Brooklinen offers accessible luxury bedding focusing on high-quality materials and a broad range of modern styles, often at a slightly lower price point. In contrast, Parachute positions itself as a premium home essentials brand with a tight focus on sustainable, natural materials and a minimalist, Scandinavian-inspired aesthetic.
Let's compare these two popular bedding brands to help you decide which is the right choice for your home.
Brooklinen: The Accessible Luxury Bedding Go-To
Founded in 2014, Brooklinen disrupted the traditional bedding market by offering high-quality, hotel-level luxury sheets directly to consumers at a fair price. The brand's focus on premium long-staple cotton, versatile designs, and a user-friendly shopping experience has made it extremely popular with young professionals and style-conscious homeowners seeking comfort and value.
- Product mix: Extensive collection of bedding including sheet sets, duvet covers, comforters, and pillows. They also offer bath towels, loungewear, and home accessories.
- Style/vibe: Modern, versatile, and classic. Brooklinen offers a wide variety of solid colors and subtle patterns that can fit into contemporary or traditional interiors.
- Price point: Mid-range. Classic Percale Sheet Sets start around $99 for a Queen, with premium materials like linen or sateen reaching the $200+ range.
- Quality &, Materials: Best known for their 100% long-staple cotton sheets, which come in a crisp percale or a silky-smooth sateen weave. They also offer linen, cashmere, and flannel options.
- Fit &, Sizing: Products are true-to-size and designed to fit standard mattresses, with deep-pocket fitted sheets available for thicker mattresses. Comprehensive size guides are available online.
- Sales: Known for frequent sales events, bundle deals, and seasonal promotions, offering shoppers solid opportunities to save.
- Return policy: A generous return policy allows customers to try products and return them if they are not satisfied.
- Shopping Experience: Excellent e-commerce experience with an easy-to-navigate website, helpful customer reviews, and responsive support.
Brooklinen delivers a fantastic blend of high-end quality, stylish design, and smart pricing, making luxury bedding approachable for a wider audience.
Shop Brooklinen: brooklinen.com
Parachute: The Sustainable & Minimalist Home Brand
Also founded in 2014, Parachute is a premium brand dedicated to creating high-quality, comfortable essentials with a strong commitment to sustainability. Their aesthetic is rooted in understated luxury, using natural materials and neutral color palettes to create a calm, relaxing atmosphere. Parachute appeals to those who prioritize eco-conscious production and a minimalist look.
- Product mix: Core offerings include luxury bedding and bath linens made from fabrics like Egyptian cotton and linen. The brand has expanded into furniture, rugs, and décor.
- Style/vibe: Minimalist, understated, and Scandinavian-inspired. The look is clean and timeless, with a focus on neutral colors and simple, natural textures.
- Price point: Premium. Percale sheet sets start at approximately $129 for a Queen, with linen options hitting the $250+ mark.
- Quality &, Materials: A focus on premium, long-lasting natural fibers like long-staple Egyptian cotton and pure European flax linen. Finishes often have a soft, "lived-in" texture from day one.
- Sustainability &, Ethics: A key brand pillar. Many products are OEKO-TEX certified, ensuring they are free from harmful chemicals and synthetics. Parachute maintains transparent and ethical production practices.
- Fit &, Sizing: Sizing is accurate, with fitted sheets designed for a snug, secure fit on standard mattresses.
- Return policy: Offers a generous 60-day trial period on most products, allowing customers plenty of time to experience the quality firsthand.
- Shopping Experience: Clean, minimalist website that's easy to browse. Detailed information on fabric sourcing and care instructions are readily available.
Parachute is the ideal choice for shoppers seeking long-lasting, eco-friendly home goods with a refined and tranquil aesthetic.
Shop Parachute: parachutehome.com
Brooklinen vs. Parachute Comparison
Price Comparison
When it comes to price, Brooklinen generally offers a more accessible entry point. Their classic cotton sheet sets (Queen) start around $99, while Parachute's equivalent starts closer to $129. This trend continues across most product categories, from duvet covers to towels.
Furthermore, Brooklinen is known for its frequent sales, sitewide events, and "Last Call" section, which makes it easier for budget-conscious shoppers to get a deal. Parachute runs promotions less often. Overall, Brooklinen provides better value, while Parachute's higher prices reflect its premium positioning and investment in sustainable production.
Quality & Materials
Both brands stand out for their exceptional quality and use of natural fibers, so the difference comes down to preference. Brooklinen's best-selling products feature 100% long-staple cotton, prized for its durability and softness. Their percale is famously crisp and cool, while their sateen has a lustrous, silky finish.
Parachute also uses premium long-staple Giza Egyptian cotton in its percale and sateen offerings. Many shoppers find Parachute's fabrics, particularly their linen and brushed cotton, have a softer, more textured, and "lived-in" feel right out of the box. Both brands produce durable textiles that soften with each wash and are designed to last for years.
Style & Aesthetic
Here, the differences are clear. Brooklinen leans into a modern, classic aesthetic and offers far more variety. You'll find a wider range of colors, subtle prints, and limited-edition patterns that can easily adapt to different decor styles, from preppy traditional to urban modern.
Parachute's aesthetic is firmly rooted in minimalism and natural calm. Their color palette consists almost entirely of muted neutrals, earth tones, and shades of white. The style is serene, textured, and ideal for creating a Scandinavian, coastal, or Japandi-inspired space. If you want decorative variety, choose Brooklinen, for serene simplicity, Parachute is the perfect match.
Sustainability & Ethics
While both brands make efforts toward responsible practices, sustainability is a core part of Parachute's brand identity. Their rigorous commitment to OEKO-TEX certification ensures their products are safe for both people and the planet. They are highly transparent about their supply chain and manufacturing processes.
Brooklinen is also committed to fair labor and responsible sourcing and uses eco-friendly packaging, but it is a less prominent part of their marketing messaging. For the shopper who prioritizes eco-friendliness and chemical-free textiles above all else, Parachute has a clear advantage.
Shopping Experience & Returns
Both companies provide a stellar online shopping experience. Their websites are simple to navigate, loaded with helpful imagery, and supported by great customer service. You can't go wrong with either one here.
Parachute, however, offers a slightly better return window with its 60-day trial period. This gives customers two full months to sleep on their bedding and make a final decision, which is a valuable perk when investing in premium sheets.
Which One Should You Choose?
The right choice comes down to your personal style, values, and budget. Both are leaders in the direct-to-consumer bedding space for good reason.
Choose Brooklinen if:
- You are looking for the best price-to-quality ratio.
- You enjoy having a wide variety of colors and patterns to choose from.
- You're a strategic shopper who likes to take advantage of frequent sales and holiday promotions.
- You love the crisp, cool feel of classic hotel-style percale sheets.
Choose Parachute if:
- Sustainability and eco-friendly (OEKO-TEX certified) materials are a top priority.
- You prefer an understated, minimalist aesthetic focused on neutral colors and texture.
- You're willing to invest more for a premium product with a long-lasting, lived-in feel.
- You value a longer trial period to ensure you love your purchase.
Frequently Asked Questions
Is Brooklinen or Parachute cheaper?
Brooklinen is generally less expensive than Parachute. For example, their queen-sized percale sheet sets are typically $30-$40 cheaper than Parachute's equivalent. Brooklinen also runs sales and promotions more frequently, giving shoppers more opportunities to save.
Which has better quality, Brooklinen or Parachute?
Both brands offer excellent, high-quality products. The "better" one depends on personal preference. Brooklinen excels at classic weaves like crisp percale and silky sateen. Parachute focuses on premium, often earthier textures like brushed cotton and pure linen, with a strong emphasis on sustainable sourcing.
What is the return policy for Parachute?
Parachute offers a generous 60-day trial period for most of its products. This allows you to experience the bedding or bath items in your own home and return them for a full refund if you're not satisfied.
Which brand is better for a minimalist style?
Parachute is the better choice for a minimalist aesthetic. Their entire collection is built around neutral, calming colors, subtle textures, and clean lines that align perfectly with modern, Scandinavian, and minimalist interior design.
Are Parachute products eco-friendly?
Yes, sustainability is a cornerstone of Parachute's brand. Many of their products are OEKO-TEX Standard 100 certified, meaning they've been tested and proven free of harmful substances. The brand is also committed to ethical manufacturing.
Which brand has more color and pattern options?
Brooklinen offers a much wider selection of colors and patterns. While they have plenty of neutral options, they also regularly release limited-edition colors and classic patterns like stripes, windowpane grids, and florals.
What kind of cotton do these brands use?
Both brands use high-quality long-staple cotton, which results in stronger, softer, and more durable threads than short-staple cotton. Parachute specifically uses premium Egyptian cotton for many of its products, while Brooklinen focuses on the general long-staple category for its signature sheets.
Do Brooklinen and Parachute sell things other than bedding?
Yes, both brands have expanded their product lines significantly. You can find bath towels, robes, loungewear, duvet inserts, pillows, and even décor and small furniture items from both companies.
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