Hurom is a premium South Korean brand focused exclusively on slow masticating juicers designed for maximum nutrient preservation and a sleek, minimalist aesthetic. In contrast, Breville is an Australian powerhouse offering a wide range of kitchen appliances, including both fast centrifugal and slow masticating juicers that cater to various budgets and user needs with an emphasis on performance and innovation.
Let's break down everything you need to know to choose the right juicer brand for your kitchen.
Hurom: The Premium Slow Juicing Specialist
Hurom has built its global reputation by pioneering slow juicing technology. As a brand dedicated to health and wellness, its masticating juicers operate at a very low speed to gently press juice from fruits and vegetables, minimizing oxidation and heat to produce a higher quality, more nutrient-dense juice. Hurom appeals to serious health enthusiasts and daily juicers who view their appliance as a long-term investment in their well-being.
- Product mix: The lineup is specialized, focusing primarily on high-end slow juicers. The brand also offers blenders and other select kitchen items that align with its health-conscious philosophy.
- Style/vibe: Sleek, modern, and minimalist. Hurom juicers feature smooth curves, premium matte finishes, and compact designs meant to be displayed on the countertop as a statement piece.
- Price point: Premium. Flagship models typically range from $500 to $700, positioning them as an investment for dedicated users.
- Quality & Materials: Known for exceptional durability and build quality. Hurom uses high-grade, BPA-free plastics, tough stainless steel components, and precisely engineered augers that operate at low speeds (around 43 RPM).
- Fit & Sizing: Generally compact and vertical in design, making them space-efficient for small to medium-sized kitchens. Most models measure around 15–17 inches in height.
- Sustainability: A core part of the brand identity. Hurom uses eco-friendly manufacturing practices and designs durable, energy-efficient appliances that are built to last for years.
Hurom is the clear choice for users who prioritize juice quality and nutrient content above all else and are willing to invest in a specialized, beautifully designed appliance.
Shop Hurom: hurom.com
Breville: The Versatile Kitchen Innovator
Breville is a globally recognized Australian brand that produces a vast array of high-quality small kitchen appliances, from world-class espresso machines to innovative blenders and food processors. Their approach to juicers is all about options: they offer both lightning-fast centrifugal juicers for convenience and advanced slow juicers for nutrient preservation. Breville appeals to a broad audience, from busy families needing a quick appliance to serious home cooks who demand performance and value.
- Product mix: Extensive. In addition to juicers, Breville is a leader in espresso machines, ovens, blenders, and more. Their juicer line includes both fast (centrifugal) and slow (masticating) models.
- Style/vibe: Modern and professional with a functional focus. Breville appliances often feature brushed stainless steel, intuitive digital displays, and a robust, well-engineered appearance.
- Price point: Broad and accessible. Entry-level centrifugal juicers start around $150, while their premium slow juicers are priced between $300 and $700, competing directly with Hurom.
- Quality & Materials: Very durable and well-built. Breville uses die-cast metal bodies, high-grade plastics, and powerful motors designed for reliable performance across their product lines.
- Fit & Sizing: Variable. Centrifugal models tend to be wider and bulkier to accommodate large feed chutes and powerful motors, while their slow juicers are comparable in size to Hurom's offerings.
- Sustainability: Breville focuses on responsible material sourcing and creating durable products to reduce waste, although it is not a central component of their marketing like it is for Hurom.
Breville offers a fantastic balance of performance, versatility, and price, making it an excellent option for users who want a high-quality juicer without committing to a premium, specialized brand.
Shop Breville: breville.com
Hurom vs. Breville Comparison
Price Comparison
The price difference between the two brands is significant and reflects their target audiences. Breville provides accessible entry points into juicing, with their fast-juicing centrifugal models starting as low as $150. This makes the brand ideal for beginners or those on a tighter budget.
Hurom operates exclusively in the premium segment, with its slow juicers generally starting around $500. While Breville offers high-end slow juicers in a similar price range, Hurom does not have a budget-friendly option. If you are looking for value and options, Breville wins. If you see juicing as a long-term investment and are ready for a premium device, Hurom justifies its cost with specialized technology.
Style & Aesthetic
Both brands offer modern designs, but their aesthetics are distinct. Hurom’s design language is minimalist and elegant. With sleek lines, calm color palettes, and a refined appearance, their juicers are designed to complement design-forward, contemporary kitchens. They look more like a piece of art than a utilitarian appliance.
Breville's juicers have a more professional and functional aesthetic. Characterized by brushed stainless steel, clear digital interfaces, and sturdy builds, they look powerful and reliable. While very attractive, they are designed to look like a high-performance tool, prioritizing user interface and a robust feel over pure minimalism.
Quality & Construction
Both brands are known for excellent quality, but their strengths differ. Hurom’s reputation is built on the longevity of its slow-masticating mechanism. The components are precision-engineered to withstand the daily pressure of grinding and pressing produce, and the low-RPM motor reduces wear and tear over years of use.
Breville's quality is evident in its material choices, such as die-cast metal housing, powerful motors, and robust parts. Their centrifugal juicers are built to handle high speeds efficiently. While their premium slow juicers are certainly durable, Hurom’s dedicated focus on slow-press technology often gives it a perceived edge in longevity for that specific category.
Juicing Technology & Performance
This is the most critical difference. Hurom specializes only in slow masticating technology. This process slowly crushes and squeezes produce to extract juice, which is quieter, produces less foam, and yields more juice from leafy greens like kale and spinach. The main benefit is the minimal oxidation, which preserves more vitamins and enzymes.
Breville offers both technologies. Their famous "Juice Fountain" line uses centrifugal force, where produce is shredded at high speed and the juice is spun out. This method is extremely fast - you can juice a whole apple in seconds. However, it's louder and the high-speed spinning introduces more oxygen, which can degrade nutrients faster. Breville also sells excellent slow juicers that perform similarly to Hurom's, giving you the choice between speed or nutrient density.
Shopping Experience
Breville enjoys a much wider retail presence. You can easily find Breville products at major appliance stores, department stores like Williams-Sonoma or Crate & Barrel, and online marketplaces like Amazon. This accessibility makes it easy to see the products in person and purchase them conveniently.
Hurom is more of a specialty brand. While available online through its official website and select partners, it's less common to find one on a shelf at your local store. The shopping experience is more direct-to-consumer or through specialized kitchen retailers.
Sustainability & Ethics
Hurom places sustainability at the forefront of its brand mission. With a focus on BPA-free materials, energy-efficient motors, and building appliances that last a decade or more, the company positions its products as a sustainable choice for health-conscious consumers.
Breville also practices corporate responsibility through durable product design and responsible sourcing. However, it's a broader company with a less niche focus on eco-centric marketing. For shoppers whose primary concern is sustainability practices, Hurom's stated commitments are more prominent.
Which One Should You Choose?
Both brands make outstanding products, but they cater to very different customers and priorities.
Choose Hurom if:
- Your number one priority is maximizing the nutritional value of your juice.
- You plan to juice leafy greens, wheatgrass, or soft fruits regularly.
- Quiet operation is important to you and your home environment.
- You appreciate a sleek, minimalist design and see your juicer as a long-term kitchen investment.
Choose Breville if:
- You want the flexibility to choose between ultra-fast juicing and slow-press juicing options.
- You are looking for a more accessible price point or are a beginner juicer.
- You prefer a robust, professional aesthetic or value features such as large, informative digital displays.
- You value the convenience of buying from major retailers.
Frequently Asked Questions
Is Hurom or Breville cheaper?
Breville is generally cheaper at the brand's low end, with introductory centrifugal juicers starting at $150. This pricing strategy opens the brand to a wider demographic. Hurom, on the other hand, focuses on premium models starting around $500. While both brands offer high-end models, Breville's entry-level pricing makes it more accessible to a broader audience.
What is the better quality in your choice for juicers?
Both brands offer well-engineered juicers built to last. They use premium materials in manufacturing, but Hurom's specialization in slow juicers often attributes a perceived advantage in build quality and longevity.
What is the difference between Hurom's and Breville's juicing technology?
Hurom's juicers use a slow masticating process to gently press juice, preserving nutrients efficiently. Breville offers both centrifugal juicers, which use high-speed spinning to extract juice quickly, and comparable slow juicers to give consumers a choice between speed and nutrient retention.
Which brand is best for juicing leafy greens?
While both brands can adeptly juice leafy greens, Hurom's slow-press technology is often considered superior for this purpose. The slower speed extracts more juice from ingredients like spinach and kale, resulting in a more nutrient-dense output.
How easy are these juicers to clean?
Cleaning ease varies by model. Generally, both brands offer models designed for user-friendly cleaning, although specifics may depend on the features and design of each juicer.
Does Breville only offer centrifugal juicers?
No, Breville offers a range of juicers, including both centrifugal and slow juicers. While they are well-known for their "Juice Fountain" line, they manufacture various models with differing features and price points.
What warranty policies do these products typically come with?
Most modern juicers from these brands offer at least a one-year warranty. Some higher-end models may come with extended warranties. It's advisable to check with the specific retailer for detailed warranty policies.
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