If you're on the hunt for comfortable, scientifically-backed sleep solutions that don't break the bank, you're likely already familiar with Wakefit. The brand has made a name for itself by offering high-quality memory foam mattresses, ergonomic pillows, and other sleep essentials directly to consumers, making a restful night more accessible for everyone.
For those who appreciate Wakefit's blend of modern design, comfort, and value, there are plenty of other great brands out there with a similar approach. Here are 23 brands like Wakefit to check out for all your sleep and home needs.
1. Sleepy's
Sleepy's offers a wide array of mattresses, pillows, and bedding essentials designed for comfort and support. Focusing on modern, functional design, they provide everything from memory foam to classic innerspring models. Their products are known for durability and hypoallergenic materials, making them a reliable choice for quality sleep.
While similar to Wakefit in price and product variety, Sleepy's main differentiator is its significant e-commerce presence and a wide online product catalog. They're an excellent pick for shoppers who want the convenience of an e-commerce store or prefer shopping online with a variety of tools that allow them to filter and compare brands. Each brand offers different warranties and return policies, so it's worth reviewing these details before purchasing.
Shop now at sleepys.com
2. Emma Sleep
Emma Sleep is a European brand that has gained global recognition for its scientifically engineered memory foam mattresses. Their products, which include toppers and pillows, focus on cradling foam, motion isolation, and optimal spinal alignment. With a minimalist and clean aesthetic, they target sleepers who want tech-backed comfort in the $400-$1,000 range.
While Wakefit focuses on accessible comfort, Emma often positions itself as a more premium D2C player, emphasizing innovative German-engineered cooling technologies and high-performance materials. It's a great choice for hot sleepers or those who want to invest a little more in advanced ergonomic features.
Shop now at emma-sleep.com
3. Flo Mattress
Flo is a direct-to-consumer brand that's all about making mattress shopping simple and affordable. They offer sleek, modern memory foam and hybrid mattresses, along with pillows and accessories, at highly competitive price points, typically from $250 to $700. The convenience and quick delivery make them a go-to for hassle-free shopping.
Similar to Wakefit, Flo has a strong focus on using high-quality materials, but often at an even more budget-friendly price point. If you're looking for reliable quality without any fuss and need a solid sleep setup on a tighter budget, Flo is one to check out.
Shop now at floform.com
4. Sleepwell
Sleepwell is a household name in India, offering a massive range of mattresses from foam and coir to traditional spring models. Centered around durability and health benefits, their aesthetic is more traditional and comfort-focused, with prices in the $300 to $1,200 bracket. They're a trusted brand with a long history of quality.
Unlike Wakefit's modern, online-first approach, Sleepwell's strength lies in its widespread retail network and brand heritage. This makes it a perfect choice for shoppers who prefer to test out a mattress in-store and value the assurance of a long-standing, reputable brand.
Shop now at sleepwellindia.com
5. Duroflex
Duroflex zeroes in on orthopedic health, offering mattresses specifically designed for back support and proper spinal alignment. Along with memory foam options, they sell bed frames and various sleep accessories. Their style is functional and health-centric, aligning with Wakefit's mid-range pricing of $400 to $1,000.
The key difference is Duroflex's heavy emphasis on scientifically-backed, orthopedic solutions. While Wakefit provides all-around comfort, Duroflex is the ideal brand for anyone with specific back pain or health concerns who needs a medically-endorsed sleep system.
Shop now at duroflexworld.com
6. Casper
Casper is a major player in the online mattress world, famous for its innovative foam and hybrid designs that prioritize cooling and ergonomic support. With a sleek, minimalist aesthetic, their products appeal to a design-conscious crowd, though they come at a higher price point, typically ranging from $700 to $1,500.
While Casper shares a similar D2C model and focus on comfort, it targets a more premium market than Wakefit. They are known for cutting-edge sleep tech and a powerful brand presence, making them a great fit for urban professionals who want a touch of luxury and the latest innovations in their sleep setup.
Shop now at casper.com
7. Sunday
Sunday focuses on creating a high-class sleep experience with its luxury memory foam mattresses and pillows. Their brand has a modern, slightly upscale vibe and they place a strong emphasis on using eco-friendly materials like certified latex. Prices usually fall in the higher mid-range, from $600 to $1,200.
Compared to Wakefit, Sunday feels a bit more refined and sustainability-focused. If you're an eco-conscious shopper willing to invest in premium, organic materials for your bedroom, Sunday offers that perfect blend of boutique quality and mindful manufacturing.
Shop now at sunday.co
8. Kurl-on
Kurl-on is another iconic Indian brand known for its durable and highly affordable spring and coir mattresses. With a more classic and traditional style, they are widely available in retail stores across the country, with prices ranging from an accessible $150 to $600. They are a staple in many households.
While Wakefit caters to a modern, internet-savvy audience, Kurl-on's appeal lies in its long-lasting comfort, value for money, and easy offline availability. For budget-conscious families or those who prefer a traditional shopping experience, Kurl-on remains a trusted go-to.
Shop now at kurlon.com
9. SleepyCat
SleepyCat is a direct competitor to Wakefit, offering premium memory foam mattresses and sleep accessories in a box. Their minimalist aesthetic is aimed at urban dwellers, with prices between $400 and $900. Their core focus is on pressure relief and innovative cooling features to ensure an undisturbed night.
SleepyCat and Wakefit share many similarities, but SleepyCat often doubles down on cooling technology, making their mattresses a particularly great choice for hot sleepers. They package this tech inside plush, high-quality materials, giving a slight edge to those who prioritize temperature regulation.
Shop now at sleepycat.co
10. SleepEZ
SleepEZ offers a variety of sleep products, including versatile mattresses made from memory foam, latex, and hybrid combinations. Their contemporary designs focus on customizable comfort, allowing you to choose firmness levels. With price points from $350-$1,000, they also emphasize organic and eco-friendly fabrics.
Where Wakefit offers streamlined solutions, SleepEZ provides more tailored options. Their focus on customization and natural/organic materials makes them a strong contender for eco-conscious shoppers who want more control over their sleep surface.
Shop now at sleepezindia.com
11. Zinus
Zinus is an online giant for affordable home essentials, specializing in memory foam and hybrid mattresses, bed frames, and even sofas. Known for incredible value, most of their mattresses come in under $500. Their style is functional and straightforward, perfect for getting a home set up quickly and on a budget.
Zinus shares Wakefit's commitment to affordability, but often takes it a step further with even lower prices. If you're looking for a no-frills, reliable mattress or bed frame without overthinking it, Zinus is one of the best value-driven brands on the market.
Shop now at zinus.com
12. Coirfit
As the name suggests, Coirfit specializes in mattresses made from natural materials like coir (coconut fiber), blended with foam and latex for comfort. Their approach is eco-friendly and health-focused, appealing to consumers who want traditional materials with modern ergonomics. The price range is accessible, from $200-$700.
While Wakefit innovates with memory foam, Coirfit stands out by promoting the benefits of natural, chemical-free sleep. It's a fantastic alternative for anyone interested in organic mattresses and a more traditional, breathable sleeping surface.
Shop now at coirfit.com
13. Intex
Intex is widely known for its ultra-affordable air beds, inflatable furniture, and basic foam mattresses. With prices rarely exceeding $300, their products are geared toward temporary solutions, guest rooms, or anyone on a very tight budget. Their focus is pure utility and value.
Intex operates in a different league from Wakefit, prioritizing low cost over long-term ergonomic comfort. It's still an excellent choice when you need a quick, temporary sleeping arrangement without spending much money and time.
Shop now at intex.in
14. Springfit
Springfit offers a range of luxury mattresses that incorporate advanced foams, layered spring systems, and cooling fabrics. Priced from $800 to over $2,000, they cater to a high-end market looking for superior comfort and sophisticated design features for an indulgent sleep experience.
Springfit represents a significant step up from Wakefit in terms of price and luxury. It's the brand you turn to when you want to invest in a top-tier mattress featuring premium-quality textiles and build quality for that five-star hotel feeling at home.
Shop now at millenniumindia.com
15. The Sleep Company
The Sleep Company is an Asian retailer focusing on promoting quality and affordable products. They offer a range of items from baby to parent products, emphasizing aesthetic appeal and spacious areas for their customers in India or other Asian countries.
Priced in the higher tier range ($400-$1,200), they target a diverse clientele, from young couples to singles, offering sustainable material-made sleep products. Their boutique style and fashionable options make this company very attractive for those looking for premium yet affordable sleep solutions.
Shop now at flores.co
16. Sealy
Sealy is a globally recognized mattress titan with over 140 years of experience. Renowned for its durable innerspring and hybrid Posturepedic technology mattresses, Sealy focuses on research-backed back support and comfort. Their offerings are in the premium price range, generally from $700 to $2,500.
The biggest difference between Sealy and Wakefit is heritage and price. Sealy embodies traditional, time-tested quality and targets customers investing in a mattress for the long haul. It's a choice for those who trust a legacy brand for proven orthopedic support.
Shop now at sealy.co
17. Springwel
Springwel focuses on ortho sleep with its extensive lineup of memory foam and spring mattresses engineered for spinal health. They have a solid reputation for durable and comfortable products, maintaining a mid-range price point between $400 and $1,200.
Like Duroflex, Springwel provides a health-centric alternative to Wakefit. Their key strength is delivering targeted support for back and joint pain at an accessible price, making them a good middle-ground option for shoppers needing orthopedic benefits without a premium price tag.
Shop now at springwel.com
18. Serta
Serta is a famous high-standard brand in the mattress industry that provides quality comfort and advanced technological innovations in beds across the globe. Some famous creations are their gel-infused memory foams and hybrid system models, with prices ranging from $800 to $2,000 for regular consumers or more for businesses like hotels.
Serta sets a standard for comfort, convenience, and elegance, offering a higher-price range to ensure a long-term investment and quality standard that customers value over more affordable options.
Shop now at serta.com
19. Kraftmatt
Kraftmatt offers streamlined, budget-friendly sleep essentials in a clean and minimalist style. They focus more on functionality, making them accessible to a younger audience, including first-time homeowners and students. Their customer service ensures all questions and problems regarding your mattress and products are addressed.
Kraftmatt and Wakefit both champion affordability. Kraftmatt offers a more minimalist design and a variety of simple solutions, perfect for buyers and young homeowners.
Shop now at kraftly.com
20. Peps Mattress Allied Collection
Peps offers models using foam, coir, and spring mattresses, making it easier for customers to decide based on their needs and preferences. Prices range from $300 to $1,000, making shopping straightforward.
The Peps Allied product line offers a wide choice of design and material options, each with its own vision of products and services. Their customer service and warranty policies make it an easy decision for buyers who have specific needs.
Shop now at pepsindia.com
21. Olee Sleep
Olee Sleep provides affordable hybrid and memory foam mattresses with a modern feel, emphasizing ergonomic support and cooling features. Priced between $300 and $900, they are aimed at budget-conscious shoppers who don't want to compromise on contemporary comfort features like cooling gel infusions.
Just like Wakefit, Olee Sleep packs technology-driven designs and quality materials into an accessible package. They're a solid alternative for anyone seeking value, particularly if you want those modern cooling and medium supportive-firm feel for a good price.
Shop now at oleesleep.com
22. Purple
Purple is an innovator in the sleep industry, known for its unique GelFlex Grid technology. Their smart-comfort design material sits at a premium price of $1,000. For more details about their different mattresses and client feedback, it is helpful to review their website.
Where Wakefit delivers comfort at a good price, Purple offers an upgraded experience, targeting high-class customer segments through advanced products and customer services.
Shop now at purple.com
23. Nectar
Nectar provides an enhanced customer-support policy with a perpetual warranty and a 365-night sleep trial. This gives customers ample time to determine if Nectar products meet their needs. Their minimalist style and competitive pricing offer a compelling alternative to other brands.
In terms of cost, prices may vary based on final purchases and discounts for bulk sales. Although some might opt for cheaper alternatives, Nectar ensures a quality sleep experience.
Shop now at nectarsleep.com
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