Brooklinen is known for accessible luxury with a modern, trendy aesthetic, while Parachute offers a minimalist, eco-conscious style with a focus on natural fibers. Boll & Branch sits at the premium end, prioritizing certified organic materials and fair-trade manufacturing for a truly high-end experience. The main differences come down to price, sustainability commitments, and overall brand vibe, with Brooklinen being the most budget-friendly, Parachute in the middle, and Boll & Branch as the luxury investment.
Let's compare everything you need to know to choose the right bedding brand for your home.
Brooklinen: The Affordable Luxury Brand
Launched in 2014, Brooklinen disrupted the luxury bedding market by offering high-quality essentials directly to consumers at a fair price point. The brand targets young professionals and new homeowners who want stylish, comfortable bedding without the traditional retail markup. Brooklinen focuses on approachable designs, soft materials, and creating a seamless online shopping experience.
- Product mix: Bedding is their core offering, including sheets, duvet covers, comforters, and pillows. They have since expanded into bath towels, robes, loungewear, and home accessories like candles and throws.
- Style/vibe: Modern minimalism with a touch of contemporary trendiness. Their collections feature neutral colors, simple patterns like stripes and windowpane, and textures that feel stylish yet versatile enough for most decor schemes.
- Price point: Mid-range and the most accessible of the three. Classic percale or luxe sateen sheet sets start around $99 for a Full/Queen size, with premium options like washed linen costing more.
- Quality: Uses long-staple cotton for its core collections, which results in stronger, softer, and more durable threads. Materials are OEKO-TEX certified for chemical safety.
- Sales: Brooklinen frequently runs sales, especially around major holidays like Black Friday, offering significant discounts that make their products even more attractive.
- Return policy: A generous 365-day return policy for most items, giving customers ample time to decide if they love their purchase.
Brooklinen delivers excellent value, combining modern style and dependable quality at a price that won’t break the bank.
Shop Brooklinen: brooklinen.com
Parachute: The Minimalist Eco-Conscious Choice
Parachute also started in 2014, building a loyal following with its focus on elevated essentials and a serene, California-cool aesthetic. The brand is built on quality craftsmanship and sustainable practices, offering products designed to create a calm, comfortable home. Parachute appeals to design-conscious consumers who value natural materials and a clean, understated look.
- Product mix: A curated selection of bedding, bath, and home decor. Their offerings include sheets, duvets, quilts, mattress toppers, robes, slippers, and even a furniture line.
- Style/vibe: Effortless and minimalist with a coastal influence. The color palette is dominated by neutral, earthy tones inspired by nature. Textures are key, with a special emphasis on airy linen, soft brushed cotton, and textured matelassé.
- Price point: Upper-mid-range, sitting between Brooklinen and Boll & Branch. A set of percale or sateen sheets starts around $129, while their popular linen sheets are priced higher.
- Quality: Focuses on premium, natural fibers like long-staple Egyptian cotton, pure European flax linen, and Tencel. All products are OEKO-TEX certified.
- Sustainability: Parachute is committed to eco-friendly practices, using responsible manufacturing and avoiding harmful chemicals and dyes. They frequently launch sustainability initiatives and have made a public commitment to becoming carbon neutral.
- Return policy: A 60-day return window for bedding and bath items.
Parachute is the ideal choice for shoppers seeking a cohesive, minimalist look with a strong emphasis on natural, sustainable materials.
Shop Parachute: parachutehome.com
Boll & Branch: The Ethical Luxury Leader
Boll & Branch was founded in 2014 with a mission to create a better product by a better process. As the world's first Fair Trade Certified manufacturer of bedding, they established themselves as the leader in ethical and sustainable luxury. The brand appeals to affluent, eco-conscious consumers willing to invest in superior softness, traceability, and the peace of mind that comes with ethical production.
- Product mix: Specializes in luxury bedding, including super-soft sheet sets, duvet covers, quilts, and blankets. They also offer a range of bath towels, mattresses, and simple home decor.
- Style/vibe: Classic, timeless, and elegant. Their collections often feature solid colors with subtle, refined details like embroidery or delicate trims. It's less about trends and more about enduring, hotel-quality luxury.
- Price point: Premium luxury. Their signature hemmed sheet sets start at $250, reflecting the cost of organic materials, fair wages, traceability, and multiple certifications.
- Quality: Boll & Branch exclusively uses 100% GOTS certified organic-long staple cotton. Every product is free from pesticides and harmful chemicals, making them exceptionally soft and safe.
- Sustainability & Ethics: This is their core differentiator. They are GOTS (Global Organic Textile Standard) and Fair Trade Certified, ensuring environmental and social responsibility from farm to finished product.
- Return policy: A 30-day "risk-free" trial on all products.
Boll & Branch is the definitive choice for those who prioritize ethical sourcing and the highest quality organic cotton above all else.
Shop Boll & Branch: bollandbranch.com
Brooklinen vs. Parachute vs. Boll & Branch Comparison
Price Comparison
There's a clear tiered pricing structure among these three brands. Brooklinen is the most affordable, with its popular Luxe Sateen Sheet Sets starting around $99 for a full size. This positioning makes high-quality bedding accessible to a wider audience.
Parachute falls in the upper-middle range. Their equivalent Percale and Sateen sheet sets begin at around $129. The price bump reflects their emphasis on materials like pure European flax and their sustainable manufacturing processes.
Boll & Branch is firmly in the luxury tier. Their acclaimed Signature Hemmed Sheet Sets start around $250. This premium price is justified by their use of 100% organic cotton, Fair Trade certification, and end-to-end transparent supply chain, which includes higher costs for materials and labor.
Style & Aesthetic
Each brand offers a distinct look for the modern home. Brooklinen has a modern, versatile aesthetic that aligns well with many decor styles, featuring clean lines, simple graphics, and both neutral and tastefully colored options.
Parachute cultivates a calm, neutral, and minimalist vibe. Its color palette is very earth-toned and muted, focusing on creating a serene sanctuary. The texture of materials like linen and crinkled percale is central to its look, promoting a relaxed, lived-in feel.
Boll & Branch embodies a timeless, classic luxury. Their designs are elegant and understated, often featuring crisp whites, soft ivories, and subtle greys with detailed hemstitching or simple embroidery. It’s a sophisticated look that mimics the feel of a five-star hotel.
Quality & Materials
All three brands excel in quality, but they prioritize different materials. Brooklinen uses long-staple cotton across its collections, ensuring soft, long-lasting sheets. They offer variety with weaves like crisp percale, smooth sateen, breathable linen, and cozy cashmere.
Parachute focuses on premium natural materials. They are well-known for their European flax linen, but also offer excellent Egyptian cotton percale and sateen. Their commitment to material integrity and safety is confirmed by their OEKO-TEX Standard 100 certification.
Boll & Branch sits at the top for material purity. They use exclusively 100% single-ply long-staple organic cotton. Their GOTS certification guarantees the organic status of textiles, from the harvesting of raw materials through environmentally and socially responsible manufacturing.
Sustainability & Ethics
This is where the brands differ most. Boll & Branch is the undisputed leader. They built their entire company on the principles of traceability, ethical production, and organic farming. Being the first Fair Trade Certified bedding brand means they are independently verified to ensure fair wages and safe working conditions for their factory and farm workers.
Parachute has a strong commitment to sustainability as well. They are certified climate neutral and ensure their products are free of harmful chemicals through OEKO-TEX certification. They focus on eco-friendly materials and are transparent about their efforts to reduce their environmental footprint.
Brooklinen is also OEKO-TEX certified, ensuring its products are safe from harmful substances. While they have eco-conscious initiatives, sustainability and ethical manufacturing are not the central pillars of their brand marketing in the way they are for Boll & Branch and Parachute.
Which One Should You Choose?
The right choice depends entirely on your budget, style, and personal values.
Choose Brooklinen if:
- You're looking for the best value and most affordable entry into high-quality bedding.
- You appreciate a modern style with a mix of neutral colors and trendy patterns.
- You want a very generous 365-day return window to make sure you love your purchase.
- You enjoy shopping sales and getting a great deal on premium essentials.
Choose Parachute if:
- You're drawn to a minimalist, neutral, and serene aesthetic.
- You love the relaxed, airy feel of natural fabrics like linen or brushed cotton.
- Sustainability is important, and you want products made with eco-friendly practices.
- You are curating a complete home look, from bedding and bath to furniture.
Choose Boll & Branch if:
- Your top priorities are organic materials and ethical, fair-trade manufacturing.
- Price is less of a concern than unparalleled softness and traceability.
- You prefer a classic, timeless, and elegant style reminiscent of luxury hotels.
- You want the peace of mind that comes from GOTS and Fair Trade certifications.
Frequently Asked Questions
Which brand is cheapest: Brooklinen, Parachute, or Boll & Branch?
Brooklinen is the most affordable of the three. Their bedding generally has the lowest entry price point, making it a great option for shoppers looking for high quality on a budget. Parachute is in the middle, and Boll & Branch is the most expensive premium brand.
Which brand has the best quality bedding?
All three brands offer excellent quality, so "best" depends on your priorities. Boll & Branch is known for the highest-grade 100% organic cotton with Fair Trade certification, which many consider the peak of luxury. Parachute is famous for its high-quality European flax linen. Brooklinen provides durable, long-staple cotton sheets that get great reviews for their price point.
Are all three brands sustainable?
All three make sustainability efforts, but to different degrees. Boll & Branch is the industry leader, with GOTS Organic and Fair Trade certifications across its supply chain. Parachute is also highly committed, focusing on carbon neutrality and OEKO-TEX certified materials. Brooklinen is OEKO-TEX certified but has a primary focus on quality and value rather than explicit sustainability marketing.
Can you return sheets after using them?
Yes, all three brands have customer-friendly return policies that allow you to try the bedding. Brooklinen has the longest return window at 365 days. Parachute offers 60 days, and Boll & Branch provides a 30-day trial period.
Which brand is best for hot sleepers?
For hot sleepers, the material and weave are more important than the brand. Brooklinen's Classic Percale sheets or Parachute's Linen sheets are both excellent options, as they are lightweight and breathable, helping to promote airflow and keep you cool.
Do these brands have physical stores?
Yes, while all three started as online-first companies, they now have physical retail locations in major cities across the U.S. so customers can touch and feel the products before buying.
Who has softer sheets?
Softness is subjective. Fans of Boll & Branch describe their sateen sheets as exceptionally buttery and smooth. Brooklinen's Luxe Sateen is known for its silky feel, while their Classic Percale is crisp. Parachute's Linen and Brushed Cotton are praised for their soft, lived-in texture that gets better with every wash.
Between Brooklinen, Parachute, and Boll & Branch, which is right for me?
If budget and modern style are your main drivers, choose Brooklinen. If you want a minimalist aesthetic with a strong eco-friendly focus, choose Parachute. If your biggest priorities are ethical sourcing, organic materials, and pure luxury, invest in Boll & Branch.
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