Casaluna is Target's exclusive home brand offering stylish, comfortable bedding at highly accessible prices, while Brooklinen is a popular direct-to-consumer brand known for premium materials and a luxury feel at a higher price point. The key difference lies in quality and cost: Casaluna delivers a cozy, premium-feeling experience on a budget, whereas Brooklinen uses superior materials like long-staple cotton for enhanced durability and long-term softness.
Let's break down everything you need to know to choose the right bedding for your home.
Casaluna: The Affordable Luxury Brand
Launched by Target, Casaluna aims to make high-end comfort accessible. This private-label brand focuses on creating a calm, inviting bedroom atmosphere with textiles that feel soft and look elegant, all without the steep price tag of luxury competitors. It’s an ideal choice for budget-conscious shoppers who don't want to compromise on style or a cozy feel.
- Product mix: Primarily bedding (sheets, comforters, duvets, pillows) and bath linens (towels, shower curtains). The collection also includes throws and other decorative accessories.
- Style/vibe: The aesthetic is centered on neutral tones, subtle textures, and timeless, simple designs. It’s perfect for creating a serene and minimalist bedroom that also feels warm and inviting.
- Price point: Very affordable. Sheet sets start around $30 for a twin size, while a king-sized comforter can range up to $150. These prices are often reduced further during Target's frequent sales events.
- Quality & Materials: Utilizes a variety of comfortable fabrics, including brushed cotton, linen blends, and sateen. While not as premium as Brooklinen, the materials are soft and durable for the price, with some products being OEKO-TEX certified.
- Fit & Sizing: Offers standard bedding sizes, from Twin to California King. The fit is generally true to size and reliable for standard mattresses.
- Shopping Experience: Can only be purchased at Target stores or on Target.com. The advantage is being able to see and feel the products in person before buying.
- Return policy: Follows Target's standard return policy, which allows returns up to 90 days with a receipt (or 120 days for Target RedCard holders).
Casaluna provides an impressive combination of style, comfort, and value, making it a go-to for anyone looking to refresh their bedroom on a budget.
Shop Casaluna: target.com
Brooklinen: The Direct-to-Consumer Premium Choice
Brooklinen entered the market in 2014 with a mission to deliver luxury-hotel quality bedding directly to consumers, cutting out the middleman to offer more reasonable prices. The brand is known for its high-quality materials, transparent business practices, and modern, sophisticated aesthetic. It appeals to shoppers willing to invest a little more for bedding that is durable, exceptionally soft, and ethically made.
- Product mix: Extensive collection of bedding including sheets, duvet covers, comforters, and pillows. The brand has expanded into bath towels, loungewear, and other home accessories.
- Style/vibe: Modern and versatile with a focus on classic, clean designs. Brooklinen offers a wider range of colors and subtle patterns than Casaluna, fitting easily into contemporary, traditional, or mid-century interiors.
- Price point: Mid-range to premium. Core sheet sets range from $89 to $159, with duvet covers landing between $129 and $179. The brand holds a few major sales per year, typically offering 10-20% off.
- Quality & Materials: This is where Brooklinen shines. They use superior materials like long-staple cotton and Belgian linen, which results in softer, stronger, and more durable fabric. Many of their products are OEKO-TEX certified for chemical safety.
- Fit & Sizing: Provides a full range of sizes and is praised for its precision fit. Their fitted sheets feature deep pockets, ensuring they stay secure even on thicker mattresses.
- Shopping Experience: Operates primarily through its streamlined website. The online experience is supported by detailed product information and excellent customer service.
- Return policy: Offers a unique 365-day return policy, allowing customers to return or exchange items (even after use) within a year of purchase.
Brooklinen is the choice for anyone prioritizing material quality and long-term durability, offering a truly premium sleep experience.
Shop Brooklinen: brooklinen.com
Casaluna vs. Brooklinen Comparison
Price Comparison
There's a clear difference in price between the two brands. Casaluna is distinctly more budget-friendly across the board. For example, a queen-sized Casaluna linen-blend sheet set might cost around $80-$90, whereas a queen-sized linen sheet set from Brooklinen typically costs over $250. This pattern holds true for comforters, duvet covers, and pillows.
While Brooklinen is more expensive, the cost reflects its use of higher-grade materials designed for longevity. Casaluna offers excellent value for its price and is often further discounted during Target promotions, making it a fantastic entry point into more stylish bedding. Brooklinen represents an investment in long-term quality.
Quality & Materials
Brooklinen has a significant edge in material quality. The brand uses long-staple cotton for its core bedding, which means the cotton fibers are longer, producing a thread that is finer, stronger, and smoother. This translates to sheets that are more resistant to pilling, feel softer over time, and last longer. Many of their products are also OEKO-TEX certified, ensuring they are free from harmful chemicals.
Casaluna offers good quality for its price point, using fabrics like brushed cotton and sateen weaves that focus on immediate softness and a cozy feel. While these materials are comfortable, they generally aren't as breathable or durable as the long-staple cotton used by Brooklinen. For shoppers prioritizing a plush, cozy feel for a year or two, Casaluna is great, for those who want bedding that will last for years and improve with each wash, Brooklinen is the superior option.
Style & Aesthetic
Both brands favor a timeless, understated aesthetic over flashy trends. Casaluna masters a palette of muted, earthy neutrals like sage green, terracotta, and soft grays. Its designs emphasize texture - like waffle weaves and washed finishes - to create a relaxed, almost spa-like atmosphere in the bedroom.
Brooklinen also offers a core set of neutral colors but provides a wider variety of colors and patterns, including limited edition drops with more vibrant hues and classic designs like pinstripes and windowpane grids. Its overall vibe feels slightly more modern and sophisticated, fitting into a broader range of decor styles from minimalist to classic.
Shopping Experience
Your shopping preference might be a deciding factor. Casaluna is exclusively available at Target, meaning you can go to a physical store to touch the fabrics and see the colors in person - a huge advantage when buying textiles. It’s also convenient to pick up while doing other shopping.
Brooklinen is a direct-to-consumer online brand. While you can't touch the product before buying, their website is incredibly detailed with reviews, photos, and fabric guides. More importantly, their impressive 365-day return policy removes almost all risk. You can use the bedding, wash it, and still return it if you're not satisfied, which shows great confidence in their product quality.
Sustainability & Ethics
Brooklinen places a stronger, more transparent emphasis on sustainability. Their frequent use of OEKO-TEX certifications gives consumers peace of mind that their products are free from harmful substances. The brand is also vocal about its commitment to ethical manufacturing processes and responsible sourcing.
As a Target brand, Casaluna adheres to Target's corporate sustainability goals. It offers some products made from organic cotton, but there isn't the same level of brand-specific transparency that Brooklinen provides. If ethical production is a primary concern, Brooklinen's business model is more openly aligned with those values.
Which One Should You Choose?
The right choice depends on your budget, style preferences, and priorities. Both brands make excellent bedding, but they serve different customers.
Choose Casaluna if:
- You're on a tighter budget but still want stylish, comfortable bedding.
- You value the convenience of shopping at Target and want to feel products before buying.
- You love a soft, cozy feel and prioritize muted, earthy colors.
- You are furnishing a guest room or a first apartment and need reliable quality for a great price.
Choose Brooklinen if:
- You're willing to invest in premium, high-quality materials that will last for years.
- Durability, breathability, and softness that improves over time are your top priorities.
- You prefer the convenience of online shopping and value a generous return policy.
- Transparency about sustainability and ethical manufacturing is important to you.
Frequently Asked Questions
Is Casaluna or Brooklinen cheaper?
Casaluna is significantly cheaper. As Target's house brand, Casaluna is designed for affordability, while Brooklinen positions itself as a premium but accessible luxury brand with a higher price point reflecting its material quality.
Which brand has better quality bedding?
Brooklinen is recognized for its superior quality. The use of long-staple cotton and fine linen results in stronger, softer, and more durable textiles that resist pilling and stand up to long-term use and washing much better than budget alternatives.
Where can I buy Casaluna products?
Casaluna brand products are sold exclusively at Target, both in their physical stores across the country and on their website, Target.com.
What are considered the best brands for linen bedding?
If you prefer a natural crisp linen material, you may want to check out some established brands such as Parachute Home Linen Bedding or The Citizenry Linen Bedding.
What is Brooklinen’s return policy?
Brooklinen offers an exceptionally generous 365-day return policy. Customers can return washed or used products within a full year of their purchase for a refund or exchange, which is one of the best policies in the bedding industry.
Are Casaluna sheets soft?
Yes, Casaluna sheets are known for their softness. Many of their collections, particularly the brushed cotton and sateen options, are designed to feel instantly cozy and comfortable right out of the package.
Are Brooklinen and Casper related bedding brands?
Casper entered the sleep market in 2014 by pioneering a unique mattress-in-a-box brand with an innovative marketing strategy, just like Brooklinen entered the bedding market in 2014 also by being pioneers with marketing within a saturated bedding industry. These pioneering strategies for mattress sales have led to industry upheaval and many copycat bed-in-a-box companies popping up, who also make a variety of bedroom decor and linen products including: Leesa, and Purple.
Is the Casaluna heavyweight linen blend duvet cover worth it?
For its price, yes. The heavyweight linen blend duvet cover from Casaluna is a popular product that provides the textured look and feel of linen at a fraction of the cost of 100% linen options from more premium brands. It offers great style and comfort for shoppers on a budget.
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