Brooklinen is known for its high-quality, long-staple cotton and linen bedding, offering classic, hotel-style luxury at an accessible price point. Ettitude focuses exclusively on innovative, sustainable bamboo lyocell fabric, delivering an ultra-soft, silky feel for environmentally conscious shoppers who prioritize wellness and eco-friendly materials.
Let's break down everything you need to know to choose the right bedding brand for your home.
Brooklinen: The Accessible Luxury Bedding Brand
Founded in 2014, Brooklinen quickly became a direct-to-consumer favorite by making high-end, hotel-quality linens more affordable. The brand targets home enthusiasts who appreciate durable, timeless bedding with a touch of classic style. Their wide selection of materials, colors, and products makes them a one-stop-shop for upgrading your bedroom and bathroom.
- Product mix: Extensive collection of sheets, duvet covers, comforters, quilts, towels, robes, and loungewear. Known for their "bedding bundles" which provide a complete set at a discounted price.
- Style/vibe: Classic, versatile, and timeless. Offers a wide palette of solid colors and simple patterns that fit comfortably into traditional, modern, or transitional interior designs.
- Price point: Mid-range luxury. A percale or sateen core sheet set (flat sheet, fitted sheet, two pillowcases) typically costs around $160-$200 for a Queen size.
- Quality & Materials: Signature fabrics include long-staple cotton in percale (crisp and cool) and sateen (silky and smooth) weaves. They also offer washed linen, cashmere, and flannel, all praised for their durability and softness that improves over time.
- Sales: Brooklinen holds major sales a few times per year, typically around Black Friday and their anniversary, offering significant discounts.
- Return policy: Offers a generous 365-day return policy, allowing customers to try out their products for a full year.
Brooklinen is a great choice for shoppers who want dependable, high-quality bedding in classic materials with a wide selection of styles and colors to choose from.
Shop Brooklinen: brooklinen.com
Ettitude: The Eco-Conscious Bamboo Pioneer
Ettitude built its brand on a single, innovative material: CleanBamboo™, a proprietary bamboo lyocell fabric that is sustainable, hypoallergenic, and exceptionally soft. The brand is dedicated to eco-friendly practices from farm to finish, targeting consumers who want their home products to feel good on their skin and be good to the planet. Their philosophy combines comfort, wellness, and environmental responsibility.
- Product mix: Bedding sets, pillowcases, duvets, sleepwear, and bath linens all made from their signature bamboo fabric. Their focus is narrower than Brooklinen, but it's deeply rooted in their core material.
- Style/vibe: Minimalist, modern, and serene. Ettitude uses a calming, neutral color palette with a silky sheen that complements contemporary, eco-conscious interiors.
- Price point: Premium, reflecting the sustainable technology. A signature sateen sheet set costs around $200 for a Queen size, placing it slightly higher than some Brooklinen options.
- Quality & Materials: Their 100% organic CleanBamboo™ lyocell fabric is known for being silky-smooth, breathable, moisture-wicking, and hypoallergenic - often compared to silk. It's gentle on skin and hair, making it a favorite for those with sensitivities.
- Sustainability: This is Ettitude’s core promise. The fabric is made in a closed-loop system that recycles 98% of water, and it's vegan, cruelty-free, OEKO-TEX Standard 100, and FSC certified. Packaging is also minimal and eco-friendly.
- Sales: Promos and sales are common around holidays, especially earth-focused events like Earth Day.
- Return policy: Allows returns on unused, unwashed items within 30 days of delivery.
Ettitude is a leading choice for shoppers prioritizing sustainability and a uniquely silky, breathable fabric that is gentle on both the body and the environment.
Shop Ettitude: ettitude.com
Brooklinen vs. Ettitude Comparison
Price Comparison
Brooklinen generally offers more affordable entry points in the luxury bedding market. A Queen size set of their popular cotton sheets typically falls between $160 and $200. With frequent sales and bundling options, customers can often find deals that sweeten the purchase.
Ettitude's pricing is in the premium range, with a Queen set hovering around $200-$230. While slightly higher, the price is justified by the specialized, eco-friendly production process and the unique quality of their bamboo lyocell fabric. For shoppers who prioritize sustainable and hypoallergenic materials, this premium is often well worth it.
Quality & Materials
This is the most significant difference between the two brands. Brooklinen focuses on traditional luxury materials like long-staple cotton and linen. These fabrics are known for their durability, getting softer with each wash, and offering different sleep experiences - from the crisp, cool feel of percale to the silky smoothness of sateen. They are workhorses of the bedding world, proven for their longevity.
Ettitude dedicates its entire line to its signature CleanBamboo™ fabric. This bamboo lyocell material is exceptionally soft and silky to the touch, often described as a vegan alternative to silk. It's also breathable and thermoregulating, making it great for hot sleepers. Being naturally hypoallergenic and antimicrobial, it’s an ideal choice for people with sensitive skin or allergies, although bamboo fabrics may require gentler care than rugged cotton.
Style & Aesthetic
Brooklinen offers a wide aesthetic range that appeals to many tastes. Their broad color palette includes neutral classics, muted earth tones, and vibrant limited-edition shades, along with some subtle patterns. This classic and versatile approach ensures their bedding can fit seamlessly into nearly any bedroom decor scheme.
Ettitude maintains a more focused and distinct aesthetic. Their style is minimalist, modern, and serene, with a color palette dominated by calming, gentle hues that reflect their wellness focus. The natural sheen of the sateen bamboo fabric gives their bedding a luxurious, refined look that is perfect for contemporary or eco-chic interiors.
Shopping Experience
Both brands provide excellent direct-to-consumer online shopping experiences. Brooklinen's website is comprehensive, with detailed style guides, customer reviews, and easy-to-navigate product categories that make it simple to find what you need. Their very long 365-day return window also reduces the risk of online purchasing.
Ettitude’s website emphasizes its mission, giving customers ample information about its sustainability practices, fabric benefits, and care instructions. The shopping experience is streamlined and focused on educating the customer about why their product is different. Their 30-day return policy is more standard compared to Brooklinen's.
Sustainability & Ethics
While Brooklinen has implemented several sustainable practices, such as using eco-friendly dyes and seeking OEKO-TEX certification for its products, sustainability is not its primary marketing focus.
Ettitude, on the other hand, is built on a foundation of sustainability. From sourcing organic bamboo from FSC-certified forests to using a closed-loop manufacturing process that recycles water and reduces waste, every step is designed to minimize environmental impact. For the shopper who wants their purchase to align with strong environmental values, Ettitude is a definitive leader in the space.
Which One Should You Choose?
The right choice comes down to personal priorities, as both brands offer high-quality products that serve different needs.
Choose Brooklinen if:
- You prefer the classic feel of crisp cotton percale, silky cotton sateen, or earthy linen.
- Durability and long-term wear are your top priorities.
- You want more options for colors, patterns, and bedding types to match your style.
- A very generous, year-long return policy gives you peace of mind.
Choose Ettitude if:
- Sustainability and eco-friendly practices are non-negotiable for you.
- You love an ultra-soft, silky feel that is gentle on your skin and hair.
- You or your family members have sensitive skin or allergies.
- You are a hot sleeper and need bedding that is breathable and thermoregulating.
Frequently Asked Questions
Is Brooklinen or Ettitude cheaper?
Brooklinen is generally cheaper. Its core cotton sheet sets are priced lower than Ettitude's bamboo sets, and the brand frequently offers bundles and a wider range of sales, making it a more accessible entry into the luxury bedding market.
Which has better quality sheets?
Both brands offer high-quality products, but "better" depends on your preference. Brooklinen excels in durable, long-staple cotton and linen that lasts for years. Ettitude's quality is in its innovative, sustainable bamboo lyocell that offers a uniquely smooth, hypoallergenic sleep experience.
Are Ettitude sheets good for hot sleepers?
Yes, Ettitude's bamboo lyocell sheets are excellent for hot sleepers. The fabric is naturally breathable and moisture-wicking, helping to regulate body temperature and keep you cool and dry throughout the night.
Are Brooklinen's percale sheets good for hot sleepers?
Absolutely. Brooklinen's Classic Percale sheets are known for their crisp, cool, and breathable feel, making them a fantastic choice for those who tend to sleep warm. They have a hotel-style matte finish that doesn't trap heat.
Which brand is better for sensitive skin?
Ettitude is the better choice for sensitive skin. Their bamboo lyocell fabric is naturally hypoallergenic and antimicrobial, and its smooth, silky surface reduces friction against the skin and hair, preventing irritation.
How do you wash Ettitude bamboo sheets?
Ettitude recommends washing their sheets in cold water on a gentle cycle. It's best to use a mild, pH-neutral detergent and tumble dry on low. Avoiding high heat or harsh chemicals will help maintain the fabric's softness and integrity over time.
Is Ettitude a truly sustainable brand?
Yes. Ettitude is one of the leaders in sustainable bedding. Their process includes using 100% organic bamboo, a closed-loop system that recycles 98% of water, and having third-party certifications like OEKO-TEX and FSC to verify their environmental and safety claims.
How long is Brooklinen's return policy?
Brooklinen has one of the best return policies in the industry, offering a 365-day trial period on most of its products. This allows you to wash and use the bedding to decide if you like it.
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