Yes, for the most part. The White Company is worth it for shoppers who prioritize timeless, minimalist design and high-quality natural materials in their home textiles. Their bedding, towels, and core soft furnishings are generally well-made and durable, justifying their premium price point.
The brand sits comfortably above mass-market retailers like IKEA or H&M Home, but remains more accessible than ultra-luxury brands like Frette. While some seasonal or lower-priced items can be inconsistent, their flagship products offer good long-term value. Here's a detailed breakdown of what to know before you buy.
How Is The White Company's Quality?
The White Company's quality is generally high, with a strong focus on natural fibers, meticulous craftsmanship, and durable construction, particularly in their core product lines. However, quality can vary in their more decorative or seasonal collections.
- Materials: The brand heavily relies on premium natural fibers known for their longevity. This includes long-staple Egyptian cotton for bedding, Belgian linen for throws and tablecloths, and fine merino wool for blankets. These materials are naturally resistant to pilling and become softer with time.
- Construction & Craftsmanship: Bedding and towels often feature double-stitched hems and high thread counts (typically 300-600), which contribute to their durability. Manufacturing is concentrated in European countries known for textile expertise, like Portugal, ensuring a high standard of finishing.
- Durability & Longevity: With proper care, core items like bedding sets and bath towels reliably last for 3-5 years or more, holding their shape and softness well. They are designed to withstand normal use without significant fading or tearing.
- Common Complaints & Inconsistencies: While the core lines are solid, some customer reviews point to issues with lower-tier products. Seasonal decorative cushions may lose their shape, and some lighter-weight throws have been reported to pill or fray after a few washes.
Is The White Company Good Value for the Price?
The White Company offers good value for its target market - consumers looking for understated luxury and enduring style. You are paying a premium, but the quality in their core categories often justifies the cost over the long run.
Price Positioning
The White Company operates in the premium home goods market. A sheet set can range from $150 to over $500, while wool throws are typically priced between $100 and $250. This is significantly more expensive than mass-market brands but sits below true luxury heritage brands where a single sheet set can exceed $1,000. They compete most directly with brands like Pottery Barn and Parachute.
What You're Paying For
The price reflects several key factors beyond just the product. You're paying for superior natural materials like Egyptian cotton, a timeless design aesthetic that won't go out of style next season, meticulous craftsmanship from skilled manufacturers, and the brand's reputation for classic elegance and comfort.
Where You Get Good Value
- Egyptian Cotton Bedding: Their flagship product is arguably their best investment. The high thread count and long-staple cotton provide a blend of softness and durability that easily outlasts cheaper alternatives.
- Towels: Made from high-GSM (grams per square meter) cotton, their towels are plush, highly absorbent, and built to withstand frequent washing for years.
- Cashmere & Wool Throws: While expensive, their classic wool and cashmere blends are well-made, incredibly soft, and serve as timeless decor pieces.
Where You Don't Get Good Value
- Seasonal Decor Items: Limited-edition decorative cushions or novelty home accessories often carry a high price tag for what are trendy, less durable items.
- Some Apparel: While their loungewear is popular, its longevity doesn't always match the high price point compared to specialized apparel brands.
- Scented Candles & Diffusers: The scents are luxurious, but the price-per-hour of burn time is significantly higher than competitors like Diptyque or Jo Malone without offering demonstrably better quality.
The White Company Quality by Category
Quality is not uniform across all products. Here’s a breakdown of what to expect from their major categories.
Bedding & Linens
This is where The White Company shines. Their bedding selection emphasizes long-staple Egyptian cotton with thread counts typically starting at 300. The weaves are tight and the finishing is excellent, leading to sheets that are both soft and highly durable. Prices range from $150 to $600+, but the longevity makes this a worthwhile investment. Verdict: Excellent quality and value.
Towels & Bath
Another strong category, their towels use high-GSM cotton for superior softness and absorbency. They are designed for frequent use and washing, holding their color and texture well over several years. While priced at a premium, their durability provides good long-term value. Verdict: High quality and a solid investment.
Soft Furnishings (Throws & Cushions)
Quality here is mixed. Their classic wool, linen, and cashmere throws are beautifully made and timeless. However, decorative cushions and seasonal items can be less impressive, with some customers reporting issues like filling that flattens quickly or delicate weaves that snag. Stick to the classic, material-focused pieces for the best quality. Verdict: Varies, core collections are great, seasonal items are less so.
Lighting
The White Company's lighting options adhere to their minimalist, neutral aesthetic. They typically use solid materials like metal, glass, and wood. Construction is generally solid for the price point, but they are not specialist lighting manufacturers, so the designs prioritize form over complex function. Verdict: Good quality for ambient and decorative lighting.
Decor & Accessories
Items like ceramic vases, picture frames, and glassware are generally well-made, often using kiln-fired clay and hand-finished glass. The quality is good, but you are paying a significant premium for the brand's specific aesthetic curation. Verdict: Good, but often overpriced compared to similar quality items elsewhere.
Our Verdict: Is The White Company Worth It?
The White Company is worth it for shoppers seeking well-made, classic home essentials, particularly bedding and towels. Their commitment to high-quality natural materials and timeless design ensures their core products will outlast trends and cheaper alternatives, delivering solid value over time.
Quality Grade: B+
The White Company earns a B+ for its strong focus on premium materials like long-staple cotton and European linen, coupled with meticulous finishing in its core categories. Most of their hallmark products last 3-5 years or more. The grade is slightly lowered due to inconsistencies found in seasonal collections and decorative accessories, where the quality doesn't always match the premium price tag.
Value Grade: B
Receiving a B for value, The White Company successfully balances premium quality with a price that feels justified for the design and longevity you receive. You're not getting a bargain, but you're getting a durable, elegant product that holds its own in the premium market. To maximize value, shop their sales events (typically biannual) and focus on their renowned bedding and bath lines.
More Quality Brands Like The White Company
If you appreciate The White Company's focus on quality materials and timeless style, these other brands offer similar standards and aesthetics.
Parachute Home
Parachute offers high-quality bedding, bath, and decor with a modern, minimalist aesthetic. With a direct-to-consumer model, they provide excellent value using premium materials like long-staple Egyptian cotton and pure linen, often at a slightly lower price point than The White Company.
Shop now at parachutehome.com
Boll & Branch
Specializing in 100% organic cotton, Boll & Branch is famous for its exceptionally soft and ethically made bedding. Their commitment to Fair Trade certified manufacturing and traceable materials appeals to conscious consumers who want luxury quality without compromise.
Shop now at bollandbranch.com
Brooklinen
Brooklinen is a popular direct-to-consumer brand known for its "internet-famous" percale and sateen sheets. They offer a wide range of stylish, high-quality home essentials using long-staple cotton and OEKO-TEX certification, providing another great value proposition in the premium bedding space.
Shop now at brooklinen.com
Coyuchi
For those prioritizing sustainability, Coyuchi is a leader in organic home textiles. They use GOTS-certified organic cotton, linen, and wool, focusing on environmental ethics and transparent sourcing. Their quality and durability are comparable to The White Company, with an earthy, natural aesthetic.
Shop now at coyuchi.com
Frette
If you're looking for a true luxury upgrade, Frette is an iconic Italian brand that has supplied linens to royalty and the world's finest hotels for over a century. Their products are heirloom quality with extremely high thread counts and impeccable craftsmanship, representing a significant step up in both price and longevity.
Shop now at frette.com
Frequently Asked Questions
Is The White Company bedding really good quality?
Yes, their core bedding lines are excellent quality. They are typically made from long-staple Egyptian cotton with high thread counts (300-600), making them exceptionally soft, breathable, and durable enough to last for many years with proper care.
Where are The White Company products made?
The White Company uses a mix of global sourcing, with a significant amount of their manufacturing based in Europe, particularly Portugal for textiles and the UK for certain home items. They also source materials and products from other regions like India, focusing on suppliers who meet their quality standards.
Why is The White Company so expensive?
Their pricing reflects the use of premium raw materials (like cashmere and long-staple cotton), meticulous craftsmanship, timeless design that doesn't rely on trends, and their positioning as a premium lifestyle brand. You are paying for longevity and classic style over fast-fashion decor.
How does The White Company compare to Parachute?
The White Company has a more classic, traditional, and elegant British aesthetic, while Parachute leans slightly more modern, casual, and Californian-minimalist. Both offer high-quality materials, but Parachute's direct-to-consumer model may offer slightly better pricing on comparable items.
At Interior Insider, we're dedicated to curating the best in home decor, interior design, and home essentials to help you discover brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, design, and craftsmanship. When you make a purchase through our links, Interior Insider may earn a commission - which helps support our small team and allows us to continue bringing you inspiration and expert advice for creating your perfect space.
Looking for more inspiration? Explore our curated design guides to find your next favorite piece.
