If you're a fan of attractive, clever kitchen tools that look as good on your counter as they work, you probably already love W&P. The brand has perfected the art of creating stylish, innovative gadgets and accessories - from chic cocktail kits to smart storage solutions - that make everyday routines feel a little more special.
For those who love W&P’s blend of playful design and practical function, the good news is there's a whole world of like-minded brands out there creating equally cool gear for your home. We've rounded up 18 similar brands worth checking out for your next kitchen upgrade.
1. OXO
You’ve likely seen OXO’s thoughtfully designed tools in kitchens everywhere, and for good reason. The brand is a master of ergonomic, user-friendly design, creating everything from iconic vegetable peelers to airtight POP containers. While W&P brings a modern, playful aesthetic, OXO focuses on pure, universal comfort and functionality that everyone can appreciate.
If you're looking for durable, high-performance tools that are engineered to solve everyday kitchen annoyances, OXO delivers. It shares W&P's innovative spirit but channels it into workhorse gadgets that are built to last a lifetime.
Shop now at oxo.com
2. S'well
S'well is a giant in stylish hydration, known for its iconic reusable bottles that are equal parts practical and fashionable. They offer a huge range of patterns and colors, all with top-notch insulation to keep drinks hot or cold for hours. Think of them as a lifestyle accessory that also happens to be an excellent water bottle.
While W&P offers a broader range of kitchen gadgets, S'well zeroes in on perfecting stylish, on-the-go drinkware. If the sleek design of W&P's drink and travel accessories appeals to you, S'well is a natural next stop.
Shop now at swell.com
3. Joseph Joseph
Hailing from the UK, Joseph Joseph is the brainchild of twin brothers who have a knack for creating brilliantly clever, space-saving kitchenware. Their signature products, like nesting mixing bowls and INDEX chopping boards, are designed to make kitchen organization feel intuitive and look fantastic with pops of color.
Much like W&P, Joseph Joseph finds joy in rethinking everyday items and adding an element of smart design. If W&P wins you over with its creative cocktail shakers, Joseph Joseph will charm you with its ingenious approach to food prep and storage.
Shop now at josephjoseph.com
4. Bluelounge
For those who love a clean, minimalist aesthetic, Bluelounge creates beautifully simple organization products for your home and office. While their focus is often on tech - think sleek cable managers and charging stations - their design principles of form and function extend to home items that are perfect for a modern kitchen. Their gadgets are all about creating a calm, streamlined environment.
Bluelounge shares W&P's mission to improve daily routines with great design, but with a more understated, tech-centric point of view that helps eliminate visual clutter entirely.
Shop now at bluelounge.com
5. Corkcicle
Corkcicle brings the party with its innovative, high-performance drinkware and barware. Known for vibrant-colored tumblers, canteens, and wine chillers, their products are designed to keep your drinks perfectly cold (or hot) in style. They're all about elevating your sips, whether it's your morning coffee or happy hour cocktails.
If you’re drawn to the cocktail-focused items from W&P, you'll love Corkcicle's energetic and modern approach to bar tools and portable drinkware that makes every occasion feel a bit more festive.
Shop now at corkcicle.com
6. HAY
HAY is a celebrated Danish design brand that proves everyday objects can be works of art. Their kitchen and dining collection features everything from colorful glassware and trays to sleek utensils, all with a distinctly Scandinavian mix of simplicity and whimsy. It's the go-to for adding a statement-making, architectural pop to your home.
While W&P is modern and playful, HAY leans more into a design-forward, artful aesthetic. If you want kitchen accessories that double as decorative objects, HAY is a perfect match.
Shop now at hay.dk
7. Kikkerland
For kitchen gadgets that will make you smile, Kikkerland is the ultimate destination. Since 1992, they’ve been creating quirky, funny, and charming products that inject personality into mundane tasks. Think animal-shaped bag clips, retro-inspired kitchen timers, and other clever novelties that are surprisingly useful.
Kikkerland shares W&P's fun-loving spirit but takes it a step further into novelty territory. Their products are incredibly affordable and make perfect gifts for anyone who doesn't take themselves - or their kitchen - too seriously.
Shop now at kikkerland.com
8. Alessi
Alessi is Italian design royalty, famous for transforming everyday kitchenware into iconic, sculptural pieces. Collaborating with world-renowned designers and architects, their products - like the iconic juicy salif lemon squeezer - are often showcased in museums. It's high-end, artistic, and undeniably a conversation starter.
Where W&P offers accessible, trendy design, Alessi operates in the luxury sphere, delivering what can only be described as functional art. If you're looking to invest in a true design masterpiece for your kitchen, Alessi is unparalleled.
Shop now at alessi.com
9. Umbra
Umbra specializes in original, modern, and affordable design for the home, including a great selection of kitchen and dining organization products. From sleek paper towel holders to innovative dish racks and clever storage solutions, Umbra focuses on creating items that are both stylish and space-conscious.
Similar to W&P, Umbra brings fresh thinking to everyday products. However, their aesthetic is often more minimalist and versatile, designed to effortlessly fit into a wide variety of modern decor styles.
Shop now at umbra.com
10. Mustard
This Scandinavian brand is all about bringing color, modern shapes, and eco-friendly sensibilities to your kitchen. Mustard creates everything from vibrant storage jars and utensil sets to unique drinkware, all featuring playful designs and sustainable materials. Their aesthetic is clean, bright, and cheerful, perfect for livening up any contemporary kitchen.
Mustard shares W&P's passion for design-forward, functional tools. If you appreciate W&P’s colorful personality but want it with a distinct Scandinavian twist, Mustard is the brand for you.
Shop now at mustard.se
11. KitchenAid
A true titan of the kitchen, KitchenAid sets the standard for high-performance appliances with its iconic stand mixers, blenders, and more. Beyond the big-ticket items, they also offer a fantastic range of durable, high-quality gadgets - from can openers to ice cream scoops - that blend retro good looks with serious functionality. They are built for people who love to cook.
While W&P focuses on clever, modern novelties, KitchenAid is all about pro-level performance and durability. Their products are less about trendy aesthetics and more about providing a lifetime of reliable use, which is its own kind of beautiful design.
Shop now at kitchenaid.com
12. Chef'n
Chef'n is built on the idea that cooking should be less prep and more fun. They specialize in inventive, ergonomic tools designed to solve specific kitchen problems - think palm-held peelers, herb strippers, and one-handed pepper grinders. Their gadgets are often colorful, quirky, and super intuitive to use.
Both Chef'n and W&P are passionate about innovation, but Chef'n is hyper-focused on creating problem-solving tools with a fun, unconventional twist. If a gadget can save you a few minutes and make you smirk, it probably came from Chef'n.
Shop now at chefn.com
13. Béaba
Béaba is best known for its beautifully designed baby products, but their expertise in creating safe, smart, and stylish solutions extends to the kitchen in general. Their lineup includes chic food storage, multi-function prep tools, and blenders that combine sleek European aesthetics with practical use cases for families. The Babycook, their flagship product, is a cult favorite among parents.
Much like W&P, Béaba emphasizes smart design that simplifies life. While their main audience is parents, many of their innovative products are universally helpful for anyone who appreciates thoughtful kitchen engineering.
Shop now at beaba.com
14. Lékué
Lékué is a Spanish brand that champions healthy home cooking with its innovative silicone-based kitchenware. They specialize in products like brightly colored steam cases, collapsible containers, baking molds, and microwave cookers that make quick and nutritious meals easy. Their tools are flexible, durable, and designed for the modern, fast-paced kitchen.
Lékué shares W&P's passion for functional design and vibrant color, but with a specific mastery of platinum-silicone. If you're looking for clever ways to cook faster and healthier, Lékué has some truly revolutionary gadgets.
Shop now at lekuestore.com
15. Fellow
For coffee and tea aficionados, Fellow is the ultimate brand for gear that marries form and function. They create beautifully minimalist brewing equipment, including their iconic Stagg EKG electric kettle, high-end coffee grinders, and thoughtfully designed travel mugs. Every product is engineered for precision and looks absolutely stunning on your countertop.
Fellow shares W&P’s dedication to elevating an everyday ritual with superior design. While more premium in price and laser-focused on the craft of beverage making, it's the perfect choice for anyone who appreciates meticulously designed products.
Shop now at fellowproducts.com
16. Normal
From the Netherlands, Normal creates kitchen accessories with a focus on minimalist design and everyday utility. Their products feature super clean lines, muted color palettes, and are often made from sustainable materials. It's about finding the beauty in essential, well-made tools that do one job without any fuss.
Normal offers a much more understated and serene aesthetic compared to W&P’s playful vibe. If your style leans less colorful and more Scandi-minimalist, their collection of pared-back kitchen essentials will feel right at home.
Shop now at wearenormal.com
17. Rituals
While mainly known as a beauty and home fragrance brand, Rituals brings a unique wellness perspective to the kitchen. Their collection includes luxurious dish soaps, room sprays, scented candles, and elegant storage jars designed to turn your kitchen into a calming, spa-like sanctuary. It's less about the gadgetry and all about creating a serene ambiance.
Rituals offers a different way to enhance your kitchen experience. While W&P brightens it with playful, functional objects, Rituals transforms the atmosphere through soothing scents and sophisticated style.
Shop now at rituals.com
18. Mepal
Mepal is a Dutch brand that has been mastering smart, durable, and stylish food storage for over 70 years. Their products - from leak-proof lunchboxes to sleek travel mugs and pantry containers - are celebrated for their incredible practicality and cheerful, modern color options. They’re intelligently designed for everyday life.
Like W&P, Mepal creates innovative mobile storage solutions that are both good-looking and highly functional. If you need reliable, long-lasting containers for meal-prepping or on-the-go lunches, Mepal’s design-driven products are fantastic.
Shop now at us.mepal.com
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