Parachute Bedding focuses on minimalist-modern essentials at a more accessible premium price point, known for its airy linen and crisp percale sheets. In contrast, Boll & Branch is a luxury brand centered on ethical production, using 100% organic, Fair Trade Certified cotton to create super-soft, hotel-style bedding at a higher price.
Let's break down everything you need to know to choose the right bedding brand for your home.
Parachute Bedding: The Modern, Minimalist Essential
Parachute is known for its high-quality, comfortable home essentials rooted in a clean, modern aesthetic. The brand appeals to design-conscious shoppers who want premium, long-lasting bedding without excessive frills. Their curated selection and focus on fabrics like linen, percale, and sateen make it simple to create a serene and stylish sleep environment.
- Product mix: Bedding is the core focus, including sheet sets, duvet covers, quilts, and pillows. The brand also offers a well-regarded line of bath towels, robes, rugs, and loungewear.
- Style/vibe: Minimalist, modern, and California-casual. The aesthetic leans on natural textures and a neutral color palette of whites, creams, grays, and earthy tones, which works well in contemporary and Scandinavian-inspired interiors.
- Price point: Mid-range premium. A queen sheet set starts around $99, while their popular linen duvet covers range from $149 to $229.
- Quality & Materials: Parachute uses high-quality materials like 100% long-staple Egyptian cotton for its percale and sateen sheets, as well as pure European flax for its linen. They prioritize sustainability and hold Oeko-Tex Standard 100 certifications on many products, ensuring they are free from harmful substances.
- Return policy: Most items can be returned within 60 days. They also offer a sleep trial on certain bedding basics.
- Sales: Parachute sales are rare, typically happening only twice a year around Black Friday/Cyber Monday and a spring sale event, making them highly anticipated.
Parachute excels at offering refined, high-quality bedding with a timeless modern style at a price that feels reasonable for the quality received.
Shop Parachute Bedding: parachutehome.com
Boll & Branch: The Ethical Luxury Standard
Boll & Branch built its brand on a foundation of luxury, transparency, and ethical manufacturing. As the first-ever Fair Trade Certified bedding company, its mission is to create exceptionally comfortable products that are better for the people who make them and the planet. This commitment to quality and ethics is reflected in their premium materials and higher price point.
- Product mix: Focused on luxury sleep essentials, including sheet sets, duvet covers, blankets, and pillows. They also offer bath linens, sleepwear, and a baby collection.
- Style/vibe: Classic, elegant, and sophisticated. The look is reminiscent of high-end hotel bedding, featuring crisp lines, subtle decorative details like embroidery, and a palette of refined neutrals.
- Price point: Luxury. A queen-size Signature Hemmed Sheet Set, their bestseller, starts at around $250. This premium price point reflects the use of 100% organic, Fair Trade certified materials.
- Quality & Materials: Boll & Branch exclusively uses single-ply, 100% long-staple organic cotton. Their fabrics are known for being incredibly soft, durable, and getting even softer with each wash. They hold both Fair Trade and GOTS (Global Organic Textile Standard) certifications, representing a high standard for social and environmental responsibility.
- Return policy: A 30-night risk-free trial on all products, with free shipping and returns.
- Sales: Sales are infrequent, typically occurring during major holiday weekends. The brand prioritizes its "prices are fair every day" model over constant discounts.
Boll & Branch is the choice for shoppers who want the absolute gold standard in ethical luxury bedding and are willing to invest in superior softness and traceable craftsmanship.
Shop Boll & Branch: bollandbranch.com
Parachute Bedding vs. Boll & Branch Comparison
Price Comparison
The most significant difference between the two brands is price. Parachute Bedding provides a much more accessible entry point into the premium bedding market. With queen sheet sets starting around $99, it offers a distinct upgrade from mass-market brands without a major financial leap. This positions Parachute as an excellent value for its high-quality materials and construction.
Boll & Branch operates in the luxury category. A queen sheet set typically starts around $250, more than double Parachute's entry price. This higher cost is directly tied to their strict certifications - sourcing 100% organic, single-ply, Fair Trade Certified cotton, which comes with higher material and labor costs. Boll & Branch justifies its price through unparalleled softness, durability, and a transparent, ethical supply chain.
Style & Aesthetic
Parachute’s aesthetic is decidedly modern and minimalist. Their bedding features simple designs, solid colors, and a focus on natural fabric texture, especially with their popular linen line. The vibe is relaxed, airy, and effortlessly chic, making it a perfect fit for contemporary, Scandinavian, coastal, or boho-inspired bedrooms. The look is unfussy and centered on comfort.
Boll & Branch embodies a more classic and elegant style. Their designs often feature subtle details like hemstitching, embroidery, or jacquard weaves that give a nod to traditional luxury linens. The overall feeling is more formal and polished, like a bed in a five-star hotel. This aesthetic complements traditional, transitional, and more formal bedroom décor schemes beautifully.
Quality & Materials
Both brands use excellent materials, but with different focal points. Parachute offers more variety, with collections made from long-staple Egyptian cotton (in both percale and sateen weaves), European linen, and brushed cotton. Their fabrics are Oeko-Tex certified, meaning they are tested and free of harmful chemicals. The quality is a noticeable step up from standard bedding and is built to last.
Boll & Branch focuses exclusively on being the best in one area: 100% organic cotton. Their signature hemmed sheets use long-staple, single-ply cotton, which results in a material that is both very strong and exceptionally soft, and prevents pilling common in sheets with multi-ply threads. Their materials are both GOTS and Fair Trade certified, guaranteeing the highest level of environmental and social standards from farm to finishing.
Sustainability & Ethics
Parachute has a strong commitment to sustainability, using eco-friendly materials and operating under Oeko-Tex certifications. They are transparent about their goals to reduce their environmental footprint and have made strides in responsible sourcing.
However, sustainability and ethics are the absolute core of Boll & Branch's identity. From its founding, the company has been a leader in transparent and ethical manufacturing. Every product is Fair Trade Certified, which ensures that farmers and factory workers receive fair wages and work in safe conditions. For shoppers where ethical impact is a primary decision-making factor, Boll & Branch is the clear leader.
Shopping Experience
Both brands offer a premium direct-to-consumer online shopping experience. Their websites are clean, informative, and easy to navigate. Parachute has a slight edge on returns with a 60-day window and a dedicated sleep trial on certain items.
Boll & Branch offers a 30-night risk-free trial on all products with free shipping and returns. They heavily invested in storytelling on their site, educating customers about their sourcing, the benefits of organic cotton, and their Fair Trade partners. This educational approach contributes to its luxury positioning.
Which One Should You Choose?
The right choice depends on your style preferences, budget, and priorities. Both brands offer fantastic bedding, but they serve different buyers.
Choose Parachute Bedding if:
- You prefer a modern, minimalist, and casual aesthetic.
- You're looking for an upgrade to premium bedding at a more accessible mid-range price.
- You love the relaxed, breathable feel of linen or the crisp coolness of high-quality percale.
- You want styling versatility with a neutral, texture-focused palette.
Choose Boll & Branch if:
- Ethical sourcing and Fair Trade certification are non-negotiable for you.
- You prioritize a luxuriously soft, silky sateen feel over a crisp percale.
- You love a classic, elegant, hotel-inspired look for your bedroom.
- You are making a long-term investment in top-tier organic bedding and have a higher budget.
Frequently Asked Questions
Is Parachute or Boll & Branch cheaper?
Parachute is significantly cheaper. Its queen-size sheets start at around $99, while bedding from Boll & Branch, a luxury brand, starts at approximately $250 for a similar set. The price difference reflects Boll & Branch's use of 100% organic, Fair Trade Certified cotton and more premium positioning.
Which has better quality bedding?
Both brands offer exceptionally high-quality bedding, but they define quality differently. Boll & Branch's quality is centered on its material purity and ethical certifications - it's top-of-the-line for organic cotton. Parachute's quality is about durable, premium fabrics like Egyptian cotton and European linen that deliver long-lasting comfort. Neither is "better," they just serve different priorities.
What makes Boll & Branch so special?
Boll & Branch's special distinction comes from its deep commitment to traceable, ethical production. It was the first bedding company to be Fair Trade Certified, meaning it guarantees fair wages and safe conditions for workers. Their exclusive use of 100% GOTS-certified organic cotton results in a uniquely soft and durable product you can feel good about buying.
Are Parachute sheets worth it?
Yes, for shoppers seeking a noticeable step up in quality without entering the true luxury price tier, Parachute sheets are absolutely worth it. Their materials are long-lasting, feel wonderful, and their modern, simple designs are timeless.
Which brand is better for hot sleepers?
Parachute's Percale and Linen collections are fantastic for hot sleepers. Percale has a crisp, cool-to-the-touch feel with a breathable matte finish, while linen is naturally temperature-regulating and airy. While Boll & Branch's sateen is also breathable, percale and linen are generally considered superior choices for those who tend to sleep warm.
Can you return bedding to both stores?
Yes, both brands have generous return policies. Parachute offers a 60-day return window. Boll & Branch offers a 30-night risk-free trial, allowing you to sleep on their products before making a final decision, with free returns.
What is the difference in feel between the sheets?
Parachute is best known for its crisp Percale sheets and airy Linen, both of which have a more textured, matte feel. Their Sateen is softer and smoother. Boll & Branch's signature product is its Sateen sheet, which has a buttery-soft, smooth, and slightly luminous finish that many associate with five-star hotel bedding.
In which country are Parachute & Boll & Branch bedding manufactured?
Parachute's bedding is designed in Venice Beach, and manufactured by a family-owned factory in Portugal. Boll & Branch partners with Fair Trade farms & factories in India - which is where most of the world's finest organic cotton is grown.
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