Shopping for a new rug is one of the quickest ways to change the entire vibe of a room, and for modern design lovers, West Elm is often the first stop. Their collection of stylish, contemporary rugs hits that sweet spot of quality, on-trend design, and an accessible price point.
But whether you're looking for something with a different flavor, price point, or unique feature, there are tons of other amazing brands to explore. If you love West Elm's modern blend of minimalist, boho, and global-inspired styles, here are 24 similar brands you should check out for your next rug.
1. Ruggable
Ruggable has truly cracked the code for practical yet stylish flooring. The brand specializes in innovative machine-washable rugs, making them a game-changer for anyone with pets, kids, or a habit of spilling coffee. Their system uses a non-slip rug pad and a removable, washable top layer that comes in a massive variety of modern, geometric, and boho designs.
While Ruggable's aesthetic is very similar to West Elm's, its main advantage is the focus on easy-care, life-proof functionality. If you want a chic look without worrying about stains and spills, this is the brand for you.
Shop now at ruggable.com
2. Crate & Barrel
Crate & Barrel offers a beautifully curated range of contemporary rugs with a focus on high-quality, natural fibers and understated elegance. Their designs often feature minimalist, Scandinavian-inspired patterns and subtle textures that feel both modern and timeless. Expect to find durable wool and jute rugs with prices ranging from $200 to $3,000.
Where West Elm embraces trendier patterns, Crate & Barrel leans into classic, enduring styles that are built to last. It’s an excellent choice for anyone looking to invest in a piece that will anchor a room for years to come.
Shop now at crateandbarrel.com
3. CB2
As Crate & Barrel’s younger, edgier sibling, CB2 delivers modern designs with a bolder attitude. Their rugs feature sharp geometric motifs, abstract art-inspired patterns, and vibrant color palettes perfect for making a statement. With prices typically falling between $150 and $1,200, CB2 makes high-impact style accessible.
CB2 shares West Elm's love for contemporary design but turns up the volume on personality. If you're looking for a rug that feels more like a piece of art and less like a neutral backdrop, you'll find plenty to love here.
Shop now at cb2.com
4. Anthropologie Home
Anthropologie’s rug collection is a treasure trove of eclectic, artistic, and handcrafted designs. Their style is unapologetically boho-luxe, featuring globally-inspired patterns, rich textures, and unique, conversational pieces that brim with personality. Prices often range from $150 to $1,800.
Like West Elm, Anthropologie excels at capturing a global-chic vibe, but they do it with a distinctively artistic and handcrafted flair. Their rugs are perfect for anyone wanting a one-of-a-kind look that feels collected and traveled.
Shop now at anthropologie.com
5. Article
Known for its direct-to-consumer model, Article offers a fantastic selection of modern minimalist rugs without the retail markup. Their collection focuses on high-quality natural fibers like wool and jute, with designs that emphasize clean lines and versatile neutral tones. Most of their pieces are priced between $100 and $1,200.
Article delivers the same high-quality feel and contemporary aesthetic as West Elm but often at a more affordable price point. If you appreciate sleek design and excellent value, Article is a must-see.
Shop now at article.com
6. AllModern
Just as the name suggests, AllModern is a one-stop-shop for all things modern. They offer a massive selection of mid-century modern, Scandinavian, and contemporary rugs that look incredibly stylish. Their strength lies in combining affordability with on-trend designs, with many great options available for under $300.
AllModern is a great place to find a rug that captures West Elm's aesthetic sensibility but at a sharply competitive price. It’s an ideal choice for anyone on a budget who doesn't want to compromise on style.
Shop now at allmodern.com
7. Serena & Lily
Serena & Lily instantly transports you to a modern beach house with its breezy, coastal-inspired aesthetic. Their rugs are crafted from natural materials like jute, wool, and cotton, featuring light colors, tasteful patterns, and a refined yet relaxed feel. Pricing generally falls between $200 and $2,500.
While sharing West Elm's modern sensibility, Serena & Lily puts a distinct spin on it with a light, airy, and casual elegance. If you’re aiming for a sophisticated coastal vibe, this brand is your go-to.
Shop now at serenaandlily.com
8. Joybird
Joybird is a master of mid-century modern design, known for its customizable furniture and decor. Their rug collection reflects this ethos, featuring bold patterns and warm, retro color palettes crafted from eco-friendly fibers. Prices typically range from $200 to $1,500.
Like West Elm, Joybird prioritizes strong design and sustainability. However, Joybird's key differentiator is its commitment to customization, allowing you to find a unique piece that perfectly fits your space and style.
Shop now at joybird.com
9. Overstock
If variety and value are what you're after, Overstock is hard to beat. Their massive inventory of rugs spans every style imaginable, including modern, transitional, and boho-chic options that rival West Elm's selection. With frequent sales and prices starting well under $100, there's a find for every budget.
Overstock makes it easy to experiment with different trends without a huge financial commitment. It mirrors West Elm's wide range of styles but focuses heavily on making them accessible to budget-conscious shoppers.
Shop now at overstock.com
10. Lulu & Georgia
Lulu & Georgia curates a collection of rugs that are consistently on-trend and luxurious. Their selection features plush piles, luxe textures, and eye-catching patterns that elevate any room. With price points from $250 to $2,500, they are perfect for creating sophisticated, high-end looks.
This brand shares West Elm’s modern aesthetic but dials up the glamour and luxury. If you’re searching for a chic statement rug that feels incredibly plush underfoot, Lulu & Georgia is your destination.
Shop now at luluandgeorgia.com
11. H&M Home
For trend-forward rugs at fast-fashion prices, look no further than H&M Home. You'll find a constantly updated selection of boho, minimalist, and modern styles, with nearly all options priced well under $150. They make it incredibly easy to experiment with new looks season after season.
H&M Home offers a taste of West Elm's style in a more affordable, accessible package. It's the perfect spot for finding a stylish accent rug for a low-traffic area or simply refreshing your decor without a big investment.
Shop now at hm.com
12. The Citizenry
The Citizenry works directly with artisans from around the globe to create beautifully handcrafted, ethically sourced home goods. Their rug collection ($300-$3,000) showcases traditional techniques through a modern lens, resulting in stunning, sustainably made pieces.
This brand captures the spirit of West Elm's global-inspired designs but with a deep commitment to artisanship and fair trade. Shopping here means you get a beautiful rug with a powerful story behind it.
Shop now at the-citizenry.com
13. Pottery Barn
As a sister brand to West Elm, Pottery Barn offers classic, high-quality rugs designed with durability in mind. Their aesthetic leans more traditional and rustic, with a focus on timeless patterns and farmhouse styles. Prices typically range from $200 to $2,000.
If you appreciate West Elm's quality but prefer a cozier, more enduring look, Pottery Barn bridges the gap perfectly. Their rugs provide a touch of modern comfort that feels simultaneously fresh and classic.
Shop now at potterybarn.com
14. Loom & Mill
Loom & Mill focuses on handmade, ethically sourced rugs crafted from natural fibers. Their designs pair modern patterns with a distinctly artisanal touch, emphasizing both sustainability and traditional techniques. Their collection is priced between $300 and $2,500.
The brand shares West Elm’s appreciation for style and ethical processes but places a stronger emphasis on the handcrafted appeal. Each piece from Loom & Mill feels special and thoughtfully made.
Shop now at loomandmill.com
15. World Market
World Market is your source for affordable, globally inspired rugs that don’t take themselves too seriously. Their collection features vibrant colors, playful patterns, and eclectic textures, with most rugs priced under $200. It's a fantastic place to find a piece that adds a fun pop of personality to a room.
Similar to West Elm's internationally influenced items, World Market offers a boho-chic vibe but in a more accessible, budget-friendly package. Their rugs are perfect for renters or anyone who loves to switch up their decor often.
Shop now at worldmarket.com
16. Havertys
Havertys offers a reliable collection of contemporary and traditional rugs built on quality and craftsmanship. With styles ranging from geometric and abstract prints to more classic motifs, their rugs ($150-$2,000) are designed to offer a balance of durability and lasting style.
Think of Havertys as a solid mid-range alternative that delivers on style and function. It aligns with West Elm's modern feel while providing sturdy options that hold up well over time.
Shop now at havertys.com
17. Maiden Home
Maiden Home specializes in high-quality, handcrafted furniture and decor with a focus on modern sophistication. Their rugs, made from premium natural fibers, feature refined textures and elegant designs that feel decidedly luxurious. Expect prices to be in the $500 to $2,500 range.
Maiden Home channels a similar modern elegance to West Elm but elevates it with bespoke quality and exceptional craftsmanship. This is the place to look for an investment piece that defines a room.
Shop now at maidenhome.com
18. Etsy
Etsy is a global marketplace of independent makers, which means its rug selection is practically endless. You can find everything from vintage Moroccan rugs to custom-made contemporary pieces handcrafted by artisans. With a huge variation in pricing, you can snag unique finds from $100 up to $1,500 and beyond.
For those who love West Elm’s more artisanal and globally-inspired pieces, Etsy offers a more direct connection to the makers. It's the ultimate destination for a one-of-a-kind rug you won't find anywhere else.
Shop now at etsy.com
19. Joss & Main
Joss & Main curates a stylish and affordable selection of rugs with an emphasis on current trends. You'll find a well-edited mix of modern, transitional, and boho patterns often available for under $300. Their collections make it simple to get a chic, put-together look.
Consider Joss & Main a practical alternative for achieving the West Elm look on a tighter budget. They deliver fashionable designs without the hefty price tag.
Shop now at jossandmain.com
20. The Inside
The Inside is all about personalization, offering customizable, pattern-forward rugs in a range of modern styles. Starting around $300, their model allows you to pick from a vast library of iconic prints and colors to create a piece that is uniquely yours.
Similar to West Elm's modern offerings, The Inside gives you a contemporary vibe but with far more control over the final look, making it perfect for bespoke interior styling.
Shop now at theinside.com
21. Urban Outfitters Home
Urban Outfitters delivers youthful, trend-driven rugs perfect for adding an eclectic edge to a room. Their selection often features shaggy textures, fun graphic prints, and bright, bold colors, nearly all for under $200. It’s the spot for laid-back, modern style.
For a younger, more playful take on West Elm's modern designs, Urban Outfitters hits all the right notes. Their rugs are approachable, affordable, and full of character.
Shop now at urbanoutfitters.com
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