The short answer is yes, Brooklinen is worth it if you’re looking for high-quality, comfortable bedding that feels more luxurious than department store options but costs less than traditional luxury brands. Their strength lies in using premium materials like long-staple cotton that provide excellent softness and durability for the price, making them a great value in the mid-range market.
Brooklinen delivers a noticeable upgrade in feel and construction over mass-market brands, but it's not "heirloom grade" bedding designed to last for decades. Here’s a detailed breakdown of what you get for your money.
How Is Brooklinen's Quality?
Brooklinen's quality is consistently good, centered on excellent materials and thoughtful construction. While not flawless, they deliver a premium product that generally justifies the price tag. Here are the specifics:
- Materials: The foundation of Brooklinen's quality is their use of long-staple cotton for most sheet sets. These longer fibers result in a stronger, smoother yarn that is less prone to pilling and fraying than the short-staple cotton found in cheaper sheets. They also offer excellent linen collections made from durable Belgian and French flax.
- Construction & Craftsmanship: Most of their sheets feature a respectable 300-500 thread count, with some sateen options going higher. Seams are typically double-stitched with reinforced hems for better durability. While manufacturing is done overseas in Portugal and China, the finishing is generally clean, though some customers note minor, occasional inconsistencies in stitching from batch to batch.
- Durability and Longevity: With proper care, Brooklinen's cotton sheets can be expected to last 2-3 years of regular use before showing signs of thinning. Their linen sheets are even more durable, often lasting over 5 years and getting softer with every wash. This is a solid lifespan for mid-range bedding.
- Common Complaints: The most common issues are relatively minor. Some customers report faster-than-expected fading on darker colored sheets, especially if they are not washed carefully in cold water. A small number of users note some pilling on their lower-end weaves after a year or two of heavy use.
Is Brooklinen Good Value for the Price?
Brooklinen delivers strong value by successfully bridging the gap between mass-market and ultra-luxe bedding. Their direct-to-consumer model allows them to offer premium materials at a competitive price.
Price Positioning
Brooklinen sits comfortably in the premium-accessible market. A queen set of their best-selling Luxe Sateen sheets costs around $179. This is significantly more than a $50 set from Target but far less than the $500+ you might spend on luxury brands like Frette or Sferra. They compete directly with other online brands like Parachute and Boll & Branch, often coming in at a slightly lower price point.
What You're Paying For
With Brooklinen, you're primarily paying for superior raw materials (long-staple cotton), a comfortable weave, and a timeless design aesthetic. Their direct-to-consumer business model cuts out the retail markup, meaning more of your money goes toward the product itself rather than overhead. You’re also paying for a smooth customer experience and a brand that has built a strong reputation for comfort and style.
Where You Get Good Value
- Luxe Sateen Sheets: Their best-selling product offers a silky, buttery feel that punches well above its price point. It's durable, comfortable, and a clear upgrade from standard sheets.
- Linen Collection: While more expensive upfront (around $299 for a queen set), their linen sheets offer incredible long-term value due to their exceptional durability and the fact they improve with age.
- Bundles and Sales: Brooklinen frequently offers "Hardcore Bundles" (sheets, duvet cover, extra pillowcases) or sitewide sales, which can cut costs by 20% or more, significantly enhancing their value proposition.
Where You Don't Get Good Value
- If You Seek Heirloom Quality: If your goal is to buy one set of sheets to last 10+ years, Brooklinen may not be the best choice. Brands like Frette or Matouk are built for that kind of longevity but come with a much higher price tag.
- Lower-End Items: While most of their products offer good value, some of their lower-thread-count or blended fabric options don't perform as well over the long term and can be more prone to pilling. Stick to their core long-staple cotton or linen products.
Brooklinen Quality by Category
Quality can vary slightly between Brooklinen's different fabrics and product types. Here's a quick look at their most popular offerings:
Luxe Sateen Sheets
These are their most popular sheets, and for good reason. Made from long-staple cotton with a 480-thread count sateen weave, they have a luminous, slightly shiny finish and a notoriously smooth, buttery feel. They are a great year-round option and resist wrinkling better than percale. Verdict: Excellent value and their flagship product.
Classic Percale Sheets
If you prefer crisp, "hotel-style" sheets, the Classic Percale is for you. With a 270-thread count, they are light, airy, and exceptionally breathable, making them ideal for hot sleepers. They can feel a bit crisp out of the box but soften nicely after a few washes. Verdict: A great choice for those who want a cool, crisp feel.
Linen Sheets
Crafted from 100% European flax, Brooklinen's linen is an investment in long-term comfort. They are supremely breathable and get softer and more comfortable with every wash. While the price is higher, their durability makes them a good long-term value play. Verdict: Worth the splurge if you love the rustic feel of linen.
Pillows & Comforters
Brooklinen offers down and down-alternative pillows and duvets that receive generally positive reviews for their comfort and thoughtful construction (like baffle-box stitching in comforters). They offer good quality, but the brand’s main claim to fame remains its sheets. Verdict: Solid and reliable options, but their bedding essentials are the real stars.
Our Verdict: Is Brooklinen Worth It?
Brooklinen is absolutely worth it for an incredibly common type of customer: someone who is ready to graduate from cheap, scratchy sheets and invest in comfort, but doesn't want to spend a fortune on true luxury brands. It perfectly occupies the middle ground, delivering a premium experience at a fair and accessible price point.
Quality Grade: B
Brooklinen earns a solid B for quality. The use of premium materials like long-staple cotton and European flax is a huge plus, resulting in products that are soft, comfortable, and reasonably durable. Points are deducted for minor inconsistencies in quality control and for durability that, while good for the price, doesn't reach the "heirloom" standard of top-tier heritage brands.
Value Grade: B+
For value, Brooklinen gets a B+. The price-to-performance ratio is excellent, especially for their Luxe Sateen and Linen collections. By selling directly to consumers, they offer a noticeably more premium product than you'd find at a similar price in a traditional retail store. Waiting for one of their frequent sales pushes this value proposition even higher.
Better Alternatives to Brooklinen
While Brooklinen is a great option, if your budget or quality standards are different, these alternatives are worth considering for a step up in durability or specific materials.
Parachute Home
Parachute focuses on premium quality with a minimalist aesthetic, using long-staple Egyptian cotton and pure linen from Portugal. Their products are slightly more expensive but are often regarded as a small step up in overall craftsmanship and long-term durability, making them a worthy competitor.
Shop now at parachutehome.com
Boll & Branch
If ethical and sustainable sourcing is your top priority, Boll & Branch is the leader. All their products are made from 100% organic, Fair Trade certified cotton. Their quality is comparable to Brooklinen, but with the added assurance of a transparent and ethical supply chain at a similar price point.
Shop now at bollandbranch.com
Snowe
Snowe offers Italian-milled percale and sateen sheets with a focus on simple, timeless designs built to last. Their 500-thread count percale, for example, is lighter and airier than many competitors, offering superior softness and wear resistance over time. Pricing is similar to Brooklinen but with a strong emphasis on European manufacturing.
Shop now at snowehome.com
Coyuchi
Coyuchi is the top choice for organic luxury. For over 30 years, they have been a leader in GOTS-certified organic cotton and natural linens. Their products are more expensive than Brooklinen's but are renowned for their exceptional quality, natural texture, and environmental standards.
Shop now at coyuchi.com
Frette
If you want true heirloom-quality bedding and have the budget for it, Frette is the benchmark. This Italian luxury brand has been making linens for over 160 years, known for exceptional materials and flawless craftsmanship. Their sheets cost several times more than Brooklinen, but they are built to last for decades.
Shop now at frette.com
Frequently Asked Questions
How long do Brooklinen sheets actually last?
With proper care (washing weekly in cold water and tumble drying on low), most customers find that Brooklinen's long-staple cotton sheets last around 2-3 years before they start to feel thin. Their linen sheets are even heartier and can easily last 5 years or longer.
Do Brooklinen sheets get softer?
Yes, particularly the linen and sateen weaves. Both are made from long-staple cotton fibers that relax and soften with successive washes. The Classic Percale sheets will also soften, losing some of their initial crispness to become more comfortably "lived-in" over time.
Is Brooklinen better than Parachute?
Neither is definitively "better" as they serve slightly different preferences. Brooklinen often has more color and pattern options and a slightly lower price point. Parachute is known for its earthy, minimalist color palette and is often considered a slight step up in overall material feel and construction, with many customers noting its excellent long-term durability.
Why is Brooklinen so popular?
Brooklinen found success with a powerful combination of savvy digital marketing, a high-quality product that fills a market gap, and a direct-to-consumer model. They made it easy to buy premium-feeling sheets online at a price that felt fair, a formula that resonated strongly with millennial and Gen Z shoppers looking to upgrade their homes.
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