Collov is a direct-to-consumer brand that designs and sells its own modern, ready-to-assemble furniture, while Modsy operates as a virtual interior design service that creates personalized room designs using furniture from a wide variety of other brands. Collov’s model is straightforward product purchasing, whereas Modsy focuses on a service-first approach that includes design fees and 3D renderings to help you visualize your space before you buy.
Let's break down everything you need to know to choose the right option for furnishing your home.
Collov: The Modern Furniture Solution
Collov is an online furniture brand focused on making modern home design accessible and simple. The platform offers its own collections of contemporary, ready-to-assemble furniture packages aimed at young professionals and first-time homeowners. With a clean, user-friendly website and a focus on modular designs, Collov streamlines the process of furnishing a stylish, functional space without the traditional retail hassle.
- Product mix: Sells its own line of furniture including modular sofas, bedroom sets, dining tables and chairs, and curated decor packages. The selection is focused and designed to create a cohesive look.
- Style/vibe: Predominantly modern, minimalist, and Scandinavian-inspired. Expect clean lines, neutral color palettes, and functional pieces that work well in urban apartments and contemporary homes.
- Price point: Mid-range and transparent, with no added design fees. Sofas typically start around $799, full bedroom sets from $1,200, and complete pre-styled room packages range from $2,000 to $4,000.
- Quality: Consistent quality across its product line, using materials like engineered wood, solid wood accents, and durable fabrics. The brand also highlights its eco-friendly manufacturing practices.
- Fit & Sizing: Furniture is designed with standard dimensions suitable for most homes and apartments. Its modular pieces are particularly well-suited for smaller or flexible living spaces.
- Shopping Experience: A direct and streamlined online store. Customers browse, customize options like fabric or finish, and purchase directly. While there are virtual planning tools, the focus is on a self-serve shopping experience.
Collov is an excellent choice for a shopper who loves modern design, knows what they want, and is looking for stylish, affordable furniture without needing hands-on design help.
Shop Collov: collov.com
Modsy: The Personalized Virtual Design Service
Modsy is a virtual interior design service created for those who need help discovering their style and visualizing a room’s potential. Instead of selling its own furniture, Modsy connects you with a professional designer who creates a photorealistic 3D rendering of your exact room, filled with shoppable furniture from a variety of well-known retailers. The service is designed to remove the guesswork and help users confidently create a professionally designed space.
- Product mix: Does not sell its own products. Instead, designers curate furniture, lighting, rugs, and decor from hundreds of partner brands, ranging from affordable retailers to premium brands like Pottery Barn and West Elm.
- Style/vibe: Extremely broad and fully personalized. Designers work with your style preferences - whether modern, boho, transitional, or traditional - to create a custom look.
- Price point: The service model involves a design fee (typically starting at $159) plus the cost of the furniture you decide to purchase. The total cost is highly variable and depends on your budget and selected items.
- Quality: Quality varies since products are sourced from many different brands. A designer can help you select pieces that fit your budget and quality expectations, from budget-friendly options to high-end investment pieces.
- Services: The core offering is personalized interior design, which includes a style quiz, one-on-one communication with a designer, 3D renderings of your room, and a curated shopping list.
- Shopping Experience: A guided, multi-step process. You submit photos and measurements of your room, work with a designer, and then shop for the recommended items directly through the Modsy platform once your design is complete.
Modsy is ideal for anyone who feels overwhelmed by decorating, wants expert guidance, or wishes to see how new furniture will look in their space before committing to a purchase.
Shop Modsy: modsy.com
Collov vs. Modsy Comparison
Price Comparison
The pricing structures for Collov and Modsy are fundamentally different. Collov offers straightforward product pricing. You pay for the furniture you buy, and that's it. This makes it an attractive budget-friendly option, with a full living room setup often costing between $2,000 and $4,000.
Modsy's pricing is two-fold: a design package fee (starting around $159) and the cost of the third-party furniture you select. While the initial fee may seem small, the total project cost can easily surpass Collov's, depending on the furniture your designer recommends. However, the value of Modsy's fee is in the expert design service, which can prevent you from making costly design mistakes.
Style & Aesthetic
Style is a primary differentiator. Collov commits to a well-defined aesthetic: modern, minimalist, and Scandinavian-inspired. Their pieces are designed to be cohesive and are perfect for someone who loves that specific look. It's a clean, contemporary, and dependable style that works well in most urban settings.
Modsy, on the other hand, has no single aesthetic. It's completely tailored to your personal taste. Because their designers pull from an enormous catalog of furniture from various retailers, they can create a room that is modern, traditional, bohemian, industrial, or an eclectic mix of styles. If you desire a unique look that can't be found in one store, Modsy offers far more stylistic flexibility.
Quality & Materials
With Collov, you get a consistent level of quality across its entire product catalog. The company uses engineered wood with solid wood accents and durable, modern fabrics. Their ready-to-assemble construction is built with longevity in mind for its price point. You know what to expect with every piece you buy.
Modsy's quality is dictated by the brands you ultimately purchase. Your designer can suggest pieces from affordable retailers like Wayfair or higher-end stores like Crate & Barrel. This gives you control over the quality and cost but also means you have to research each individual piece and brand, rather than trusting a single brand's reputation.
Shopping Experience
Shopping on Collov is a simple e-commerce experience. You find what you like, add it to your cart, and check out. It’s fast, direct, and ideal for decisive shoppers who are comfortable making their own design choices.
Modsy offers a guided and more collaborative shopping experience. It's less about impulse buying and more about a thoughtful design process. It takes more time - you have to wait for your designer to create your 3D renderings - but it offers peace of mind and professional validation. For shoppers who feel uncertain, this service-based approach is a huge plus.
Sustainability & Ethics
Both brands incorporate sustainability in different ways. Collov focuses on its own supply chain, using eco-friendly manufacturing practices and responsibly sourced materials for its furniture. Their commitment is tied directly to their own products.
Modsy promotes sustainability by curating and recommending eco-conscious products and brands from its partners. Your designer can specifically look for items with credentials like FSC or GREENGUARD certifications, empowering you to make sustainable choices from a broader market.
Which One Should You Choose?
The right choice depends entirely on your design confidence, budget, and how you prefer to shop.
Choose Collov if:
- You love a minimalist, modern, or Scandinavian decor style.
- You want to browse and buy furniture directly without any intermediate steps.
- You are furnishing an apartment or smaller home and need stylish, space-conscious pieces.
- You are working with a definite budget and want to avoid any extra design fees.
Choose Modsy if:
- You feel stuck or unsure about your personal style and want professional guidance.
- You want to see exactly how new furniture will look and fit in your real room before buying it.
- You want to mix and match furniture and decor from multiple stores to create a unique look.
- Your budget allows for a service fee in exchange for a personalized, curated design plan.
Frequently Asked Questions
Which is cheaper, Collov or Modsy?
For the furniture itself, pricing can be comparable, but Collov is generally more budget-friendly because you are only paying for the products. With Modsy, you must also pay a design package fee on top of the furniture costs, making the total project more expensive.
Is Collov furniture easy to assemble?
Yes, Collov's furniture is designed as ready-to-assemble. The brand focuses on providing clear instructions and a straightforward assembly process that most customers can complete themselves at home.
What is the main difference between Collov and Modsy?
The biggest difference is their business model. Collov is a direct-to-consumer furniture brand that sells its own products. Modsy is an online interior design service that helps you design your room using products from other brands.
Can you use your own existing furniture with Modsy?
Yes, one of the key features of Modsy's service is its ability to incorporate your existing furniture into the 3D design. You provide them with photos and dimensions, and the designer will build a new plan around the pieces you want to keep.
Which is better for small spaces?
Both can work well. However, Collov places a specific emphasis on modular and apartment-friendly furniture collections, making it a natural choice for smaller spaces. Modsy's designers are also very skilled at creating layouts for small rooms, but the available furniture options will vary by brand.
How long does the Modsy design process take?
After you submit your room information and photos, it can take one to three weeks to receive your initial designs from Modsy. Collov, by contrast, involves no design wait time - you can browse and purchase instantly.
What if I don’t like the furniture Modsy suggests?
Modsy's design packages typically include revisions. You can provide feedback to your designer, and they will swap out items until you are happy with the selections and the overall room design.
Does Collov have physical stores?
No, Collov is an online-only furniture brand, which helps keep their prices more competitive by avoiding the overhead costs of brick-and-mortar showrooms.
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