Brooklinen provides classic, everyday luxury with a focus on high-quality natural fibers like long-staple cotton and linen, prized for their comfort and timeless style. In contrast, Sheex engineers its bedding from innovative performance fabrics, similar to high-end activewear, designed to wick moisture and regulate temperature for a cooler sleep.
Let's break down everything you need to know to choose the right bedding for your sleep style.
Brooklinen: The Classic Comfort Choice
Launched in 2014, Brooklinen is a direct-to-consumer brand that quickly became a favorite for its high-quality, stylish bed and bath essentials at accessible prices. By focusing on premium materials like long-staple cotton and linen without traditional retail markups, the brand offers a taste of hotel-level luxury for the home. Their target customer values classic design, natural materials, and an effortless shopping experience.
- Product mix: Extensive collection of sheets, duvet covers, comforters, pillows, bath towels, and home accessories like candles and sleep masks.
- Style/vibe: Timeless, understated, and versatile. The aesthetic leans toward minimalist and modern designs with a mix of neutral tones and tasteful patterns, making it easy to incorporate into any decor style.
- Price point: Mid-range to premium accessibility. Their popular Classic Percale Sheet Set starts around $159 for a Queen, with luxury collections like Luxe Sateen going up to about $199. Bundles offer a way to save.
- Quality: Known for using durable, long-staple cotton and fine European flax linen. Most products are OEKO-TEX certified, ensuring they are free from harmful chemicals, which is a major draw for conscious consumers.
- Return policy: One of the most generous in the industry, offering a 365-day trial period on most products. They allow returns or exchanges even after use and washing within that year.
- Sustainability: Strong commitment to ethical production and sustainable materials, with a focus on supply chain transparency and eco-friendly packaging.
Brooklinen delivers on its promise of simple, high-quality luxury, making it an ideal choice for anyone who loves the feel of traditional, natural-fiber bedding.
Shop Brooklinen: brooklinen.com
Sheex: The High-Performance Innovator
Sheex was founded in 2008 by two coaches who sought to bring the moisture-wicking, breathable benefits of performance athletic wear to the bedroom. The brand specializes in high-tech bedding engineered to manage heat and moisture, providing a cooler and more comfortable sleep. They target active, health-conscious, and tech-focused individuals who see quality sleep as an essential component of their overall wellness.
- Product mix: Focus on performance-driven bedding, including sheet sets, pillows, and mattress protectors. They also offer a line of performance sleepwear and other sleep-tech accessories.
- Style/vibe: Modern, sleek, and minimalist. The aesthetic is clean and often monochromatic, reflecting the technical nature of the fabrics. It fits perfectly in contemporary and streamlined bedrooms.
- Price point: Premium. An Original Performance Sheet Set typically costs around $240 for a Queen, positioning the brand as an investment in sleep technology.
- Quality: Uses proprietary technical fabrics, often polyester or spandex blends, designed for superior moisture-wicking and breathability. These textiles are engineered for durability, a soft hand-feel, and resistance to pilling.
- Return policy: Offers a satisfaction guarantee, typically with a 60-night sleep trial so customers can ensure the performance fabrics work for them.
- Sustainability: Concentrates on product longevity and durability, reducing the need for frequent replacements. Certain collections also incorporate recycled or eco-conscious fibers.
Sheex is the go-to brand for anyone who runs hot at night or values the tangible benefits of sleep technology over traditional materials.
Shop Sheex: sheex.com
Brooklinen vs. Sheex Comparison
Price Comparison
Brooklinen clearly positions itself as an affordable luxury. Their Queen sheet sets hover in the $160-$200 range, and the brand frequently offers sales and bundle deals that provide even greater value. This pricing makes premium-feeling sheets accessible to a broad audience who might be upgrading their bedding for the first time.
Sheex operates in a higher, premium price bracket, with Queen sets often ranging from $220 to over $300. This cost reflects the research and development that goes into their specialized performance fabrics. Shoppers view Sheex not just as bedding, but as a piece of sleep equipment worth investing in for tangible benefits like temperature regulation.
Quality & Materials
The core difference between these two brands lies here. Brooklinen is all about high-quality, natural fibers. Their long-staple cotton creates sheets that are soft yet durable, offering the crisp freshness of percale or the silky smoothness of sateen. Their linen is airy and breathable, ideal for a relaxed, natural feel.
Sheex completely avoids traditional cotton in favor of engineered textiles. Their performance fabrics are usually a blend of advanced polyester and spandex, which gives them a unique, smooth, and stretchy feel. The primary function is to pull heat and sweat away from the body, keeping you dry and cool throughout the night. It's the same technology trusted by athletic brands like Nike or Under Armour, repurposed for sleep.
Style & Aesthetic
Brooklinen’s aesthetic is versatile and classic. With a wide range of solid colors, subtle stripes, and timeless patterns, their bedding can easily fit into any bedroom style, from modern farmhouse to minimalist urban loft. It's designed to be effortlessly stylish and easy to mix and match.
Sheex offers a more specific look. Its aesthetic is modern, sleek, and often sporty. The colors are typically solid and monochromatic, emphasizing the smooth, technical feel of the fabric itself. This style is an excellent match for contemporary and minimalist interiors where clean lines and functional design are key.
Fit & Sizing
Both brands offer a full range of sizes, from Twin to California King, and their fitted sheets feature deep pockets to accommodate modern, thicker mattresses. Brooklinen's sheets offer a classic, tailored fit. Sheex sheets, thanks to their spandex content, provide a super-stretchy, snug fit that hugs the mattress and moves with you, which is great for adjustable bases.
Shopping Experience
Each company provides an excellent direct-to-consumer online shopping experience. Brooklinen stands out with its exceptionally consumer-friendly 365-night trial, which completely removes the risk of buying. This long window allows you to truly live with the products through different seasons to see how you like them.
Sheex provides a solid 60-night satisfaction guarantee, which is still ample time to determine if their unique fabrics improve your sleep. Their website does a fantastic job of explaining the science behind their products, helping shoppers understand the technical benefits they are investing in.
Sustainability & Ethics
Brooklinen emphasizes its use of sustainably sourced natural materials, such as OEKO-TEX certified cotton, ensuring the end products are safe and responsibly made. They are transparent about their supply chain and use minimal, eco-friendly packaging.
Sheex approaches sustainability through durability and innovation. By creating long-lasting, pilling-resistant products, they aim to reduce bedding waste. Additionally, some of their fabrications make use of recycled fibers, aligning their high-tech approach with eco-conscious practices.
Which One Should You Choose?
The right choice comes down to your personal priorities for comfort, feel, and sleep style. Both brands offer excellent products, but they cater to very different preferences.
Choose Brooklinen if:
- You love the crisp, cool feel of classic cotton percale or the smooth luxury of sateen.
- You prioritize natural, breathable fibers like cotton and linen.
- You want a versatile, timeless aesthetic that can blend with any bedroom decor.
- You are looking for the best overall value for high-quality, luxury-feeling bedding.
- A very long trial period (365 days) is important to you for peace of mind.
Choose Sheex if:
- You are a hot sleeper, an athlete, or frequently wake up feeling warm or sweaty.
- You value the functional benefits of innovative, moisture-wicking technology over traditional materials.
- You prefer sleep products with a sleek, modern, and sporty appearance.
- You have a premium budget and are willing to invest in high-performance sleep technology.
- You like a stretchy, snug fit for your sheets that moves with you and fits adjustable beds perfectly.
Frequently Asked Questions
Is Brooklinen or Sheex cheaper?
Brooklinen is generally more affordable. Their popular sheet sets typically fall in the $160-$200 range, while Sheex is a premium brand with prices usually starting around $220 and going up, reflecting their technical fabrics.
Which sheets are softer?
This depends on your definition of "soft." Brooklinen's sateen sheets offer a traditional silky-soft feel, while their percale feels crisp and cool. Sheex sheets have a unique softness - smooth, sleek, and stretchy, like high-end athletic apparel. It's a matter of personal texture preference.
Are Sheex sheets good for hot sleepers?
Yes, they are specifically designed for hot sleepers. The core benefit of Sheex products is their ability to wick moisture and regulate temperature, which helps keep you cooler and drier than traditional cotton sheets.
Can you return sheets to both stores after using them?
Yes. Brooklinen has an exceptionally generous 365-day trial, allowing you to return items even after use within that year. Sheex offers a 60-night satisfaction guarantee, also allowing for returns after you've slept on the sheets.
What are Brooklinen's sheets made of?
Brooklinen primarily uses natural fibers. Their most popular collections are made from 100% long-staple cotton (in percale or sateen weaves) and 100% European flax (for linen sheets). This focus on natural materials is a key part of their brand identity.
Which brand is more durable?
Both brands are known for their durability. Brooklinen's long-staple cotton is inherently strong and resists pilling. Sheex's engineered performance fabrics are designed to withstand frequent washing and maintain their shape and function, making them extremely long-lasting as well.
Which brand is better for a traditional bedroom?
Brooklinen is the better choice for a traditional bedroom. Their classic colors, subtle patterns, and timeless materials like cotton and linen complement a traditional aesthetic much more naturally than the modern, techy look of Sheex.
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