Casaluna is Target’s in-house brand offering an accessible entry point into premium bedding with a modern, minimalist aesthetic and eco-conscious materials. In contrast, Parachute is a luxury direct-to-consumer brand known for its hotel-quality, investment-grade linens made from materials like long-staple Egyptian cotton and European flax. The primary differences are affordability and accessibility versus premium craftsmanship and long-term durability.
Let's compare everything you need to know to choose the right bedding brand for your home.
Casaluna: The Accessible Luxury Bedding Choice
Launched by Target in 2021, Casaluna focuses on stylish, comfortable bedding that feels luxurious without a high price tag. The brand targets shoppers who want a refined, calming bedroom environment powered by natural, sustainable materials. Casaluna is designed to make high-quality bedding accessible to everyone, leveraging Target's widespread retail presence.
- Product mix: A focused collection of sheets, duvet covers, comforters, quilts, pillowcases, and sleep accessories like silk eye masks.
- Style/vibe: Modern minimalism with an elegant, cozy feel. Designs emphasize neutral colors and subtle textures that suit contemporary, Scandinavian, and boho interiors.
- Price point: Budget-friendly to mid-range. Pillowcase sets start around $30, while queen-size sheet sets and duvet covers typically run from $60 to $150.
- Quality: Made from soft, breathable natural fibers such as cotton, linen, silk, and lyocell (eucalyptus). Features durable construction details like reinforced stitching and eco-friendly dyes.
- Sustainability: The brand emphasizes responsible sourcing and uses materials with STANDARD 100 by OEKO-TEX certification, ensuring they are free from harmful substances.
- Where to Buy: Sold exclusively in Target stores and on the Target website, making it highly accessible for try-on and returns.
- Sales: Part of Target's regular sales cycles, including Target Circle offers, category promotions, and major holiday sales events.
- Return policy: Follows Target's standard return policy - generally 90 days for a full refund or exchange (up to a full year for Target-owned brands if you're unsatisfied).
Casaluna offers an impressive balance of style, comfort, and affordability, making it a powerful choice for upgrading your bedroom on a realistic budget.
Shop Casaluna: target.com
Parachute: The Premium Hotel-Quality Brand
Founded in 2014, Parachute established itself as a leader in the premium, direct-to-consumer home essentials space. The brand is known for its high-quality bedding and bath linens that prioritize timeless design, superior craftsmanship, and sustainable materials. Parachute is for shoppers who see bedding as a long-term investment in comfort and quality sleep.
- Product mix: Extensive collection of sheets, duvet covers, quilts, towels, robes, rugs, mattresses, and other home décor essentials.
- Style/vibe: Classic, understated, and timeless. The look is inspired by luxury hotels, featuring clean lines, sophisticated neutral palettes, and refined textures.
- Price point: Premium. Percale or sateen sheet sets start at $129 and can go up to $300+, with bundles offering slight savings.
- Quality: Uses superior materials like 100% long-staple Egyptian cotton and pure European flax linen. Linens are known for getting softer with each wash and resisting pilling.
- Customization: While not fully custom, Parachute's à la carte model lets you mix and match colors and fabrics easily, with or without a top sheet.
- Sustainability: A core brand pillar. Products are OEKO-TEX Standard 100 certified, and the brand is transparent about its responsible manufacturing and use of eco-friendly materials.
- Return policy: Offers a generous 60-day trial for most bedding. You can use the items and still return them if they don't meet your expectations.
- Delivery & Assembly: Free carbon-neutral shipping is standard on all orders.
Parachute delivers investment-worthy linens for anyone who prioritizes feel, durability, and a refined, hotel-like sleep experience at home.
Shop Parachute: parachutehome.com
Casaluna vs. Parachute Comparison
Price Comparison
There is a significant price difference between the two brands. Casaluna is the clear winner for shoppers on a budget, with bedding sets generally falling in the $60-$150 range. This price point makes premium-feeling materials like linen blends accessible to a wider audience.
Parachute operates in a premium price tier. Its sheet sets start around $129 and climb to over $300, reflecting the superior grade of materials and craftsmanship. While more expensive upfront, Parachute is positioned as a long-term investment that pays off in durability and sustained comfort.
Style & Aesthetic
Both brands favor a sophisticated, understated aesthetic with neutral color palettes, but they cater to slightly different auras. Casaluna leans into a modern minimalist sensibility that feels very current, cozy, and relaxed. Its designs fit well within trendy aesthetics like Scandinavian, organic modern, and boho.
Parachute embodies a timeless, classic style. The look is clean, refined, and elegant, much like what you’d find in a high-end boutique hotel. Its pieces are designed to be trend-proof and versatile enough to work in any interior, from traditional to contemporary.
Quality & Materials
Casaluna impresses with its material quality for the price, using natural fibers like cotton, linen, and lyocell designed for softness and breathability. These are high-quality options within the affordable market, delivering a great hand-feel and durability for everyday use.
Parachute’s main differentiator is its top-tier material selection. It uses some of the best raw materials available, such as 100% European flax for its linen and long-staple Egyptian cotton for its percale and sateen sheets. This results in products that are exceptionally soft, highly durable, and designed to improve with age, resisting pilling and wear far longer than standard bedding.
Sustainability & Ethics
Both brands show a solid commitment to sustainability. Casaluna leverages Target's corporate initiatives and ensures its products are STANDARD 100 by OEKO-TEX certified, meaning they are tested and found to be free of harmful substances.
Parachute makes sustainability a central part of its brand identity. Beyond OEKO-TEX certification, it emphasizes transparent sourcing of organic materials, responsible manufacturing processes, and commitment to practices like carbon-neutral shipping. For the deeply eco-conscious consumer, Parachute’s detailed transparency is a major advantage.
Shopping Experience
Shopping for Casaluna is as easy as a trip to Target. Its availability in physical stores allows you to see and feel the products before buying, and Target’s website offers a seamless user experience with ample customer reviews. The flexible return policy adds significant peace of mind.
Parachute offers a luxury direct-to-consumer experience through its website. It provides beautiful imagery, detailed product information, and helpful resources like sleep consultations. The standout feature is its 60-day trial, which allows you to sleep on their products before making a final commitment - a huge benefit when investing in premium bedding.
Which One Should You Choose?
The right choice comes down to your budget and what you prioritize in your bedding. Both brands deliver excellent products, but they serve different needs.
Choose Casaluna if:
- You want the luxurious feel of materials like linen without a major investment.
- You value the convenience of buying and returning items at a physical Target store.
- You are furnishing a new apartment, guest room, or simply like to change styles often.
- You need stylish, comfortable, and affordable bedding for your family.
Choose Parachute if:
- You view new bedding as a long-term investment and are willing to pay for superior quality.
- You want to replicate the crisp, refined feel of a luxury hotel bed at home.
- A generous trial period is important for you to be sure about your purchase.
- You prioritize brand transparency and top-tier ethical and sustainable credentials.
Frequently Asked Questions
Is Parachute or Casaluna cheaper?
Casaluna is significantly more affordable. A queen sheet set from Casaluna might cost around $80, whereas a similar set from Parachute would start at around $129 and can go much higher depending on the material.
Is Parachute bedding worth the money?
For those who prioritize durability, top-tier materials, and a timeless aesthetic, Parachute is widely considered worth the investment. Its products are crafted to last for years and often grow softer over time, making it a good value in the long run.
What is Casaluna bedding made of?
Casaluna primarily uses natural, sustainable fibers including cotton, linen blends, and rayon or lyocell derived from materials like bamboo and eucalyptus. Many of their products are also OEKO-TEX certified.
Can you buy Casaluna in stores?
Yes, Casaluna is a Target-exclusive brand and is available for purchase in Target stores nationwide and online at Target.com. This gives you the advantage of seeing and feeling the product before you buy.
Does Parachute run sales?
Parachute has sales much less frequently than mass retailers. They typically hold sales events around major holidays like Black Friday, Cyber Monday, and Memorial Day, where you can find discounts of around 20%.
Which brand has a better return policy?
Parachute's 60-day trial is exceptional. It allows you to use the sheets, wash them, and sleep on them before deciding to keep them. Casaluna follows Target's excellent one-year return policy for owned brands, but this generally applies to products in new or gently used condition.
Which brand is better for hot sleepers?
Both brands offer great options. Parachute's 100% European flax Linen and Percale cotton sheets are famously breathable and crisp, making them fantastic choices. Casaluna also offers breathable linen blend and light-and-airy cotton options that provide great cooling at a lower price point.
Does Casaluna feel as good as Parachute?
While Casaluna bedding is very high quality for its price and feels soft and comfortable to most people, Parachute's use of premium materials like long-staple cotton produces a uniquely smooth, durable, and luxurious feel that is hard to replicate at a lower cost.
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