Brooklinen is known for its direct-to-consumer model, offering stylish, hotel-quality Turkish cotton towels at an accessible price. In contrast, Frontgate serves the luxury market with ultra-plush, spa-like towels that often feature decorative details and are made from premium Egyptian or Turkish cotton at a higher price point.
Let's compare these two popular towel brands to help you decide which is the right fit for your bathroom and budget.
Brooklinen: The Accessible Luxury Towel
Brooklinen is a direct-to-consumer favorite that has built a strong reputation since 2014 for high-quality bedding and bath essentials that feel luxurious without the traditional retail markup. Their towels are designed for everyday comfort and durability, making them a top choice for people who want a simple, modern aesthetic combined with plushness and absorbency.
- Product mix: Primarily known for bedding and bath linens, including several towel collections like Classic Plush, Waffle, and Super-Plush.
- Style/vibe: Modern and minimalist. Their towels typically come in solid colors with simple designs, easily fitting into any contemporary bathroom decor.
- Price point: Mid-range, offering strong value. Hand towels start around $20, and bath towels and larger sheets are typically in the $40–$50 range.
- Quality & Materials: Crafted from long-staple Turkish cotton, known for being soft, plush, and highly absorbent while still being relatively quick-drying.
- Sizing: Offers standard sizes, including bath towels (27"x52") and bath sheets (35"x66"), that are practical for daily use.
- Sustainability: The brand emphasizes responsible manufacturing, using eco-friendly dyes and holding OEKO-TEX certification for chemical safety.
- Return policy: Brooklinen has a generous 365-day return policy, showcasing their confidence in their products and commitment to customer satisfaction.
Brooklinen excels at providing soft, durable towels with a clean, modern look, perfect for shoppers prioritizing quality and value over decorative flair.
Shop Brooklinen: brooklinen.com
Frontgate: The Spa-Quality Indulgence
Frontgate is a luxury home furnishings brand that focuses on high-end decor and linens designed to create an elegant, resort-like feel at home. Their towels are no exception, positioned as a premium product for consumers who want maximum plushness, sophisticated design, and a spa-grade experience. Frontgate towels are thick, heavy, and exceptionally soft, intended for pure indulgence.
- Product mix: A wide range of luxury home goods, from outdoor furniture to indoor decor and linens. Their towels are a key part of their upscale bath collection.
- Style/vibe: Elegant, sophisticated, and often ornate. Many towels feature decorative jacquard borders, embroidery, or textured weaves for a refined look.
- Price point: Upper-tier. Hand towels often start around $30, with bath sheets climbing to over $70, reflecting their premium construction and materials.
- Quality & Materials: Typically uses premium Turkish or Egyptian cotton, focusing on a high grams-per-square-meter (GSM) count for an exceptionally thick, heavy, and absorbent towel.
- Sizing: Offers both standard and generous oversized options, with some bath sheets reaching up to 40"x70" for complete, wraparound comfort.
- Sales: Frontgate frequently runs site-wide sales and promotions, particularly around holidays, which is a good time to purchase their towels at a more accessible price.
- Return policy: A standard 90-day return policy for most items, which is ample but less generous than Brooklinen's.
Frontgate is the go-to for those who want an undeniably luxurious and decorative towel and are willing to invest in creating a spa-like retreat in their bathroom.
Shop Frontgate: frontgate.com
Brooklinen vs. Frontgate Towel Comparison
Price Comparison
There's a clear difference in price. Brooklinen operates in the affordable luxury space, with bath sheets around $50. It’s a great value for high-quality Turkish cotton purchased directly from the brand.
Frontgate's products command a premium price tag, with their luxury bath sheets often costing $70 or more. The cost reflects the towel's weight, extra-thick pile, and decorative detailing. While more expensive, Frontgate’s frequent sales can bring the prices closer, making them a more attainable luxury.
Quality & Materials
Both brands use excellent long-staple cotton, but their approach differs. Brooklinen focuses on a balance of softness, absorbency, and practicality. Their towels are plush but not overly heavy, allowing them to dry faster than ultra-thick competitors.
Frontgate prioritizes indulgence. Their towels are known for a much heavier, denser feel due to an extra-thick looped pile construction. This results in a towel that feels incredibly lavish and absorbent but will take noticeably longer to dry. For those who want the thickest, most spa-like towel available, Frontgate has the edge.
Style & Aesthetic
Your choice here comes down to personal taste. Brooklinen offers a minimalist, modern aesthetic with a palette of classic and seasonal solid colors. Their design is clean and versatile, perfect for uncluttered, contemporary bathrooms.
Frontgate offers a more traditional and elegant style. Their collections often include intricate borders, subtle patterns, and custom monogramming options. If you view towels as a decorative accessory to enhance your bathroom's design, Frontgate's sophisticated options are unmatched.
Sizing & Feel
Both brands offer a range of sizes from washcloths to bath sheets, but Frontgate’s dimensions are often more generous. Their oversized bath sheets are truly massive, providing a level of coverage that feels incredibly comforting and luxurious.
In terms of feel, a Brooklinen towel is soft, absorbent, and an easy-to-handle ideal all-arounder for daily use. A Frontgate towel feels like a heavy, plush blanket, great for leisurely post-bath lounging but potentially bulky for some users.
Sustainability & Ethics
Brooklinen puts a larger emphasis on transparent, sustainable practices. Their use of eco-friendly dyes and OEKO-TEX certification for chemical safety appeals to conscious consumers who want to know their products are made responsibly.
Frontgate adheres to standard industry regulations for sourcing but is less vocal about specific sustainability initiatives. Their brand focus is primarily on luxury and quality craftsmanship rather than eco-credentials.
Which One Should You Choose?
The right choice depends entirely on what you value most in a towel. Both are excellent options that serve different needs and tastes.
Choose Brooklinen if:
- You're looking for the best balance of quality, softness, and price.
- You prefer a modern, minimalist look with solid, versatile colors.
- You need durable, quick-drying towels suitable for everyday family use.
- You appreciate a very generous return policy and brands with clear ethical standards.
Choose Frontgate if:
- You want the most luxurious, plush, and spa-like towels available, and budget is not your top concern.
- You favor an elegant, decorative aesthetic with details like nice borders and monogramming.
- You love oversized, heavy towels that offer maximum warmth and coverage.
- You want to purchase towels as an investment to elevate your bathroom's decor.
Frequently Asked Questions
Is Brooklinen or Frontgate more expensive?
Frontgate towels are consistently more expensive than Brooklinen's. A top-tier Frontgate bath sheet can be 40-50% more expensive than its Brooklinen counterpart, though sales can narrow this gap.
Which towel is softer, Brooklinen or Frontgate?
Both are remarkably soft. However, Frontgate towels generally feel plusher and denser due to their heavier weight and thicker pile. Brooklinen towels feel soft and light in comparison, which some people prefer for faster drying.
Are Frontgate towels worth the money?
For those who prioritize a maximum level of plushness, opulence, and decorative quality, many customers feel Frontgate towels are worth the investment. They are exceptionally durable and maintain their luxurious feel for years.
What is Brooklinen's return policy for towels?
Exceptional, Brooklinen has a 365-day return policy, allowing you to return or exchange products anytime within a year, even if they have been lightly used and washed.
Which towel dries faster?
Due to its lighter weave and lower pile, a Brooklinen towel will typically dry much faster than an ultra-dense Frontgate towel. This is an important consideration for humid climates or bathrooms with poor ventilation.
Which brand offers monogramming?
Frontgate is known for its extensive monogramming and customization options, allowing you to add a personal touch to your towels, which makes for a great gift.
Which towel brand is better for a guest bathroom?
For making a luxurious impression, Frontgate is an excellent choice. Their decorative and substantial towels immediately communicate quality and elegance to guests. For a high-use guest bath, Brooklinen's durability and faster drying time might be more practical.
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