The Casper Pillow and the Brooklinen Pillow collections both offer high-quality options, but they cater to very different sleep preferences through their core materials and design philosophy. Casper focuses on innovative support with materials like memory foam and cooling technology, while Brooklinen delivers classic, hotel-style luxury with high-end down and down-alternative fills.
Here's everything you need to know about their flagship pillows to decide which one is right for your bed.
Casper Pillow
Casper is known for its sleep-science approach, and its pillows reflect that by blending adaptable support with cooling features. The flagship Casper Pillow features a unique pillow-in-pillow design that responds to your movements, providing comfort and alignment for all sleep positions. It's built for those who value modern engineering and consistent, adaptive support throughout the night.
- What it is: An innovative pillow using a combination of supportive foam and plush fibers, designed to suit all sleep positions with adaptive support.
- Key features: Pillow-in-pillow design with a firm inner core and a soft outer layer, down-alternative fill for a squishy yet supportive feel, breathable TENCEL™ Lyocell blend cover.
- Price: Around $89 (Standard) to $129 (King).
- Style: Modern and functional. The aesthetic is minimalist and clean, focusing on performance over traditional decorative elements.
- Materials/Construction: A cotton cover with a TENCEL™ Lyocell blend, lined with polyester fabric. The fill is made from hypoallergenic polyester microfibers.
- Pros: Excellent balance of softness and support. Resists clumping and flattening better than traditional pillows. Breathable cover and fill help regulate temperature. Machine washable for easy care.
- Cons: The single firmness option may not suit everyone. Foam-like feel might not appeal to those who prefer traditional down pillows. Takes time to fully break in.
This pillow is a great choice for sleepers who want adaptive support that doesn't fall flat and value engineered comfort over traditional materials.
Shop this product: casper.com/pillows/
Brooklinen Pillow
Brooklinen brings its signature brand of accessible luxury to its pillow collection, focusing on high-quality materials like ethically sourced down and premium down alternatives. Their pillows are designed to provide a soft, hotel-style experience, with options for different firmness levels to cater to specific sleep styles. They are built for those who prioritize a plush, classic feel and an elegant design.
- What it is: A luxury pillow available in natural Canadian down or a hypoallergenic microfiber down-alternative, with multiple firmness options.
- Key features: Available in Plush, Mid-Plush, and Firm levels, 100% cotton sateen shell, OEKO-TEX certified for chemical safety. The Down Alternative version is made from shaved microfibers to mimic down's loft.
- Price: $79 (Down Alternative) to $139 (Down).
- Style: Classic and elegant, reminiscent of a high-end hotel bed. The crisp cotton shell contributes to a clean, luxurious look.
- Materials/Construction: The Down Pillow features ethically-sourced Canadian down clusters. The Down Alternative Pillow uses plush polyester microfibers. Both are encased in a 400 thread count, 100% cotton sateen shell.
- Pros: Multiple firmness levels cater to different sleep positions. Luxuriously soft and plush with a "cloud-like" feel. Down Alternative option is great for allergy sufferers. High-quality materials and construction.
- Cons: Down pillows require regular fluffing to maintain their loft. Can be less supportive for side sleepers who need a very firm pillow. Down versions are spot-clean or dry-clean only.
Brooklinen's pillows are perfect for anyone seeking a classic, plush comfort that you'd find in a luxury hotel, with a preference for natural-feeling materials.
Shop this product: brooklinen.com/collections/pillows
Casper vs. Brooklinen Pillow Comparison
Comfort & Support
The primary difference in comfort comes from the materials. The Casper Pillow offers balanced, adaptive support that springs back quickly. Its pillow-in-pillow design gives it a firm inner core that provides consistent alignment for the neck while the outer layer remains soft. It feels resilient and prevents your head from sinking too deeply.
In contrast, a Brooklinen Pillow provides a classic, sink-in plushness. Whether you choose Down or Down Alternative, the initial feeling is one of soft, cloud-like comfort. The ability to choose between Plush, Mid-Plush, and Firm allows for customization, with the Firm option offering good support for side sleepers and the Plush option being ideal for stomach sleepers.
Materials & Construction
Casper uses engineered, man-made materials designed for performance. Its hypoallergenic polyester microfiber fill and gusseted construction aim to maximize airflow and durability, ensuring the pillow retains its shape. It's fundamentally a modern, tech-forward Tencel pillow construction.
Brooklinen focuses on luxurious, more traditional materials. Its 100% cotton sateen shell feels smoother and crisper than Casper's cover. The choice between ethically sourced down and shaved microfiber down alternative emphasizes premium feel and responsible sourcing. Build quality is excellent, but down pillows will naturally require more maintenance (fluffing) than their engineered counterparts.
Cooling & Breathability
While both pillows are designed to be breathable, Casper makes temperature regulation a core functional feature. Its fill is engineered to resist heat retention, and its Tencel cover is known for its cooling properties, making it an excellent choice for a wide variety of customers sleeping in warm or cool weather conditions. Its design encourages more airflow compared to dense memory foam pillows.
The Brooklinen Pillow's breathability comes from its natural materials. The down fill and 100% cotton cover naturally allow air to circulate, preventing serious heat buildup. However, it does not have the active cooling technology that some Casper models might feature. It provides standard temperature neutrality rather than active cooling.
Price & Value
The two brands are very competitively priced, usually with less than a $20 difference between their base models. The Casper Pillow costs around $89 for a standard size, offering its unique pillow-in-pillow tech for that price. A Brooklinen Pillow starts around $79 for a standard Down Alternative but can go up to $139 for a down-filled one. For those who want luxury materials like real down, Brooklinen offers strong value. For those seeking durable, adaptive support from an engineered pillow, Casper provides a great return on investment.
Who Each One Works Best For
The Casper pillow works best for combination sleepers who shift positions throughout the night and need a pillow that adapts without falling flat. Its balanced support is particularly good for back and side sleepers who need consistent neck alignment throughout the night. It's also ideal for those who tend to sleep hot or prefer a pillow with a bit of responsive bounce rather than a slow sink.
The lineup of Brooklinen pillows is better suited for shoppers with a very specific firmness preference. The soft, plush version is one of the market's best pillows for stomach sleepers as it prevents neck strain, while mid-plush and firm are better for sleeping on your side. Anyone who dreams of sleeping on a luxurious, hotel-style pillow found in luxury hotels like the Ritz-Carlton and wants to invest in a cloud-like pillow that makes your bedroom feel like a 5-star hotel suite will be very happy with this pick.
Which One Should You Choose?
Both brands make excellent products, but they excel in different areas and serve different customer needs and wants.
Choose the Casper Pillow if:
- You want a single pillow that works well for multiple sleep positions.
- You prioritize adaptive, responsive support over a plush, sink-in feel.
- You tend to sleep hot and value a pillow's cooling capabilities.
- You prefer a pillow that is easy to care for and machine washable from top to bottom.
Choose the Brooklinen Pillow if:
- You are looking to replicate the cloud-like feel of a 5-star hotel pillow.
- You sleep in the same position every night and can pick one of the company's specifically-tailored types - such as Plush, Mid-Plush, or Firm.
- You are willing to spend more to get top-quality eco-friendly materials sourced ethically from responsible vendors and partners.
- You see your bedding as more than just a place to sleep - you care about the aesthetics, color, and texture of your bedding in your room.
Frequently Asked Questions
What's the main difference between Casper and Brooklinen pillows?
Casper focuses on technologically advanced support using an engineered pillow-in-pillow design with foam-like microfiber, aiming for a balance of softness and responsive alignment. Brooklinen focuses on classic luxury with high-end materials like ethically sourced Canadian and European down with different available firmness to make you feel as if you're sleeping on cloud nine.
Which pillow is better for side sleepers?
Both brands offer very high-quality products for side sleepers. Side sleepers typically enjoy Casper for its firm structured support, helping with neck alignment. Brooklinen's Firm or Mid-Plush pillows also provide excellent support due to their high-quality fill, preventing your head from sinking in.
Which pillow is best to use as a body pillow?
The Plush Brooklinen pillow is very good and provides soft, scrunchable support when sleeping, with low loft to avoid stressing the back, neck, or hip. Brooklinen's pillows can be adjusted with fill, making them ideal for those who like to customize their body pillows and want something to hug while sleeping.
Are Casper pillows good for cooling?
Yes, new Casper pillows are made with cooling in mind, using a TENCEL™ blend cover that promotes airflow and helps regulate temperature. The fabric cools well in summer and feels warmer in winter, providing a comfortable sleeping surface all year round. Its pillow-in-pillow design improves comfort over older pillows.
How do I wash a Casper or Brooklinen pillow for longevity?
Casper's pillows, like the rest of its products, are designed to be machine washed and dried on a low gentle heat. Brooklinen's Down version should be dry cleaned by a professional, but their Down Alternative models can be machine washed.
Which company offers a better product trial period?
Brooklinen offers a full one-year trial period. In contrast, Casper provides about a 100-day trial for its pillows. Both companies have good return policies, so there's nothing to worry about.
Are Brooklinen's down pillows ethical?
Yes, Brooklinen takes great care in sourcing their down from responsible farms, ensuring animal welfare. This is a major difference from Casper, which primarily uses engineered materials instead of animal products.
Do I need to fluff Brooklinen and Casper pillows?
Brooklinen's down pillows should be fluffed weekly or biweekly to redistribute the materials inside. Casper's engineered pillows don't need as much fluffing, but occasional fluffing helps maintain their longevity.
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