Citizenry is a direct-to-consumer brand focused on globally-inspired, handcrafted furniture and decor with a rich, artisanal feel and a higher price point. In contrast, Parachute specializes in high-quality, minimalist home essentials like bedding and bath linens, offering a clean, modern aesthetic at a more accessible mid-range cost.
Here is a detailed comparison to help you decide which home brand is the right fit for your style and budget.
The Citizenry: The Globally-Inspired Artisan Collective
The Citizenry partners with artisans from around the world to create small-batch collections of furniture, textiles, and decor. Each piece tells a story of its origin, blending traditional craftsmanship with a modern aesthetic. This brand is for shoppers who want their home to feel like a collection of unique, ethically-sourced finds rather than a page from a catalog.
- Product mix: A wide range including bedroom and living room furniture, handwoven rugs, bedding, decor pillows, throws, lighting, and decorative accessories.
- Style/vibe: Globally inspired, modern bohemian, and eclectic. The aesthetic is defined by rich textures, natural materials, and authentic, handcrafted details.
- Price point: Premium. Expect to pay $2,000+ for a sofa, $700–$1,500 for a rug, and $100–$300 for decorative pillows and throws.
- Quality: The focus is on exceptional craftsmanship and materials. Furniture often features solid hardwood frames, while textiles use natural fibers like alpaca wool, linen, and pure cotton, all made by hand.
- Sustainability & Ethics: This is central to the brand's mission. Citizenry guarantees fair wages and ethical working environments by dealing directly with artisan partners, and many products follow fair-trade principles.
- Delivery & Assembly: Larger furniture items include white-glove delivery service, where pieces are brought into your room of choice, assembled, and packaging is removed.
- Return policy: Most items can be returned within 30 days, though furniture and other select items are subject to restocking fees.
The Citizenry is ideal for someone looking to invest in unique, ethically made statement pieces with a deep sense of character and cultural richness.
Shop The Citizenry: www.the-citizenry.com
Parachute: The Comfort-Focused Home Essentials Brand
Parachute began with a mission to create impeccable bedding and has since expanded into a full home lifestyle brand. Its focus remains on uncompromising comfort, quality, and a timeless, minimalist style. The brand is known for its premium essentials - from linen sheets to plush towels and comfortable furniture - that are designed to be both luxurious and usable every day.
- Product mix: Known for bedding and bath linens (towels, robes). The line also includes loungewear, mattresses, and a curated selection of living room furniture, bed frames, and home decor.
- Style/vibe: Clean, modern, and minimalist with a hint of California-casual ease. Their look is built on neutral color palettes and simple, elegant designs that fit seamlessly into most interiors.
- Price point: Mid-range to premium. Bedding sets start around $100, while sofas are typically in the $1,200–$2,500 range.
- Quality: The focus is on high-quality, long-staple cotton, European flax linen, and other durable natural materials. Furniture features hardwood frames and performance fabrics designed for longevity.
- Sustainability & Ethics: As a certified B Corporation, Parachute meets high standards of social and environmental performance, accountability, and transparency. They use eco-friendly materials and responsible sourcing methods.
- Delivery & Assembly: Offers standard shipping (often free) on most orders. For furniture, they coordinate delivery, and many items arrive fully assembled or require minimal setup.
- Shopping Experience: Features a simple, user-friendly website and a growing number of physical retail stores where customers can experience products firsthand.
Parachute is the go-to for building a comfortable, serene, and stylish home with high-quality essentials that prioritize simplicity and sustainability.
Shop Parachute: www.parachutehome.com
Citizenry vs. Parachute Comparison
Price Comparison
Citizenry operates at a distinctly higher price point. Their investment in small-batch, handcrafted production and global partnerships means you're paying for artistry and ethical sourcing. A leather accent lounge chair might cost $2,500, while a similar style from a mass retailer would be half that. The value is in the uniqueness and craftsmanship of each piece.
Parachute offers a more accessible entry into the premium home market. While more expensive than big-box stores, their pricing is reasonable for the quality of materials and construction, especially in their core bedding and bath categories. Their furniture is competitively priced within the direct-to-consumer landscape, offering a strong balance of style, comfort, and cost.
Style & Aesthetic
The Citizenry's aesthetic is warm, layered, and culturally rich. Their collections are perfect for creating an eclectic, bohemian, or modern-organic interior. Think hand-knotted wool rugs from Morocco, alpaca throws from Peru, and solid wood side tables from India. It's a look that feels collected and personal.
Parachute offers a calm, clean, and cohesive aesthetic. Their style is ideal for minimalist, Scandinavian, or modern coastal homes. The color palette sticks to versatile neutrals like white, sand, grey, and clay. The focus is on texture over pattern, creating a serene and inviting atmosphere where comfort is king.
Quality & Materials
Both brands prioritize high-quality, natural materials, but their approach reflects their core philosophies. Citizenry’s quality lies in its unmatched artisanal craftsmanship. You'll find variations in weaving, color, and texture that are inherent to handmade goods, making each item feel one-of-a-kind. They use materials like solid jacaranda wood, thick-spun Churro wool, and hand-loomed cotton.
Parachute's quality is about consistency and durable comfort. Their fabrics, like Oeko-Tex certified linen and Egyptian cotton, are chosen for their feel, breathability, and ability to hold up to everyday life. Their furniture is built with sturdy, kiln-dried hardwood frames and durable performance fabrics designed for households with kids or pets.
Product Selection
Citizenry offers a much broader and more diverse selection of decorative items that serve as focal points in a room. Their strength is in their global assortment of rugs, pillows, wall art, and accent pieces that you won't find anywhere else. Their furniture offering is also robust, with statement-making chairs, beds, and tables.
Parachute has a more focused product line centered around creating a comfortable home. Their inventory is stronger in core essentials: bedding, towels, robes, and mattresses. While their furniture selection is growing and well-designed, it is more supplementary to their textile business, offering foundational pieces that support their cozy aesthetic.
Sustainability & Ethics
Both brands are leaders in this space, making it a difficult point of comparison. Citizenry’s model is built on a foundation of ethical production and fair-trade principles. Their primary impact comes from providing sustainable employment and fair wages to artisan communities worldwide.
Parachute tackles sustainability from an environmental and corporate responsibility angle. Their B Corp certification signals a commitment to balancing profit and purpose. They focus on using eco-friendly materials, reducing their carbon footprint, and ensuring responsible manufacturing practices throughout their supply chain.
Which One Should You Choose?
Both brands offer exceptional products for the modern home, but they cater to very different priorities and design philosophies.
Choose Citizenry if:
- You want your home to feature unique, conversation-starting pieces.
- You value handmade quality and supporting global artisan communities.
- Your interior style is eclectic, bohemian, or globally inspired.
- You have a higher budget and are looking to invest in long-lasting statement items.
Choose Parachute if:
- You prioritize comfort and are building your home around high-quality essentials.
- You prefer a clean, minimalist, and timeless aesthetic with neutral colors.
- You are focused on textiles like premium linen bedding, plush towels, and robes.
- You want sustainably made products from a brand with strong environmental credentials (B Corp certified).
Frequently Asked Questions
Is Citizenry or Parachute more expensive?
Citizenry is significantly more expensive. Its pricing reflects the cost of small-batch, handcrafted production and a complex global supply chain built on fair-trade partnerships with individual artisans. Parachute is positioned as an accessible luxury brand with more moderate, mid-range pricing.
Which has better quality furniture?
Both offer excellent quality, but for different reasons. Citizenry's furniture is defined by its artisanal craftsmanship and the use of unique, solid woods. Parachute's furniture focuses on modern comfort, durability, and practical features like performance fabrics, making it well-suited for everyday life.
What is Parachute best known for?
Parachute is most famous for its premium bedding, particularly its linen and percale sheet sets. Their brand was built on making high-end textiles that were previously only available in luxury hotels accessible to everyday consumers.
Is The Citizenry a sustainable brand?
Yes, sustainability and ethical production are core to The Citizenry's identity. They work directly with artisans to ensure fair wages and safe working conditions, helping preserve traditional crafts and empower small manufacturing communities worldwide.
Are Parachute products worth it?
For those who value high-quality, comfortable, and durable home textiles, Parachute products are generally considered well worth the investment. Their materials look and feel premium and are designed to last longer than cheaper alternatives.
Which brand is better for a minimalist home?
Parachute is the better choice for a minimalist home. Its entire aesthetic is built on clean lines, simple designs, and a neutral, calming color palette that aligns perfectly with a minimalist ethos.
Does Parachute have physical stores?
Yes, Parachute has a growing number of retail stores across the United States where you can see and feel their products, get style advice, and make purchases in person.
Which has a better return policy?
Parachute generally has a more flexible and straightforward return policy, especially for its core textile products. Citizenry’s policy is more restrictive for furniture, which may incur restocking fees. Always check each brand's specific terms before purchasing.
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