Parachute Bedding is known for its minimalist, eco-luxe aesthetic, focusing on premium natural and sustainable materials like linen and organic cotton. In contrast, Brooklinen has made a name for itself as a direct-to-consumer brand offering a broad variety of "hotel quality" bedding, from crisp percale to silky sateen, often at a more accessible price point with frequent sales.
Let's break down everything you need to know to choose the right home decor retailer for your space.
Parachute Bedding: The Minimalist Eco-Luxe Brand
Parachute is a premium home essential brand built on the philosophy of high-quality, comfort, and sustainable manufacturing practices. Their customer is design-conscious, values natural materials, and is willing to invest in ethically made, long-lasting linens. Parachute’s aesthetic is relaxed, modern, and embodies the understated elegance of California-inspired living.
- Product mix: Primarily focused on bedding, including linen, percale, sateen, and brushed cotton sheets. They also offer a complete line of bath essentials (towels, robes), loungewear, mattresses, and bed frames.
- Style/vibe: Minimalist, modern, and natural with a calming, earthy color palette. Styles are meant to be timeless and fit well within contemporary, Scandinavian, or boho decorated homes.
- Price point: Mid-range to premium. A queen set of linen sheets runs around $189, while percale starts at $129. Duvet covers range from $129-$149, positioning them as an investment piece.
- Quality & Materials: A core focus on top-tier natural materials like pure European flax linen, long-staple Egyptian cotton, and Turkish cotton. Parachute's products are OEKO-TEX Standard 100 certified, meaning they are made without harmful chemicals or synthetics.
- Sustainability: The brand is highly committed to sustainability, transparency in its supply chain, and responsible manufacturing practices. This commitment is a central point of their marketing.
- Sales: Parachute rarely holds sales, typically only twice a year around Black Friday/Cyber Monday and a spring anniversary sale, which helps maintain their premium brand positioning.
- Return policy: Offers a 60-day return window for most items.
- Shopping Experience: Primarily sold through their clean, intuitive website. They also have physical showrooms in major cities for customers who want to feel the fabrics in person.
Parachute is the ideal choice for shoppers seeking durable, sustainably made bedding with a simple, sophisticated look, and prioritize quality materials over getting a deal.
Shop Parachute Bedding: parachutehome.com
Brooklinen: The Accessible Luxury Bedding Brand
Brooklinen stormed the market as a direct-to-consumer brand aiming to deliver simple, beautiful home essentials at a fair price. They cut out the middleman to offer high-quality products without the luxury markup. Brooklinen appeals to a broad audience, from first-time homeowners to discerning shoppers, who are looking for choice, style, and great value.
- Product mix: A wide range of bedding fabrics, including Classic Percale, Luxe Sateen, Linen, and Flannel. They have expanded into bath linens, loungewear, comforters, pillows, and even products from other brands through their "Spaces Marketplace."
- Style/vibe: Clean, modern, and versatile. Their look is often compared to the feeling of high-end hotel bedding. Brooklinen offers a much wider color palette, from timeless neutrals to bold, limited-edition colors and patterns.
- Price point: Accessible-luxury. Their best-selling Luxe Sateen Core Sheet Set starts at $179 for a queen. Frequent promotions and bundle deals make prices very competitive.
- Quality & Materials: Uses long-staple cotton for enhanced softness and durability across their collections. All of Brooklinen's bedding is also OEKO-TEX certified, ensuring textile safety.
- Customization: Offers extensive "Build Your Own Bundle" options, allowing customers to mix and match colors, fabrics, and items for a personalized set.
- Sales: Brooklinen is known for its frequent sales events throughout the year, especially around major holidays, offering discounts of 15-25% off.
- Return policy: An exceptionally generous 365-day return policy, allowing customers to return products even after use if they're not satisfied.
Brooklinen delivers style, variety, and an excellent customer experience, making it a go-to for shoppers who want a luxurious feel without the luxury price tag.
Shop Brooklinen: brooklinen.com
Parachute Bedding vs. Brooklinen Comparison
Price Comparison
Brooklinen generally offers more competitive pricing, largely due to its direct-to-consumer model and frequent promotional events. A queen sheet set at Brooklinen might start around $179, but can often be purchased for under $150 during a sale. Their bundling options provide additional savings.
Parachute operates at a premium-mid-range price point, justifying its cost with a focus on specific high-end materials like European flax. Their biannual sales are much anticipated but infrequent, meaning most shoppers pay full price. For those on a tighter budget or who love hunting for a deal, Brooklinen offers better value and more opportunities to save.
Style & Aesthetic
Parachute champions a minimalist, earthy style. Their color palette is deliberately muted and consists of calming neutrals like white, sand, moss, and clay. The aesthetic is built around a relaxed, natural California vibe, creating a serene and cohesive look.
Brooklinen, while still modern and clean, offers significantly more variety. They feature a core collection of neutral colors but are well-known for releasing limited-edition colors and patterns each season, from stripes and windowpane grids to vibrant seasonal shades. This makes Brooklinen more versatile for those who want to use their bedding to make a design statement.
Quality & Materials
Both brands prioritize high-quality, long-staple cotton and are OEKO-TEX certified, meaning you are getting a safe, well-made product from either one. The key difference is focus. Parachute has built its brand on sourcing specific premier materials, with their linen and percale sheets held up as industry standards for their exceptional hand-feel and durability.
Brooklinen's strength lies in its variety of reliable fabrics. Their Luxe Sateen collection is famous for its silky-smooth, hotel-like feel, while their Classic Percale is crisp and breathable. Either choice is solid, but if you're a material purist specifically shopping for the best linen, Parachute has a slight edge in reputation.
Product Selection
When it comes to bedding fabric types, Brooklinen offers more options upfront: Classic Percale, Luxe Sateen, Linen, and Brushed Flannel. Parachute offers percale, sateen, linen, and brushed cotton, which are very similar.
Where Brooklinen truly stands apart is in its expansive color and pattern selection. They offer far more creative freedom for styling a bed. Parachute's offering is more curated and feels like a complete home collection, cohesively spanning bed, bath, and loungewear with a consistent aesthetic.
Shopping Experience
Both brands have excellent, easy-to-navigate websites and strong customer service teams. Brooklinen has a significant advantage with its 365-day return policy, which allows you ample time to decide if you love your bedding. It's one of the most generous policies in the industry.
Parachute offers a still-respectable 60-day return window. A unique advantage for Parachute is its network of physical retail stores, providing a crucial opportunity for customers to touch and feel the products before committing to a purchase - a benefit Brooklinen is only beginning to explore.
Which One Should You Choose?
The right choice comes down to personal taste, priorities, and budget. Both are leaders in the bedding space for a reason, but they serve slightly different shoppers.
Choose Parachute Bedding if:
- You prefer a minimalist, clean, and modern Scandi or coastal aesthetic.
- You exclusively want natural fibers and see sustainability as a top priority.
- You are willing to invest more in premium materials and are not driven by sales.
- You want to feel fabrics in a store before you buy online.
Choose Brooklinen if:
- You want a "hotel bed" feel at a direct-to-consumer price advantage.
- You love having a wide choice of colors, patterns, and fabric feels (silky vs. crisp).
- You appreciate a good sale and opportunities to bundle items for savings.
- You want a risk-free purchase backed by an exceptionally long trial period.
Frequently Asked Questions
Is Parachute Bedding or Brooklinen cheaper?
Overall, Brooklinen is cheaper, especially when you factor in their frequent 15-25% off sales and bundling discounts. Parachute is positioned as a more premium brand and rarely offers discounts, meaning you'll likely pay full price.
Which has better quality fabric?
Both brands offer excellent quality with long-staple cotton fabrics and OEKO-TEX certification. They are comparable in durability. Parachute has a stronger brand reputation for specific materials like European flax linen, while Brooklinen's strength is consistently high quality across a wider variety of fabric types.
What is Parachute Bedding known for?
Parachute is known for its minimalist aesthetic, earthy color palette, and its focus on premium, sustainably sourced natural materials like linen and Turkish cotton.
What is Brooklinen famous for?
Brooklinen is famous for redefining the direct-to-consumer bedding market with its "affordable luxury" model, offering hotel-quality sheets, a wide variety of styles, and excellent customer service including a 365-day return policy.
Which brand is softer?
Softness depends on the fabric. For a silky-smooth feel from day one, many prefer Brooklinen's Luxe Sateen sheets. For a comfortable, airy feel that gets progressively softer with every wash, Parachute's Linen is a fan favorite.
Are both stores sustainable?
Yes, both brands commit to sustainability. They both carry OEKO-TEX certification. However, sustainability and ethical manufacturing are more central to Parachute's core brand identity and marketing.
Can you return washed bedding to both stores?
Brooklinen has an incredibly generous 365-day return policy and explicitly states you can return items even after they've been used and washed. Parachute offers a 60-day window, and returned items must simply be "in a condition that can be donated," giving you some leeway, but Brooklinen's policy is more flexible.
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