The KitchenAid Artisan By You Stand Mixer and the classic Artisan Stand Mixer are functionally identical machines, sharing the same motor, build quality, and performance. The key difference is personalization: the Artisan By You program allows you to choose from exclusive colors, select a metallic or matte finish, and add a custom engraving, while the standard Artisan is available in a fixed set of popular colors.
Here's everything you need to know to choose the right KitchenAid mixer for your kitchen.
KitchenAid Artisan Stand Mixer
The standard KitchenAid Artisan is the iconic, best-selling stand mixer that has been a staple in kitchens for generations. It is celebrated for its powerful performance, timeless design, and legendary durability. This model is a straightforward, reliable workhorse for everything from whipping egg whites to kneading dense bread dough, available in a curated selection of classic colors.
- What it is: A classic 5-quart tilt-head stand mixer known for its reliability and performance.
- Key features: Powerful 325-watt motor, 10-speed control, a 5-quart stainless steel bowl, and includes a flat beater, dough hook, and wire whip.
- Price: Starts at $429.
- Materials/Construction: Features a durable die-cast metal construction for stability and longevity.
- Style: A retro-inspired, timeless design available in a fixed range of popular colors like Empire Red, Onyx Black, and classic White.
- Pros: Proven reputation for quality and longevity. Widely available at major retailers. Classic design suits most kitchen styles. Comes with all the essential accessories.
- Cons: Color and finish options are limited compared to the By You program. No option for personalization or engraving.
The Artisan is the perfect choice for home bakers who value proven performance and a classic aesthetic and don't require extensive customization.
Shop this product: kitchenaid.com/countertop-appliances/stand-mixers/tilt-head-stand-mixers/
KitchenAid Artisan By You Stand Mixer
The Artisan By You takes the exact same beloved mixer and turns it into a blank canvas for self-expression. It offers an exclusive online experience where you design your machine, selecting everything from the body color to the trim band. It's the ideal option for those who want their mixer to be a unique statement piece or a truly one-of-a-kind gift.
- What it is: A fully customizable version of the classic Artisan Stand Mixer, designed through an online portal.
- Key features: All the same features as the standard Artisan - 325-watt motor, 10 speeds, 5-quart bowl - plus options for custom colors, finishes, and personalized engraving.
- Price: Starts at $429, the same as the standard model.
- Materials/Construction: The same durable die-cast metal construction as its classic counterpart.
- Style: Completely personalized. Choose from over 20 colors, metallic or matte finishes, and add text or a design.
- Pros: Unmatched personalization to match any kitchen decor. Makes a highly memorable and custom gift. Fun design process. Get the classic Artisan performance in a unique package.
- Cons: Exclusively available on the KitchenAid website. Custom orders may have a longer delivery time than off-the-shelf models.
This mixer is designed for someone who sees their appliances as part of their home's decor and values creating a personalized, one-of-a-kind kitchen tool.
Shop this product: kitchenaid.com/recipes-and-kitchenware/stand-mixers/artisan-by-you.html
KitchenAid Artisan vs. Artisan By You Comparison
Style & Aesthetics
The most significant difference between these two mixers is aesthetics. The standard Artisan series provides a range of beautiful, popular colors that have stood the test of time. These colors are chosen to appeal to a wide audience and integrate seamlessly into classic and modern kitchens alike.
The Artisan By You model is all about personal choice. It caters to specific design needs and individual taste. Whether you're matching a backsplash, complementing cabinet hardware with a metallic finish, or creating an eclectic centerpiece, the customization options offer unparalleled design freedom. The ability to add personalized engraving also makes it an excellent choice for a wedding or milestone gift.
Materials & Construction
From a technical standpoint, the mixers are identical twins. Both are constructed from durable die-cast metal, giving them the heft and stability KitchenAid is known for. They house the same 325-watt motor, feature the same 10-speed control, and use the same tilt-head mechanism. Both come with a standard 1-year warranty and are built to last for decades. Your choice won't impact the performance, durability, or longevity of the appliance - only its appearance.
Dimensions & Capacity
There is no difference in size or capacity. Both the standard Artisan and the Artisan By You models feature a 5-quart stainless steel bowl, which is ample space for the average home baker's needs (e.g., mixing dough for 9 dozen cookies). Their physical footprints are the same, measuring approximately 14 inches high, 9 inches wide, and 14 inches deep, ensuring they take up the same amount of counter space.
Price & Value
Surprisingly, both models start at the same base price of around $429. This makes the value proposition very interesting. The standard Artisan offers the value of a high-performance, durable machine with iconic style. The Artisan By You provides the added value of complete personalization at no initial extra cost. If you were already planning on buying an Artisan, the ability to customize it for free makes the By You a compelling option for anyone who wants more than a standard color.
Shopping Experience
How you prefer to shop may influence your choice. The standard Artisan mixer is available almost everywhere appliances are sold, from major department stores and online retailers like Amazon to your local kitchen supply shop. This allows you to see colors in person and often take one home the same day.
The Artisan By You experience is exclusive to the official KitchenAid website. The process involves using an online customization tool to design your mixer, which is then built to your specifications. This direct-to-consumer model means you can't see the specific combination in person before buying, and there will be a lead time for manufacturing and shipping.
Which One Should You Choose?
Both models are functionally the same excellent mixer, so the best choice depends entirely on your priorities for style and shopping experience.
Choose the standard KitchenAid Artisan if:
- You prefer one of the classic, timeless colors like Empire Red or Onyx Black.
- You want to purchase your mixer from a brick-and-mortar store or a third-party retailer.
- You want to receive your mixer quickly without waiting for a custom build.
- You value a simple, straightforward purchase over extensive customization options.
Choose the KitchenAid Artisan By You if:
- You want a specific color or finish to perfectly match your kitchen's unique design scheme.
- Personalization is important to you, and you love the idea of a one-of-a-kind appliance.
- You are buying the mixer as a highly personal gift and want to add an engraving.
- You enjoy the online design process and are comfortable purchasing directly from the brand's website.
Frequently Asked Questions
What's the main difference between the KitchenAid Artisan and the Artisan By You?
The only difference is aesthetic customization. The Artisan By You allows you to choose from exclusive colors, special finishes (metallic or matte), and an optional personalized engraving. The core components, motor, build quality, performance, and capacity are identical to the standard Artisan mixer.
Is the Artisan By You more expensive than the standard Artisan?
They start at the same base price. While some exceptional finishes or special options might alter the final price, you are not paying a premium just for access to the customization program. This makes it an excellent value for those wanting a personalized touch.
Are the attachments interchangeable between the two models?
Yes. Since the power hub and mixer body are the same on both models, all KitchenAid tilt-head stand mixer attachments are fully compatible with both the standard Artisan and the Artisan By You.
Is the build quality the same?
Yes, the build quality is exactly the same. Both are made with a durable die-cast metal body, ensuring the stability and longevity that KitchenAid is famous for. Choosing one over the other will not result in a more or less durable machine.
Where can I buy the Artisan By You mixer?
The Artisan By You program is exclusive to the official KitchenAid website. You must use their online tool to design and order your custom mixer. The standard Artisan mixer is widely available at most major appliance retailers.
How long does it take to get a customized Artisan By You mixer?
Because each mixer is custom-built to your specifications, it will typically have a longer lead time than a standard, in-stock model. Check the KitchenAid website at the time of purchase for the most accurate shipping estimates.
Can I add a personalized engraving to a standard Artisan mixer after buying it?
No, the option to add a personalized engraving is an exclusive feature of the online Artisan By You design experience and cannot be added to a standard model after purchase.
Which one is a better investment?
Both are considered excellent long-term investments in kitchen equipment due to their durability. The choice comes down to personal value. A standard mixer has a classic appeal, while the personalized version may hold more sentimental or design value for its owner.
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