Cococo offers handcrafted, eco-conscious furniture with a modern, cozy aesthetic at an accessible, mid-range price point. In contrast, Restoration Hardware (RH) is a luxury brand known for its substantial, timeless, and European-inspired designs made from premium materials with a significantly higher price tag.
Let's break down everything you need to know to choose the right home furnishings brand for your space.
Cococo: The Eco-Conscious Artisanal Brand
Cococo focuses on modern yet inviting furniture that blends contemporary design with warm, natural textures. Targeting design-savvy consumers who value craftsmanship and sustainability without a luxury budget, the brand emphasizes artisanal production and transparently sourced materials like FSC-certified wood and non-toxic finishes.
- Product mix: Specializes in handcrafted furniture, textiles, and decor with a focus on living room and dining room pieces.
- Style/vibe: Modern, minimalist, and Scandinavian-inspired with a cozy feel. Think clean lines, neutral palettes, and organic materials.
- Price point: Mid-range. Sofas start around $1,200, dining tables from $900, and decor pieces are generally in the $100–$500 range.
- Quality: High quality for its price, utilizing solid wood frames, natural upholstery, and eco-friendly dyes for durability.
- Dimensions/Scale: Offers a good mix of sizes, with many pieces scaled appropriately for modern homes and smaller urban apartments.
- Sustainability: A core part of the brand identity, featuring FSC-certified wood, organic textiles, and non-toxic finishes with a transparent supply chain.
- Return policy: Straightforward policies with an emphasis on customer satisfaction.
- Delivery & Assembly: Offers standard shipping, often free over a certain amount, with clear assembly instructions for items that require it.
Cococo provides stylish, sustainable, and well-made furniture for shoppers who prioritize contemporary design and ethical sourcing at an approachable price.
Shop Cococo: cococohome.com
Restoration Hardware: The Timeless Luxury Standard
Restoration Hardware (RH) is a premier luxury retailer known for its grand, high-end furniture that evokes a sense of timeless sophistication. The brand appeals to affluent homeowners and interior designers seeking substantial, heirloom-quality investment pieces. With a European and vintage-inspired aesthetic, RH's collections are built with premium materials designed to be statement-makers.
- Product mix: A comprehensive offering of furniture, lighting, textiles, bathware, outdoor, and decor for the entire home.
- Style/vibe: Classic, refined, and opulent. Blends traditional craftsmanship with modern luxury, often using monochromatic color palettes and distressed finishes.
- Price point: High-end luxury. Sofas typically start around $3,000, dining tables from $2,500, with many larger collections costing well over $10,000.
- Quality: Exceptional craftsmanship and durability. RH uses premium materials like solid hardwoods, Italian marble, brass, and high-performance textiles built to last for generations.
- Dimensions/Scale: Known for oversized, substantial pieces designed as focal points for large, spacious rooms. Careful measurement is essential.
- Services: Offers personalized design services and operates iconic, large-format showrooms (galleries) for an immersive shopping experience.
- Return policy: Flexible returns, though large furniture items may incur a restocking fee.
- Delivery & Assembly: Provides white-glove delivery, ensuring pieces are delivered, unpacked, assembled, and placed in your room of choice.
RH is the go-to brand for those looking to invest in iconic, statement-making furniture crafted from the finest materials with a classic, sophisticated feel.
Shop Restoration Hardware: rh.com
Cococo vs. Restoration Hardware Comparison
Price Comparison
There is a significant price gap between the two brands. Cococo is positioned in the mid-range market, making design-forward furniture accessible. A sofa from Cococo can be purchased for around $1,200–$2,500. In sharp contrast, RH operates in the luxury sphere. An entry-level RH sofa starts at $3,000 and can easily surpass five figures.
For value, Cococo provides high style and sustainable quality for its price, appealing to budget-conscious shoppers who don’t want to sacrifice design. The value of Restoration Hardware lies in its heirloom quality, iconic status, and premium materials. It's an investment in a durable, timeless aesthetic that is intended to last a lifetime.
Style & Aesthetic
Cococo embodies a warm, minimalist style perfect for modern, Scandinavian, and boho-chic interiors. The look is approachable and cozy, defined by clean lines, natural wood tones, and soft textiles. A Cococo piece feels contemporary but comfortable, easily integrating into an everyday, lived-in home.
Restoration Hardware promotes a much more formal, grand, and opulent aesthetic. Inspired by classical European architecture and vintage design, its collections are often suited for traditional, transitional, or eclectic interiors. An RH room is designed to feel curated, elegant, and intentionally dramatic, creating a powerful statement.
Quality & Construction
Cococo prides itself on artisanal craftsmanship, using natural and sustainable materials like FSC-certified solid wood and organic fabrics. Its furniture is well-constructed and durable for its price point, with a focus on non-toxic, eco-friendly finishes that appeal to health-conscious consumers.
Restoration Hardware's quality is centered on premium, often heavy materials and robust construction. Details like solid hardwood frames, marble tops, and fine leathers are standard. The build quality justifies the price, these pieces are exceptionally sturdy, substantial, and designed to withstand the test of time, much like antiques.
Product Selection & Sizing
Both brands offer a range of furnishings, but RH’s selection is far broader, covering everything from lighting and bath to baby & child and teen rooms. Cococo specializes more in core living and dining furniture, decor, and textiles.
Dimensionally, Cococo furniture is scaled for typical modern homes and apartments. You can find sections and tables that won't overwhelm an average-sized room. RH is famous for its large-scale pieces. A standard RH sofa or dining table is often oversized and best suited for homes with high ceilings, open-concept floor plans, and generous square footage.
Shopping Experience
Cococo operates primarily online, providing a user-friendly website with detailed product specs and virtual tools. Physical showrooms are limited to select major cities. The focus is on a seamless digital experience with responsive customer service.
RH’s shopping experience is anchored by its theatrical, mansion-like "galleries." These showrooms offer an immersive brand experience where customers can see entire collections in dramatic settings, often with an integrated restaurant. RH also offers dedicated interior design services, providing a high-touch, personalized-service model.
Sustainability & Ethics
Sustainability is a central pillar of Cococo’s brand identity. The company actively markets its use of responsibly sourced wood, organic textiles, and non-toxic materials. This makes it an excellent choice for any consumer prioritizing a low environmental impact.
While Restoration Hardware incorporates responsible practices like using FSC-certified wood, its core messaging focuses more on luxury, permanence, and design heritage than on sustainability. The idea is that an item built to last a lifetime is inherently sustainable, but it's not the primary marketing message.
Which One Should You Choose?
The right brand depends entirely on your budget, style, and priorities. Both offer excellent products, but they serve very different customers.
Choose Cococo if:
- You prefer a modern, Scandinavian, or minimalist design aesthetic.
- You want high-quality furniture at a mid-range, accessible price.
- Sustainability and eco-friendly materials are a top priority for you.
- You are furnishing an apartment or average-sized home and need properly scaled pieces.
Choose Restoration Hardware if:
- You are investing in heirloom-quality, statement furniture that will last for decades.
- Your home aesthetic is traditional, classic, or opulent and sophisticated.
- You have a generous budget for high-end luxury goods.
- You are decorating a large, spacious home that can accommodate substantial, oversized furniture.
Frequently Asked Questions
Is Cococo or Restoration Hardware cheaper?
Cococo is significantly cheaper. As a mid-range brand, its prices are a fraction of those at Restoration Hardware, a luxury retailer. For comparison, a sofa may cost $1,200 at Cococo but $3,000+ at RH.
Which has better quality furniture?
Both have excellent quality for their respective price points. Restoration Hardware uses more premium, luxury materials like solid oak, Italian marble, and top-grain leathers, making it a higher class of furniture overall. However, Cococo offers very high-quality construction with sustainable solid wood and natural fabrics, making it a leader in the mid-range market.
Which brand is better for small spaces?
Cococo is the better choice for small spaces. Its furniture is designed with modern dimensions in mind and is scaled appropriately for apartments and homes with standard-sized rooms. RH pieces are famously large and can easily overwhelm smaller spaces.
Does Restoration Hardware ever have sales?
Restoration Hardware does not hold traditional sales events. Instead, it operates on a membership model (the RH Members Program). Members pay an annual fee to receive a set discount (typically 25%) on all full-priced items year-round.
What style is Cococo furniture?
Cococo's style is best described as modern, minimalist, and Scandinavian-inspired with a warm and cozy feel. It focuses on clean lines, neutral colors, and natural, organic textures.
Is Restoration Hardware furniture considered an investment?
Yes, due to its high-quality construction, timeless designs, and the use of premium materials, RH furniture is often considered a long-term investment for the home that holds its value better than mass-market brands.
Can you return furniture to both brands?
Yes, both brands accept returns, but policies may differ. Cococo offers a straightforward return policy typical for online brands. RH has a flexible policy but may charge a restocking fee on larger furniture items and requires items to be in as-new condition.
Is Cococo a sustainable brand?
Yes, sustainability is a core feature of Cococo's brand. It emphasizes eco-conscious materials like FSC-certified wood from responsibly managed forests, organic textiles, and non-toxic, low-VOC finishes.
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