Hommey is centered on minimalist aesthetics and eco-friendly practices, specializing in soft, breathable fabrics like linen and cotton designed for optimal sleep comfort. In contrast, Brooklinen offers a wider variety of classic and modern styles across a greater range of fabric types, including percale and sateen, along with an expanded product line that includes towels and loungewear.
Let's compare everything you need to know to choose the right home essentials brand for your bedroom.
Hommey: The Comfort-Focused Minimalist
Hommey is a direct-to-consumer brand built around comfort, simplicity, and quality materials. With a strong focus on natural, breathable fabrics, Hommey appeals to shoppers who want luxurious, eco-conscious bedding that promotes restful sleep. Its aesthetic is modern and understated, making it a perfect fit for serene and minimalist bedroom designs.
- Product mix: Primarily focused on bedding, including sheet sets, duvet covers, and pillowcases. Also offers sleep accessories like eye masks and pillow inserts.
- Style/vibe: Minimalist, modern, and neutral. The color palette consists of soft, muted tones designed to create a calming and tranquil atmosphere.
- Price point: Mid-range luxury. Bedding sets typically range from $150 to $300, while individual items like sheets or duvet covers start around $50.
- Quality: Emphasizes high-quality, sleep-enhancing fabrics like linen and soft cotton blends that are both soft and durable.
- Sustainability: Strong commitment to eco-friendly practices with transparent sourcing of natural fibers and responsible manufacturing processes.
- Target audience: Ideal for shoppers who prioritize sleep comfort, embrace a minimalist style, and value sustainable products.
- Return policy: Hommey offers a satisfaction guarantee and an easy-to-use return process for its products.
- Delivery: Known for reliable and relatively fast shipping directly to the consumer.
Hommey is a great choice for anyone looking for exceptionally comfortable, sustainably made bedding with a clean and simple design.
Shop Hommey: hommey.com
Brooklinen: The Versatile & Timeless Classic
Since its launch in 2014, Brooklinen has become a leading name in the direct-to-consumer home essentials space, prized for making luxury bedding more accessible. The brand is celebrated for its wide selection of high-quality fabrics, timeless designs, and an expansive product line that extends beyond the bedroom to include bath towels, loungewear, and home accessories.
- Product mix: Extensive range including bedding (sheets, duvet covers, comforters), bath items (towels, robes), loungewear, and other home accessories.
- Style/vibe: Classic, versatile, and adaptable. Brooklinen blends traditional and contemporary styles with a large selection of colors and patterns, including limited-edition seasonal collections.
- Price point: Accessible luxury. Bedding bundles range from $150 to $250, with individual sheets starting around $40 and duvet covers around $100.
- Quality: Known for craftsmanship and durability, with high thread counts and strong stitching. Offers a broad selection of materials from crisp percale and silky sateen to casual linen.
- Customization: Customers can mix and match products and choose from a wide array of fabric types and colors to build their ideal bedding set.
- Return policy: Features a generous and highly regarded return policy, making it easy to try their products.
- Shopping Experience: Offers a user-friendly website with detailed guides, bundle-and-save options, and excellent customer service.
Brooklinen’s broad catalog and reputation for quality make it a go-to for shoppers who want variety, durability, and a classic-meets-modern style.
Shop Brooklinen: brooklinen.com
Hommey vs. Brooklinen Comparison
Price Comparison
Both Hommey and Brooklinen position themselves in the accessible luxury market with similar starting prices. A set of bedding from either brand will typically begin in the $150–$250 range. Hommey's pricing is more straightforward, focusing on premium natural fabrics within a slightly higher top-end range (up to $300).
Brooklinen offers a wider spectrum of price points tied to its fabric variety. While their classic percale and sateen sets are very competitively priced, more premium options like Belgian flax linen will cost more. Shoppers may find more value at Brooklinen through their popular bundle deals.
Style & Aesthetic
This is a key differentiator. Hommey is dedicated to a minimalist, modern aesthetic. Its color palette is intentionally neutral and muted, designed to create a calm, uncluttered sanctuary. If you love Scandinavian or contemporary design, Hommey’s look will be a natural fit.
Brooklinen takes a more versatile approach. Its collections feel timeless and adaptable, easily fitting into various decor schemes from traditional to modern farmhouse. They offer a much wider array of colors and frequently release limited-edition patterns and seasonal hues, appealing to customers who enjoy updating their decor more often.
Quality & Materials
Both brands deliver excellent quality, but their focus differs. Hommey’s strength lies in its curation of soft, breathable, and eco-conscious fabrics like linen and cotton. The brand emphasizes materials that enhance sleep quality through natural comfort and temperature regulation.
Brooklinen's strength is variety. You can choose the exact feel you prefer: crisp and cool (Classic Percale), silky smooth (Luxe Sateen), casually lived-in (Linen), and more. Their commitment to craftsmanship is evident in the durable stitching and constructions that hold up well over time.
Product Selection
If you're furnishing more than just your bed, Brooklinen has a clear advantage. Their catalog extends into high-quality bath towels, robes, loungewear, and other home accessories. This makes it a convenient one-stop shop for outfitting multiple areas of your home with a consistent level of quality.
Hommey remains laser-focused on the bedroom. Its selection is curated around bedding and sleep essentials, ensuring every product is dedicated to comfort and creating a better sleep environment. This specialized approach may appeal to shoppers who want a brand that is an expert in its niche.
Sustainability & Ethics
Both brands show a solid commitment to responsible production. Hommey makes sustainability a core part of its brand identity, frequently highlighting its use of natural fibers, eco-friendly manufacturing, and a transparent supply chain. This is a primary selling point for environmentally conscious consumers.
Brooklinen also engages in sustainable practices by partnering with reputable mills, using OEKO-TEX certified materials (free from harmful chemicals), and implementing eco-friendly packaging. While it is a priority for the brand, it is communicated as one of many quality tentpoles rather than its central mission.
Which One Should You Choose?
The right choice comes down to your personal style and priorities. Both brands make excellent, high-quality bedding, but they are designed for slightly different customers.
Choose Hommey if:
- You love a minimalist, modern, and neutral aesthetic for a calming space.
- Sustainability and eco-friendly manufacturing are top priorities for you.
- You prioritize incredibly soft, breathable fabrics like linen and natural cotton.
- You appreciate a simple, curated selection focused purely on sleep comfort.
Choose Brooklinen if:
- You want more choices in fabric types, from crisp percale to silky sateen.
- You enjoy a wider range of colors and patterns, including seasonal updates.
- You're looking for a versatile brand that outfits other parts of your home, like the bathroom.
- You favor a timeless, classic style that is very widely appealing.
Frequently Asked Questions
Is Hommey or Brooklinen cheaper?
Their starting prices are very similar, with bedding sets from both brands costing around $150 to $250. Brooklinen may offer slightly more budget-friendly individual items and more frequent bundle deals, while Hommey's premium fabrics can reach a price point of around $300.
Which has better quality furniture?
Both offer excellent quality, but it's subjective. Hommey excels in soft, natural, and breathable fabrics designed for ultimate comfort. Brooklinen offers a wider range of durable, well-crafted textiles, allowing you to choose the specific texture and feel you prefer.
Can you return bedding to both stores?
Yes, both brands have customer-friendly return policies. Hommey offers a satisfaction guarantee with easy returns, while Brooklinen is well-known for its generous and hassle-free return and exchange process.
What is the biggest difference in style?
The primary style difference is minimalism versus versatility. Hommey is defined by its clean, neutral, and minimalist aesthetic. Brooklinen offers a more classic and timeless style with a much broader selection of colors and patterns.
Which brand is more sustainable?
Both prioritize sustainability, but Hommey places it at the forefront of its brand identity, emphasizing eco-friendly sourcing and production. Brooklinen also uses ethically sourced, OEKO-TEX certified materials and green packaging, making them a responsible choice as well.
Does Brooklinen or Hommey have more options?
Brooklinen has significantly more options. They offer a wider variety of fabric choices for their bedding and have a much broader product catalog that includes towels, robes, loungewear, and other home goods.
Which brand is better for sensitive skin?
Both are excellent choices for sensitive skin due to their high-quality materials. Hommey's focus on natural, breathable fibers like linen can be very soothing. Brooklinen's OEKO-TEX certifications guarantee that many of their products are free of harmful substances, making them a safe choice.
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