Brooklinen is known for its wide variety of hotel-quality bedding, offering everything from crisp percale to buttery sateen at an accessible price point. In contrast, Bed Threads is a specialist, focusing exclusively on premium 100% European flax linen defined by a minimalist aesthetic and a deep commitment to sustainability.
Let's break down everything you need to know to choose the right bedding brand for your home.
Brooklinen: The Accessible Luxury Bedding Choice
Founded in 2014, Brooklinen is a direct-to-consumer brand that delivers high-quality, comfortable bedding without the traditional retail markup. It appeals to a broad audience, from young professionals to design-savvy homeowners, who want a luxurious hotel feel every night. Their product range is diverse, covering multiple materials and styles to suit different sleep preferences.
- Product mix: A comprehensive selection including sheets, duvet covers, comforters, pillows, towels, loungewear, and bath accessories.
- Style/vibe: Modern, classic, and clean. Their aesthetic is versatile and fits easily into most decor schemes, with a core offering of solid colors, subtle patterns, and stripes.
- Price point: Mid-range. A queen-size Classic Percale sheet set starts around $159, while Luxe Sateen is around $175, and linen is approximately $299.
- Materials: Signature offerings include long-staple cotton in percale (cool and crisp) and sateen (silky and smooth) weaves, as well as washed linen for a more relaxed feel.
- Return policy: One of the best in the industry, offering a 365-day return window. You can return or exchange items even after washing or using them.
- Sales: Holds major sales annually, typically around Black Friday and their anniversary in May, with discounts of 15-20% sitewide.
- Sustainability: The company is committed to responsible manufacturing, utilizing eco-friendly materials and operating without harmful chemicals.
Brooklinen provides an excellent balance of quality, variety, and price, a great starting point for anyone looking to upgrade their bedding.
Shop Brooklinen: brooklinen.com
Bed Threads: The Sustainable Linen Specialist
Bed Threads launched in 2017 with a singular focus: making pure 100% European flax linen accessible. The brand centers on a minimalist, eco-conscious philosophy, attracting consumers who value natural materials, ethical production, and a relaxed, timeless aesthetic. Their bedding is designed with a beautiful "lived-in" character, getting softer and more comfortable with use.
- Product mix: Specializes in 100% linen products, including sheets, pillowcases, duvet covers, quilts, and loungewear.
- Style/vibe: Minimalist and Scandinavian-inspired with a focus on a rich, earthy color palette. The aesthetic celebrates the natural, slightly wrinkled texture of pure linen.
- Price point: Upper-mid-range. A queen-size 100% Flax Linen sheet set starts around $280. Prices reflect the premium, ethically sourced material.
- Materials: Exclusively uses 100% European flax linen, a durable and breathable natural fiber that grows softer with every wash.
- Sustainability: This is a core part of its identity. Bed Threads uses 100% carbon-neutral shipping, plastic-free packaging, and sources from one of the most eco-friendly fabrics available.
- Customization: Offers the ability to "build your own bundle," allowing shoppers to mix and match different colors for their sheets and duvet covers for a personalized look.
Bed Threads is the premier choice for linen purists and eco-conscious shoppers who are willing to invest in heirloom-quality bedding.
Shop Bed Threads: bedthreads.com
Brooklinen vs. Bed Threads Comparison
Price Comparison
Brooklinen is generally more budget-friendly across its range. Their percale and sateen collections offer a premium feel at a mid-range price, while their linen is priced competitively. They also offer frequent sales and bundles, providing more opportunities to save.
Bed Threads is priced higher, which is typical for high-quality, 100% pure European flax linen. The value proposition is in the material's durability, longevity, and sustainable production. You are paying for a specialized, eco-friendly product designed to last for years, making it an investment in quality sleep.
Quality & Materials
This is the biggest differentiator. Brooklinen gives you options: their Classic Percale is ideal for those who sleep hot and love a crisp, cool sheet, while the Luxe Sateen is perfect for anyone seeking a silky, slightly warmer feel. Their linen is a great product, but it's just one part of a larger catalog.
On the other hand, Bed Threads is all about linen. Their 100% European flax fabric is known for its excellent breathability, moisture-wicking properties, and relaxed texture. It’s naturally hypoallergenic and temperature-regulating, making it great for year-round use. It is designed to be durable and will get considerably softer and more supple with each wash.
Style & Aesthetic
Brooklinen’s aesthetic is clean, modern, and highly versatile. Their color palette includes timeless neutrals, classic stripes, and limited-edition seasonal shades that can complement nearly any bedroom decor. It's an easy choice for a polished, put-together look.
Bed Threads embraces a more specific minimalist, earthy, and natural style. Its rich, curated color palette - with shades like Terracotta, Sage, and Oatmeal - is designed for mixing and matching. The brand celebrates the inherent wrinkles of linen, promoting an effortless elegance.
Shopping Experience
Both brands offer an excellent online shopping experience with clean, user-friendly websites. Brooklinen's standout feature is its 365-day return policy, which allows you an entire year to decide if you love its products - a nearly risk-free purchase.
Bed Threads offers a more curated experience focused on lifestyle and education around linen. A key feature is their bedding bundle builder, which lets you create a custom-colored set. Their "Threads" journal also provides styling tips and inspiration, helping integrate their products into their ideal relaxed home environment.
Sustainability & Ethics
While Brooklinen engages in responsible manufacturing and uses some eco-friendly materials, sustainability is the central pillar of the Bed Threads brand. Flax is a crop that requires minimal water and pesticides. Bed Threads is also 100% carbon neutral and ships its products in plastic-free packaging, making it a clear winner for the most environmentally-conscious consumer.
Which One Should You Choose?
The right choice depends entirely on your personal preferences for fabric and design, and your values as a shopper.
Choose Brooklinen if:
- You're not sure which fabric you prefer and want the choice between crisp percale, silky sateen, and linen.
- You are looking for high-quality bedding at a more accessible, mid-range price point.
- You prefer a classic, polished, hotel-like look for your bedroom.
- An exceptionally generous 365-day return policy is important to you.
Choose Bed Threads if:
- You specifically want 100% high-quality European flax linen.
- Sustainability and ethical manufacturing are your highest priorities.
- You love a minimalist, natural aesthetic with a rich, earthy color palette.
- You're willing to invest in long-lasting bedding that gets softer and cozier over time.
Frequently Asked Questions
Is Brooklinen or Bed Threads cheaper?
Brooklinen is generally cheaper, especially for its cotton percale and sateen collections. While both brands are considered premium, Brooklinen's pricing is more accessible overall, and they run sitewide sales more frequently.
Which has better quality fabric?
Both have excellent quality, but for different materials. If you're a linen purist, Bed Threads specializes exclusively in 100% European flax linen, which is exceptionally durable and softens beautifully. If you prefer the crispness of percale or the silkiness of sateen, Brooklinen's long-staple cotton is widely regarded as top-notch.
Can you return washed sheets to Brooklinen?
Yes. Brooklinen has an industry-leading 365-day return policy that allows you to return products for any reason within a year of purchase, even if they've been used and washed.
Which brand is better for hot sleepers?
Both are excellent choices. Linen from Bed Threads is naturally breathable and moisture-wicking. However, Brooklinen's Classic Percale collection uses a one-over, one-under weave that creates a cool, crisp fabric that is also fantastic for staying cool at night.
Which brand embraces the wrinkled look better?
Bed Threads fully embraces the naturally relaxed, rumpled look of linen as a core part of its style. While Brooklinen sells linen, its overall branding leans more towards a crisp, polished, hotel-style aesthetic.
Does Bed Threads sell anything other than linen?
No, Bed Threads exclusively focuses on 100% French flax linen products. This specialization is a key part of their brand identity, ensuring expertise in sourcing and crafting premium linen goods for bed and home.
Do I have to iron sheets from either brand?
You can if you want a pristine look, but it's not necessary. Bed Threads' linen is meant to be slightly crinkled for a relaxed vibe. Brooklinen's sateen naturally resists wrinkling more than its percale sheets. Most users embrace the natural finish of the fabrics after washing.
Can I mix and match colors with both brands?
Yes, but Bed Threads makes it a central feature. Their "Build Your Own Bundle" tool simplifies creating a custom, multi-colored set. Brooklinen also sells separates, so you can buy pillowcases, a fitted sheet, and a flat sheet in different colors, but it may require purchasing items a-la-carte.
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