Brooklinen is known for its high-quality, hotel-inspired linens with classic styles and an accessible luxury price point, making it a go-to for shoppers prioritizing value and timeless design. In contrast, Bedface focuses on sustainable, eco-friendly materials and modern, minimalist aesthetics, with customization options for those who want a more personalized and environmentally conscious choice.
Let's break down everything you need to know to choose the right bedding brand for your home.
Brooklinen: The Accessible Luxury Choice
Founded in 2014, Brooklinen quickly became a leader in the direct-to-consumer bedding market by offering premium, hotel-quality linens without the traditional retail markup. The brand appeals to a wide audience of design-conscious shoppers looking for durable, stylish, and comfortable bedding. By focusing on high-quality materials like long-staple cotton and a streamlined online experience, Brooklinen makes luxury bedding accessible for the modern home.
- Product mix: A wide selection of sheets, duvet covers, pillowcases, comforters, pillows, and towels. They are most famous for their Core Sheet Sets.
- Style/vibe: Classic, versatile, and elegant. Their designs range from simple solids and subtle stripes to classic windowpane patterns, easily fitting into both traditional and modern bedroom decor.
- Price point: Mid-range and value-driven for the quality. A classic Percale Core Sheet Set (Queen) starts around $150, while premium linen or sateen sets can go up to $300.
- Quality: Excellent and consistent. Brooklinen uses long-staple cotton for its core fabrics (percale and sateen), which results in sheets that are softer, stronger, and more durable than those made with short-staple cotton.
- Fabric options: Offers several popular materials, including crisp Cotton Percale, silky-smooth Luxe Sateen, airy Linen, and cozy Flannel.
- Sales: Holds several major sales events throughout the year, especially around holidays like Presidents' Day and Black Friday, with discounts often ranging from 15-20% off.
- Return policy: Generous 365-day return policy for most items, even if they've been used and washed, which allows customers to truly test the products.
Brooklinen is a reliable option for those who want time-tested quality and classic style without overspending.
Shop Brooklinen: brooklinen.com
Bedface: The Sustainable Custom Innovator
Bedface enters the market with a distinct focus on sustainability and personalization. The brand targets environmentally conscious consumers who don’t want to sacrifice modern style. By using eco-friendly materials like organic cotton and Tencel and offering customizable bedding bundles, Bedface provides a tailored and thoughtful alternative to mass-market linens.
- Product mix: Specializes in sheets, duvet covers, pillowcases, and mattress protectors with a focus on sustainable construction.
- Style/vibe: Modern, minimalist, and sleek. Bedface utilizes a palette of muted, contemporary tones and understated textures that suit clean, sophisticated interior designs.
- Price point: Upper-mid-range. Sheet sets start around $180, while premium sets with sustainable fabrics like Tencel can cost up to $350, reflecting the investment in eco-conscious materials.
- Quality: High-quality construction with an emphasis on durability and environmentally friendly materials. They often use certified organic or recycled fibers designed to last while minimizing ecological impact.
- Fabric options: Primarily eco-friendly materials such as organic cotton, Tencel, and other recycled fibers.
- Customization: A key feature of Bedface is the ability to mix and match colors and fabrics to create a personalized bedding set tailored to your exact preferences.
- Return policy: Offers a flexible return policy designed to ensure customer satisfaction with their customized and premium products.
Bedface is ideal for shoppers who prioritize eco-friendly values and want a modern look with the option to personalize their bedding.
Shop Bedface: bedface.com
Brooklinen vs. Bedface Comparison
Price Comparison
Brooklinen generally offers a more accessible price point. Their sheet sets start around $150 but can frequently be found for less during one of their many sales. For shoppers looking for the best price-to-quality ratio, Brooklinen often comes out ahead, delivering a luxury feel for a mid-range cost.
Bedface is positioned as a more premium choice, with starting prices around $180 and climbing to $350 for their top-tier materials. The higher cost reflects their commitment to sustainable sourcing, organic certifications, and customizable options. The value here is in the eco-conscious materials and personalized user experience rather than pure affordability.
Style & Aesthetic
Brooklinen’s aesthetic is classic and universally appealing. Their color palette and patterns are designed to be timeless, complementing almost any bedroom style, from farmhouse to contemporary. If you want sheets that look elegant and won't go out of style next season, Brooklinen is a safe and stylish bet.
Bedface's look is distinctly modern and minimalist. Their use of muted tones, subtle textures, and clean lines makes their bedding a perfect fit for contemporary, Scandinavian, or minimalist interiors. This is the brand for someone who wants their bed to look sleek, sophisticated, and intentional.
Quality & Materials
Both brands deliver exceptional quality, but they prioritize different materials. Brooklinen's reputation is built on its long-staple cotton, used in its popular percale and sateen sheets. This results in products known for their breathability, softness, and durability, closely resembling the feel of linens in a high-end hotel.
Bedface, on the other hand, focuses on eco-friendly fabrics. Their organic cotton and Tencel offerings cater to those with sensitive skin or a preference for plant-based and sustainably harvested fibers. These materials often have a soft, almost silky texture and excellent moisture-wicking properties, offering a different kind of comfort rooted in environmental responsibility.
Sustainability & Ethics
This is where Bedface truly stands out. Their brand identity is built around sustainability. They use certified materials like GOTS organic cotton and OEKO-TEX certified fabrics, ensuring their products are free from harmful chemicals and produced in an environmentally and socially responsible manner. Their supply chain transparency is a core part of their appeal.
Brooklinen has also made progress in sustainability and uses responsible sourcing methods, but it's not their primary marketing focus. They provide great quality, but for the shopper whose top priority is minimizing environmental impact, Bedface makes a more compelling case.
Shopping Experience
Shopping with Brooklinen is extremely straightforward. Their website is easy to navigate, with helpful guides explaining the difference between percale and sateen, and countless customer reviews to guide your decision. Their frequent sales and bundle-and-save options make it easy to get a good deal.
The Bedface experience is more boutique and interactive. A major feature is their customization tool, which allows you to build your own sheet set piece by piece, mixing colors and materials. Their website also focuses heavily on educating the consumer about their eco-friendly processes and materials.
Which One Should You Choose?
The right choice depends on your personal priorities for style, budget, and ethics. Both brands offer excellent products, but they cater to slightly different shoppers.
Choose Brooklinen if:
- You want the luxurious feel of hotel-quality sheets at a reasonable price.
- You prefer timeless, classic designs that work with any decor style.
- You enjoy shopping sales to get the best possible value.
- You want to test your sheets for an extended period, thanks to their 365-day return policy.
Choose Bedface if:
- Sustainability and eco-friendly manufacturing are your top priorities.
- You prefer a modern, minimalist aesthetic with muted, sophisticated colors.
- You want the ability to customize your bedding by mixing and matching different pieces.
- You are willing to invest a little more for premium, certified-organic fabrics.
Frequently Asked Questions
Is Brooklinen or Bedface cheaper?
Brooklinen is generally cheaper. Their standard sheet sets start at a lower price point, and they run promotional sales more frequently, offering significant discounts that make their products an excellent value.
Which has better quality bedding?
Both brands offer high-quality products, but they define quality differently. Brooklinen's quality is centered around traditional luxury materials like long-staple cotton for durability and softness. Bedface's quality is rooted in its premium, sustainably sourced materials like organic cotton and Tencel, which provides eco-conscious durability.
Is Brooklinen a sustainable brand?
Brooklinen incorporates sustainable practices and responsible sourcing, but sustainability is not the central element of its brand identity. Bedface is fundamentally an eco-conscious brand, making it the stronger choice for consumers who prioritize environmental impact.
Can I customize my sheets with Bedface?
Yes. Customization is one of Bedface's key selling points. Their website allows customers to build their own bundles, mixing and matching different colors and even fabrics for a unique look.
Which brand is better for a minimalist bedroom?
When considering aesthetics, Bedface is the better choice for a minimalist bedroom. Their modern designs, muted color palette, and clean lines are perfectly suited for a sophisticated, understated style.
What fabric is Brooklinen most known for?
Brooklinen is most famous for its long-staple cotton sheets, available in two popular weaves: a crisp, cool Percale and a silky-smooth, warmer Luxe Sateen.
What are the return policies like?
Brooklinen has an industry-leading 365-day return policy, allowing you to return items even after use. Bedface offers a flexible return policy designed to ensure customer satisfaction, though it may not be as long as Brooklinen's.
Which bedding is softer?
Softness is subjective. Brooklinen's Luxe Sateen sheets are known for their exceptionally silky and smooth feel. Bedface's Tencel sheets have a naturally soft, drapey, and cool-to-the-touch feel that many people find luxurious.
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