Cloud Ten focuses on premium, eco-friendly bedding with a modern, minimalist aesthetic, using sustainable materials like organic cotton and Tencel. In contrast, Brooklinen offers a wider variety of accessible luxury bedding across different fabrics like percale and sateen, appealing to a broader audience with more versatile styles and a lower entry price.
Let's break down everything you need to know to choose the right bedding brand for your home.
Cloud Ten: The Eco-Friendly Bedding Choice
Cloud Ten is a bedding brand that places sustainability and conscious living at the forefront of its identity. It caters to consumers who want a luxurious sleep experience without compromising on environmental ethics. The brand's products are known for their soft, breathable feel and an understated, modern design that promotes a serene and calming bedroom atmosphere.
- Product mix: A focused selection of sleep essentials including sheets, duvet covers, pillowcases, and accessories like pillow inserts and eye masks.
- Style/vibe: Minimalist, modern, and natural. The color palette consists of calming, neutral tones designed to suit contemporary and tranquil bedroom decor styles.
- Price point: Mid-range luxury. A queen sheet set typically starts around $150, reflecting the premium, sustainable materials used.
- Quality: High-quality construction with an emphasis on innovative, eco-friendly fabrics. Their organic cotton, linen, and Tencel materials are chosen for their softness, breathability, and durability.
- Sustainability: This is Cloud Ten's key selling point. The brand is built on a foundation of using organic and sustainable textiles, transparent sourcing, and responsible manufacturing practices.
- Return policy: Cloud Ten offers a consumer-friendly satisfaction guarantee on their products to ensure customers are happy with their purchase.
- Target customer: Environmentally conscious shoppers, young professionals, and anyone seeking premium, stylish bedding with a strong ethical background.
Cloud Ten is ideal for an individual who values sustainability and a clean, minimalist aesthetic just as much as comfort and quality.
Shop Cloud Ten: cloudten.com
Brooklinen: The Versatile & Accessible Choice
Brooklinen became a household name by offering high-quality, direct-to-consumer bedding without the traditional retail markups. The brand is known for its wide selection of products, excellent customer service, and an approachable take on luxury. They cater to a broad audience by providing different fabric options, from crisp percale to silky sateen, to suit various sleep preferences.
- Product mix: Extensive range of home essentials, including sheets, duvet covers, comforters, pillows, towels, robes, and blankets.
- Style/vibe: Versatile, clean, and timeless. Brooklinen offers a wide variety of solid colors and limited-edition patterns that can fit into nearly any decor style, from modern to traditional.
- Price point: Accessible premium. A queen set of their best-selling Classic Percale sheets starts around $109, and the brand frequently runs sales and promotions.
- Quality: Focus on durable, high-quality materials like long-staple cotton. Many products are OEKO-TEX certified, meaning they are free from harmful chemicals.
- Variety of fabrics: Customers can choose between Classic Percale (cool and crisp), Luxe Sateen (silky smooth), Washed Linen (light and airy), and Brushed Flannel (cozy and warm).
- Return policy: One of the best in the industry - an exceptionally generous 365-day return and exchange policy, even on washed or used items.
- Target customer: Design-conscious consumers, homeowners, and renters looking for a great balance of luxury quality, durability, and value.
Brooklinen is the go-to brand for those who want outstanding quality and variety, backed by a risk-free shopping experience.
Shop Brooklinen: brooklinen.com
Cloud Ten vs. Brooklinen Comparison
Price Comparison
When it comes to price, Brooklinen generally has a more accessible entry point. A best-selling Classic Core Sheet Set in queen size starts around $109, and frequent promotions can lower this further. This positions Brooklinen as an excellent value for shoppers seeking a premium feel without a steep price tag.
Cloud Ten sits at a higher, mid-range luxury price point, with queen sets starting around $150. This price reflects the brand's investment in certified organic materials, innovative eco-friendly fabrics like Tencel, and a transparent, sustainable supply chain. While you pay more upfront, the value for Cloud Ten customers comes from the product's environmental and ethical credentials.
Style & Aesthetic
Cloud Ten embraces a minimalist, natural, and modern aesthetic. Their color palette is intentionally limited to soft, neutral tones that create a sense of calm and serenity. This look is perfect for contemporary bedrooms, Scandinavian-inspired decor, and anyone aiming for an understated, wellness-focused vibe.
Brooklinen offers a much more versatile and expansive style selection. While they have plenty of timeless neutrals, their collection also includes a wide array of colors and limited-edition patterns. This allows for greater personalization and makes Brooklinen suitable for almost any bedroom décor, from modern minimalist to cozy traditional or eclectic boho.
Quality & Materials
Both brands deliver high-quality products, but their material focus differs. Cloud Ten is dedicated to eco-conscious fabrics. This means you'll find options like certified organic cotton, lightweight linen, and silky, sustainable Tencel. These materials are chosen for their comfort, breathability, and low environmental impact.
Brooklinen concentrates on offering a variety of proven, high-quality fabrics to suit different preferences. Their signature long-staple cotton is available in a crisp percale weave or a buttery-smooth sateen weave. They also offer excellent linen and flannel. While not every product is marketed as eco-friendly, many are OEKO-TEX certified, ensuring they are safe from harmful substances.
Product Selection
Brooklinen is a clear forerunner in this area, operating as a more comprehensive home essentials brand. Beyond bedding, you can shop for high-quality bath towels, robes, shower curtains, and home decor items like blankets and candles. This makes it a one-stop shop for outfitting your home.
Cloud Ten maintains a tighter, more curated focus on sleep essentials. Their product line is almost exclusively dedicated to bedding - sheets, pillowcases, duvet covers - and a few sleep-enhancing accessories. This allows them to concentrate on perfecting their core offering with a strong sustainable mission.
Sustainability & Ethics
Sustainability is the core mission of Cloud Ten. Their brand identity is built around transparent sourcing, environmentally responsible manufacturing, and the use of certified organic and eco-friendly materials. For shoppers who prioritize making a positive environmental impact with their purchases, Cloud Ten is the standout choice.
While not a central pillar of its brand marketing, Brooklinen has made significant strides in sustainability. They offer organic collections, use OEKO-TEX certified materials, and work to ensure ethical production. However, their primary message revolves around quality and accessibility rather than environmentalism.
Return Policies
This is a major point of differentiation. Brooklinen offers a remarkable 365-day return policy. You can use and wash your bedding, and if you're not satisfied for any reason within a full year, you can return it for a refund. This virtually eliminates any risk for first-time buyers.
Cloud Ten provides a satisfaction guarantee, which ensures customers can make a return if they are unhappy with the product. While solid, the policy is more standard compared to Brooklinen’s industry-leading year-long trial.
Which One Should You Choose?
The right choice depends on your personal priorities for style, budget, and ethics. Both brands offer excellent products, but they cater to slightly different shoppers.
Choose Cloud Ten if:
- Sustainability and eco-friendly materials are your top priority.
- You prefer a minimalist, modern aesthetic with soft, neutral colors.
- You love the specific feel of cutting-edge fabrics like Tencel.
- You're willing to invest a little more for bedding made with ethical and environmental principles.
Choose Brooklinen if:
- You value having a wide choice of fabrics, colors, and patterns.
- You want the peace of mind that comes with an extraordinary 365-day return policy.
- Finding a great deal or shopping during a promotional period is important to you.
- You want to purchase other home items like bath towels from the same brand.
Frequently Asked Questions
Is Cloud Ten or Brooklinen cheaper?
Brooklinen is generally the more affordable option. Its starter sets are priced lower, and the brand holds sales more frequently than Cloud Ten, making it a better choice for budget-conscious shoppers seeking a high-quality product.
Which brand has better quality bedding?
Both brands offer excellent quality, making this subjective. Cloud Ten's quality is centered on its premium, sustainable materials like organic cotton and Tencel. Brooklinen's quality comes from its durable construction using long-staple cotton and its rigorous OEKO-TEX certification for safety.
What is the return policy for Brooklinen vs. Cloud Ten?
Brooklinen has one of the best return policies available, allowing customers to return products for any reason within 365 days of purchase. Cloud Ten offers a reliable satisfaction guarantee, which is good but less generous and specific than Brooklinen's year-long trial period.
Which brand is better for hot sleepers?
Both brands have great options for hot sleepers. Cloud Ten's Tencel and linen collections are naturally breathable and moisture-wicking. Brooklinen's Classic Percale sheets are famously crisp, light, and cool to the touch, making them another popular choice for those who sleep warm.
Is Cloud Ten more sustainable than Brooklinen?
Yes. Sustainability is central to Cloud Ten's entire brand philosophy, from materials sourcing to manufacturing. While Brooklinen practices responsible production and offers some sustainable collections, it is not the main focus of its brand identity like it is for Cloud Ten.
Does Brooklinen or Cloud Ten have more style options?
Brooklinen offers significantly more style variety. With a broader palette of colors, rotating limited-edition patterns, and four distinct fabric types, it provides far more options for personalizing your bedroom décor than Cloud Ten's curated, neutral-focused aesthetic.
Which brand feels softer?
Softness is a matter of preference. If you define "soft" as silky smooth and buttery, Brooklinen's Luxe Sateen sheets are an unbeatable choice. If you prefer a lighter, naturally supple softness, Cloud Ten's organic cotton or Tencel fabrics will feel incredibly soft and gentle on the skin.
Where can I buy Cloud Ten and Brooklinen?
Both brands primarily sell directly to consumers through their websites, which ensures better pricing by cutting out the middleman. You can shop their full collections at cloudten.com and brooklinen.com. They may also be available at a few select third-party retailers.
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