Ethan Allen vs. Basset: Which brand should you buy?

Ethan Allen vs. Bassett: Compare luxury elegance with budget-friendly durability. Discover which brand suits your style and needs for timeless or everyday furniture.
Written by:
Spencer Lanoue

Ethan Allen is known for its classic designs, premium craftsmanship, and extensive customization, positioning it as a luxury investment for those seeking timeless, elegant furniture. In contrast, Basset Furniture offers reliable, value-oriented traditional pieces, making it a great choice for families and budget-conscious shoppers needing durable, everyday furniture.

Let's compare these two long-standing American furniture brands to help you decide which is the right fit for your home.

Ethan Allen: The Classic American Luxury Brand

Ethan Allen has built a reputation on high-quality craftsmanship, timeless design, and a highly personalized shopping experience. The brand caters to homeowners who view furniture as a long-term investment, offering elegant pieces made from premium materials. With a strong emphasis on customization and in-house design services, Ethan Allen helps customers create sophisticated, tailored interiors.

  • Product mix: A comprehensive selection of home furnishings, including sofas, dining sets, bedroom collections, lighting, rugs, and decor.
  • Style/vibe: Rooted in traditional and transitional designs, featuring rich woods, intricate details, and classic silhouettes. The brand has also expanded to include more modern and contemporary looks.
  • Price point: Mid-to-luxury. Sofas typically start around $2,000 and can easily exceed $5,000, while dining tables are often in the $1,500–$4,000 range.
  • Quality: Known for superior craftsmanship using high-quality solid woods and durable fabrics. Many pieces are manufactured in the USA, and the brand stands behind its products with warranties.
  • Customization: Extensive customization is a key feature. Customers can choose from hundreds of fabrics, finishes, hardware options, and configurations for many furniture pieces.
  • Shopping Experience: Offers a premium experience with beautiful showrooms, complimentary design services, and robust online tools. White-glove delivery and assembly are standard for most large items.
  • Sales: Holds seasonal sales and promotional events, but discounts are more modest compared to value-focused brands. Financing options are available.
  • Sustainability: Ethan Allen emphasizes responsible sourcing, using eco-friendly finishes, and maintaining sustainable manufacturing processes, much of which is transparently documented.

For those willing to invest in heirloom-quality pieces and who value personalized design, Ethan Allen offers a complete and sophisticated solution for furnishing a home.

Shop Ethan Allen: ethanallen.com

Basset: The Value-Focused Family Choice

With over a century of experience, Basset Furniture is an American institution specializing in traditional furniture that is both accessible and built to last. The brand is a popular choice for families and first-time homeowners looking for stylish, comfortable, and functional pieces at a reasonable price point. Basset focuses on providing solid value and durability without the luxury price tag.

  • Product mix: Specializes in core home furniture, including sofas, sectionals, beds, dining sets, and bedroom furniture.
  • Style/vibe: Primarily traditional and transitional. The aesthetic is warm, inviting, and practical, featuring classic designs that fit easily into a variety of home decors.
  • Price point: Affordable to mid-range. Sofas often start in the $500–$1,200 range, making it a highly accessible brand for those on a budget.
  • Quality: Emphasizes durable construction for everyday use, employing a mix of solid woods, engineered woods, and resilient fabrics. While not as refined as luxury brands, its quality is solid for the price.
  • Customization: Offers some customization options, including a good selection of fabric choices and finishes for many of its upholstered and case good pieces.
  • Shopping Experience: Straightforward and efficient, with products available through a network of retail stores and online. The focus is on providing practical furniture without a heavily guided pre-sale process.
  • Sales: Basset frequently runs sales, discounts, and holiday promotions, offering significant savings to shoppers.
  • Sustainability: The company incorporates some responsible sourcing and environmentally friendly practices into its manufacturing, but it is not a primary marketing focus.

Basset Furniture is the go-to choice for homeowners seeking dependable, classic furniture that balances style, durability, and cost-effectiveness.

Shop Basset: bassetfurniture.com

Ethan Allen vs. Basset Comparison

Price Comparison

The most significant difference between these two brands is price. Ethan Allen operates in the mid-to-luxury segment, where a sofa is considered an investment piece starting at $2,000 or more. This cost reflects a higher tier of materials, craftsmanship, and a full-service shopping experience.

Basset is firmly positioned in the affordable to mid-range market. With sofas available for under $1,000, it provides a much lower barrier to entry for furnishing a room. For shoppers where budget is a primary concern, Basset offers much greater value and accessibility.

Style & Aesthetic

Both brands lean into traditional American design, but with different expressions. Ethan Allen's aesthetic is more refined and elegant, often featuring ornate details, sophisticated finishes, and timeless silhouettes suited for more formal or classic interiors. While they offer contemporary lines, their heart is in cultivated, traditional styling.

Bassett’s style is more relaxed, cozy, and straightforward. Its designs are classic but focus on comfort and functionality for everyday family life. The look is less about making a grand statement and more about creating a warm, inviting living space.

Quality & Construction

Ethan Allen’s reputation is built on high-quality construction. They use premium materials like solid hardwoods, fine veneers, and detailed joinery techniques. The result is furniture designed to last for generations, which is reflected in both the price and the weight of their pieces.

Basset builds its furniture to be durable and withstand the rigors of a busy household. They use a mix of solid and engineered woods and hard-wearing fabrics. The quality is reliable and strong for its price point, but it won't feature the same level of hand-finished detail or premium materials found in an Ethan Allen piece.

Customization Options

Customization is a cornerstone of the Ethan Allen experience. For most upholstered items, customers can choose from hundreds of fabrics and leathers. Wood furniture often comes with multiple finish options, and some dimensions can even be tailored. This allows for a truly personalized piece of furniture.

Basset also offers a respectable level of customization, particularly with its upholstered furniture, allowing customers to choose from dozens of fabrics. However, the range of options for finishes and hardware is more limited compared to Ethan Allen.

Shopping Experience

Shopping at Ethan Allen is a high-touch experience. Showrooms are expertly staged, and the brand offers complimentary one-on-one time with professional interior designers to help map out entire rooms. Their white-glove delivery service completes the premium feel.

The Basset shopping experience is more traditional and direct. You can find their furniture in retail partner stores or online, where the process is straightforward and self-guided. It’s an efficient system designed to get you good furniture without the extra fuss or cost of extensive design services.

Sustainability & Ethics

While both companies are American manufacturers with commitments to environmental responsibility, Ethan Allen places a more prominent focus on its initiatives. They are more public about their efforts in responsible wood sourcing, water-based finishes, and conservation projects, which may appeal more to eco-conscious buyers.

Basset engages in responsible manufacturing practices as well, but it's a less visible part of their brand identity. Shoppers prioritize value and durability, and Basset's messaging aligns with those core tenets.

Which One Should You Choose?

Both of these historic brands offer quality furniture for the American home, but they serve different priorities and budgets.

Choose Ethan Allen if:

  • You are looking for an investment piece that will last for decades.
  • You prioritize premium materials like solid wood and high-end fabrics.
  • You want extensive customization options to create a unique piece.
  • You value a guided shopping experience with professional design services.

Choose Basset if:

  • Your primary concern is getting the best value for your budget.
  • You need durable, reliable furniture for a busy family household.
  • You prefer comfortable, classic American styles that are not overly formal.
  • You want a straightforward shopping experience without needing deep customization.

Frequently Asked Questions

Is Ethan Allen or Basset cheaper?

Basset is significantly cheaper than Ethan Allen. A sofa from Basset might cost between $500 and $1,200, while a starting-price sofa from Ethan Allen is typically over $2,000.

Which has better quality furniture?

Ethan Allen has superior quality furniture, utilizing higher-grade materials, premium craftsmanship, and finer detailing in its construction. Basset offers good, durable quality for its price, but it is not considered a luxury-tier product like Ethan Allen.

Where is Ethan Allen furniture made?

A significant portion of Ethan Allen's furniture is made in its own workshops located in North America, including several plants in the United States.

Is Basset furniture good for families?

Yes, Basset is an excellent choice for families. Its furniture is known for being durable, comfortable, and priced to handle the wear and tear of everyday life with children and pets.

Does Ethan Allen ever go on sale?

Yes, Ethan Allen has several sales events throughout the year, typically tied to holidays and season changes. While you can find good promotions, the discounts may not be as deep as those offered by more "fast-furniture" brands.

Are Ethan Allen and Basset the same company?

No, Ethan Allen and Basset Furniture are two separate, competing American furniture companies with their own long histories and manufacturing facilities.

Can I customize furniture at Basset?

Yes, Basset offers a good range of customization options for many of its products, especially sofas and chairs. Customers can often choose from dozens of fabric types and colors to suit their decor.

Which brand is better for a formal living room?

Ethan Allen is generally the better choice for a formal living room. Its elegant, refined designs, luxurious materials, and precise craftsmanship are well-suited to creating a sophisticated and classic formal space.

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