Frette is a historic Italian brand synonymous with high-end, hotel-quality luxury linens, commanding a premium price for its heritage and craftsmanship. In contrast, Brooklinen is a modern, direct-to-consumer company that makes high-quality bedding accessible, focusing on contemporary style and exceptional value.
Let's break down everything you need to know to choose the right bedding brand for your home.
Frette: The Legendary Luxury Linen House
With an unmatched heritage of over 150 years, Frette is the benchmark for luxury linens, supplying five-star hotels and a discerning clientele with products crafted from the finest materials. This is an investment brand for those who view bedding as a cornerstone of a sophisticated home, prioritizing legacy craftsmanship and timeless elegance above all else.
- Product mix: Specializes in premium sheets, duvet covers, quilts, and bath linens. Frette also offers home decor accessories and loungewear.
- Style/vibe: Classic, refined, and sophisticated. Known for its elegant designs, subtle embroidery, and a neutral color palette of whites, creams, and soft pastels.
- Price point: Luxury. A queen sheet set starts around $300, while their more premium collections can easily exceed $1,000.
- Quality: World-renowned for using the finest materials available, including long-staple Egyptian cotton, linen, and silk blends. Their attention to detail in finishing and stitching is exceptional.
- Customization: Offers bespoke embroidery and personalization services for a truly unique product.
- Return policy: Typically a 30-day return policy for unused items in their original packaging. Custom items are usually final sale.
- Where to buy: Available on their direct website, at Frette boutiques, and in high-end department stores like Neiman Marcus and Bloomingdale's.
Frette is for the consumer who wants the absolute pinnacle of luxury bedding and is willing to pay for heritage, superior materials, and timeless design.
Shop Frette: frette.com
Brooklinen: The Modern Standard for Quality & Value
Founded in 2014, Brooklinen disrupted the bedding industry by offering luxury-quality essentials directly to consumers online, cutting out steep retail markups. The brand is built on transparency, quality, and customer experience, making comfortable and stylish home basics accessible to a much broader audience. Their approach has made them a go-to for millennials and anyone seeking on-trend, comfortable bedding without the luxury price tag.
- Product mix: A wide range of home essentials including sheets, duvet covers, comforters, pillows, bath towels, and loungewear.
- Style/vibe: Contemporary, casual, and versatile. Features a wide color palette, clean lines, and simple patterns suited for modern home decors.
- Price point: Accessible. Queen core sheet sets typically range from $100 to $250, depending on the material and weave.
- Quality: Focuses on high-quality materials like long-staple cotton (percale and sateen), linen, and Tencel. Construction is durable and designed for everyday comfort.
- Sales: Holds several major sales throughout the year, especially around Black Friday and their Birthday Sale, offering significant discounts.
- Return policy: A generous 365-day return policy, even for used items, showcasing their confidence in their products and commitment to customer satisfaction.
- Where to buy: Primarily available through their website, with a growing number of physical retail locations in major cities.
Brooklinen delivers stylish, comfortable, and durable bedding with an unmatched customer-first policy, making quality accessible for everyday homes.
Shop Brooklinen: brooklinen.com
Frette vs. Brooklinen Comparison
Price Comparison
The price difference between these two brands is the most significant factor. Frette operates squarely in the luxury market, with queen sets starting at around $300 and easily running into four figures. This price reflects generations of brand equity, the highest-grade raw materials, and Italian craftsmanship.
Brooklinen provides an entry into premium bedding for a fraction of the cost. With sheet sets typically priced between $100 and $250, they offer an incredible value proposition for the quality you receive. Brooklinen's direct-to-consumer model is key to keeping their prices competitive.
Quality & Materials
There is no question that Frette uses impeccable materials. They are known for long-staple Egyptian cotton, pure linen, and intricate finishes that create an incredibly smooth, soft, and durable fabric that gets better with time. Their construction is flawless, representing the pinnacle of textile manufacturing.
Brooklinen also prioritizes fabric quality, using high-quality long-staple cotton for their popular Percale and Sateen sheets, as well as linen and Tencel options. While not at the absolute top tier of raw materials like Frette, Brooklinen's products are exceptionally well-made for their price point, feel comfortable, and hold up well to regular use and washing.
Style & Aesthetic
The styles of these two brands cater to different design sensibilities. Frette's aesthetic is classic, timeless, and sophisticated. Imagine a luxurious hotel suite: crisp whites, understated embroidery, and refined, subtle patterns. It's perfect for traditional, classic, or elegant bedroom designs.
Brooklinen embodies a modern, casual, and accessible style. They offer a much wider range of colors, from versatile neutrals to trendy seasonal hues, as well as minimalist patterns like windowpane and stripes. Their aesthetic is adaptable and fits well with contemporary, minimalist, Scandinavian, or boho decor.
Shopping Experience
Shopping with Frette feels like a luxury experience, whether online or in one of their exclusive boutiques. The presentation is elegant, and the brand offers customization services for a personalized touch. The focus is on quality and heritage.
Brooklinen has built its brand on a frictionless and friendly online shopping experience. Their website is easy to navigate, with helpful guides, transparent product information, and a huge library of customer reviews. The standout feature is their industry-leading 365-day return policy, allowing you to try their products risk-free for a full year.
Sustainability & Ethics
Brooklinen is more outspoken about its sustainability efforts. The company focuses on responsible sourcing of materials, working with OEKO-TEX certified factories to ensure products are free from harmful chemicals, and using minimal, recyclable packaging.
Frette's sustainability argument is centered on the inherent longevity of their products. By creating durable, timeless linens that last for decades, they reduce the need for replacement. While they adhere to high manufacturing standards, they are less public about specific sustainability initiatives compared to newer brands.
Which One Should You Choose?
Both brands offer excellent products, but they cater to very different priorities, budgets, and tastes.
Choose Frette if:
- You want the best-of-the-best and a true hotel-luxury experience at home.
- Budget is not your primary concern when investing in long-lasting quality.
- You have a classic, traditional, or refined interior design style.
- You are buying a special gift for an occasion like a wedding or anniversary.
Choose Brooklinen if:
- You want high-quality, comfortable, and stylish bedding at a great value.
- You appreciate a modern, casual aesthetic with a variety of color and pattern options.
- A generous, risk-free return policy is important to your purchasing decision.
- You are an online shopper who values brand transparency and customer reviews.
Frequently Asked Questions
Is Frette or Brooklinen cheaper?
Brooklinen is significantly less expensive than Frette. A queen sheet set from Brooklinen can cost anywhere from $100 to $250, while a set from Frette typically starts at $300 and can go well over $1,000.
Which has better quality fabric?
"Better" is subjective. Frette offers superior quality in terms of raw materials, feel, and heritage craftsmanship, it is considered a true luxury product. Brooklinen offers excellent quality for its price, providing a level of comfort and durability that far exceeds its cost and is often compared to bedding twice the price.
Is Frette worth the money?
For shoppers who prioritize heritage craft, the absolute finest materials, and a sense of opulence, Frette is considered a worthwhile long-term investment. Their linens are known to last for decades if cared for properly.
Can you return used sheets to Brooklinen?
Yes. Brooklinen has an exceptional 365-day return policy that allows you to return items at any time within the first year, even if they have been washed and used. This allows customers to truly test out the bedding before committing.
What is Brooklinen known for?
Brooklinen is best known for making high-quality, luxury-style bedding accessible through a direct-to-consumer model. They are praised for their modern aesthetic, comfort, great value, and outstanding customer service.
What are Frette sheets made of?
Frette sheets are crafted from premium materials, most notably extra-long-staple Egyptian cotton, known for its incredible softness, strength, and breathability. They also offer collections in pure linen and silk.
Which brand is better for everyday use?
Due to its more accessible price point, durability, and practical design, Brooklinen is generally the more suitable choice for everyday use in most households.
Do Frette and Brooklinen have sales?
Brooklinen has several large sales annually, including around Black Friday/Cyber Monday and a Birthday Sale in the spring. Frette has fewer sales, but you can sometimes find discounts during seasonal events or at outlet locations.
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