Nothing beats the feeling of wrapping yourself in a truly luxurious, hotel-quality towel. Brands like Vossen have perfected this experience, using ultra-soft Turkish cotton to create plush, absorbent essentials that turn your daily routine into a spa-like escape.
If you love Vossen's minimalist sophistication and superior craftsmanship but are curious about other options, you're in the right place. Here are 24 similar brands that deliver that same incredible comfort and quality for your bathroom.
1. Brooklinen
Brooklinen is a fan-favorite for its incredibly plush bath towels made from Turkish and Egyptian cotton. Known for delivering simple luxury, their towels are exceptionally soft, absorbent, and durable, easily rivaling Vossen's classic comfort. While they share a similar commitment to quality and minimalist style, Brooklinen often features a wider range of modern and vibrant colorways.
Price points are quite similar to Vossen, typically falling between $15 and $50 per towel. If you're looking for that same hotel quality with a few more color options to play with, Brooklinen is an excellent place to start.
Shop now at brooklinen.com
2. Parachute
Parachute excels at creating effortlessly chic home essentials with a clean, California-cool vibe. Their towels are made from long-staple Turkish cotton for a soft and quick-drying finish that feels incredible on the skin. Praised for their absorbency and airy texture, Parachute towels often sport a subtle, elegant design that's perfect for a minimalist bathroom.
Ranging from $20 to $70, they align with Vossen's mid-to-luxury positioning but place a stronger emphasis on sustainable and eco-friendly manufacturing. If you appreciate Vossen’s understated style but want an even greater focus on organic and responsibly sourced materials, Parachute is a perfect match.
Shop now at parachutehome.com
3. Coyuchi
Coyuchi is a pioneer in organic and sustainable home textiles, offering towels that are as kind to the planet as they are to your skin. Made from 100% organic cotton and colored with eco-friendly dyes, their towels have a wonderfully soft and natural feel. The aesthetic leans towards a rustic, textured minimalism that celebrates natural fibers.
While priced slightly higher than Vossen at $30 to $80, the extra cost reflects their deep commitment to environmental stewardship and quality craftsmanship. Coyuchi is the go-to brand for anyone who wants Vossen's luxury with an unmatched dedication to eco-conscious living.
Shop now at coyuchi.com
4. Frette
For those looking to ascend to the highest tier of luxury, Frette is the name to know. This iconic Italian brand has supplied linens to the world's finest hotels and homes for over a century. Their towels, crafted from the most exquisite Egyptian cotton, are the definition of opulence, famous for their unparalleled softness and timeless design.
Frette occupies a purely high-end space, with prices ranging from $50 to over $200 per piece. It’s a definite step up from Vossen, offering a heritage-rich, ultra-luxurious experience that transforms your bathroom into a five-star suite.
Shop now at frette.com
5. Matouk
Matouk blends traditional craftsmanship with elegant, modern design to create exceptional bath linens. Their towels are often characterized by subtle patterns, sophisticated trims, and beautiful textures, using high-quality cotton that is both incredibly soft and absorbent. They bring an element of timeless, heirloom quality to everyday essentials.
With a price range of $30 to $100, Matouk is a comparable luxury alternative to Vossen but often incorporates more artisanal and decorative details. It’s a fantastic choice for adding a touch of classic sophistication to your bathroom decor.
Shop now at matouk.com
6. Riley Home
Riley Home delivers premium, spa-quality towels made from Turkish cotton without the premium price tag. Their bath linens are known for being exceptionally plush, fluffy, and quick-drying. The brand embodies a modern, relaxed aesthetic with a strong focus on sustainable manufacturing, making it a great feel-good luxury option.
Priced accessibly from $20 to $50, Riley Home shares Vossen’s commitment to quality materials but leans into a slightly more casual, everyday-friendly vibe that doesn't skimp on a luxurious feel.
Shop now at rileyhome.com
7. Archer
Archer is focused on creating high-quality, eco-friendly bath linens with a sleek and contemporary edge. Made from long-staple Turkish cotton, their towels boast incredible softness and a stylish look that complements modern interiors. They prioritize durability and performance, making luxury a practical part of your daily routine.
In the $25 to $60 range, Archer is a competitively priced alternative to Vossen, appealing to those who appreciate a modern aesthetic paired with a commitment to sustainable production methods.
Shop now at archerhome.com
8. Linum
Linum offers beautifully crafted towels that emphasize natural materials and artisanal details. Known for their high-quality linen and cotton blends, their bath textiles feature a gorgeous, textured aesthetic and are colored with eco-friendly dyes. Each piece has a unique, handcrafted quality that feels personal and luxurious.
Spanning a wider price range of $40 to $150, Linum resonates with shoppers who appreciate natural beauty and bespoke craftsmanship, sharing Vossen’s core values of quality and understated elegance but with a distinctly artisanal approach.
Shop now at linum.com
9. The White Company
As its name suggests, The White Company excels at creating timeless, beautifully simple essentials in a sophisticated palette of whites and neutrals. Their hotel-quality towels are made from soft and fluffy Egyptian cotton, designed to feel indulgent and last for years. The aesthetic is clean, classic, and unfussy.
Priced between $25 and $70, they are right in line with Vossen's market. If your style leans more toward classic English elegance than modern European minimalism, The White Company's perfectly plush offerings are a fantastic choice.
Shop now at thewhitecompany.com
10. Boll & Branch
Boll & Branch is known for its deep commitment to ethical production and sustainable materials. Their incredibly soft bath towels are crafted from 100% organic cotton, offering a plush and absorbent feel that you can feel good about. The brand is Fair Trade Certified, ensuring transparency and responsibility from farm to textile.
Similar to Vossen in quality and price ($25 to $80), Boll & Branch’s main differentiator is its emphasis on an ethical and traceable supply chain, making it a wonderful option for conscious consumers seeking luxury with a purpose.
Shop now at bollandbranch.com
11. Sferra
Crafted in Italy, Sferra is another heritage brand synonymous with supreme luxury in home linens. Their towels, made from the finest Egyptian cotton and linen blends, are incredibly plush and adorned with classic details like subtle jacquard patterns or elegant embroidered edges. Sferra embodies a timeless, traditional luxury.
Positioned higher on the price scale, ranging from $60 to over $200, Sferra is an upgrade from Vossen. It is perfect for those who want that classic, heirloom-quality opulence for their home.
Shop now at sferra.com
12. Havly
Havly builds its entire brand around creating the perfect Turkish cotton towel. Their products are ultra-soft, highly absorbent, and designed to look and feel beautiful wash after wash. They combine this dedication to craftsmanship with a commitment to sustainable, eco-friendly materials and practices.
With towels priced in the $25 to $60 range, Havly strikes a similar balance between luxury and attainability as Vossen. They stand out for making the single pursuit of a perfect towel their core mission.
Shop now at havly.com
13. Soho Home
Inspired by the stylish interiors of the famous Soho House clubs around the world, Soho Home offers towels with a distinctively modern, designer feel. Crafted from high-quality cotton, their collections feature a mix of solid colors and contemporary patterns and textures that add an elevated, trend-forward touch to your space.
Priced from $30 to $80, Soho Home provides the same premium quality as Vossen but with a bolder, more design-led aesthetic. It's the ideal brand if you want your bathroom to feel like a hip, exclusive hotel.
Shop now at sohohome.com
14. Cultiver
Cultiver specializes in creating effortless luxury for the home, with a focus on high-quality natural fibers like linen and cotton. Their towels are beautifully crafted to be soft, absorbent, and durable, embodying a relaxed yet sophisticated style. The beauty of their products lies in their understated textural details and rich, earthy color palettes.
Ranging from $30 to $70, they share Vossen's appreciation for simple, well-made essentials. Cultiver is perfect for anyone looking to create a calm, natural retreat in their bathroom.
Shop now at cultiver.com
15. L.L.Bean
L.L.Bean is beloved for practical, high-performance home goods built to last. Their Turkish cotton towels are no exception, known for superior absorbency, impressive durability, and retaining their softness over time. While the focus is more on exceptional function than high fashion, the quality is undeniable.
Competitively priced from $15 to $50, they offer the high-quality cotton fabric found in Vossen towels but prioritize pure, everyday-ready performance. If you want a no-fuss towel that you can rely on for years, L.L.Bean is an excellent choice.
Shop now at llbean.com
16. Romo
Known for its sophisticated design ethos, Romo brings a touch of artistry to its premium bath towel collections. Their linens are crafted from high-quality Turkish and Egyptian cotton and often feature subtle, elegant patterns and rich textures that add a layer of decorative flair. They merge comfort with high design seamlessly.
Ranging from $50 up to $150, Romo offers a similar quality feel to Vossen but will appeal more to those looking for a sophisticated, design-forward element in their bath essentials.
Shop now at romohome.com
17. Snowe
Snowe is known for its thoughtfully designed, minimalist home essentials that strike the perfect balance between luxury and practicality. Their towels are made in Turkey from premium cotton that's engineered to be both super plush and fast drying. Their aesthetic is sleek, simple, and clean, designed to fit into any modern home.
With prices between $25 and $60, Snowe aligns perfectly with Vossen’s approach to understated elegance and superior quality materials, serving a customer who values smart, timeless design.
Shop now at snowehome.com
18. Hawkins New York
Hawkins New York offers home goods that feel both modern and soulful, with a focus on artisanal craftsmanship. Their line of high-quality bath towels features beautiful textures like waffle weaves, all made from natural fibers like Turkish cotton. The vibe is sophisticated yet approachable, blending form and function perfectly.
At $40 to $100, they are ideal for someone who appreciates Vossen’s quality but wants a bit more of a curated, artisanal feel to their everyday textiles.
Shop now at hawkinsny.com
19. Nestwell (Target)
Nestwell, an in-house brand from Target, makes high-quality home essentials surprisingly accessible. Their towels are often made from premium materials like Turkish cotton and offer the same plushness and absorbency you'd expect from higher-priced brands. It’s an easy way to experience everyday luxury on a budget.
Nestwell delivers a similar softness to Vossen but at a fraction of the cost, usually between $10 and $30. If you want that satisfyingly plush feel without the investment, this is a fantastic place to look.
Shop now at target.com
20. Crate & Barrel
Crate & Barrel is a trusted source for modern and stylish home furnishings, and its towel collections are a staple. They offer a diverse selection of high-quality towels made from Turkish or Egyptian cotton, known for being incredibly plush, absorbent, and long-lasting. You can find everything from classic white to on-trend colors and patterns.
Priced fairly from $15 to $60, they reflect Vossen's commitment to everyday luxury and modern aesthetics, but with the convenience and broad catalog of a major home retailer.
Shop now at crateandbarrel.com
21. Rifle Paper Co.
If you find Vossen's minimalism a bit too quiet, Rifle Paper Co. offers a burst of color and personality. Renowned for their vibrant floral and illustrative patterns, their cotton towels bring an artistic, whimsical charm to the bathroom without compromising on a soft, absorbent feel.
Ranging from $25 to $70, they match on the quality of the material but are the complete opposite in design ethos, making them perfect for those who want their essentials to make a statement.
Shop now at riflepaperco.com
22. MadebyGather
MadebyGather focuses on handcrafted, artisanal goods, including beautiful Turkish cotton towels that celebrate natural textures and eco-friendly production. Each piece has a thoughtful, bespoke feel that looks unique and feels incredibly soft. It’s luxury that’s both sustainable and full of character.
With towels costing between $30 and $80, they align with Vossen's dedication to quality materials and craftsmanship while offering a more rustic, handcrafted appeal for those who love one-of-a-kind home items.
Shop now at madebygather.com
23. H&M Home
For a fast and affordable style update, H&M Home is a great resource. They offer a huge variety of trendy and classic towels made from quality cotton that are surprisingly soft and absorbent. You can easily find the latest colors and patterns to refresh your bathroom without a big commitment.
As a very budget-friendly alternative with prices from $10 to $30, H&M Home provides a taste of Vossen's style, trading premium materials for accessible, up-to-the-minute design.
Shop now at hm.com
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