on premium, natural fibers and a minimalist, serene aesthetic for a luxury, hotel-like feel, often at a higher price point. In contrast, Brooklinen offers a wider variety of colors and patterns with a strong emphasis on accessible luxury, balancing high quality with more competitive pricing and frequent sales.
Let's compare everything you need to know to choose the right home essentials brand for your space.
Parachute Home: The Minimalist Luxury Choice
Parachute Home stands out for its serene, minimalist design and commitment to high-quality, natural materials. The brand is designed for shoppers who want to create a calm, hotel-like retreat in their own homes, prioritizing premium textiles like long-staple Egyptian cotton and European flax linen. Their understated, neutral color palette reinforces this simple yet luxurious vibe.
- Product mix: Specializes in bedding and bath essentials, including percale, sateen, and linen sheets, duvet covers, quilts, bath towels, and robes. They have also expanded into sleepwear, simple decor, and loungewear.
- Style/vibe: Minimalist, modern, and calming. The aesthetic relies heavily on a neutral, earth-toned color palette (whites, grays, sand tones) to create a peaceful, spa-like atmosphere.
- Price point: Premium. A Queen sheet set starts around $150-$180, linen duvet covers are often $300+, and Turkish cotton bath towels start around $30 each.
- Quality: A primary focus. The brand is known for using premium materials like 100% long-staple Egyptian cotton, pure European flax for its linen, and plush Turkish cotton for towels, ensuring softness and durability.
- Sales: Sales are rare and typically happen only twice a year, usually around Memorial Day and Black Friday/Cyber Monday, with discounts around 20%.
- Return policy: Accepts returns of unused and unwashed items within 60 days of purchase.
- Sustainability: Strong commitment to eco-friendly practices. Many products are OEKO-TEX Standard 100 certified, meaning they are free from harmful chemicals and synthetics.
Parachute Home is for those who are willing to invest in premium, natural-fiber bedding and bath goods with a timeless, minimalist style.
Shop Parachute Home: parachutehome.com
Brooklinen: The Accessible Luxury Brand
Brooklinen became a household name through its direct-to-consumer model, promising "internet-famous" sheets that deliver luxury quality without the luxury price tag. The brand targets shoppers who want stylish, comfortable, and durable home essentials with more options for personalization. Brooklinen balances quality craft with a value-driven approach, making high-end bedding more accessible.
- Product mix: Offers a wide array of bedding (sheets, comforters, pillows), bath items (towels, robes), and home accessories like curtains, rugs, and candles. They feature a variety of options including Classic Percale and Luxe Sateen sheets.
- Style/vibe: Modern and versatile. While they offer many classic neutrals, Brooklinen also provides a much broader selection of colors, limited-edition patterns, and interesting textures to suit diverse interior design styles.
- Price point: Mid-range and value-focused. A Queen core sheet set typically costs around $150, but bundles and frequent sales often bring this price down. They also offer a Luxe Sateen Hardcore Bundle (including a duvet cover and extra pillowcases) for greater savings.
- Quality: Excellent mix of quality for the price. Uses high-quality, long-staple cotton for softness and durability. Products are also OEKO-TEX certified for chemical safety.
- Sales: Very frequent sales and promotional events throughout the year, especially around major holidays. Their annual Birthday Sale offers significant site-wide discounts.
- Return policy: Offers an impressive 365-day return policy, accepting returns on any product within a year of purchase, even if it has been used and washed.
- Sustainability: Committed to ethical manufacturing and sustainable practices, including minimizing waste and using responsible dyes and chemicals.
Brooklinen is the go-to brand for high-quality and stylish home essentials.
Shop Brooklinen: brooklinen.com
Parachute vs. Brooklinen Comparison
Price Comparison
Brooklinen is generally the more affordable option. A best-selling Luxe Sateen Sheet Set often starts around $150 for a Queen but is frequently on sale. Their bundle deals, like the "Hardcore Bundle," provide significant savings for people outfitting a whole bed. This value-driven pricing makes luxury bedding more attainable.
Parachute Home prices reflect its positioning as a premium brand. Their popular Percale Venice Set starts over $350 for a Queen (including a duvet cover and fitted sheet). With fewer annual sales, customers typically pay full price. The cost is justified by the extremely high-quality natural fibers, but the barrier to entry is higher.
Style & Aesthetic
The brands' styles are a key differentiator. Parachute has a very defined aesthetic: minimalist, neutral, and calming. Their color palette revolves around white, cream, sand, grey, and other muted earth tones. It’s perfect for someone wanting to create a serene, cohesive, and sophisticated bedroom that feels like a five-star hotel.
Brooklinen offers much more versatility. While they have a full range of solids and neutrals, they are known for their limited-edition colors and patterns, from windowpane grids to floral prints. This makes Brooklinen an excellent choice for shoppers who want their bedding to be a statement piece or wish to add a pop of color and personality to their room.
Quality & Materials
Both Parachute and Brooklinen place a high value on quality and use long-staple cotton, which results in stronger, softer, and more durable threads. Both brands also hold OEKO-TEX certifications, ensuring their products are safe from harmful substances.
However, Parachute often emphasizes the origin of its materials, proudly advertising its European flax linen and Egyptian cotton. This caters to a customer who values a luxury supply chain story. Brooklinen focuses more on the final weave and feel - like its buttery smooth Luxe Sateen - delivering a fantastic product without such a heavy emphasis on provenance, which helps keep costs down.
Product Selection
Both brands offer core products like sheets, duvet covers, pillows, and towels. Parachute keeps its selection more curated and focused, sticking closely to its core aesthetic. You can find bedding, bath, loungewear, and a small selection of decor items all in their signature minimalist style.
Brooklinen has a broader catalog. Beyond bedding and bath, they've expanded into home decor categories like rugs, curtains, and even wall art. This wider selection makes Brooklinen a good one-stop-shop for furnishing more than just the bedroom or bathroom.
Return Policies
Brooklinen has one of the most generous return policies in the industry. They offer a 365-day window for returns or exchanges on any item, even if it has been used or washed. This allows customers to truly live with a product to see how it performs over time, removing almost all risk from the purchase.
Parachute's policy is more traditional but still quite fair. They offer a 60-day return window on items that are unwashed and in their original packaging. Exchanges may be accommodated outside this policy on a case-by-case basis. While solid, it doesn't offer the same long-term trial period as Brooklinen.
Which One Should You Choose?
The right choice depends on your style preferences, budget, and priorities. Both brands offer fantastic products, but they cater to different shoppers.
Choose Parachute Home if:
- You prefer a minimalist, clean, and neutral aesthetic for a spa-like feel.
- You're willing to invest more in premium, specific fibers like European flax linen or Egyptian cotton.
- You prioritize a curated, consistent look and aren't looking for bright colors or bold patterns.
- The idea of rare but significant sitewide sales is more appealing than constant promotions.
Choose Brooklinen if:
- You're looking for the best overall value and love finding a good deal or bundle.
- You enjoy having a wide variety of colors and patterns to choose from.
- You want an incredibly generous risk-free trial period thanks to their 365-day return policy.
- You appreciate the buttery-soft feel of a sateen weave, which is their signature product.
Frequently Asked Questions
Is Parachute or Brooklinen cheaper?
Brooklinen is consistently cheaper. Their pricing is more accessible, they frequently run sales offering 15-25% off, and their bedding bundles offer excellent savings. Parachute is a premium brand with higher price points and only hosts two major sales per year.
Which has better quality bedding?
Both brands offer excellent, high-quality bedding made from long-staple cotton and other premium materials. The difference is in positioning. Parachute markets itself as a luxury brand focusing on the origin of its Giza Egyptian cotton and European flax. Brooklinen focuses on delivering a high-quality product like their popular Luxe Sateen sheets at a great price. It's less about the "where I came from" story and more about the "where I came to" comfort.
Can you return washed sheets to Brooklinen and Parachute?
Yes, you can return washed sheets to Brooklinen within 365 days of purchase. Parachute only accepts returns on products that are in their original condition (unwashed and unused) within their 60-day return window.
What is the difference between Parachute's Percale and Brooklinen's Classic Percale?
Both are percale weaves, known for being crisp, cool, and breathable, much like a classic hotel sheet. Parachute's is made from 100% long-staple Egyptian cotton for an exceptionally smooth and durable finish. Brooklinen's is made from 100% long-staple cotton and is also highly rated for its crisp, cool feel at a more competitive price.
Which brand is better for linen sheets?
Parachute is an extremely popular choice because its linen is made from European flax, feels substantial yet soft, and softens beautifully with every wash. It's a signature, luxury product. Brooklinen's linen sheets offer a similar airy, comfortable feel at a more accessible price point and are another fantastic option for those who don't want to stretch the budget.
Do Parachute and Brooklinen have sales?
Yes, but Brooklinen has them much more frequently. You can often find a promotion on their website for around 15% off, with major Black Friday and Birthday Sale savings around 20-25%. Parachute limits its sales to two main events a year, usually around Memorial Day and Black Friday.
Are both brands OEKO-TEX certified?
Yes, both Parachute and Brooklinen state that their products are OEKO-TEX Standard 100 certified, which means they have been tested and found to be free of harmful levels of toxic substances.
Which brand is better at keeping colors vibrant?
Since Parachute focuses primarily on neutral tones, vibrant colors are more of Brooklinen's specialty. Brooklinen frequently announces limited runs of bold, saturated colors and design patterns - so color is something that Brooklinen is great at.
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