For anyone who loves to cook, stepping into a Williams Sonoma feels like coming home. It's the ultimate playground for home chefs, stocked with professional-grade cookware, gorgeous tableware, and specialty pantry items that make you want to spend the whole weekend in your kitchen.
Williams Sonoma has perfected the art of blending high-performance function with timeless, elegant style. But if you have an appetite for even more gourmet finds, there are plenty of other brands that hit that same sweet spot of quality and design. Here are 18 brands like Williams Sonoma perfect for outfitting the kitchen of your dreams.
1. Sur La Table
Often seen as Williams Sonoma's closest competitor, Sur La Table is a paradise for home cooks. They offer a vast selection of high-end cookware, bakeware, and every kitchen gadget you can imagine. Prices are comparable, with utensils starting around $10 and premium cookware sets going for over $2,000.
Where Sur La Table sets itself apart is its passion for culinary education, offering famous in-store cooking classes that make it a true experiential retailer. If you love the premium product selection at Williams Sonoma but crave a more hands-on community feel, Sur La Table is your spot.
Shop now at surlatable.com
2. Crate & Barrel
While known for whole-home furnishing, Crate & Barrel's kitchen department is a destination in its own right. They excel at balancing quality with a clean, modern aesthetic, offering everything from everyday dinnerware to professional-grade cookware. Their prices are often slightly more accessible than Williams Sonoma, with collections that feel both stylish and practical.
If your personal style leans more minimalist and contemporary, you'll love their selection of kitchen tools, glassware, and small appliances. They offer the same high-quality feel as Williams Sonoma but with a sleeker, more streamlined design sensibility.
Shop now at crateandbarrel.com
3. Le Creuset
A star brand frequently featured at Williams Sonoma, Le Creuset is iconic for its colorful enameled cast iron cookware. From their signature Dutch ovens to skillets and bakeware, each piece is a beautifully crafted workhorse designed to last for generations. Prices for their core items range from $150 to over $500.
Unlike Williams Sonoma's broad product curation, Le Creuset focuses on perfecting one thing: exceptional heirloom cookware. For those who want to invest in statement pieces known for superior heat retention and a timeless French culinary aesthetic, going straight to the source is a perfect choice.
Shop now at lecreuset.com
4. Staub
Another French cookware icon, Staub is Le Creuset's sophisticated, chef-favored rival. Also specializing in enameled cast iron, Staub stands out with its traditional, rustic designs and deeper, more jewel-toned color palette. Their "cocottes" (Dutch ovens) are famous for self-basting lids that create exceptionally moist results.
While Williams Sonoma stocks both, Staub appeals to home cooks who prefer a more rustic, restaurant-kitchen aesthetic. Think of Staub as Le Creuset’s slightly more serious, performance-focused sibling, with prices typically falling in the $150 to $400 range for their signature pieces.
Shop now at zwilling.com/us/staub/
5. All-Clad
For the home chef who prioritizes performance above all else, there's All-Clad. This American brand is the industry standard for professional-quality, fully clad stainless steel cookware. Renowned for its unparalleled heat conduction and durability, it’s a lifetime investment, with sets often priced over $1,000.
Williams Sonoma is a major retailer for All-Clad, but shopping directly gives you access to their full range, including factory seconds sales. If the technical superiority of your pots and pans is your priority, All-Clad delivers the professional-grade results that serious cooks depend on.
Shop now at all-clad.com
6. Made In
Made In brings restaurant-quality cookware directly to home cooks without the retail markup. They partner with multi-generational manufacturers in the US and Europe to produce high-performance stainless steel, non-stick, and carbon steel cookware. A full set can range from $400 to over $600.
Think of Made In as a modern, direct-to-consumer version of All-Clad. They offer Williams Sonoma-level quality but with a more minimalist, industry-focused vibe, appealing to cooks who want chef-approved gear at a more accessible price point.
Shop now at madeincookware.com
7. Zwilling J.A. Henckels
Legendary for its German-engineered knives, Zwilling has expanded to become a complete kitchen powerhouse (they even own Staub). Beyond cutlery, they offer exceptional stainless steel cookware, glassware, and small electronics like blenders and kettles. The aesthetic is clean, modern, and performance-driven.
Compared to Williams Sonoma's classic American style, Zwilling brings a distinct European precision and minimalism to its products. It’s an ideal brand for those who appreciate high-quality engineering and a streamlined design in their kitchen tools.
Shop now at zwilling.com/us
8. Lodge
Lodge is the quintessential American cast iron brand, offering rugged, affordable, and incredibly durable cookware. A skillet can cost as little as $20, while their enameled Dutch ovens are usually under $100, providing incredible value. Their vibe is rustic, heirloom, and unpretentious.
If you love the quality-first mentality of Williams Sonoma but want something more casual and budget-friendly for everyday use, Lodge is a must-have. It embodies traditional craftsmanship and is built for everything from weeknight dinners to campfire cooking.
Shop now at lodgemfg.com
9. Emile Henry
For lovers of baking and oven-to-table serveware, Emile Henry offers beautiful, high-quality French ceramics. Their collections range from pie plates and bakers to tagines and bread cloches, all known for their incredibly durable glazes and even heat retention. Pricing for most items falls between $30 and $150.
While Williams Sonoma focuses on a wider range of materials, Emile Henry is the specialist for all things ceramic. Their colorful, rustic style brings a touch of provincial French charm to the kitchen, perfect for anyone who loves to bake and serve in style.
Shop now at emilehenryusa.com
10. KitchenAid
No foodie kitchen is complete without the iconic KitchenAid Stand Mixer. While famous for their mixers (around $250-$650), KitchenAid has a full range of high-quality small appliances, cookware, and gadgets that blend retro-modern style with powerful performance. They are a staple at Williams Sonoma for good reason.
Shopping their full site reveals an entire ecosystem of coordinating culinary tools. For those who love the trusted quality found at Williams Sonoma but want to build a cohesive collection of statement-making appliances, KitchenAid is an obvious choice.
Shop now at kitchenaid.com
11. Food52
Food52 is a community-driven brand created by and for food lovers. Their online shop is a beautifully curated marketplace of artisanal kitchenware, tools from up-and-coming makers, and their own thoughtfully designed "Five Two" product line. The vibe is eclectic, warm, and modern.
Unlike Williams Sonoma's more traditional curation, Food52 feels like shopping from your most knowledgeable foodie friend. It's the place to discover unique, beautiful, and highly functional pieces you won't find anywhere else - perfect for an updated, personal kitchen style.
Shop now at food52.com/shop
12. Viking
Viking brings commercial-grade power into the home kitchen. Famous for their professional-quality ranges, they also offer a complete line of premium cookware and cutlery designed to withstand the highest demands. Their aesthetic is sleek, industrial, and unmistakably high-performance.
For home chefs whose ambitions mirror a three-star Michelin restaurant, Viking offers a step up from Williams Sonoma's consumer-focused high end. It’s for those who want no-compromise performance and durability in both their appliances and their tools.
Shop now at vikingrange.com
13. Pottery Barn
Williams Sonoma's sister brand, Pottery Barn offers a warmer, more rustic approach to kitchen and dining. Their focus is less on professional-grade tools and more on creating an inviting space for gathering and entertaining, with beautiful dinnerware, glassware, linens, and serveware.
If your main goal is hosting beautiful meals, Pottery Barn is a fantastic alternative. Their style is classic, comfortable American design, offering everything you need to set a gorgeous table with the same quality and attention to detail as its culinary-focused sibling.
Shop now at potterybarn.com
14. The Pioneer Woman
Crafted by food personality Ree Drummond, The Pioneer Woman offers kitchenware bursting with color, charm, and personality. The aesthetic is cheerful country-chic, featuring floral patterns and vintage-inspired designs. Best of all, it's incredibly affordable, with cookware sets often under $100.
This brand is the fun, budget-friendly cousin to Williams Sonoma's refined elegance. For those who want to inject a sense of warmth, coziness, and homespun style into their kitchen without a hefty price tag, The Pioneer Woman collection is perfect.
Shop now at thepioneerwoman.com
15. Bialetti
The name Bialetti is synonymous with one thing: iconic Italian stovetop espresso. Their Moka Express pot is a timeless piece of design, offering an authentic, simple way to brew rich coffee. While niche, the brand champions the same values of heritage and quality that Williams Sonoma enthusiasts appreciate.
If your favorite part of the culinary experience is the perfect cup of coffee, Bialetti is a must-explore brand. It offers a specialized, artisanal alternative to the high-tech espresso machines often featured at Williams Sonoma, all for under $100.
Shop now at bialetti.com
16. Williams Sonoma Home
While part of the same family, Williams Sonoma Home is worth considering on its own. It expands the brand's signature aesthetic beyond the kitchen to include luxury furniture, lighting, and decor for the entire home, with a special focus on elegant dining spaces.
This is where you go when you want the sophisticated Williams Sonoma vibe to extend to your dining table, bar carts, and seating. It moves from culinary tools to creating a complete, curated environment for entertaining, often at decorator-level price points.
Shop now at williams-sonoma.com/shop/williams-sonoma-home/
17. Herman Miller
You may know Herman Miller for its iconic office chairs, but its design legacy extends beautifully to the kitchen and dining room. They are masters of mid-century modern design, offering beautifully crafted dining tables, chairs, and lighting that turn a dining space into a work of art.
While not a kitchenware brand, Herman Miller caters to the Williams Sonoma customer who values timeless design and investment-quality pieces. For creating a cohesive, stylish backdrop for your culinary creations, their furniture is unparalleled, with prices reflecting their legendary status.
Shop now at hermanmiller.com
18. Ferguson
Ferguson is where the pros go, but it’s an incredible resource for discerning home chefs as well. They specialize in high-end plumbing fixtures, lighting, and commercial-grade kitchen appliances and ventilation. It's less about countertop gadgets and more about the foundational, heavy-duty equipment.
If your kitchen aspirations involve a full renovation with top-tier, technologically advanced appliances, Ferguson is your source. It caters to a more technical, trade-focused customer than Williams Sonoma but offers access to brands and equipment for the ultimate gourmet kitchen build-out.
Shop now at ferguson.com
At Interior Insider, we're dedicated to curating the best in home decor, interior design, and home essentials to help you discover brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, design, and craftsmanship. When you make a purchase through our links, Interior Insider may earn a commission - which helps support our small team and allows us to continue bringing you inspiration and expert advice for creating your perfect space.
Looking for more inspiration? Explore our curated design guides to find your next favorite piece.
