The KitchenAid Boysenberry and Beetroot colors are both bold choices for a stand mixer, but they appeal to very different aesthetic tastes. Boysenberry is a deep, muted purple with reddish undertones that offers a sophisticated, vintage-inspired look, while a Beetroot appliance provides a bright, energetic reddish-pink hue perfect for making a modern, playful statement.
Here’s a complete look at these two distinct colors to help you decide which one is the right addition to your kitchen.
About KitchenAid Boysenberry
The Boysenberry color is one of KitchenAid’s more refined and elegant options. Inspired by the rich hue of the boysenberry fruit, this shade offers a deep, complex purple that can serve as a subtle yet deliberate pop of color in a kitchen designed with a classic, eclectic, or even traditional aesthetic in mind.
- What it is: A dark, muted purple color with reddish undertones, available on select KitchenAid small appliances.
- Key features: Complex, deep hue that changes subtly in different lighting. Available primarily on the popular Artisan Series Stand Mixers, blenders, and hand mixers.
- Price: The color itself does not typically alter the cost of the appliance, price is based on the specific model (e.g., ~$450 for the Artisan Stand Mixer).
- Style: Sophisticated, vintage, and elegant. It pairs beautifully with wood countertops, copper or gold hardware, and neutral backsplashes.
- Pros: A timeless and mature shade that makes a sophisticated statement. Versatile enough to blend with both traditional and modern decor. It's distinctive without being overly bright or distracting.
- Cons: May appear too dark in poorly lit kitchens. The subtle reddish undertones may not be apparent in all lighting conditions.
Boysenberry is the ideal choice for someone who wants to add classic character and understated elegance to their countertop.
Shop this appliance: kitchenaid.com/countertop-appliances/stand-mixers.html
About KitchenAid Beetroot
Named after the vibrant color of fresh beets, Beetroot is KitchenAid’s lively and modern reddish-pink hue designed to be a room's focal point. This energetic color is perfect for adding a sense of fun and personality to the kitchen, appealing to those who love bright, cheerful design elements and want their appliances to stand out boldly.
- What it is: A bright, energetic reddish-pink color option featured on popular KitchenAid appliances, named the brand's Color of the Year in 2022.
- Key features: Vivid, rich magenta-like tone. Available on stand mixers, blenders, and hand mixers.
- Price: Like other custom colors, the price is determined by the appliance model, not the Beetroot finish itself.
- Style: Playful, modern, and energetic. It works perfectly in contemporary kitchens with white or gray cabinets or serves as a dynamic accent in eclectic spaces.
- Pros: Makes a bold, confident statement and can energize a kitchen space. Complements modern and minimalist designs as a pop of color. It's a fun and uplifting shade that adds personality.
- Cons: Its brightness may clash with certain color schemes or feel overpowering for those who prefer subtle decor. As a trend-forward color, it may not feel as timeless as a more neutral option.
Beetroot is suited for the homeowner looking to make their appliance the star of the show in a bright, modern, and cheerful kitchen.
Shop this appliance: kitchenaid.com/countertop-appliances/stand-mixers.html
Boysenberry vs. Beetroot Comparison
Style & Aesthetic
The core difference between Boysenberry and Beetroot is their stylistic intent. Boysenberry exudes a quiet confidence and vintage charm. Its deep purple tone adds richness and depth, making it a sophisticated accent that complements a space rather than dominating it. It's at home in environments with natural textures like wood and stone or paired with warm metallics like brushed gold.
In contrast, Beetroot is all about bright, modern energy. Its reddish-pink vibrancy demands attention and serves as an anchor piece for a fun, eclectic, or contemporary kitchen design. It thrives in well-lit, neutral spaces (think white tile and stainless steel) where it can truly shine as the main pop of color.
Materials & Quality
Aesthetically, these colors are worlds apart, but their underlying quality is identical. KitchenAid is known for its durable, all-metal construction, and that standard applies regardless of color. Both the Boysenberry and Beetroot finishes are applied using a durable powder-coating process that resists chipping, scratching, and fading. When you choose between these two, you are making a purely stylistic decision, not one based on performance or longevity - you'll get the same reliable KitchenAid quality either way.
Price & Availability
KitchenAid doesn't typically charge a premium for one standard color over another. Whether you choose Boysenberry or Beetroot for an Artisan Series 5-Quart Tilt-Head Stand Mixer, the price will almost always be the same. The cost is determined by the specific appliance model, its features, and any ongoing promotions. Both colors are generally available for KitchenAid's most popular product lines, including stand mixers, blenders, and hand mixers, through their website and major retailers.
Who Each One Works Best For
Choosing between these colors comes down to the personality of your kitchen and your personal taste. Boysenberry is made for the home chef who appreciates timeless design, vintage appeal, and a touch of deep color to create a warm, inviting, and sophisticated workspace.
Beetroot is for the creator who wants their kitchen to feel vibrant, expressive, and full of life. It’s perfect for someone with a modern aesthetic who loves bold design choices and wants their functional appliances to also serve as eye-catching decor.
Which One Should You Choose?
Both colors are beautiful choices from KitchenAid, but they are designed to fit very different kitchen aesthetics.
Choose Boysenberry if:
- You want a rich, sophisticated pop of color that isn't loud.
- Your kitchen design leans toward traditional, vintage, or eclectic styles.
- You have warm wood tones or metallic accents like copper and gold.
- You prefer timeless, elegant colors that will remain stylish for years.
Choose Beetroot if:
- You want your appliance to be an energetic, modern focal point.
- Your kitchen features a neutral color palette (white, gray, black) that needs a vibrant accent.
- You enjoy playful, cheerful, and bold design elements.
- You want a contemporary color that reflects positive and creative energy.
Frequently Asked Questions
What's the main color difference between Boysenberry and Beetroot?
Boysenberry is a deep, dark purple with reddish undertones, giving it a muted and sophisticated look. Beetroot is a very bright, vibrant reddish-pink or magenta that is designed to be energetic and eye-catching.
Does the color choice affect the price of a KitchenAid appliance?
No, the price of a KitchenAid appliance is based on the model, size, and features, not the color option. Boysenberry and Beetroot versions of the same model will typically cost the same.
Is the color finish on these appliances durable?
Yes. Both colors are applied with KitchenAid's high-quality powder-coating process, which is designed to be tough and resist chipping, scratches, and fading from regular use and cleaning.
Which color is more versatile for kitchen decor?
Boysenberry is a bit more versatile because its deeper, muted tone can blend into various styles, from classic to modern, without overwhelming the space. Beetroot is more of a statement piece and works best in kitchens designed to accommodate a pop of bright color.
How should I clean a colored KitchenAid appliance?
To preserve the finish, use a soft, damp cloth with a mild dish soap to wipe down the exterior. Avoid using abrasive sponges or harsh chemical cleaners, as they can damage the coating over time.
Can I find accessories to match my Boysenberry or Beetroot mixer?
While KitchenAid offers a huge range of accessories like bowls and attachments, they don't typically come in these specific colors. Most accessories come in standard finishes like stainless steel, glass, or ceramic white, which are designed to complement any color mixer.
Are these colors available on all KitchenAid products?
No, specialty colors like Boysenberry and Beetroot are typically offered on a select range of popular appliances, most notably the Artisan and Artist Series stand mixers, K400 blenders, and some hand mixers.
Where can I see these colors in person before buying?
Larger appliance stores and select department stores like Williams Sonoma, Crate & Barrel, or Best Buy often have several KitchenAid color options on display, allowing you to see how the color looks in person.
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