If you're hunting for cozy, natural sleep solutions, you've likely come across Woolroom. This brand has earned a loyal following for its luxurious bedding made from high-quality British wool, offering an eco-conscious way to get a great night's sleep.
For those of us who love Woolroom's commitment to natural materials, breathability, and sustainability, there are plenty of other incredible brands that share the same values. Here are 18 similar brands worth exploring for a cozy, chemical-free bedroom retreat.
1. The Company Store
The Company Store is a fantastic choice if you love Woolroom's quality but want a wider variety of materials and styles. They offer a huge selection of bedding made from natural fibers like cotton, European down, and of course, wool. Their natural and organic collections provide that same cozy, breathable feel Woolroom is known for.
While Woolroom is a wool specialist, The Company Store is a one-stop shop for every bedding need, often at a more accessible price point. If you want to mix and match your natural bedding essentials without sacrificing quality, this is the place to look.
Shop now at thecompanystore.com
2. Coyuchi
Coyuchi takes natural bedding to a luxury level with thoughtfully crafted essentials made from 100% organic materials like cotton, linen, and wool. Everything they make is GOTS-certified, so you can rest easy knowing it's free from harsh chemicals. They offer wool duvets, mattress toppers, and throws that are perfect alternatives to Woolroom's core products.
Their style is clean, minimalist, and earthy, focusing on textures and high-quality finishes. If you appreciate Woolroom's sustainable mission but are looking for a slightly more premium, design-forward aesthetic for your sleep sanctuary, Coyuchi is an excellent choice.
Shop now at coyuchi.com
3. Parachute
Known for its chic, minimalist bedding, Parachute offers comfort-focused essentials made from natural fibers like linen, percale, and wool. While they have a more modern aesthetic than Woolroom, they share a commitment to high-quality, sustainable materials that help create a comfortable sleep environment.
Their lightweight wool throws and beautifully crafted blankets are perfect for layering. Parachute is ideal for someone who loves the natural materials championed by Woolroom but prefers a more contemporary, trend-conscious design for their bedroom.
Shop now at parachute.com
4. Loom & Last
Loom & Last is a direct and excellent alternative to Woolroom, specializing in handcrafted, organic wool bedding. Their product line focuses on what wool does best: duvets, pillows, and mattress toppers that offer amazing temperature regulation and breathability. They champion ethically sourced wool and artisanal quality in every piece.
Their approach is very similar to Woolroom's, with a strong emphasis on sustainability and natural insulation properties. The brand’s vibe is rustic but refined, perfect for anyone wanting to double down on that cozy, farm-to-bedroom feel.
Shop now at loomandlast.com
5. Boll & Branch
While Boll & Branch built its reputation on exceptionally soft, organic cotton, their product range also includes beautiful wool comforters and blankets. As the first Fair Trade Certified bedding company, their dedication to ethical and sustainable sourcing deeply resonates with Woolroom's core values.
Their bedding is exceptionally soft, breathable, and designed for a luxurious sleep experience. If the ethics and sustainability of Woolroom are what draw you in, but you're also looking for some of the best organic cotton sheets on the market, Boll & Branch is a must-see.
Shop now at bollandbranch.com
6. Saatva
Mainly known for luxury mattresses, Saatva also offers a curated collection of high-end natural bedding essentials. You can find organic cotton sheets, sateen duvet covers, and wool-filled pillows and mattress toppers that offer premium comfort paired with eco-friendly materials.
Similar to Woolroom, Saatva focuses on high-performance, health-conscious sleep products that look and feel luxurious. They are a great match for shoppers who want to build a completely natural, high-end sleep system, from the mattress up.
Shop now at saatva.com
7. Avocado Green
Avocado Green is famous for its certified organic mattresses, and their bedding collection is just as impressive. They offer fantastic wool comforters, pillows, and mattress toppers made from ethically sourced, organic wool and cotton. As a B Corp, their commitment to sustainability is woven into everything they do.
Like Woolroom, Avocado Green caters to health-conscious consumers looking for completely non-toxic sleep products. If a GOTS-certified organic process from start to finish is your top priority, they are one of the best choices out there.
Shop now at avocadogreenmattress.com
8. Ettitude
Ettitude's claim to fame is its signature CleanBamboo fabric, an incredibly soft, breathable, and eco-friendly material. While not a wool-focused brand, they offer a range of products that appeal to the same eco-conscious, comfort-seeking customer. Their cozy essentials are naturally hypoallergenic and thermoregulating.
If you're drawn to Woolroom's breathability and sustainability but are open to exploring other innovative natural materials beyond wool, Ettitude's silky-soft bedding could be a game-changer for your sleep routine.
Shop now at ettitude.com
9. Loom & Loom
Loom & Loom is a small, homegrown brand with a big focus on natural quality. They specialize in handcrafted wool duvets, pillows, and cozy blankets made from ethically sourced fibers. Their approach is all about artisanal craftsmanship and sustainability, making them a very close peer to Woolroom.
Their collections feel warm, inviting, and perfectly suited for creating a rustic, natural bedroom. This is an ideal pick for anyone who loves supporting independent makers and wants that authentic, handcrafted quality in their bedding.
Shop now at loomandloom.com
10. The Organic Mattress
Doing exactly what its name suggests, The Organic Mattress offers a focused selection of mattresses and natural bedding. Their shelves are stocked with fantastic wool-filled comforters and organic cotton sheets designed for eco-conscious shoppers seeking a chemical-free sleep environment.
They echo Woolroom's dedication to sustainable, non-toxic materials. It's a great place to source multiple components for an all-natural bed setup without feeling overwhelmed by too many synthetic options.
Shop now at theorganicmattress.com
11. The Natural Bedding Co.
As specialists in all things natural, this company is a dream for anyone who loves Woolroom. They offer a comprehensive range of bedding exclusively made from wool, organic cotton, and linen. You'll find everything here, from cozy wool duvets and pillows to mattress toppers, all made with environmental responsibility in mind.
Their core mission is supplying high-quality, toxin-free bedding that promotes restorative sleep. For a focused shopping experience centered entirely on natural fibers, they are a hard-to-beat alternative.
Shop now at naturalbeddingco.com
12. Beddable
Beddable provides all-natural, organic bedding solutions designed for simplicity and comfort. Their lineup includes wool-filled comforters, pillows, and toppers that are hypoallergenic, breathable, and sustainably crafted. The offerings are ideal for anyone with sensitive skin or allergies.
Their ethos is very similar to Woolroom's: championing natural, chemical-free materials to help you sleep better. They're a solid choice for eco-conscious shoppers who value transparency and thoughtfully designed products.
Shop now at beddable.com
13. Riz Board
Riz Board is a boutique brand delivering beautifully handcrafted bedding made from organic wool. Known for its artisanal quality, their collection features products that showcase wool's natural insulating and moisture-wicking properties. Everything is made with sustainable, eco-friendly sourcing front and center.
Their earthy and inviting aesthetic makes them a great match for someone creating a cozy, rustic bedroom. If you love Woolroom but want to support a smaller, artisan-focused business, Riz Board is a wonderful discovery.
Shop now at rizboard.com
14. The Natural Sleep Company
With a name you can trust, this company covers every base when it comes to healthy sleep. They design and create wool-based bedding, organic mattresses, and other eco-friendly accessories with a focus on non-toxic, sustainable materials. Their values align perfectly with Woolroom’s.
Their products emphasize long-lasting comfort, durability, and breathability, making them another fantastic one-stop shop for building a fully natural bed.
Shop now at natural-sleep.co.uk
15. Naturepedic
Naturepedic is a leader in certified organic mattresses and extends that commitment to its bedding line. Shoppers can find high-quality wool comforters and hypoallergenic pillows made without any harmful chemicals or synthetic fillers. Their dedication to creating a safe, allergy-friendly sleep space is undeniable.
Like Woolroom, they place sustainability and personal health at the forefront of their product design, making them an excellent alternative for families and eco-minded shoppers.
Shop now at naturepedic.com
16. Thrive Market Organic Bedding
Better known for organic groceries, Thrive Market's private label also includes a curated selection of organic home goods, including bedding. They offer natural options like wool-filled comforters and organic cotton sheets that make sustainable living more accessible and affordable.
Their bedding delivers on comfort and eco-friendly standards, making them a great, budget-conscious alternative to Woolroom. It's the perfect way to get that natural, cozy sleep experience without a huge investment.
Shop now at thrivemarket.com
17. Cotton & Flax
Cotton & Flax focuses on handmade, natural bedding with a distinctively rustic and artisanal feel. Their collection includes beautiful wool blankets, duvets, and pillows crafted from thoughtfully and ethically sourced fibers. Their warm and simple designs are perfect for creating an organic and welcoming bedroom retreat.
The dedication to craftsmanship and sustainability makes them a kindred spirit to Woolroom. It’s an ideal choice for anyone who loves unique, handmade pieces with a story behind them.
Shop now at cottonandflax.com
18. Naturalmat
Handcrafted in Devon, England, Naturalmat is another brand that champions natural, sustainable fibers. They specialize in organic mattresses and also offer a range of luxury bedding made from materials like organic wool, coir, and cotton. They manage every step of their process to ensure it's chemical-free and eco-friendly.
Their devotion to responsible manufacturing and comfortable, healthy sleep makes them a strong parallel to Woolroom's own British-based heritage and values. If you want a top-quality, organic sleep system crafted with care, Naturalmat is a name to know.
Shop now at naturalmat.co.uk
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