For those who love luxurious interiors, Zoffany is a masterclass in elegance. The brand is renowned for its sophisticated wallpapers and fabrics that blend opulent, classic patterns with a perfectly contemporary flair, turning any room into a refined sanctuary.
Zoffany's commitment to rich textures, intricate designs, and exceptional quality makes it a favorite among discerning homeowners and interior designers. If you appreciate their aesthetic and are looking to discover more brands that offer a similar level of artistry and sophistication, here are 20 others worth exploring for your next project.
1. Farrow & Ball
Known for their iconic paint colors, Farrow & Ball also offers a curated selection of stunning wallpapers crafted with their own richly pigmented paints. Their collection features classic and contemporary patterns alike, all produced using traditional block and trough printing methods for a uniquely textured finish. While they share Zoffany's commitment to premium quality and timeless style, Farrow & Ball is distinguished by its distinctively soft, muted color palette and eco-friendly practices.
Shop now at farrowandball.com
2. Cole & Son
With an incredible archive of historic designs, Cole & Son is a go-to for wallpapers that feel both traditional and modern. They are masters of blending heritage patterns - from intricate damasks to iconic florals - with contemporary elegance. If you admire Zoffany's luxurious feel but are specifically looking for a design with deep historical roots, Cole & Son is an exceptional choice, celebrated for its craftsmanship and vast, well-documented design library.
Shop now at coleandson.com
3. Arte
Arte pushes the boundaries of wallcoverings with its innovative materials and hand-crafted textures. This luxury brand is for those who want a truly dramatic visual impact, offering collections with surprising finishes like metallics, embossed details, and textile weaves. Arte shares Zoffany's high-end appeal but sets itself apart through its focus on artistic expression and avant-garde techniques, making it perfect for a breathtaking statement wall.
Shop now at arte-international.com
4. Gracie
Specializing in luxurious, hand-printed designs, Gracie offers bespoke wallpapers and fabrics inspired by vintage motifs and romantic elegance. Their custom options allow for an incredibly personalized touch, with a focus on artisanal craftsmanship from start to finish. Gracie has a similar bespoke approach to Zoffany but is particularly celebrated for its soft, painterly styles and handcrafted finishes that feel like works of art.
Shop now at gracie.co.uk
5. Thibaut
As one of the oldest continuously operating wallpaper firms in the United States, Thibaut offers a vast collection of wallpapers and fabrics that merge classic elegance with fresh, modern colorways. They are known for their lively patterns and high-quality, durable materials, making them a fantastic choice for both residential and commercial projects. Thibaut provides a taste of Zoffany's luxury and refined style, often at a more accessible price point.
Shop now at thibaut.com
6. Harlequin
For those who desire luxury with a bolder, more fashion-forward twist, Harlequin is the perfect fit. This premium brand is known for its contemporary and delightfully eclectic designs, featuring vibrant florals, daring geometrics, and textured patterns with glamorous metallic finishes. While sharing Zoffany's commitment to high-end quality, Harlequin brings an energetic and trend-setting aesthetic to the table.
Shop now at harlequin.uk.com
7. Little Greene
Little Greene is a British brand celebrated for bringing historical patterns back to life with a contemporary, sophisticated color palette. Their thoughtfully curated collection of paints and wallpapers is perfect for creating elegant, understated interiors with a story to tell. They stand out for their deep commitment to historical authenticity and eco-friendly production, offering a refined, heritage-inspired alternative to Zoffany.
Shop now at littlegreene.com
8. Kenneth James
Kenneth James specializes in luxury wallpaper that beautifully marries traditional craftsmanship with modern design sensibilities. Their collections are defined by elegant-tactile textures, from grasscloths to embossed papers, often finished with subtle metallic sheens. Like Zoffany, they have a strong dedication to quality and bespoke service, but they place a special emphasis on creating refined ambiance through richly textured surfaces.
Shop now at kennethjames.co.uk
9. Morris & Co.
Drawing from the iconic archives of designer William Morris, Morris & Co. offers luxurious fabrics and wallpapers steeped in the Arts and Crafts tradition. Their intricate, nature-inspired motifs evoke a timeless elegance and a deep appreciation for artisanal quality. While Zoffany often leans contemporary, Morris & Co. is proudly rooted in historic styles, perfect for anyone wanting to create a rich, layered, and romantic interior.
Shop now at morrisandco.com
10. Pierre Frey
Pierre Frey is a French institution of opulent decor, renowned for its artistically inspired textiles and wallpapers. The family-owned brand is celebrated for its courageously bold patterns, vibrant colors, and exquisite craftsmanship that often pulls from historical and global art influences. It stands shoulder-to-shoulder with Zoffany in its luxurious approach but is uniquely defined by its eclectic Parisian flair and frequent artistic collaborations.
Shop now at pierrefrey.com
11. Colefax & Fowler
The epitome of classic English country-house style, Colefax & Fowler offers supremely elegant wallpapers and fabrics with a timeless appeal. Their designs are known for their understated, pretty florals, chintzes, and traditional patterns that create a comfortable and sophisticated atmosphere. Compared to Zoffany, Colefax & Fowler offers a more distinctly traditional British elegance, favoring charm and heritage over modern twists.
Shop now at colefaxandfowler.com
12. De Gournay
For the ultimate in bespoke luxury, De Gournay creates hand-painted wallpapers that are genuine works of art. Famous for their exquisite chinoiserie scenes, florals, and panoramic landscapes, each design is a one-of-a-kind masterpiece tailored to a client's space. They represent a top-tier alternative to Zoffany, moving beyond luxury into the realm of heirloom-quality, artisanal wallcoverings.
Shop now at degournay.com
13. Schumacher
A giant in the world of interior design, Schumacher has a rich history of producing high-end fabrics, wallpapers, and trims that are synonymous with iconic American decorating. Their incredibly diverse offerings range from timeless stripes and ikats to bold contemporary prints from guest designers. Schumacher shares Zoffany's luxury positioning but offers a much broader aesthetic range, making it a one-stop shop for designers.
Shop now at schumacher.com
14. J. Robert Scott
J. Robert Scott offers a full suite of luxury home furnishings, including bespoke textiles and wallcoverings known for their refined elegance and quiet sophistication. Their materials are characterized by exquisite craftsmanship, luxurious textures, and timeless patterns that harmonize beautifully within high-end interiors. They are a close match to Zoffany for clients seeking a fully cohesive, upscale, and personalized design solution.
Shop now at jrobertscott.com
15. Designers Guild
Bursting with color and life, Designers Guild is the brand for vibrant, expressive, and contemporary luxury. Founded by Tricia Guild, it's known for combining bold floral, abstract, and geometric patterns with an inventive use of color on high-quality fabrics and wallpapers. While sharing Zoffany's luxury status, Designers Guild is unapologetically energetic and artistic, perfect for those who want their decor to make a joyful statement.
Shop now at designersguild.com
16. Kravet
A true powerhouse in the industry, Kravet provides a seemingly endless selection of high-end fabrics, wallpapers, trims, and custom furnishings to the trade. With access to extensive design archives and a portfolio that spans from traditional to ultra-modern, Kravet is a key resource for creating bespoke interiors. Their emphasis on customization and vast selection makes them a strong Zoffany alternative for designers wanting limitless options.
Shop now at kravet.com
17. Larsen
Larsen embodies a refined, modern aesthetic with wallcoverings and textiles known for their minimalist yet richly textured surfaces. Inspired by global designs and Scandinavian sensibilities, their patterns are often subtle and sophisticated, focusing on the beauty of natural fibers and innovative weaving techniques. In contrast to Zoffany's more decorative style, Larsen offers an understated luxury for serene, contemporary spaces.
Shop now at larsen.com
18. Morris & Co.
So influential it warrants a final mention, the enduring legacy of Morris & Co. captures the heart of heritage design. Their wallpapers and fabrics, meticulously recreated from William Morris's original blocks, offer a deep connection to artistry and history. For anyone who admires Zoffany’s quality but is searching for the narrative richness and romanticism of the Arts and Crafts movement, Morris & Co. remains an unparalleled choice.
Shop now at morrisandco.com
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