Brooklinen is known for its luxury home textiles, focusing on high-quality materials like long-staple cotton and linen to create a sophisticated, hotel-quality feel. In contrast, Casper positions itself as an overall sleep company, offering functional and comfortable bedding, often made from microfiber or cotton blends, at a more affordable price point.
Let's compare everything you need to know to choose the right bedding for your home.
Brooklinen: The Luxury Bedding Specialist
Launched in 2014, Brooklinen disrupted the traditional bedding market by offering premium, direct-to-consumer home essentials without the luxury markup. The brand is celebrated for its high-quality fabrics, timeless designs, and commitment to comfort, making it a favorite for those who want to bring a boutique hotel experience into their own bedroom.
- Product mix: Primarily focuses on high-quality sheets, duvet covers, comforters, pillows, towels, and loungewear.
- Style/vibe: Sophisticated, classic, and elegant. Offers a wide range of colors and textures, from crisp Classic Percale to silky Luxe Sateen, fitting both modern and traditional decor.
- Price point: Mid-range to upper-mid-range luxury. A queen sheet set typically costs between $150 and $250+, depending on the fabric and collection.
- Quality &, Materials: Uses premium long-staple cotton, European flax for their linen, and other high-end textiles known for their softness and durability. Their sheets are designed to get softer with each wash.
- Sustainability: Emphasizes responsible manufacturing, using eco-friendly dyes and shipping in packaging made from recycled materials.
- Sales: Holds major sales events during anniversary promotions, Black Friday, and other key holidays, often offering 20% off sitewide.
- Return policy: Offers a generous 365-day return or exchange window for most items, giving customers ample time to decide if they love their purchase.
Brooklinen is the go-to for those who value premium materials and a refined look, offering long-lasting quality that elevates your sleep and style.
Shop Brooklinen: brooklinen.com
Casper: The Innovative Sleep Company
Casper entered the scene in 2014 by revolutionizing the mattress-in-a-box industry. Since then, it has expanded into a complete sleep brand, developing everything from pillows and bed frames to sheets and sleep accessories. Casper's focus is on engineering comfortable, functional products that improve sleep quality, often using innovative materials and a streamlined design ethos.
- Product mix: A comprehensive sleep brand offering mattresses, pillows, bed frames, mattress protectors, bedding, and sleep accessories.
- Style/vibe: Casual, contemporary, and functional. Designs are simple and clean with a focus on usability, featuring a mostly neutral color palette that works with any bedroom decor.
- Price point: Affordable to mid-range. A queen sheet set usually runs from $70 to $150, making it a more budget-friendly option than many specialty bedding brands.
- Quality &, Materials: Sheets are commonly made from microfiber blends or cotton-polyester mixes designed for breathability, softness, and easy care.
- Innovation: Often integrates technology into its products, such as moisture-wicking and cooling fabrics designed to help regulate temperature for a better night's sleep.
- Sales: Regularly offers promotional deals, bundles, and seasonal markdowns, especially on mattress and bedding combinations.
- Return policy: Provides a 100-night trial period for its sleep products, including bedding, with a straightforward and hassle-free return process.
Casper delivers comfortable, easy-to-care-for bedding at an accessible price, making it a great choice for practical shoppers focused on improving their sleep cycle.
Shop Casper: casper.com
Brooklinen vs. Casper Comparison
Price Comparison
There's a clear price difference between the two brands that reflects their core philosophies. Brooklinen positions itself as an affordable luxury brand, with their popular Luxe Sateen queen sheet sets costing around $179. Their more premium linen sets can exceed $250. This price point is justified by their use of high-end, long-staple cotton and other premium materials designed for long-term use.
Casper is more budget-friendly across the board. Their queen sheet sets generally range from $70 to $150. This lower price reflects their use of more common materials like microfiber blends and cotton-poly mixes. For shoppers who want a comfortable set of sheets without a major investment, Casper offers excellent value.
Quality &, Materials
Quality and materials are the most significant differentiator. Brooklinen is passionate about textiles. They use 100% long-staple cotton for their percale and sateen sheets, which results in stronger, softer, and more durable fabric. Their linen comes from European flax, known for its breathability and relaxed texture. This dedication to high-quality natural fibers is why their bedding feels more premium and tends to last longer.
Casper focuses on functional comfort. Their sheets often feature microfiber and TENCEL™ blends, which are soft, durable, and easy to wash. While they may not have the luxury hand-feel of Brooklinen's fabrics, they are engineered for performance - prioritizing breathability, moisture-wicking properties, and everyday practicality.
Style &, Aesthetic
Brooklinen offers a sophisticated and timeless aesthetic. With a wide array of curated colors, subtle patterns, and various fabric textures (crisp percale, silky sateen, airy linen), it’s easy to create a polished, layered bed that looks like it's straight out of a design magazine. Their look is classic and versatile, appealing to those with an eye for interior design.
Casper’s style is simple, contemporary, and minimalist. They typically offer a straightforward selection of solid, neutral colors that match well with modern decor. The aesthetic is less about making a design statement and more about creating a calm, comfortable, and uncluttered sleep environment.
Fit &, Sizing
Both brands offer bedding in all standard sizes, from Twin to California King. One notable difference is the fit on deeper mattresses. Brooklinen is often praised for its generously deep fitted sheets - often accommodating mattresses up to 15 inches thick - which feature "long" and "short" side tags for easy bed-making. Casper’s sheets also offer a secure fit with strong elastic, but they may be better suited for standard-depth mattresses.
Sustainability &, Ethics
Brooklinen places a strong public emphasis on its ethical and sustainable practices. The company is committed to responsible sourcing, uses eco-friendly dyes, and has made efforts to reduce plastic in its packaging. They are transparent about their supply chain and their goal of minimizing environmental impact.
Casper has also made sustainability commitments, such as using recycled materials where possible. However, this is less central to their brand identity compared to Brooklinen. Their focus remains primarily on sleep science and product innovation, though they are improving their environmental footprint.
Return Policies
Both brands offer excellent, customer-friendly return policies, but with different timeframes. Brooklinen provides an exceptional 365-day return window on most of its products, including used bedding. This gives you a full year to live with the product and decide if it's right for you.
Casper provides a 100-night trial on their products, which is still a very generous amount of time. This risk-free trial is a core part of their direct-to-consumer model and ensures customers feel confident in their online purchase.
Which One Should You Choose?
The right choice comes down to your personal priorities and what you value most in your bedding.
Choose Brooklinen if:
- You're looking for a luxury, hotel-quality feel in your bedding.
- You value high-quality natural materials like long-staple cotton or European linen.
- A sophisticated, classic design aesthetic with a wide choice of colors and textures is important to you.
- You're willing to invest more for bedding that is durable and gets softer over time.
Choose Casper if:
- Your primary concern is comfort at an affordable, budget-friendly price.
- You prefer easy-care fabrics and a simple, contemporary style.
- You are a hot sleeper who might benefit from performance materials designed for cooling.
- You're already shopping for a Casper mattress and want to create a complete sleep system.
Frequently Asked Questions
Is Brooklinen or Casper cheaper?
Casper is generally the cheaper option. Their queen sheet sets usually range from $70–$150, while Brooklinen's start around $150 and go up from there, reflecting their more premium materials.
Which has better quality furniture?
Brooklinen is widely recognized for its higher quality materials. Their use of long-staple cotton and pure linen results in sheets that are softer, more durable, and feel more luxurious. While Casper's sheets are comfortable and well-made for their price, they focus more on functional blends rather than premium textiles.
Which brand is better for hot sleepers?
Both brands offer great options for hot sleepers. Brooklinen's Classic Percale sheets are known for their crisp, cool, and breathable feel. Casper's Hyperlite sheets are specifically engineered with TENCEL™ Lyocell for maximum airflow and humidity control, making them another excellent choice.
Can you return sheets to both stores?
Yes, both have generous return policies. Brooklinen offers an industry-leading 365-day return window. Casper provides a 100-night risk-free trial, during which you can return the products for a full refund.
Do Brooklinen sheets get softer?
Yes, one of the signature features of Brooklinen's cotton and linen sheets is that they become noticeably softer and more comfortable with each wash and use.
What are Casper sheets made of?
Casper sheets are typically made from soft and breathable materials like TENCEL™ Lyocell, Supima® cotton, or comfortable microfiber blends. Material composition can vary depending on the specific sheet set, such as their Cooling or Supima collections.
Which fits thicker mattresses better?
Brooklinen sheets generally perform better on thicker mattresses. Their fitted sheets are designed with deep pockets that can accommodate mattresses up to 15 inches deep and are tagged to make bed-making easier.
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