Buffy is an eco-conscious brand that specializes in innovative, sustainable bedding made from materials like eucalyptus and recycled polyester, prioritizing a light, airy feel and minimalist aesthetic. In contrast, Brooklinen focuses on accessible luxury, offering a broad range of high-quality bedding in traditional materials like long-staple cotton and linen, with a wider variety of styles and colors.
Let's compare everything you need to know to choose the right bedding brand for your bedroom.
Buffy: The Eco-Conscious Comfort Brand
Buffy is a modern home essentials brand built around sustainability and comfort. They appeal to environmentally-minded shoppers with a range of bedding made from innovative materials like eucalyptus fibers and polyester fill crafted from recycled plastic bottles. Their product line is focused and their aesthetic is clean and modern, making them a go-to for anyone looking to create a serene, eco-friendly sleep sanctuary.
- Product mix: Primarily focused on sleep essentials, including comforters (like their well-known Cloud Comforter), duvet inserts, sheets, and pillows. They also offer mattress protectors and sleep masks to round out their wellness-focused collection.
- Style/vibe: Minimalist, modern, and understated. Expect a palette of soft, neutral, earth-inspired tones that complement contemporary and Scandinavian home decor.
- Price point: Mid-range, with their popular comforters starting around $150. Sheet sets typically range from $80 to $150, positioning them as a competitive option in the sustainable bedding market.
- Quality & Materials: This is Buffy's key differentiator. They exclusively use sustainable, cruelty-free materials, such as Tencel Lyocell from eucalyptus, which is naturally breathable, moisture-wicking, and hypoallergenic. Their comforter fill is a down-alternative made from recycled PET plastic bottles.
- Sustainability: Central to their brand identity. Buffy holds certifications like OEKO-TEX (ensuring products are free from harmful chemicals) and FSC (Forest Stewardship Council), demonstrating a deep commitment to responsible sourcing and manufacturing.
- Shopping Experience: Buffy operates with a direct-to-consumer model, selling exclusively through their simple and easy-to-navigate website.
Buffy is the ideal choice for shoppers whose primary concern is environmental impact, offering soft, breathable bedding with a clean and modern design.
Shop Buffy: buffy.co
Brooklinen: The Accessible Luxury Bedding Choice
Brooklinen became famous for making luxury-quality bedding accessible by sidestepping traditional retail markups. The brand is celebrated for its premium craftsmanship, extensive product variety, and exceptional customer service. While they offer bedding in a range of high-quality traditional materials, their collection has since expanded to include bath towels, loungewear, and home accessories, making them a one-stop-shop for everyday comfort.
- Product mix: Extensive and diverse. While they are best known for sheets in percale and sateen weaves, Brooklinen also offers down and down-alternative comforters, pillows, quilts, duvet covers, bath essentials, and even loungewear.
- Style/vibe: Timeless and versatile. Their collections include classic solid colors, subtle patterns like stripes and windowpane, and limited-edition seasonal designs, suiting a wide spectrum of interior design styles.
- Price point: Mid-range to premium. Comforters typically run from $150 to $250, and their best-selling sheet sets are priced between $100 and $200. They frequently run sales and offer bundle discounts that provide excellent value.
- Quality & Materials: Brooklinen focuses on traditional high-end materials, primarily long-staple cotton for a softer, more durable weave. They also offer linen, cashmere, and performance blends, along with both natural down and down-alternative fills for their comforters.
- Sustainability: Brooklinen emphasizes ethical manufacturing and responsible sourcing. While not the core of their brand like Buffy, they use organic and OEKO-TEX certified fabrics and work to reduce environmental impact across their supply chain.
- Shopping Experience: Primarily online through a highly praised, user-friendly website. They are also expanding into physical retail with stores in major cities. Customer service is a strong point, with generous policies and helpful guidance.
Brooklinen appeals to customers seeking a classic, hotel-style luxury feel, offering a wide array of options and a reputation for long-lasting quality.
Shop Brooklinen: brooklinen.com
Buffy vs. Brooklinen Comparison
Price Comparison
The pricing for both brands is quite competitive, but they occupy slightly different positions. Buffy’s entry-level products, like sheets and comforters, tend to be a bit more affordable, with comforters starting around $150. Their focus on a single type of eco-friendly fill and fabric keeps their pricing straightforward.
Brooklinen's prices can vary more widely due to their broader range of materials. While their down-alternative comforters compare price-wise to Buffy, their pure down options and premium sheet sets can reach higher price points, upwards of $250. However, Brooklinen is known for its frequent sales and bundle deals, which can often make their high-end products more accessible and provide better overall value.
Quality & Materials
This is the most significant point of difference. Buffy's mission is rooted in sustainability, and their material choices reflect that. They use innovative fabrics like Tencel Lyocell derived from eucalyptus trees, known for being incredibly soft, breathable, and cool to the touch. Their comforter fill is a lofty down-alternative made entirely from recycled plastic bottles, making all their products vegan and eco-conscious.
Brooklinen opts for traditional luxury materials known for their durability and classic comfort. Their flagship products are made from long-staple cotton, which results in stronger, softer, and more durable fabrics in weaves like crisp percale and silky-smooth sateen. They also provide options for those who want real down comforters, linen sheets, or even cashmere blends, catering to a preference for natural, time-tested textiles.
Style & Aesthetic
Each brand has a distinct design philosophy. Buffy’s aesthetic is modern, minimalist, and serene. Their color palette consists mainly of soft, nature-inspired solids and simple duvets that create a calming, uncluttered look. It is very much aligned with a contemporary, clean style.
Brooklinen offers far more variety and is a better choice for someone who wants more personality in their bedding. In addition to a wide spectrum of solid colors, they release classic patterns like stripes, windowpane, and pinstripes, as well as limited-edition prints and collaborations. This versatility allows their products to fit into everything from a traditional home to a modern farmhouse or a bohemian-inspired bedroom.
Product Selection
Brooklinen has a much more expansive product catalog. While Buffy remains laser-focused on core sleep products like comforters, sheets, and pillows, Brooklinen has evolved into a comprehensive home essentials brand. With Brooklinen, you can outfit your bedroom and bathroom, and even pick up some loungewear. This makes them a convenient option for anyone looking for a cohesive aesthetic across multiple rooms.
If you only need core bedding essentials and value a simplified, focused shopping experience, Buffy's curated selection is more than sufficient. For shoppers who want more options or are looking to buy towels and robes that match their bedding, Brooklinen is the clear winner.
Sustainability & Ethics
While both brands make concerted efforts towards ethical production, sustainability is the undeniable heart of Buffy's entire brand ethos. Everything from their materials (recycled bottles, renewable eucalyptus) to their closed-loop manufacturing process is designed to minimize environmental impact. For the consumer whose top purchasing factor is sustainability, Buffy is purpose-built to meet their needs.
Brooklinen’s approach is more about responsible practices within a traditional framework. They are OEKO-TEX certified, meaning their products are tested and free of harmful substances, and they prioritize ethical sourcing of materials like their down and cotton. They are a responsible choice, but not an overtly "eco-brand" in the same way as Buffy.
Which One Should You Choose?
The right choice depends entirely on your priorities for style, materials, and ethical considerations. Both brands offer excellent products, but they cater to different shoppers.
Choose Buffy if:
- Sustainability and an eco-friendly lifestyle are at the top of your list.
- You are a hot sleeper and want bedding that is exceptionally lightweight, cool, and breathable.
- You love a minimalist, modern aesthetic with soft, neutral colors.
- You suffer from allergies and need hypoallergenic materials that are gentle on the skin.
Choose Brooklinen if:
- You prefer the classic feel of traditional luxury materials like long-staple cotton or linen.
- You want a wide variety of colors, patterns, and style options to choose from.
- You are shopping for your whole home and want matching bath towels or loungewear.
- You value durability and a long track record for high-quality, long-lasting products.
Frequently Asked Questions
Is Buffy or Brooklinen cheaper?
Their prices are often comparable, but Buffy's products sometimes have a slightly lower entry price point, especially for comforters. However, Brooklinen runs frequent sales (15-20% off) and offers bundled discounts, which can make their products more affordable in the long run.
Which has better quality bedding, Buffy or Brooklinen?
Both brands offer high-quality products, but the "better" quality depends on your preference. Buffy's quality is in its innovative, sustainable materials that provide exceptional softness and breathability. Brooklinen's quality is found in its use of premium, traditional materials like long-staple cotton, known for its superb durability and classic luxury feel.
Is Buffy good for hot sleepers?
Absolutely. Buffy's use of eucalyptus-derived Tencel Lyocell makes their bedding exceptionally breathable and moisture-wicking, which helps regulate temperature and keep you cool throughout the night. Their comforters are also known for being lightweight and airy.
What is Brooklinen best known for?
Brooklinen is best known for its "internet-famous" luxury cotton sheets, specifically their Luxe Sateen sheets, which made high-end hotel-bedding feel accessible to a direct-to-consumer audience.
Does Buffy use real down?
No, Buffy does not use any animal products. All of their comforters and pillows use a high-loft, fluffy fill made from 100% recycled PET plastic bottles, making them a vegan and cruelty-free down alternative.
Which brand has more styles to choose from?
Brooklinen offers a significantly wider range of styles, colors, and patterns. Buffy focuses on a smaller, curated collection of mostly solid, neutral tones, while Brooklinen offers everything from classic neutrals to bold limited-edition prints.
Are both Buffy and Brooklinen eco-friendly?
Both brands take steps towards sustainability, but it is Buffy's core mission. Every Buffy product is designed around minimizing environmental impact. Brooklinen follows ethical manufacturing practices and uses certified fabrics but balances this with their primary focus on traditional luxury materials.
Can I buy Buffy or Brooklinen in stores?
Both brands are primarily direct-to-consumer and have robust online stores. Buffy sells exclusively online. Brooklinen has opened a number of physical retail stores in major cities, allowing customers to feel the products before buying.
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