Ettitude offers luxurious and sustainable bedding made from bamboo lyocell at a more accessible, mid-range price point, making it a great entry into eco-friendly luxury. In contrast, Cozy Earth operates in the high-end luxury space, specializing in exceptionally soft, temperature-regulating bedding from premium bamboo viscose, often at double the price.
Let's break down everything you need to know to decide between these two popular sustainable bedding brands.
Ettitude: The Eco-Friendly & Accessible Choice
Ettitude is a Melbourne-born brand celebrated for its signature CleanBamboo® fabric, a silky-soft bamboo lyocell that's both gentle on the skin and the planet. Positioned as an attainable, wellness-focused brand, it appeals to eco-conscious shoppers who want the softness of silk and the sustainability of bamboo without the luxury price tag of a brand like Cozy Earth.
- Product mix: A complete range of bedding including sheets, duvet covers, and pillowcases, alongside bath towels, sleepwear, and sleep accessories like eye masks.
- Style/vibe: Minimalist, modern, and calming. The color palette focuses on neutral tones and soft pastels that fit well in serene, contemporary bedrooms.
- Price point: Mid-range. A queen sheet set typically starts around $150, with pajamas ranging from $50 to $150.
- Quality & Materials: Their proprietary bamboo lyocell is hypoallergenic, breathable, and has a sateen finish for a silky, smooth feel. It’s created in a waste-free, closed-loop process. While incredibly soft, the fabric can be prone to wrinkling if not cared for properly.
- Certifications: All products are OEKO-TEX Standard 100 certified, ensuring they are free from harmful chemicals. The bamboo is sourced from FSC-certified forests.
- Return policy: Offers a 30-night sleep trial, allowing you to try the products at home before committing.
- Delivery & Shipping: Straightforward online shopping with free shipping on orders over a specified amount.
Ettitude provides a great balance of plush comfort, modern style, and legitimate sustainability at a price that makes eco-luxury accessible.
Shop Ettitude: www.ettitude.com
Cozy Earth: The Premium Temperature-Regulating Luxury Brand
Famously featured on Oprah's Favorite Things list multiple years in a row, Cozy Earth is a luxury bedding and loungewear brand known for one thing: unparalleled softness and comfort. Using premium viscose from bamboo, the brand focuses on creating products that are incredibly soft, durable, and excellent at regulating temperature, making them ideal for hot sleepers or those wanting a five-star hotel experience at home.
- Product mix: High-end bedding collections (sheets, comforters, duvet covers), premium bath products, and loungewear. Their loungewear and pajamas are a core part of their brand.
- Style/vibe: Sleek, sophisticated, and understatedly luxurious. Their aesthetic centers on a clean look with a neutral color palette of white, gray, and beige that underscores the premium quality of the materials.
- Price point: High-end luxury. A queen sheet set starts at around $300, and loungewear often exceeds $150. This is a true investment piece brand.
- Quality & Materials: Utilizes premium-grade viscose from bamboo, milled to be incredibly soft, durable, and moisture-wicking. The key benefit is temperature regulation, helping you sleep cooler in the summer and warmer in the winter. Some products feature silk blends for an even more luxurious feel.
- Certifications: OEKO-TEX 100 certified, and some products have GOTS (Global Organic Textile Standard) certification, reflecting a commitment to high standards.
- Return policy: A very generous 100-night sleep trial period, reflecting confidence in their product and giving customers ample time to decide.
- Delivery & Shipping: Offers a premium unboxing experience with free shipping on orders over $50.
Cozy Earth is the choice for shoppers willing to invest more for a top-tier sleep experience, prioritizing exceptional softness and advanced fabric performance.
Shop Cozy Earth: www.cozyearth.com
Ettitude vs. Cozy Earth Comparison
Price Comparison
The most significant difference between the two brands is price. Ettitude positions itself as an accessible eco-luxury brand, with queen sheet sets starting around $150. This makes it a great option for shoppers who are new to bamboo bedding or want sustainable quality without a large financial commitment.
Cozy Earth operates in the true high-end market. Their queen sheet sets begin at approximately $300, firmly planting them in the premium category. The higher price reflects their ultra-premium materials, reputation for superior temperature regulation, and association with luxury influencers like Oprah. While Cozy Earth is an investment, many customers feel the quality and comfort justify the cost.
Style & Aesthetic
Ettitude's aesthetic is modern, minimalist, and serene. They offer a wider range of soft, muted colors and simple designs that fit perfectly into calm, contemporary bedroom spaces. Their style is clean, fresh, and focuses on creating a visually relaxing environment.
Cozy Earth leans into a sophisticated and sleek look that speaks to understated luxury. Their color selection is more focused, typically revolving around classic neutrals like white, light gray, and cream. The emphasis is less on color and more on the feel and drape of the fabric, which exudes elegance and high-end appeal.
Quality & Materials
Both brands use high-quality, sustainable bamboo, but their flagship fabrics are different. Ettitude exclusively uses bamboo lyocell (CleanBamboo®), produced in a closed-loop system that recycles water and is very eco-friendly. This material has a signature silky, almost cool-to-the-touch feel that's incredibly smooth.
Cozy Earth uses a premium bamboo viscose fabric, engineered for extreme softness and optimal temperature regulation. Many users describe it as having a "buttery" or "plush" feel that is slightly heavier and drapes beautifully. Its ability to wick moisture and keep you comfortable all night is its main draw and a key reason for its celebrity following.
Shopping Experience
Both brands offer excellent online shopping experiences, but their trial periods differ starkly. Ettitude provides a 30-night sleep trial, which is fairly standard and gives you a month to test their products.
Cozy Earth stands out with a very generous 100-night sleep trial. This long window shows the brand’s confidence and is a major perk for anyone hesitant about making such a significant investment. Their customer service and premium packaging also contribute to a more luxurious shopping journey.
Sustainability & Ethics
Sustainability is central to both brands, making either a great choice for eco-conscious buyers. Ettitude shines with its closed-loop manufacturing process for lyocell, which is one of the most sustainable textile production methods available. They also hold FSC and OEKO-TEX certifications.
Cozy Earth also uses sustainably sourced bamboo and holds certifications like OEKO-TEX and GOTS. They emphasize fair labor practices and responsible manufacturing. Ultimately, both are responsible choices, and the "better" option depends on which specific eco-credentials you value most.
Which One Should You Choose?
Both brands offer fantastic eco-friendly bedding, but a few key differences will help you decide which is right for your home and budget.
Choose Ettitude if:
- You're looking for sustainable luxury bedding at a more approachable price point.
- You love a silky, cool-to-the-touch sateen feel for your sheets.
- You value the specific environmental benefits of a closed-loop lyocell manufacturing process.
- You appreciate a wider range of muted colors to match a modern aesthetic.
Choose Cozy Earth if:
- Your top priority is investing in the absolute softest, most comfortable sleep experience and budget is less of a concern.
- You are a hot sleeper or need bedding that actively helps regulate your body temperature.
- You value a generous trial period (100 nights) to ensure you love your investment.
- You are drawn to a premium brand with a celebrity following and want that five-star hotel feel at home.
Frequently Asked Questions
Is Ettitude or Cozy Earth cheaper?
Ettitude is significantly more affordable. A queen sheet set from Ettitude costs around $150, whereas a similar set from Cozy Earth starts at over $300.
Which is softer, Cozy Earth or Ettitude?
Both are famously soft, but they feel different. Ettitude’s bamboo lyocell is exceptionally smooth and silky. Cozy Earth’s bamboo viscose is often described as feeling "plush," "buttery," and supremely cozy. While subjective, many reviews give a slight edge in pure softness to Cozy Earth, which is a key part of its luxury appeal.
Does Ettitude or Cozy Earth have a better return policy?
Cozy Earth has a more generous return policy. They offer a 100-night sleep trial, giving you over three months to decide. Ettitude offers a 30-night sleep trial, which is still a decent amount of time but significantly shorter.
Are bamboo sheets from Ettitude and Cozy Earth good for hot sleepers?
Yes, both are excellent choices for hot sleepers. Bamboo fabric is naturally breathable and moisture-wicking. However, Cozy Earth's core brand promise is its advanced temperature regulation, making it a particularly strong contender for those who struggle with sleeping hot.
How do you wash Ettitude and Cozy Earth sheets?
For both brands, it's recommended to machine wash on a gentle cycle with cold water and a mild, liquid detergent. Tumble dry on low heat. Avoiding high heat is crucial for maintaining the softness and integrity of the delicate bamboo fibers.
Which brand is more sustainable?
Both brands are leaders in sustainability. Ettitude’s closed-loop lyocell process is arguably one of the most advanced eco-friendly production methods. Cozy Earth uses responsibly sourced materials and holds strong certifications like GOTS. You can’t go wrong with either from a sustainability perspective.
Do Ettitude and Cozy Earth ever go on sale?
Yes, both brands have sales. Ettitude tends to have more frequent promotions and sales events. Cozy Earth’s sales are often tied to major holidays like Black Friday or Memorial Day and can provide significant savings on their premium products.
Does Oprah's Favorite Things include Ettitude or Cozy Earth?
Cozy Earth is famously one of Oprah's go-to brands and has been featured on her "Favorite Things" list for several consecutive years. This endorsement has played a major role in establishing its reputation as a top-tier luxury brand.
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