There's a reason homebodies and design lovers are obsessed with Weezie towels. With their ultra-plush Turkish cotton, stylish piping, and a fun pop of custom embroidery, they turn an everyday shower into a mini spa moment. They've cornered the market on that perfect blend of preppy, personal, and incredibly soft.
But if you've already decked out your bathroom with Weezie or are just curious about other brands that deliver that same cozy, luxurious feeling, you're in the right place. From minimalist modern to budget-friendly plushness, here are 19 brands like Weezie that are perfect for your next bathroom refresh.
1. Brooklinen
Known for its "internet famous" bedding, Brooklinen brings that same accessible luxury to its plush, high-quality towels. Crafted from Turkish and Egyptian cotton, their towels are known for being incredibly soft and absorbent right out of the box. With prices generally between $20 and $50, they offer a hotel-quality feel that’s a bit more wallet-friendly than Weezie.
Brooklinen’s vibe is more minimalist and modern, focusing on solid colors and simple textures rather than custom embroidery. It’s the perfect pick for anyone who wants that direct-to-consumer quality and softness without the personalized details.
Shop now at brooklinen.com
2. Parachute
Parachute is a go-to for textiles that feel quietly luxurious. Made from 100% Turkish cotton, their towels have an earthy, wellness-inspired aesthetic with a focus on understated colors and timeless quality. You can find their bath towels in the $25 to $60 range, putting them in a similar price bracket as Weezie.
While both brands prioritize premium, eco-friendly materials, Parachute's look is distinctly minimalist and serene. If you love Weezie's softness but prefer a more streamlined, California-cool vibe, Parachute is a perfect match.
Shop now at parachutehome.com
3. Riley Home
Riley Home is probably one of the closest direct competitors to Weezie, specializing in ultra-soft, handcrafted towels made from premium Turkish cotton. With prices from about $35 to $70, they also emphasize personalization with custom monogramming options, appealing to those who love adding a personal touch.
Both brands deliver a hotel-quality experience with a conscience, thanks to eco-conscious production. Riley's aesthetic is sophisticated and modern, making it an excellent alternative for anyone seeking that plush, customizable towel experience.
Shop now at rileyhome.com
4. Snowe
For the design purist, Snowe offers high-end, minimalist Turkish cotton towels with a sleek, sophisticated feel. Priced around $35-$60, their focus is on understated elegance and refined textures. Snowe skips bold colors and custom monograms in favor of exceptionally crafted basics designed to last a lifetime.
Unlike Weezie's cozy and colorful personality, Snowe stands out with its modern, almost architectural simplicity. If your style leans less preppy and more gallery-inspired, Snowe’s towels are for you.
Shop now at snowe.com
5. L.L.Bean
L.L.Bean is a classic for a reason. Their towels are renowned for their durability, comfort, and amazing value, with most priced between $15 and $30. Made from soft cotton terry, they're not overtly luxurious but are incredibly cozy, absorbent, and built to withstand years of washes.
While the aesthetic is more traditional and rustic compared to Weezie’s modern prep, L.L.Bean offers reliable, everyday quality that is hard to beat, making it a great budget-friendly alternative.
Shop now at llbean.com
6. Frette
If you're looking to elevate your bathroom from luxury to true opulence, Frette is the answer. As a heritage linen brand, they offer extraordinarily plush hotel-quality towels often seen in the world's finest hotels. Made from premium Egyptian cotton, prices often exceed $80 per towel, reflecting their impeccable craftsmanship.
While Weezie provides accessible luxury, Frette is a statement of refined taste and unmatched quality. It’s an investment piece for those who want the absolute gold standard in bath linens.
Shop now at frette.com
7. The White Company
True to its name, The White Company excels at creating a world of serene, primarily neutral-toned home goods. Their luxurious Egyptian cotton towels, priced from $30 to $70, feel incredibly soft and evoke a spa-like tranquility. The aesthetic is classic, timeless, and effortlessly elegant.
Similar to Weezie in its commitment to comfort and quality, The White Company distinguishes itself with a focus on understated, sophisticated basics. It’s perfect for creating a clean, calm, and cohesive bathroom sanctuary.
Shop now at thewhitecompany.com
8. Coyuchi
For the eco-conscious shopper, Coyuchi is the ultimate destination. Their towels are crafted from 100% organic cotton, adhering to the strictest sustainable manufacturing practices. Ranging from $40 to $80, they feature beautiful, natural textures and an earthy, cozy feel.
While Weezie is also eco-minded, Coyuchi makes organic living its north star. If you prioritize GOTS certification and want a towel that feels both luxurious and gentle on the planet, Coyuchi is a brand you can feel great about.
Shop now at coyuchi.com
9. Matouk
Matouk is a legacy brand beloved by interior designers for its handcrafted, ultra-soft towels made from premium Egyptian cotton. With prices typically around $50 to $100, Matouk towels often feature elegant embroidery and impeccable bespoke detailing, giving them a refined, traditional appeal.
Like Weezie, Matouk offers monogramming and focuses on high-quality materials. However, Matouk leans into a more classic and ornate style, making it a go-to for those cultivating an elegant, heirloom-quality home.
Shop now at matouk.com
10. Crate & Barrel
Crate & Barrel is a reliable source for modern home staples, and their towels are no exception. Made from high-quality Turkish cotton, they offer a fantastic balance of softness, absorbency, and durability for $15 to $50. Their clean, contemporary designs fit seamlessly into most decor styles.
They provide quality comparable to Weezie but at a more accessible price point and without the bespoke monogramming. It’s an ideal choice for stocking up on great-looking, hard-working towels for the whole family.
Shop now at crateandbarrel.com
11. West Elm
West Elm’s towels bring a touch of on-trend, modern style to the bathroom. Crafted from soft, absorbent cotton - often organic - they feature a range of textures, subtle patterns, and earthy, muted tones priced from $20 to $60. Their aesthetic is perfect for mid-century modern or boho-chic spaces.
While Weezie focuses on classic designs with a colorful twist, West Elm introduces more trend-driven details and color palettes that appeal to a youthful, design-forward shopper.
Shop now at westelm.com
12. Anthropologie
If you're tired of plain white towels, Anthropologie is your playground. Known for their eclectic, boho-chic patterns and rich textures, their towels function as decor. Priced from $30 to $70, they add an artisanal and cozy vibe to any bathroom with unique weaves, tassels, and prints.
Where Weezie masters personalized prep, Anthropologie offers artistic flair. These are towels for someone who wants their linens to be as expressive and creative as the rest of their home.
Shop now at anthropologie.com
13. Serena & Lily
Embodying a breezy, coastal chic vibe, Serena & Lily's Turkish cotton towels are fresh, relaxed, and sophisticated. Ranging from $25 to $60, they often feature subtle details like border patterns and light, airy colors that feel straight out of a beautiful beach house.
Both Serena & Lily and Weezie offer a preppy, high-design feel. The difference is in the mood: Weezie is cozy and inviting, while Serena & Lily is all about that laid-back, vacation-inspired look year-round.
Shop now at serenaandlily.com
14. Pottery Barn
A master of classic, comfortable American style, Pottery Barn delivers durable and plush towels made from high-quality Egyptian cotton. Priced accessibly between $20 and $50, their timeless designs and neutral colors work perfectly in traditional or transitional homes.
Similar to Weezie, they focus on long-lasting quality and can be monogrammed for a personal touch. Pottery Barn, however, offers a more conventional and versatile aesthetic that complements a wide range of decor styles.
Shop now at potterybarn.com
15. Luxe Linens
As the name suggests, Luxe Linens specializes in high-end towels designed for discerning buyers seeking that five-star hotel experience at home. Made from premium Egyptian and Turkish cotton, with prices from $60 to $120, their textiles feature elegant finishes and superior plushness.
Similar to Weezie, they target a customer who appreciates a luxurious feel. Luxe Linens, however, focuses on a more exclusive, ultra-premium market with minimalist branding and unparalleled craftsmanship.
Shop now at luxelinens.com
16. Rifle Paper Co.
For those who believe linens should be anything but boring, Rifle Paper Co. offers towels bursting with personality. Known for their signature whimsical floral patterns and bright colors, their soft cotton terry towels are priced around $30-$50 and feel like a piece of art.
Where Weezie offers pops of color through piping and monograms, Rifle Paper Co. goes all in with bold, all-over prints. It’s the perfect way to inject cheerful, artistic charm into your bathroom routine.
Shop now at riflepaperco.com
17. Furless
Furless creates eco-friendly and hypoallergenic towels specifically for those with sensitive skin or a passion for sustainability. Made from organic, natural fibers and priced from $40 to $70, their textiles are plush, incredibly soft, and free from harsh synthetic materials.
They share Weezie's commitment to quality and eco-conscious production but stand out with their focus on organic certifications and allergen-free fabrics, making them a great choice for a clean and green home.
Shop now at furless.com
18. Havly
Havly delivers premium, plush Turkish cotton towels with a modern and minimal aesthetic. Priced affordably from $30-$60, they emphasize superior softness and absorbency with subtle woven textures that add a touch of visual interest. They even offer clever details like a loop for easy hanging.
Like Weezie, Havly is all about creating everyday luxury with quality materials. It caters to a customer who wants that cozy, spa-like feel in a sleek, contemporary design that’s both beautiful and functional.
Shop now at havlyhome.com
19. Linum Home Textiles
Linum Home Textiles brings an artisanal, boutique feel to the bathroom. Specializing in high-end, handcrafted towels from Turkish and Egyptian cotton priced between $50 and $100, their designs are classic and elegant, often featuring detailed embroidery or interesting textured weaves.
Comparable to Weezie in its premium quality, Linum appeals to a luxury buyer who appreciates intricate craftsmanship and a more traditional, understated elegance in their home linens.
Shop now at linum.com
At Interior Insider, we're dedicated to curating the best in home decor, interior design, and home essentials to help you discover brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, design, and craftsmanship. When you make a purchase through our links, Interior Insider may earn a commission - which helps support our small team and allows us to continue bringing you inspiration and expert advice for creating your perfect space.
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